Personal branding is the process of marketing oneself to others by communicating one's excellence. It involves defining who you are, what you do, and why you are unique. Developing a personal brand involves establishing an online and social media presence, networking, partnering with training organizations, speaking for free to gain experience and exposure, writing an e-book, engaging with media, volunteering or sponsoring charities, and getting recognized with awards to develop a consistent brand identity over time. The goal is to position oneself as a thought leader and have others do marketing through word-of-mouth.

1. Speaker Marketing
=
Personal Branding

2. What is Personal Branding
Personal branding is the
Process of how we Market
Ourselves to others.

3. It’s not about Achieving Excellence.
It’s about Communicating Excellence

4. Personal Branding Road Map
Who are you?
What do you do?
Why are you so unique?

5. Personal Branding Journey
Person
(Profile)
Prize Portal
(award) (networking)
People’ Personal
Partners
(Charity) Branding
Publicity Public
(Media) Speaking
Publication
(Book)

6. Reward
• I seldom have to sell.
• My credibility is almost never questioned.
• People look forward to working with me or
my company
• Others do the marketing for me. (word of
mouth)

7. Fundamentals
• Commit to doing it consistently.
• Focus on what makes you special.
• Demonstrate Thought Leadership (think of
yourself as a publisher for your
customers/people you want to emulate).
• Get on platforms which makes it viral.

8. How can Social Media help my
Personal Branding?

9. #1 - Create your Profiles in
different Social Media platforms

14. www.andrewchow.sg

15. What do I blog about?

16. Over 95 presentations
Over 1900 download
Over 95000 views

17. Over 85000 views

20. Desktop
Mobile

21. Web 2.0
More accessible
More user friendly
More viral
More relevant

22. #2 – Network any time, any where!

23. Mastering Business
Networking Skills
Do it the P.M.E.T Way!
P - Prepare before Your Venture
M - Mind Your Manners in Networking
E – Experience Sowing and Reaping
T – Take the Social Networking Plunge

24. #3 – Work with the right partners

26. Role of B2B training partners
• Hire you for a flat fee
• Market your flagship program
• Explore other business opportunities like
coaching and consultancy

27. Some of the prominent B2B training
partners
• Singapore Institute of Management
• Management Development Institute of Singapore
• Singapore National Employers Federation
• Singapore Chinese Chambers Institute of Business
• Institute of Adult Leaning
• Singapore Training and Development Association
• Marketing Institute of Singapore
• Productivity Service Board
• Speakers’ Bureau
• Association Website – www.asiaspeakers.org

28. #4 – Speak ….. for free!

29. “He who never speaks for free will
NEVER make enough money.”
- CSP Fredrik Haran

30. Select talk based on
• Profile of audience
– Business Owners
– Entrepreneurs
– Students
– Professionals
– PMETs
– Public
– Others: ________________________________

31. Select talk based on
• Size of the audience
– Min 20
– > 50
– > 100
– > 500
– > 1000

32. Others considerations
• Which other speakers have spoken before
you?
• Networking and follow up opportunities
• Focus on local engagements for the first year

33. #5 – Write a E-book!

40. Http://ideasandrew.podomatic.com
600 min of podcast
• Radio Interviews
• Webcast Interview
45 episodes
1000 downloads

41. 10 things to note when you write an
e-book
• Do plenty of research and quote the sources.
• Create interesting title for every chapter with a byline to follow up.
• Provide a Personal Reflection section with questions to ponder.
• Summarise the key learning points of your chapter into bullets at
the end of a chapter.
• Explain how to read your book in your preface.
• Connect readers through your social media contacts.
• Enable readers to get further learning tools and templates from
your book’s microsite.
• Organise all technical details to a Resource Section.
• Build credibility by providing a Further Reading List or Glossary.
• Add value by providing skills, knowledge or instill attitude change,
not the number of words written.

42. #6 – Make friends with the Media!

