Persona Management - 8Ps of Personal Branding

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Persona Management - 8Ps of Personal Branding

  1. 1. Social Media Case Study for Persona Branding
  2. 2. Why do I need Persona Management • Web 2.0 age requires Business 2.0 • Business 2.0 requires You 3.0 • Everything is faster, cheaper & better. • Everyone is smarter, well-connected & more resourceful • It is not only who you know, but who knows you. • You need to be Different!
  3. 3. It’s not being different for the sake of being different
  4. 4. It’s not about Achieving Excellence. It’s about Communicating Excellence
  5. 5. Persona Communication Experience What others perceive Living What you have Learning Leveraging Persona Management Personal (Positioning) Branding Persona Audit Development Capabilities Explore Attitude Expand Skills Express Knowledge What you lack
  6. 6. Persona Journey Person Prize Portal Public Partners Services Persona Public Publicity Speaking Publication
  7. 7. Social Media = New Media + Mass Media
  8. 8. People
  9. 9. -24 Recommendations -100% complete
  10. 10. Portal
  11. 11. www.beulah.sg Founded: 2006 Sep Category : Religion Objective : Religious networking Profiles : 1650 Events : 300 Friendships : 37,500
  12. 12. www.romancingspore.com Founded : 2007 Jan Category : Social Objective : Friendship Profiles : 6700 Events : 400 Personal Messages : 500,000
  13. 13. Founded : 2009 Jan www.tableforsix.sg Category : Personalized Dating Objective : For likeminded singles who Looks forward to a life long relationship Profiles : 1180 Table For Six : Over 120
  14. 14. www.superideamart.com Founded : 2009 Aug Category : Business Objective : Exchange Ideas & Alliance Profiles : 225 Friendships : 2,200
  15. 15. Web 2.0 More accessible More user friendly More viral More relevant
  16. 16. Partnership
  17. 17. www.andrewchow.sg Blog about It!
  18. 18. Public Speaking
  19. 19. Since : Aug 2008 Over 60 presentations Over 400 download Over 24000 views
  20. 20. Publication
  21. 21. Quotations “I do not think anyone is too old to look for love. As long as you believe there is someone out there for you, you should never stop looking. That special someone is also looking for you”
  22. 22. Audio Book Magazine Article Contribution
  23. 23. Http://ideasandrew.podomatic.com 300 min of podcast • Radio Interviews • Webcast Interview 45 episodes 500 downloads
  24. 24. Name : Andrew 国华 Chow Almost 3400 friends Fan of 170 Pages Members of over 200 groups Own Group with over 1200 members Over 1000 pictures
  25. 25. Publicity
  26. 26. Magazines
  27. 27. Newspaper
  28. 28. Radio
  29. 29. Local and Foreign TV Channels
  30. 30. News Wire Agencies
  31. 31. Share it on Twitter
  32. 32. Prize
  33. 33. Getting Recognition
  34. 34. Giving Recognition 9 Jan 2008 (press conference)
  35. 35. Over 7,050 pictures - 41,000 views - 1,500 friends - 16 collections - 170 albums (sets)
  36. 36. Power, Reach & Influence Mass Media ………………. New Media Mass Media New Media Mass Media New Media
  37. 37. Mass Media vs New Media ? • Power : Pitching vs Engaging • Power : Spinning vs Conversation • Power : Report vs Sharing • Influence : Press Conference vs Social Networking • Influence : Authority vs Authencity • Reach : News vs Content • Reach : Circulation vs Communities
  38. 38. Mass Media or New Media ? • Are your reports/feature on Mass Media becoming Contents for Social Media? • Are you sound bites/comments from Mass Media sparks off conversation in Social Media? • Journalists are looking for scoop on social media, are they part of your community?
  39. 39. Hybrid Strategy = Mass Media + New Media • Pitch and Publish • Market and Monitor • Launch and Listen • Sell and Share • Communicate and Collaborate
  40. 40. Social Media Case Study for Persona Branding
  41. 41. Have you “google” yourself today? Questions & Answers

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