What is Personal Branding Personal branding is the Process of how we Market Ourselves to others.
It’s not about Achieving Excellence.It’s about Communicating Excellence
Personal Branding Road Map Who are you? What do you do? Why are you so unique?
Personal Branding Journey Person (Profile) Prize Portal (award) (networking) People’ Personal Partners (Charity) Branding Publicity Public (Media) Speaking Publication (Book)
Reward• I seldom have to sell.• My credibility is almost never questioned.• People look forward to working with me or my company• Others do the marketing for me. (word of mouth)
Fundamentals• Commit to doing it consistently.• Focus on what makes you special.• Demonstrate Thought Leadership (think of yourself as a publisher for your customers/people you want to emulate).• Get on platforms which makes it viral.
How can Social Media help my Personal Branding?
#1 - Create your Profiles indifferent Social Media platforms
Mastering Business Networking Skills Do it the P.M.E.T Way! P - Prepare before Your VentureM - Mind Your Manners in Networking E – Experience Sowing and ReapingT – Take the Social Networking Plunge
Role of B2B training partners• Hire you for a flat fee• Market your flagship program• Explore other business opportunities like coaching and consultancy
Some of the prominent B2B training partners• Singapore Institute of Management• Management Development Institute of Singapore• Singapore National Employers Federation• Singapore Chinese Chambers Institute of Business• Institute of Adult Leaning• Singapore Training and Development Association• Marketing Institute of Singapore• Productivity Service Board• Speakers’ Bureau• Association Website – www.asiaspeakers.org
Http://ideasandrew.podomatic.com600 min of podcast • Radio Interviews • Webcast Interview45 episodes1000 downloads
10 things to note when you write an e-book• Do plenty of research and quote the sources.• Create interesting title for every chapter with a byline to follow up.• Provide a Personal Reflection section with questions to ponder.• Summarise the key learning points of your chapter into bullets at the end of a chapter.• Explain how to read your book in your preface.• Connect readers through your social media contacts.• Enable readers to get further learning tools and templates from your book’s microsite.• Organise all technical details to a Resource Section.• Build credibility by providing a Further Reading List or Glossary.• Add value by providing skills, knowledge or instill attitude change, not the number of words written.
Malaysia(BFM 89.9, the Business Radio)• Open For Business – (10am weekdays) publicises interesting start-ups• Raise Your Game – (11am weekdays) offers personal development opportunities,• Techtalk – (weekday noons) helps to demystify technology and harness it for business owners• The Resource Centre – (1pm weekdays)
Becoming a Regular GuestHow to get invited back on radio over and over again
Mention other topics of interest in the conversation
Remember the host’sProfessional Interest • Recommended other great guests to their shows
Remember the host’s Professional Interest Michael PodolinskyRefer other speakers to radio host
After the interview, fulfill all promises made on air quickly
Build Rapport with Host on air Enjoy the Conversation• Arrive early to have a casual chat with the host• Alert the host for any potential question you wish to avoid during the show• Never ask the host for an endorsement• Continue chatting even when you are off air, taking a break• Be Personable (mention the host name often)• Prepare give-away to listeners
How to leverage on media features for marketing?
Share on Social Media• Slideshare : Powerpoint• Podcast : Radio• Youtube : TV• Blog : transcript of interview
Spin it on other Mass Media• Send info to other media for new pitches• Follow the format and record your own version
• Mendaki Sense• Lutheran Community Care Services• Teen Challenge• Asia Women Welfare Association• Young Women Christian• Association Restroom Association of Singapore• SOS• Singapore Planned Parenthood• Renci Hospital• Student Care Services• Parkway Healthcare• Centre for Senior National• Volunteer Philantrophic Centre (NVPC)• B Well Methodist Group of Churches• National Kidney Foundation (NKF)• Percept Ministry• Singapore Association for Mental Health• Singapore After Care Association• St Andrew Community Hospital• Touch Young Arrows• WINGS• METTA• Buddha Tiger Relic Tooth• ISCOS
Key Questions• Sponsorship: ___________________________________• Volunteerism: __________________________________• Which organisation? _____________________________• What is their mission? ____________________________• Duration: ______________________________________• Frequency: ____________________________________
How to design your One-Sheet• Your Headshot• Your tagline• Your value preposition• Your Top 3 client’s endorsement : One line / Highlight key words / Name/Designation• Your Contact Details : Name / Email / Work mobile• Your Main program : Title / 3 main points of outline / Learning Objectives• Your Client List : Regional / Local• Media Appearance – • TV – • Radio – • Press – • Online – • Magazine – • Others• Brand Ambassadorship