DESIGN FOR
SOCIAL IMPACT
MAY 8, 2009

DESIGN
INTENTION IS STARTING POINT, PATH AND DESTINATION AT THE SAME TIME.

SOCIAL
SOCIAL IS ABOUT HUMAN, THE FOUNTAIN OF INTE
NTI
ON
.
PE
O P LE
WORKIN
G
I ND
IV
ID
U
A LL
Y WI
TH SIMILARLY
GOOD I
NTE
NT
I ON
S
,W
ILL INEVITAB
Y
BR
L
IDG
E MANY
DIVIDES ALONG THE WAY AND EVENTUALLY SOLVE COMPLEX PROBLEMS.

H
B
A
DESIGN FOR
SOCIAL IMPACT
D
C
E
F
F
F F
F

IT IS ABOUT THE
IMPACT OF
PRODUCTS OR
ON EVERY DESIGN
SERVICES ON
PROJECT THE TRIPLE
INDIVIDUALS AND
BOTTOM LINE IS
GROUPS OF
CONSIDERED AND
PEOPLE
TAKEN INTO
ACCOUNT SOCIAL
ENVIRONMENTAL
ECONOMIC

DESIGN MATTERS,

“AS DESIGNERS THERE’S A
GREAT OPPORTUNITY FOR US
TO SHAPE THE SOCIETY”

EVERYDAY PEOPLE
INTERACT WITH
DESIGN

IT’S HAPPENING
EVERYWHERE

URBAN FOREST PROJECT

GUERILLA GARDENING

WATER BASED GLASSES

DESIGN A LIVEABLE STREET

BLACKBOOK ACTIVISTS

LIGHTEN UP

ARMCHAIR ACTIVIST DEMOS

LOVELY AS A TREE

EITHER OAR (CLIMATE CHANGE)

IF YOU NOTICED...

GENERALLY PEOPLE
PEOPLE ARE STILL
ARE WELL OFF.
THINKING OF WAYS
THAT’S WHY THEY
TO SUSTAIN
HAVE SPACE IN
THEMSELVES.
THEIR MINDS TO DO
THAT’S WHY DOING
“GOOD” DESIGN
“GOOD” TAKES A
BACKSEAT.

MASLOW’S HIERARCHY OF NEEDS
MORALITY,
CREATIVITY,
PROBLEM
SOLVING,
ACCEPTANCE OF
FACTS
SELF-ESTEEM, CONFIDENCE,
ACHIEVEMENT, RESPECT FOR
OTHERS
FRIENDSHIP, FAMILY, SEXUAL
INTIMACY
SECURITY OF BODY, OF EMPLOYMENT, OF
RESOURCES, OF MORALITY OF THE FAMILY, OF
HEALTH, OR PROPERTY
BREATHING, FOOD, WATER, SEX, SLEEP

BUT OF COURSE YOU
CAN ALWAYS DO
SOMETHING ABOUT
IT.

THAT’S WHY

CORPORATE FOUNDATIONS
SOCIAL ENTERPRISE
SMALL
BIG NONPROFITS
NONPROFITS
IDEALS PROJECTS
COMMUNICATIONS GRANTS

DESIGN
GRANTS
SUBSIDIES
CLIENT SERVICE

WHAT WE’VE DONE
SO FAR

YOUTH SOCIAL
ENTERPRISE
INITIATIVE

ONE TAMA

CLIENT: DUYAN NG GITING
AS A GROUP OF COMMITTED FILIPINOS, DUYAN NG GITING
WORKS FOR A BETTER PHILIPPINES THROUGH AN INSPIRED
AND IMPASSIONED FILIPINO YOUTH, INDIVIDUALLY INFORMED
AND CONSCIENTIOUSLY MOTIVATED INTO COLLECTIVE
ACTION.
DUYAN NG GITING, AN ORGANIZATION COMPOSED OF YOUNG
PEOPLE INSPIRED BY THE WORDS OF NATIONAL HERO JOSE
RIZAL: “ANG KABATAAN AY PAG-ASA NG BAYAN,” AIMS TO
EMPOWER THE YOUTH TOWARD PROACTIVE INVOLVEMENT IN
SOCIETY BY FORMING VALUES THROUGH SERVICE, AND
PROVIDING A VENUE FOR SPARKING AND SUSTAINING A
SENSE OF IDEALISM AND INTEGRITY.

CHALLENGE
COMMUNICATE THE IDEA OF
HEROISM. WITHOUT BEING TOO
CHEESY...
ENCOURAGE PEOPLE TO DO
ATLEAST ONE RIGHT THING A DAY
WITH A GROUP OF PEOPLE TO
CREATE COLLECTIVE POTIVE
IMPACT.

THE IDEA
ACTION SPEAK LOUDEST WHEN SHARED.

ACTION

THE IMPACT
THE TEAM WAS ABLE TO GIVE A FRESHER AND MORE
YOUTHFUL LOOK FOR HEROISM THROUGH A BRANDING
SOLUTION—THAT IS, ONE TAMA. IT MADE “BEING A HERO” AN
EASY AND SIMPLE TASK THAT EVERY FILIPINO CAN DO.
THE INTERACTIVE CAMPAIGN (I.E. WEBSITE) HELPED DUYAN
NG GITING IN LAUNCHING THE ONE TAMA CAMPAIGN, AND IN
PROMOTING ACTIONS THAT EACH FILIPINO CAN DO
EVERYDAY. THE SIMPLE YET APPEALING INTERFACE
ENCOURAGES PEOPLE TO REGISTER IN THE SITE, AND
EVENTUALLY SHARE, COMPLETE AND DO THE ACTIONS.

IT WAS FEATURED IN THE PHILIPPINE STAR, MANILA
BULLETIN, ABS-CBN, A NUMBER OF BLOGS.
INVITED TO PRESENT AT THE STARBUCKS DIALOGUES & WHY
NOT FORUM.
2,000++ MEMBER OF THE FACEBOOK GROUP.

ONELINE

CHALLENGE
CONNECT NONPROFITS AND DEV ORGS
WITH THE CREATIVE COMMUNITY.

THE IDEA
ALLOW CREATIVES TO DONATE IN-KIND. WHICH
MEANS CREATIVES (DESIGNERS, TYPOGRAPHERS,
PHOTOGRAPHERS, ILLUSTRATORS,
VIDEOGRAPHERS, WRITERS) CAN DONATE/SHARE
IDEAS, RAW FILES, HIRES FILES, TEMPLATES WITH
NONPROFITS

THE IDEA

40 4
OOOOOPSSSSS

PRELOVED

Preloved

SCRAP PAPERS HAVE
STORIES TO TELL...

SES
BUSINES
-
C
ARCHITE
TURAL SCHOOLS
FIRMS
AD S
AGENCIE
DESIGN
STUDIOS
CO -BRANDED
PRELOVED
AND DONOR
JOURNAL

AN IDEAL IS ONE
THING. LIVING UP TO
IT IS ANOTHER...
PEACE PAGE 27

THANK YOU!

SOURCES
SOCIAL DESIGN BLOG
GOOD MAGAZINE
AIGA
FLICKR
CHANGE.ORG
BIOMAN
WIKIPEDIA
GROUNDSWELL COLLECTIVE
KATE ANDREWS
IDEO