Get Busy on Idea 3G Story of how TG got Busy on Idea 3G
Objective                         [1]To extend, amplify and engage audiences with the ATL campaign of ‘Get Busy on Idea 3G...
Objective                                  Idea 3G!       3G?                        [2]To earn the ‘3G’ mind-space with t...
Objective                         [3]To encourage the TG to use the ‘busy on idea 3G’ as a     catch phrase and part of th...
InsightGiven an opportunity the                                 Strategyyouth likes to take a lightdig at their friends. ‘...
Application Flow         The Post-Like page of the App         Users click on ‘Nominate Now’         to start the fun!    ...
Application Flow         Home Page of the Application         Users decide whether to         a) Nominate, or         b) T...
Application Flow         Nomination Page         a) Users select their friends         b) Users select the category       ...
Application Flow         Nominating with a Reason         Users have to write a wacky         reason for nominating the   ...
Application Flow          Sharing the Nomination          a) Users would share the          nomination on their          F...
Application Flow          Leaderboard          Participants could check          who’s topping the          leaderboard, a...
Qualitative Achievement• People started using ‘3g pe busy’ in daily  parlance• Created high buzz• Superb response from the...
Impact‘3G pe Busy’ got rampantly popular and becamea catch-phrase…
Quantitative Achievement21Days         From 9th September 2011              to 30th September 2011
Quantitative Achievement            23,000+            Participants
Quantitative Achievement6,400+Nominations              34,000+              Votes
Quantitative Achievement75,000+Increase in Number of Fans
Success.. in a nutshellSuccessfully made ‘3g pe busy’ a catch-phraseCampaign buzz was highly amplifiedReach of the campaig...
Success.. in a nutshellIncrease in the Conversation Density  – 67 % increase in the conversations on the pageA truly ‘soci...
Thus, our TG got‘Busy on Idea 3G’ :)
Submitted By    Hareesh Tibrewala    Joint CEO, Social Wavelengthemail: hareesh@socialwavelength.com
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'Get Busy on Idea 3G' - Idea Cellular

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'Get Busy on Idea 3G' - Idea Cellular

  1. 1. Get Busy on Idea 3G Story of how TG got Busy on Idea 3G
  2. 2. Objective [1]To extend, amplify and engage audiences with the ATL campaign of ‘Get Busy on Idea 3G’ on Social Media
  3. 3. Objective Idea 3G! 3G? [2]To earn the ‘3G’ mind-space with the online audiences
  4. 4. Objective [3]To encourage the TG to use the ‘busy on idea 3G’ as a catch phrase and part of their daily parlance
  5. 5. InsightGiven an opportunity the Strategyyouth likes to take a lightdig at their friends. ‘Kisi kitaang kheechna’. ActionThis was one single biginsight to drive the Users could nominate a friendcampaign. with a tag eg. ‘Khaali Dimaag’ or ‘Roving Eye’ ‘Nominating’ option actually provoked the other friend to respond, and thus contributed to it getting social Result The campaign created a lot of Buzz on the web A very high degree of engagement was achieved
  6. 6. Application Flow The Post-Like page of the App Users click on ‘Nominate Now’ to start the fun! Step 1
  7. 7. Application Flow Home Page of the Application Users decide whether to a) Nominate, or b) To Vote for a Nomination Step 2
  8. 8. Application Flow Nomination Page a) Users select their friends b) Users select the category of circle their friend belongs to Step 3
  9. 9. Application Flow Nominating with a Reason Users have to write a wacky reason for nominating the friend *Wackiest (and most-voted) nomination was to win! Step 4
  10. 10. Application Flow Sharing the Nomination a) Users would share the nomination on their Facebook Wall, b) And gather maximum votes in order to win! Step 5
  11. 11. Application Flow Leaderboard Participants could check who’s topping the leaderboard, and by how many votes!
  12. 12. Qualitative Achievement• People started using ‘3g pe busy’ in daily parlance• Created high buzz• Superb response from the participants• Reach of the campaign amplified• A very high rate of engagement• A huge number of people talking about us• Brilliant brand-social integration
  13. 13. Impact‘3G pe Busy’ got rampantly popular and becamea catch-phrase…
  14. 14. Quantitative Achievement21Days From 9th September 2011 to 30th September 2011
  15. 15. Quantitative Achievement 23,000+ Participants
  16. 16. Quantitative Achievement6,400+Nominations 34,000+ Votes
  17. 17. Quantitative Achievement75,000+Increase in Number of Fans
  18. 18. Success.. in a nutshellSuccessfully made ‘3g pe busy’ a catch-phraseCampaign buzz was highly amplifiedReach of the campaign was, now, farEngagement Rate doubled
  19. 19. Success.. in a nutshellIncrease in the Conversation Density – 67 % increase in the conversations on the pageA truly ‘social’ campaignResponse on the updates augmented – 180% rise in the response compared to the period prior to campaign
  20. 20. Thus, our TG got‘Busy on Idea 3G’ :)
  21. 21. Submitted By Hareesh Tibrewala Joint CEO, Social Wavelengthemail: hareesh@socialwavelength.com

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