Making Information Pay 2010
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Making Information Pay 2010

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Making Information Pay 2010 Making Information Pay 2010 Presentation Transcript

  • Points of No Return
    Mike Shatzkin
    Making Information Pay
    May 6, 2010
  • My view: coming change dwarfs recent change
    Ebooks headed for 25% share of new narrative books soon (end of 2012?)
    Total online sales for those books will then exceed brick-and-mortar sales
    Entirely new publishing models enabled (ebook first and POD)
    Disintermediation becomes a real threat
    Traditional business will have to shrink fast
  • Inside the publishing houses
    Ebook first development will occur, then grow, then become dominant
    Brick-and-mortar will shrink gradually, then suddenly: drastic implications for sales and operations
    Ebook royalties of 25% become unsustainable
    Single title marketing: for authors and mega-books only
    Consolidation occurs in many forms
  • How are people reacting to change?Pretty optimistically…
    Most feel fundamental change has happened (31%) or is happening now (45%)
    Most feel their job skills will “match the industry’s future needs” (62% to 20% who don’t think so)
    Half (52%) expect our business to become more profitable
    Of those responding, half think we’ll have more jobs as a result of change, not fewer
  • Some clouds in the blue sky
    Nearly half (48%) think their companies need to provide “more education”
    Profound change in editorial will blindside many people (a comment: “editing is editing”); only 59% expect “fundamental change” in editorial
    20% do not think their skills will fit future industry needs
  • Fun with “buzzwords”
    Big majority (62%) say Twitter is a “fad, soon to pass”(!)
    More than a third (38%) say that about “free as a price point”
    More than a quarter (28%) say that about “crowd sourcing”
    Long term trends: digital marketing, web analytics, publishing in vertical niches (75+%)
  • Today’s program: before the breakExperts deliver data and insight
    Kelly Gallagher of Bowker: what consumers are saying about change
    David Guenette of Gilbane: the 7 essential systems for publishers
    George Lossius of Publishing Technology: investment decisions in a time of rapid change
    Jabin White of Wolters Kluwer: how change affects the people who are part of it
    Steve Walker of SBS Worldwide (sponsor): supply chain cost savings
  • Today’s program: after the breakPublishers in the trenches
    John Konczal of Sterling Commerce (sponsor): tools to enable new business models
    Bruce Shaw & Adam Salomone of Harvard Common Press: editors acquiring for a portfolio
    Phil Madans of Hachette: workflow shift from “assembly line” to “collaboration”
    Matt Baldacci of Macmillan: the shift in marketing spending and skills
    Maureen McMahon of Kaplan: connecting, not closing and new hiring criteria for sales