Design For Social Impact

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A presentation Dan Matutina presented for the event Creativity & Global Crisis at the Farm Gallery in Tomas Morato, QC (Philippines).

A presentation Dan Matutina presented for the event Creativity & Global Crisis at the Farm Gallery in Tomas Morato, QC (Philippines).

More in: Business , Design
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  • 1. DESIGN FOR SOCIAL IMPACT MAY 8, 2009
  • 2. DESIGN INTENTION IS STARTING POINT, PATH AND DESTINATION AT THE SAME TIME.
  • 3. SOCIAL SOCIAL IS ABOUT HUMAN, THE FOUNTAIN OF INTE NTI ON . PE O P LE WORKIN G I ND IV ID U A LL Y WI TH SIMILARLY GOOD I NTE NT I ON S ,W ILL INEVITAB Y BR L IDG E MANY DIVIDES ALONG THE WAY AND EVENTUALLY SOLVE COMPLEX PROBLEMS.
  • 4. H B A DESIGN FOR SOCIAL IMPACT D C E F F F F F
  • 5. IT IS ABOUT THE IMPACT OF PRODUCTS OR ON EVERY DESIGN SERVICES ON PROJECT THE TRIPLE INDIVIDUALS AND BOTTOM LINE IS GROUPS OF CONSIDERED AND PEOPLE TAKEN INTO ACCOUNT SOCIAL ENVIRONMENTAL ECONOMIC
  • 6. DESIGN MATTERS,
  • 7. “AS DESIGNERS THERE’S A GREAT OPPORTUNITY FOR US TO SHAPE THE SOCIETY”
  • 8. EVERYDAY PEOPLE INTERACT WITH DESIGN
  • 9. IT’S HAPPENING EVERYWHERE
  • 10. URBAN FOREST PROJECT
  • 11. GUERILLA GARDENING
  • 12. WATER BASED GLASSES
  • 13. DESIGN A LIVEABLE STREET
  • 14. BLACKBOOK ACTIVISTS
  • 15. LIGHTEN UP
  • 16. ARMCHAIR ACTIVIST DEMOS
  • 17. LOVELY AS A TREE
  • 18. EITHER OAR (CLIMATE CHANGE)
  • 19. IF YOU NOTICED...
  • 20. GENERALLY PEOPLE PEOPLE ARE STILL ARE WELL OFF. THINKING OF WAYS THAT’S WHY THEY TO SUSTAIN HAVE SPACE IN THEMSELVES. THEIR MINDS TO DO THAT’S WHY DOING “GOOD” DESIGN “GOOD” TAKES A BACKSEAT.
  • 21. MASLOW’S HIERARCHY OF NEEDS MORALITY, CREATIVITY, PROBLEM SOLVING, ACCEPTANCE OF FACTS SELF-ESTEEM, CONFIDENCE, ACHIEVEMENT, RESPECT FOR OTHERS FRIENDSHIP, FAMILY, SEXUAL INTIMACY SECURITY OF BODY, OF EMPLOYMENT, OF RESOURCES, OF MORALITY OF THE FAMILY, OF HEALTH, OR PROPERTY BREATHING, FOOD, WATER, SEX, SLEEP
  • 22. BUT OF COURSE YOU CAN ALWAYS DO SOMETHING ABOUT IT.
  • 23. THAT’S WHY
  • 24. CORPORATE FOUNDATIONS SOCIAL ENTERPRISE SMALL BIG NONPROFITS NONPROFITS IDEALS PROJECTS COMMUNICATIONS GRANTS
  • 25. DESIGN GRANTS SUBSIDIES CLIENT SERVICE
  • 26. WHAT WE’VE DONE SO FAR
  • 27. YOUTH SOCIAL ENTERPRISE INITIATIVE
