B2B Digital Marketing on Social Media

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  • 1. Digital Marketing
  • 2. Future = Convergence
  • 3. Pitching vs Engaging
  • 4. Reporting vs Sharing
  • 5. Authority vs Authencity
  • 6. Campaign vs Collaboration
  • 7. Database vs Network
  • 8. Content is KING OriginalCo-created User-generated
  • 9. Conversation is QUEEN• Attitude : Be Social, not just Professional – Listen before you speak – Transparency & Honesty – Share before Selling – Be Personable, Not Personal
  • 10. Conversation is QUEEN• Response : Know what you are in for – Form a task force – Develop a Response Strategy Map – See criticism as an opportunity
  • 11. Community is your ARMY– Where? • Niche Business-Social Network • Community of selected stakeholders • Staff network– How? (Crowd Sourcing) • Collaboration • CRM • Virtual Workplace/Boardroom discussion
  • 12. Corporate Challenges• CEO Blog – Personal Branding in B2B business• Internal communication – Staff dialogue• System integration (is everyone else ready?• Social Media policy (corporate governance)• KPI and Dashboard leading to ROI (How are we measured?)
  • 13. Compatibility is your KINGDOM• Mobile versions (iphone/ipad/Desktop)• Open ID : Sign up made simple• Foursquare : Location based marketing with feedback• Twitter : Open Chat 24/7 (forget email, let’s open up the chat!)
  • 14. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/More than 200 interviews/feature in 6 years from local and international media