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Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
Rocky Design To Make Talk
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Rocky Design To Make Talk

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Rocky Sanchez presents at Design to Make a Difference

Rocky Sanchez presents at Design to Make a Difference

Published in: Business, Education
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Transcript

  • 1. Campaigns Social Response In Search of the Happy Middle 1
  • 2. Quick Background 2
  • 3. Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency 2
  • 4. Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency Since the beginning, active in advocacy: family planning, AIDS, teens, governance 2
  • 5. Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency Since the beginning, active in advocacy: family planning, AIDS, teens, governance In 1994, Campaigns Advocacy & PR was set up 2
  • 6. Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency Since the beginning, active in advocacy: family planning, AIDS, teens, governance In 1994, Campaigns Advocacy & PR was set up In 2005, we split up the two functions 2
  • 7. 3
  • 8. CAPRI would concentrate on PR, CSR would be dedicated solely to advocacy and corporate social responsibility. 3
  • 9. As CSR, we’ve worked with government, NGO’s, foundations, movements 4
  • 10. 5
  • 11. 6
  • 12. 7
  • 13. 8
  • 14. 9
  • 15. 10
  • 16. 11
  • 17. 12
  • 18. 13
  • 19. 14
  • 20. But we’re now also working with our old clients... 15
  • 21. ...and corporate clients who want to do advocacy 16
  • 22. And what have we learned? 17
  • 23. 18
  • 24. Lesson 1: Begging is hard. And you can’t do it too often. 18
  • 25. Lesson 1: Begging is hard. And you can’t do it too often. Lesson 2: It helps to have a cause many people believe in. 18
  • 26. Lesson 1: Begging is hard. And you can’t do it too often. Lesson 2: It helps to have a cause many people believe in. Lesson 3: It helps to have good material that people want to get involved in. (Creative satisfaction) 18
  • 27. 19
  • 28. 20
  • 29. Lesson 4: It helps when the client has media/publicity partners, or willing to go find one: 20
  • 30. Lesson 4: It helps when the client has media/publicity partners, or willing to go find one: ★ Cancer Warriors Foundation 20
  • 31. Lesson 4: It helps when the client has media/publicity partners, or willing to go find one: ★ Cancer Warriors Foundation ★ Greenpeace, Philippine Business for Education 20
  • 32. 21
  • 33. We learned to do more---lean and mean: no AE/Creative demarcation lines, no Creative/Supplier lines Lesson 5: Everything is part of our job. 21
  • 34. 22
  • 35. 23
  • 36. Lesson 6: You win some, you lose some. 23
  • 37. Lesson 6: You win some, you lose some. Advocacy is not an exact science. And you can’t control all the variables, unlike the 4P’s of marketing. 23
  • 38. Lesson 6: You win some, you lose some. Advocacy is not an exact science. And you can’t control all the variables, unlike the 4P’s of marketing. “May nagawa ba tayo?” 23
  • 39. 24
  • 40. We make a living by what we get, but we make a life by what we give. -Winston Churchill 24

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