Mass Email Solutions: NPO SF User Group 1.21.2011

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Mass Email Solutions

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Mass Email Solutions: NPO SF User Group 1.21.2011

  1. 1. The Great Debate: Mass Email Solutions <ul><li>Vertical Response </li></ul><ul><li>Exact Target </li></ul><ul><li>Constant Contact </li></ul><ul><li>Eloqua </li></ul><ul><li>Compare, Contrast and Discussion </li></ul>Portland Nonprofit User Group Meeting 1.21.2011
  2. 2. Considerations <ul><li>Pricing </li></ul><ul><li>Integration with Salesforce </li></ul><ul><li>Email Batch Limits </li></ul><ul><li>Reporting Abilities </li></ul><ul><li>Multiple User Functionality </li></ul><ul><li>Pre-made Templates </li></ul><ul><li>Ease of Use </li></ul><ul><li>Support </li></ul>
  3. 3. <ul><li># of emails: </li></ul><ul><li>1-1,000 - $12.75/1K </li></ul><ul><li>1,001-2,500 - $11.05/1K </li></ul><ul><li>2,501-25,000 - $10.20/1K </li></ul><ul><li>25,001-50,000 - $8.50/1K </li></ul><ul><li>50,001-100,000 - $7.22/1K </li></ul><ul><li>100,001-500,000 - $6.38/1K </li></ul>Vertical Response <ul><li>PROS: </li></ul><ul><li>Pricing. </li></ul><ul><li>Ease of use. </li></ul><ul><li>On demand cost structure. </li></ul><ul><li>No email batch limits. </li></ul><ul><li>Integration with Salesforce. </li></ul><ul><li>Pre-made templates. </li></ul><ul><li>CONS: </li></ul><ul><li>Global unsubscribe. </li></ul><ul><li>No sharing across users. </li></ul>
  4. 4. <ul><li>Core: $2,400/month (240K emails) </li></ul><ul><li>SF integration </li></ul><ul><li>Web opt-in </li></ul><ul><li>Forward to a friend </li></ul><ul><li>Triggered emails </li></ul><ul><li>Real time analytics </li></ul><ul><li>Multiple From addresses </li></ul><ul><li>Advanced: $6,000/year (240K emails) </li></ul><ul><li>-Dynamic content </li></ul><ul><li>-Conversion tracking </li></ul><ul><li>-Private IP address </li></ul><ul><li>-API access </li></ul><ul><li>$150/25K emails above </li></ul>Exact Target PROS: -Extensive help files and online community. -Salesforce integration. CONS: -Pricing. -Ease of use – requires deeper knowledge of SF.
  5. 5. <ul><li>0-500 contacts - $12/month </li></ul><ul><li>501-2500 contacts - $24/month </li></ul><ul><li>2501-5000 contacts - $40/month </li></ul><ul><li>5001-10K contacts - $60/month </li></ul><ul><li>10001-25K contacts - $120/month </li></ul>Constant Contact PROS: -Pricing, especially for small NPOs. -Selection of pre-made templates. -Good web support. CONS: -Integration with Salesforce weak (selection from lists in SF allows only 200 at a time). -Weak template editor. -Reporting only available in Constant Contact, info doesn’t sync for SF reporting. -Global unsubscribe only.
  6. 6. Eloqua Lite: $1,200/month - Up to 3 users Express: $2,000/month -4-10 users Team: $3,200/month -11-50 users Enterprise: $6,400/month - 250 users <ul><li>PROS: </li></ul><ul><li>Unlimited emails. </li></ul><ul><li>Comprehensive training, web and live. </li></ul><ul><li>Web forms. </li></ul><ul><li>Dedicated IP address. </li></ul><ul><li>Salesforce integration. </li></ul><ul><li>Lead scoring. </li></ul><ul><li>Advanced personalization. </li></ul><ul><li>CONS: </li></ul><ul><li>-Pricing. </li></ul>

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