How to work with the media & the press to bring your business to 2.0? DIY Public Relations for smart SMEs Founder, Ideamart (S) Pte Ltd Founder, Ardor LLP Managing Agent of Romancing Singapore (2005-2007) Spirit of Enterprise Award 2008 - Honouree

Let’s Get to Know Everyone “ If you are featured on front page of the biggest newspaper in your country, how do you want the headlines to be like?” “ If you have a photograph printed in the front page, what caption would you like to see?”

“ If you are featured on front page of the biggest newspaper in your country, how do you want the headlines to be like?”

“ If you have a photograph printed in the front page, what caption would you like to see?”

Get to know the media people who are important to your program and “be-friend" them

Keep updated lists of all media people with whom you deal with

Send all material to the media in time to meet their deadlines

GREAT photos Be sure all information you use is accurate

Always tell the truth to the media. If you can't tell the truth, don't talk and don't get caught "not talking" or saying "no comment."

Admit you don't know the answer to a question, and Arrange to get the required information, or Refer them to someone who can answer the question

Be "low key" not "hard sell" in your media relations

Realize that you have no control over the content, format, timing, or size/time of PR messages

Always return reporters' calls promptly

Keep your word when you promise to give your story exclusively to a reporter

Keep your sound bites under 30 seconds.

When a feature is turned down, try pitching elsewhere

When a feature is used, rework it with a new angle and try to place it with another media/press.

Use photography or visuals to enhance the possibility of a story being run.

Be sure a "cut line" or caption with every photo or graphic you release

If you are misquoted, don't hesitate to let the media know and suggest they run a retraction

Do not say anything to the media "off-the-record"

Do not be a pest by repeatedly calling the media to see if your story has been accepted