  • 28. ONE TAMA
  • 29. CLIENT: DUYAN NG GITING AS A GROUP OF COMMITTED FILIPINOS, DUYAN NG GITING WORKS FOR A BETTER PHILIPPINES THROUGH AN INSPIRED AND IMPASSIONED FILIPINO YOUTH, INDIVIDUALLY INFORMED AND CONSCIENTIOUSLY MOTIVATED INTO COLLECTIVE ACTION. DUYAN NG GITING, AN ORGANIZATION COMPOSED OF YOUNG PEOPLE INSPIRED BY THE WORDS OF NATIONAL HERO JOSE RIZAL: “ANG KABATAAN AY PAG-ASA NG BAYAN,” AIMS TO EMPOWER THE YOUTH TOWARD PROACTIVE INVOLVEMENT IN SOCIETY BY FORMING VALUES THROUGH SERVICE, AND PROVIDING A VENUE FOR SPARKING AND SUSTAINING A SENSE OF IDEALISM AND INTEGRITY.
  • 30. CHALLENGE COMMUNICATE THE IDEA OF HEROISM. WITHOUT BEING TOO CHEESY... ENCOURAGE PEOPLE TO DO ATLEAST ONE RIGHT THING A DAY WITH A GROUP OF PEOPLE TO CREATE COLLECTIVE POTIVE IMPACT.
  • 31. THE IDEA ACTION SPEAK LOUDEST WHEN SHARED.
  • 32. ACTION
  • 33. THE IMPACT THE TEAM WAS ABLE TO GIVE A FRESHER AND MORE YOUTHFUL LOOK FOR HEROISM THROUGH A BRANDING SOLUTION—THAT IS, ONE TAMA. IT MADE “BEING A HERO” AN EASY AND SIMPLE TASK THAT EVERY FILIPINO CAN DO. THE INTERACTIVE CAMPAIGN (I.E. WEBSITE) HELPED DUYAN NG GITING IN LAUNCHING THE ONE TAMA CAMPAIGN, AND IN PROMOTING ACTIONS THAT EACH FILIPINO CAN DO EVERYDAY. THE SIMPLE YET APPEALING INTERFACE ENCOURAGES PEOPLE TO REGISTER IN THE SITE, AND EVENTUALLY SHARE, COMPLETE AND DO THE ACTIONS.
  • 34. IT WAS FEATURED IN THE PHILIPPINE STAR, MANILA BULLETIN, ABS-CBN, A NUMBER OF BLOGS. INVITED TO PRESENT AT THE STARBUCKS DIALOGUES & WHY NOT FORUM. 2,000++ MEMBER OF THE FACEBOOK GROUP.
  • 35. ONELINE
  • 36. CHALLENGE CONNECT NONPROFITS AND DEV ORGS WITH THE CREATIVE COMMUNITY.
  • 37. THE IDEA ALLOW CREATIVES TO DONATE IN-KIND. WHICH MEANS CREATIVES (DESIGNERS, TYPOGRAPHERS, PHOTOGRAPHERS, ILLUSTRATORS, VIDEOGRAPHERS, WRITERS) CAN DONATE/SHARE IDEAS, RAW FILES, HIRES FILES, TEMPLATES WITH NONPROFITS
  • 38. THE IDEA
  • 39. 40 4 OOOOOPSSSSS
  • 40. PRELOVED
  • 41. Preloved
  • 42. SCRAP PAPERS HAVE STORIES TO TELL...
  • 43. SES BUSINES - C ARCHITE TURAL SCHOOLS FIRMS AD S AGENCIE DESIGN STUDIOS CO -BRANDED PRELOVED AND DONOR JOURNAL
  • 44. AN IDEAL IS ONE THING. LIVING UP TO IT IS ANOTHER... PEACE PAGE 27
  • 45. THANK YOU!
  • 46. SOURCES SOCIAL DESIGN BLOG GOOD MAGAZINE AIGA FLICKR CHANGE.ORG BIOMAN WIKIPEDIA GROUNDSWELL COLLECTIVE KATE ANDREWS IDEO