NEW NORMAL MASS Media relations<br />Founder, Ideamart (S) Pte Ltd<br />Spirit of Enterprise Award 2008<br />andrew@ideama...
What kind of<br />News Maker?<br />YOU<br />What will<br />this be?<br />
History Maker<br />
Change Maker<br />
Deal Maker<br />
Trend Setter<br />
Story Teller<br />(feel happy)<br />
Story Teller<br />(feel sad)<br />
Why working with Mass Media is important to your business<br /><ul><li>Important component to forge strategic alliance amo...
PR isn’t Marketing, it’s about handling the mass media
PR-centredon a CEO of start-up or SME is a personal branding.
Shape public  perception and corporate reputation
Shareholder  Value – Goodwill if business is sold</li></li></ul><li>“It’s Not My Job!”<br />- Your friendly Reporter<br />
Understanding what’s NOT a reporter’s job<br />1<br />Protect your job or reputation<br />
Understanding what’s NOT a reporter’s job<br />2<br />Advance your career<br />
Understanding what’s NOT a reporter’s job<br />3<br />Ask questions to help you to say what you want to say<br />
Understanding what’s NOT a reporter’s job<br />4<br />Write a story the way you want it to be told<br />
Understanding what’s NOT a reporter’s job<br />5<br />Include everything you told them<br />
How to Create Friendship with Reporters:<br />
Remember their Professional interests<br />Refer contacts to them. Be a Information Centre<br />
Have informal lunches, dinners, or drinks with them.<br />
Be truthful about the quality of a story, source, or guest.<br />
Give reporters special access to you.<br />Always be available!<br />
<ul><li> Encourage them the email before you know them
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New Normal Mass Media Relations

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New Normal Mass Media Relations

  1. 1. NEW NORMAL MASS Media relations<br />Founder, Ideamart (S) Pte Ltd<br />Spirit of Enterprise Award 2008<br />andrew@ideamart.com.sg<br />
  2. 2. What kind of<br />News Maker?<br />YOU<br />What will<br />this be?<br />
  3. 3. History Maker<br />
  4. 4. Change Maker<br />
  5. 5. Deal Maker<br />
  6. 6. Trend Setter<br />
  7. 7. Story Teller<br />(feel happy)<br />
  8. 8. Story Teller<br />(feel sad)<br />
  9. 9. Why working with Mass Media is important to your business<br /><ul><li>Important component to forge strategic alliance among partners
  10. 10. PR isn’t Marketing, it’s about handling the mass media
  11. 11. PR-centredon a CEO of start-up or SME is a personal branding.
  12. 12. Shape public perception and corporate reputation
  13. 13. Shareholder Value – Goodwill if business is sold</li></li></ul><li>“It’s Not My Job!”<br />- Your friendly Reporter<br />
  14. 14. Understanding what’s NOT a reporter’s job<br />1<br />Protect your job or reputation<br />
  15. 15. Understanding what’s NOT a reporter’s job<br />2<br />Advance your career<br />
  16. 16. Understanding what’s NOT a reporter’s job<br />3<br />Ask questions to help you to say what you want to say<br />
  17. 17. Understanding what’s NOT a reporter’s job<br />4<br />Write a story the way you want it to be told<br />
  18. 18. Understanding what’s NOT a reporter’s job<br />5<br />Include everything you told them<br />
  19. 19. How to Create Friendship with Reporters:<br />
  20. 20. Remember their Professional interests<br />Refer contacts to them. Be a Information Centre<br />
  21. 21. Have informal lunches, dinners, or drinks with them.<br />
  22. 22. Be truthful about the quality of a story, source, or guest.<br />
  23. 23. Give reporters special access to you.<br />Always be available!<br />
  24. 24. <ul><li> Encourage them the email before you know them
  25. 25. Thank them through email after your story is published</li></li></ul><li>Contribute articles for publishing regularly<br />
  26. 26. New Normal<br />Social Media Press Release<br />Press Release<br />
  27. 27. Thank You<br />
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