The Use of Social Media
for Satellite Marketing
Kevin Popovic, BA, MS
Communications Director / President
Ideahaus®

Disclaimer:
“I don’t do conversions…
You either believe in communications
or you don’t.” - kp

 .edu is center
 Social Media
“satellites” rotate
around activities,
content, messages
 Increased chance
of sampling
 Opt to participate.

Communication has changed.
 Content rules.
 Basis for Relationship?
 Technology is the Medium
 Sharing, Joining, Groups, Choosing
 MarketingCharts.com

Old Way: They come to us.
 Promote URL (TV,
Radio, Print, etc)
 Buy Lists
 Search
 Search Engine
Optimization

New Way: We go to them.
 RSS Feed / Reader
 Updates / Notify
 FaceBook
 Twitter
 YouTube
 LinkedIn
 12seconds.tv

Different than what we’ve done.
Advertising =  Social Marketing =
We want something We’re giving
from them something to them

We just want to talk.
/ How do you start (lead gen)
conversations (about sales) with your
(multiple) markets?

The same but different.
 Content.
 Branding
 Continuity
 Authenticity
 Transparency
 Quid Pro Quo

AmericanAcademyOfArt.edu
 FaceBook  Profile Friends,
 LinkedIn Groups
 Flickr  Network, Share
 Twitter  Follow / Followers
 12Seconds  RSS Feed / Reader
 Feedburner  Content Pool

Facebook
 Profile
 Picture
 Make Friends
 Join Groups
 Link to RSS Feed,
Twitter, LinkedIn

LinkedIn
 Profile
 Picture
 Create Network
 Join Groups
 Market Groups
 Company Profile
 Applications

Speaker. Author. Connected.
 http://www.karynbuxman.com/
 http://www.karynbuxman.com/feed/rss/
 http://www.flickr.com/photos/29602730@N04/
 http://www.linkedin.com/in/karynbuxman
 http://twitter.com/karynbuxman
 http://www.veoh.com/channels/karynbuxman
 http://feeds.feedburner.com/KarynBuxman

From Karyn Buxman…
 “Six months ago, my knowledge of social networking was next to
zero. I’d heard of Facebook and LinkedIn, but had no idea how to
leverage them for business. Since working with Kevin, I now have
over 500 LinkedIn connections, am active in over a dozen LinkedIn
groups—and adding dollars to my bottom line. I’m spreading faster
on Facebook than a cold in a crowded daycare center! I’m utilizing
the posts and groups to get the word out about my business. And
through Twitter, I now am being followed by past and potential
clients, colleagues and media. In a time where demands are high and
resources are tight, I can’t imagine trying to build a business
without the use of social media.”

How can I help you?
 Questions?  Answers?

What did you learn today?
 Tip:
Please raise your hand and
contribute before I call on you ;-)

Homework
 Protect your social identity from
poachers and competitors.
 Register your name at social sites
 Fill every field out your profile
 Link everything to everything
 Participate. Tell the truth. Be nice.