Rocky Design To Make Talk

Slide 1: Campaigns Social Response In Search of the Happy Middle 1

Slide 2: Quick Background 2

Slide 3: Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency 2

Slide 4: Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency Since the beginning, active in advocacy: family planning, AIDS, teens, governance 2

Slide 5: Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency Since the beginning, active in advocacy: family planning, AIDS, teens, governance In 1994, Campaigns Advocacy & PR was set up 2

Slide 6: Quick Background Parent company: Campaigns & Grey, a 20-year old full service ad agency Since the beginning, active in advocacy: family planning, AIDS, teens, governance In 1994, Campaigns Advocacy & PR was set up In 2005, we split up the two functions 2

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Slide 8: CAPRI would concentrate on PR, CSR would be dedicated solely to advocacy and corporate social responsibility. 3

Slide 9: As CSR, we’ve worked with government, NGO’s, foundations, movements 4

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Slide 20: But we’re now also working with our old clients... 15

Slide 21: ...and corporate clients who want to do advocacy 16

Slide 22: And what have we learned? 17

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Slide 24: Lesson 1: Begging is hard. And you can’t do it too often. 18

Slide 25: Lesson 1: Begging is hard. And you can’t do it too often. Lesson 2: It helps to have a cause many people believe in. 18

Slide 26: Lesson 1: Begging is hard. And you can’t do it too often. Lesson 2: It helps to have a cause many people believe in. Lesson 3: It helps to have good material that people want to get involved in. (Creative satisfaction) 18

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Slide 29: Lesson 4: It helps when the client has media/publicity partners, or willing to go find one: 20

Slide 30: Lesson 4: It helps when the client has media/publicity partners, or willing to go find one: ★ Cancer Warriors Foundation 20

Slide 31: Lesson 4: It helps when the client has media/publicity partners, or willing to go find one: ★ Cancer Warriors Foundation ★ Greenpeace, Philippine Business for Education 20

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Slide 33: We learned to do more---lean and mean: no AE/Creative demarcation lines, no Creative/Supplier lines Lesson 5: Everything is part of our job. 21

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Slide 36: Lesson 6: You win some, you lose some. 23

Slide 37: Lesson 6: You win some, you lose some. Advocacy is not an exact science. And you can’t control all the variables, unlike the 4P’s of marketing. 23

Slide 38: Lesson 6: You win some, you lose some. Advocacy is not an exact science. And you can’t control all the variables, unlike the 4P’s of marketing. “May nagawa ba tayo?” 23

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Slide 40: We make a living by what we get, but we make a life by what we give. -Winston Churchill 24