NEW NORMAL MASS Media relationsFounder, Ideamart (S) Pte LtdSpirit of Enterprise Award 2008andrew@ideamart.com.sg

What kind ofNews Maker?YOUWhat willthis be?

History Maker

Change Maker

Deal Maker

Trend Setter

Story Teller(feel happy)

Story Teller(feel sad)

Why working with Mass Media is important to your businessImportant component to forge strategic alliance among partnersPR isn’t Marketing, it’s about handling the mass mediaPR-centredon a CEO of start-up or SME is a personal branding.Shape public perception and corporate reputationShareholder Value – Goodwill if business is sold

Important component to forge strategic alliance among partners

PR isn’t Marketing, it’s about handling the mass media

PR-centredon a CEO of start-up or SME is a personal branding.

Shape public perception and corporate reputation

Shareholder Value – Goodwill if business is sold

“It’s Not My Job!”- Your friendly Reporter

Understanding what’s NOT a reporter’s job1Protect your job or reputation

Understanding what’s NOT a reporter’s job2Advance your career

Understanding what’s NOT a reporter’s job3Ask questions to help you to say what you want to say

Understanding what’s NOT a reporter’s job4Write a story the way you want it to be told

Understanding what’s NOT a reporter’s job5Include everything you told them

How to Create Friendship with Reporters:

Remember their Professional interestsRefer contacts to them. Be a Information Centre

Have informal lunches, dinners, or drinks with them.

Be truthful about the quality of a story, source, or guest.

Give reporters special access to you.Always be available!

Encourage them the email before you know them Thank them through email after your story is published

Encourage them the email before you know them

Thank them through email after your story is published

Contribute articles for publishing regularly

New NormalSocial Media Press ReleasePress Release

Thank You