Why do I need Persona Management
• Web 2.0 age requires Business 2.0
• Business 2.0 requires You 3.0
• Everything is faster, cheaper & better.
• Everyone is smarter, well-connected & more
• It is not only who you know, but who knows
• You need to be Different!
It’s not being different for the sake of
It’s not about Achieving Excellence.
It’s about Communicating Excellence
What others perceive Living What you have
Persona Management Personal
(Positioning) Branding Persona Audit
What you lack
“I do not think anyone is too old
to look for love. As long as you
believe there is someone out
there for you, you should never
stop looking. That special
someone is also looking for you”
9 Jan 2008
Over 7,050 pictures
- 41,000 views
- 1,500 friends
- 16 collections
- 170 albums (sets)
Power, Reach & Influence
Mass Media ………………. New Media
Mass Media New Media
Mass Media vs New Media ?
• Power : Pitching vs Engaging
• Power : Spinning vs Conversation
• Power : Report vs Sharing
• Influence : Press Conference vs Social Networking
• Influence : Authority vs Authencity
• Reach : News vs Content
• Reach : Circulation vs Communities
Mass Media or New Media ?
• Are your reports/feature on Mass Media
becoming Contents for Social Media?
• Are you sound bites/comments from Mass
Media sparks off conversation in Social
• Journalists are looking for scoop on social
media, are they part of your community?
Hybrid Strategy =
Mass Media + New Media
• Pitch and Publish
• Market and Monitor
• Launch and Listen
• Sell and Share
• Communicate and Collaborate