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New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
New Normal Mass Media Relations
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New Normal Mass Media Relations

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Published in: Business, News & Politics
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  • 1. NEW NORMAL MASS Media relations<br />Founder, Ideamart (S) Pte Ltd<br />Spirit of Enterprise Award 2008<br />andrew@ideamart.com.sg<br />
  • 2. What kind of<br />News Maker?<br />YOU<br />What will<br />this be?<br />
  • 3. History Maker<br />
  • 4. Change Maker<br />
  • 5. Deal Maker<br />
  • 6. Trend Setter<br />
  • 7. Story Teller<br />(feel happy)<br />
  • 8. Story Teller<br />(feel sad)<br />
  • 9. Why working with Mass Media is important to your business<br /><ul><li>Important component to forge strategic alliance among partners
  • 10. PR isn’t Marketing, it’s about handling the mass media
  • 11. PR-centredon a CEO of start-up or SME is a personal branding.
  • 12. Shape public perception and corporate reputation
  • 13. Shareholder Value – Goodwill if business is sold</li></li></ul><li>“It’s Not My Job!”<br />- Your friendly Reporter<br />
  • 14. Understanding what’s NOT a reporter’s job<br />1<br />Protect your job or reputation<br />
  • 15. Understanding what’s NOT a reporter’s job<br />2<br />Advance your career<br />
  • 16. Understanding what’s NOT a reporter’s job<br />3<br />Ask questions to help you to say what you want to say<br />
  • 17. Understanding what’s NOT a reporter’s job<br />4<br />Write a story the way you want it to be told<br />
  • 18. Understanding what’s NOT a reporter’s job<br />5<br />Include everything you told them<br />
  • 19. How to Create Friendship with Reporters:<br />
  • 20. Remember their Professional interests<br />Refer contacts to them. Be a Information Centre<br />
  • 21. Have informal lunches, dinners, or drinks with them.<br />
  • 22. Be truthful about the quality of a story, source, or guest.<br />
  • 23. Give reporters special access to you.<br />Always be available!<br />
  • 24. <ul><li> Encourage them the email before you know them
  • 25. Thank them through email after your story is published</li></li></ul><li>Contribute articles for publishing regularly<br />
  • 26. New Normal<br />Social Media Press Release<br />Press Release<br />
  • 27. Thank You<br />

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