Rocky Design To Make Talk

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Rocky Sanchez presents at Design to Make a Difference

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Rocky Design To Make Talk

  1. 1. Campaigns Social Response In Search of the Happy Middle 1
  2. 2. Quick Background 2
  3. 3. Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency 2
  4. 4. Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency Since the beginning, active in advocacy: family planning, AIDS, teens, governance 2
  5. 5. Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency Since the beginning, active in advocacy: family planning, AIDS, teens, governance In 1994, Campaigns Advocacy & PR was set up 2
  6. 6. Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency Since the beginning, active in advocacy: family planning, AIDS, teens, governance In 1994, Campaigns Advocacy & PR was set up In 2005, we split up the two functions 2
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  8. 8. CAPRI would concentrate on PR, CSR would be dedicated solely to advocacy and corporate social responsibility. 3
  9. 9. As CSR, we’ve worked with government, NGO’s, foundations, movements 4
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  20. 20. But we’re now also working with our old clients... 15
  21. 21. ...and corporate clients who want to do advocacy 16
  22. 22. And what have we learned? 17
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  24. 24. Lesson 1: Begging is hard. And you can’t do it too often. 18
  25. 25. Lesson 1: Begging is hard. And you can’t do it too often. Lesson 2: It helps to have a cause many people believe in. 18
  26. 26. Lesson 1: Begging is hard. And you can’t do it too often. Lesson 2: It helps to have a cause many people believe in. Lesson 3: It helps to have good material that people want to get involved in. (Creative satisfaction) 18
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  29. 29. Lesson 4: It helps when the client has media/publicity partners, or willing to go find one: 20
  30. 30. Lesson 4: It helps when the client has media/publicity partners, or willing to go find one: ★ Cancer Warriors Foundation 20
  31. 31. Lesson 4: It helps when the client has media/publicity partners, or willing to go find one: ★ Cancer Warriors Foundation ★ Greenpeace, Philippine Business for Education 20
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  33. 33. We learned to do more---lean and mean: no AE/Creative demarcation lines, no Creative/Supplier lines Lesson 5: Everything is part of our job. 21
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  36. 36. Lesson 6: You win some, you lose some. 23
  37. 37. Lesson 6: You win some, you lose some. Advocacy is not an exact science. And you can’t control all the variables, unlike the 4P’s of marketing. 23
  38. 38. Lesson 6: You win some, you lose some. Advocacy is not an exact science. And you can’t control all the variables, unlike the 4P’s of marketing. “May nagawa ba tayo?” 23
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  40. 40. We make a living by what we get, but we make a life by what we give. -Winston Churchill 24

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