44. Magazines

45. Newspaper

47. Radio

48. Local and Foreign TV Channels

49. News Wire Agencies

50. Making a Connection with the Media
(Singapore & Malaysia)

51. Do your research on media/press
related to your field

52. Write your press release the way
you want it to be Read

53. Start Communicating with them even
before you have a story

54. Organise a joint-event with the media

55. How to Propose a series of
Talk Shows/Interviews

56. Start with a general overview

57. Prepare all the Questions
for your Host

58. Prepare 2 versions of answers:
Short & Long

59. Leverage on current hot topics
(link to your forte)

60. Which programs on Singapore
Radio are suitable for you?

61. Expert Views

62. Daily Motivational

63. Group Interactive

64. Conversational

65. Business Nuggets

67. Malaysia
(BFM 89.9, the Business Radio)
• Open For Business
– (10am weekdays) publicises interesting start-ups
• Raise Your Game
– (11am weekdays) offers personal development opportunities,
• Techtalk
– (weekday noons) helps to demystify technology and harness it
for business owners
• The Resource Centre
– (1pm weekdays)

68. Becoming a Regular Guest
How to get invited back on radio over
and over again

69. Mention other topics of interest in the
conversation

70. Remember the host’s
Professional Interest
• Recommended other great
guests to their shows

71. Remember the host’s
Professional Interest
Michael Podolinsky
Refer other speakers to radio host

72. Make your pitch only at the very end

73. After the interview, fulfill all promises
made on air quickly

74. Build Rapport with Host on air
Enjoy the Conversation
• Arrive early to have a casual chat with the host
• Alert the host for any potential question you wish to
avoid during the show
• Never ask the host for an endorsement
• Continue chatting even when you are off air, taking a
break
• Be Personable (mention the host name often)
• Prepare give-away to listeners

75. How to leverage on media
features for marketing?

76. Share on Social Media
• Slideshare : Powerpoint
• Podcast : Radio
• Youtube : TV
• Blog : transcript of interview

77. Spin it on other Mass Media
• Send info to other media for new pitches
• Follow the format and record your own
version

78. #7 – Serve those in Need (Charity)!

79. Sponsorship or Volunteerism

80. #7 – Serve Others (Charity)

81. • Mendaki Sense
• Lutheran Community Care Services
• Teen Challenge
• Asia Women Welfare Association
• Young Women Christian
• Association Restroom Association of Singapore
• SOS
• Singapore Planned Parenthood
• Renci Hospital
• Student Care Services
• Parkway Healthcare
• Centre for Senior National
• Volunteer Philantrophic Centre (NVPC)
• B Well Methodist Group of Churches
• National Kidney Foundation (NKF)
• Percept Ministry
• Singapore Association for Mental Health
• Singapore After Care Association
• St Andrew Community Hospital
• Touch Young Arrows
• WINGS
• METTA
• Buddha Tiger Relic Tooth
• ISCOS

82. Key Questions
• Sponsorship: ___________________________________
• Volunteerism: __________________________________
• Which organisation? _____________________________
• What is their mission? ____________________________
• Duration: ______________________________________
• Frequency: ____________________________________

84. #8 – Claim Your Prize (award)!

85. Getting Recognition

87. Personal Branding Journey
Person
(Profile)
Prize Portal
(award) (networking)
People’ Personal
Partners
(Charity) Branding
Publicity Public
(Media) Speaking
Publication
(Book)

89. Search “you” on Google now,
Compare it with
6 months down the road.

90. Develop a Consistent
Brand Identity

91. Online

92. Facebook Cover Photo 1

93. Facebook Cover Photo 2

94. Twitter Cover Photo

95. Print

96. Personal Logo

97. Postcard

98. DVD Cover

99. Name card (front)

100. Name card (back)

101. Roll Up Banner

102. Speaker One-sheet

103. How to design your One-Sheet
• Your Headshot
• Your tagline
• Your value preposition
• Your Top 3 client’s endorsement : One line / Highlight key words /
Name/Designation
• Your Contact Details : Name / Email / Work mobile
• Your Main program : Title / 3 main points of outline / Learning Objectives
• Your Client List : Regional / Local
• Media Appearance
– • TV
– • Radio
– • Press
– • Online
– • Magazine
– • Others
• Brand Ambassadorship

104. Co Branding with other
speakers/organisations

107. You do not
have to speak
all the time,
Singing is great
too

108. Aim for the biggest stage!

109. Just for laugh