When a feature is turned down,
try pitching elsewhere
When a feature is used,
rework it with a new angle and
try to place it with another media/press.
Use photography or visuals to enhance
the possibility of a story being run.
Be sure a "cut line" or caption with
every photo or graphic you release
If you are misquoted,
don't hesitate to let the media know and
suggest they run a retraction
Do not say anything to the media
Do not be a pest by repeatedly
calling the media to see if
your story has been accepted
Let’s Get to Know Everyone
“If you are featured on front page of the
biggest newspaper in your country, how do
you want the headlines to be like?”
“If you have a photograph printed in the front
page, what caption would you like to see?”
Founder, Ideamart (S) Pte Ltd
Founder, Ardor LLP
Managing Agent of Romancing Singapore (2005-2007)
Spirit of Enterprise Award 2008 – Honouree
Email – email@example.com
How to work with the media & the press to bring your business to 2.0?
DIY Public Relations for smart SMEs
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