Using Social Media for Satellite Marketing

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    4 Favorites

    Using Social Media for Satellite Marketing - Presentation Transcript

    1. The Use of Social Media for Satellite Marketing Kevin Popovic, BA, MS Communications Director / President Ideahaus®
    2. Disclaimer: “I don’t do conversions… You either believe in communications or you don’t.” - kp
    3.  .edu is center  Social Media “satellites” rotate around activities, content, messages  Increased chance of sampling  Opt to participate.
    4. Communication has changed.  Content rules.  Basis for Relationship?  Technology is the Medium  Sharing, Joining, Groups, Choosing  MarketingCharts.com
    5. Old Way: They come to us.  Promote URL (TV, Radio, Print, etc)  Buy Lists  Search  Search Engine Optimization
    6. New Way: We go to them.  RSS Feed / Reader  Updates / Notify  FaceBook  Twitter  YouTube  LinkedIn  12seconds.tv
    7. Different than what we’ve done. Advertising =  Social Marketing = We want something We’re giving from them something to them
    8. We just want to talk. / How do you start (lead gen) conversations (about sales) with your (multiple) markets?
    9. The same but different.  Content.  Branding  Continuity  Authenticity  Transparency  Quid Pro Quo
    10. AmericanAcademyOfArt.edu  FaceBook  Profile Friends,  LinkedIn Groups  Flickr  Network, Share  Twitter  Follow / Followers  12Seconds  RSS Feed / Reader  Feedburner  Content Pool
    11. Facebook  Profile  Picture  Make Friends  Join Groups  Link to RSS Feed, Twitter, LinkedIn
    12. LinkedIn  Profile  Picture  Create Network  Join Groups  Market Groups  Company Profile  Applications
    13. Speaker. Author. Connected.  http://www.karynbuxman.com/  http://www.karynbuxman.com/feed/rss/  http://www.flickr.com/photos/29602730@N04/  http://www.linkedin.com/in/karynbuxman  http://twitter.com/karynbuxman  http://www.veoh.com/channels/karynbuxman  http://feeds.feedburner.com/KarynBuxman
    14. From Karyn Buxman…  “Six months ago, my knowledge of social networking was next to zero. I’d heard of Facebook and LinkedIn, but had no idea how to leverage them for business. Since working with Kevin, I now have over 500 LinkedIn connections, am active in over a dozen LinkedIn groups—and adding dollars to my bottom line. I’m spreading faster on Facebook than a cold in a crowded daycare center! I’m utilizing the posts and groups to get the word out about my business. And through Twitter, I now am being followed by past and potential clients, colleagues and media. In a time where demands are high and resources are tight, I can’t imagine trying to build a business without the use of social media.”
    15. How can I help you?  Questions?  Answers?
    16. What did you learn today?  Tip: Please raise your hand and contribute before I call on you ;-)
    17. Homework  Protect your social identity from poachers and competitors.  Register your name at social sites  Fill every field out your profile  Link everything to everything  Participate. Tell the truth. Be nice.

    + Kevin PopovicKevin Popovic, 11 months ago

    custom

    1000 views, 4 favs, 2 embeds more stats

    I presented to senior management of an educational more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1000
      • 993 on SlideShare
      • 7 from embeds
    • Comments 0
    • Favorites 4
    • Downloads 57
    Most viewed embeds
    • 6 views on http://markcomb2we.blogspot.com
    • 1 views on http://www.everglobe.com

    more

    All embeds
    • 6 views on http://markcomb2we.blogspot.com
    • 1 views on http://www.everglobe.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories