Who, You? A LifeTips Guru?

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If you are currently a Site Guru, or are considering joining the program, Byron White, President and Founder of LifeTips and ideaLaunch, will explain the entire Site Guru Program at LifeTips.com and will field questions from participants. If you have been accepted as a guru and are wondering “now what,” this is your opportunity to learn more about the great community you have just joined. If you are curious about the program, this is your chance to get on board!

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  • Steve, make these first few slides with nothing to the left images big as the black. The will look much better.
  • Screen grab a Guru tip section.
  • Screen grab a newsletter
  • Screen grab a Guru blog section.
  • Screen grab a LifeTips book cover. (slide 33 in contentmarketingwebinar2)
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  • Screen grab slide 36 contentmarketingwebinar2. Guru Characteristics Great Writing Industry Expertise Socially Popular Great Storytelling Short and Sweet
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  • Screen grab slide 36 contentmarketingwebinar2.
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  • Screen grab slide 36 contentmarketingwebinar2.
  • Screen grab slide 36 contentmarketingwebinar2.
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  • Who, You? A LifeTips Guru?

    1. 1. Guru Program Webinar <ul><ul><li>Byron White </li></ul></ul><ul><ul><li>Founder </li></ul></ul><ul><ul><li>LifeTips.com, Inc. </li></ul></ul><ul><ul><li>Who you, a Guru? </li></ul></ul><ul><ul><li>What’s your role? </li></ul></ul><ul><ul><li>What’s your tool chest? </li></ul></ul><ul><ul><li>How much work? </li></ul></ul><ul><ul><li>How much will I make? </li></ul></ul><ul><ul><li>What is the reward? </li></ul></ul>
    2. 2. Who you, a Guru? Yes you. What’s your role? What are the new tools in your chest? How much work? How much will I make? What is the reward? Who you? A Guru? Yes you!
    3. 3. Who you, a Guru? Yes you.
    4. 4. You listen to the wants and needs of your readers. <ul><ul><li>Guru Characteristics </li></ul></ul><ul><ul><li>Great Writing </li></ul></ul><ul><ul><li>Industry Expertise </li></ul></ul><ul><ul><li>Socially Popular </li></ul></ul><ul><ul><li>Great Storytelling </li></ul></ul><ul><ul><li>Short and Sweet </li></ul></ul><ul><ul><li>Web Excited </li></ul></ul>
    5. 5. You create tips that engage and enlighten readers . <ul><ul><li>Guru Characteristics </li></ul></ul><ul><ul><li>Cool Insight </li></ul></ul><ul><ul><li>Industry Secrets </li></ul></ul><ul><ul><li>Educational Wow </li></ul></ul><ul><ul><li>Great Storytelling </li></ul></ul><ul><ul><li>Short and Sweet </li></ul></ul>
    6. 6. You know how to optimize content for search engine appeal. <ul><ul><li>Free SEO Tools </li></ul></ul><ul><ul><li>SpyFu.com </li></ul></ul><ul><ul><li>Compete.com </li></ul></ul><ul><ul><li>QuantCast.com </li></ul></ul><ul><ul><li>WebsiteGrader.com </li></ul></ul><ul><ul><li>SEOContentGrader.com </li></ul></ul><ul><ul><li>PageStrenghTool.com </li></ul></ul>
    7. 7. You get the support you need from the LifeTips team. <ul><ul><li>LifeTips Resources </li></ul></ul><ul><ul><li>Email Support </li></ul></ul><ul><ul><li>Editing Support </li></ul></ul><ul><ul><li>Book Publishing </li></ul></ul><ul><ul><li>Technology Platform </li></ul></ul><ul><ul><li>Free Promotion </li></ul></ul>
    8. 8. What’s your role?
    9. 9. You create a steady stream of tips and advice. <ul><ul><li>Topic Specific Tip Site </li></ul></ul><ul><ul><li>Add Tips Regularly </li></ul></ul><ul><ul><li>Relevant and Accurate </li></ul></ul><ul><ul><li>Sources and Researched </li></ul></ul><ul><ul><li>Interesting to Read </li></ul></ul><ul><ul><li>One Guru per Topic </li></ul></ul>
    10. 10. You create newsletters for opt-in subscribers. <ul><ul><li>Newsletter Promotion </li></ul></ul><ul><ul><li>Intro </li></ul></ul><ul><ul><li>Tip of the Week </li></ul></ul><ul><ul><li>Latest Blog Posts </li></ul></ul><ul><ul><li>Social Bookmark Promotion </li></ul></ul><ul><ul><li>Link to Profile Page </li></ul></ul><ul><ul><li>Image </li></ul></ul>
    11. 11. You blog regularly for fans and subscribers. <ul><ul><li>Blog Strategy </li></ul></ul><ul><ul><li>Industry Related Insight </li></ul></ul><ul><ul><li>News and Updates </li></ul></ul><ul><ul><li>Encourage Reader Response </li></ul></ul><ul><ul><li>Longer, More Interesting Posts </li></ul></ul><ul><ul><li>Bring in Your Personal Edge </li></ul></ul><ul><ul><li>Post Off Site and On Site </li></ul></ul>
    12. 12. You publish a book and become an authority. <ul><ul><li>Book Publishing Guidelines </li></ul></ul><ul><ul><li>Mandatory All Gurus </li></ul></ul><ul><ul><li>$150 Setup Fee </li></ul></ul><ul><ul><li>$200 Optional Editing Fee </li></ul></ul><ul><ul><li>ISBN and Library Congress </li></ul></ul><ul><ul><li>Available Bookstores Worldwide </li></ul></ul><ul><ul><li>20% Commission Income </li></ul></ul>
    13. 13. You answer user questions that need expert answers. <ul><ul><li>Ask the Guru Feature </li></ul></ul><ul><ul><li>Launching September </li></ul></ul><ul><ul><li>First Come First Answer </li></ul></ul><ul><ul><li>Answers Published </li></ul></ul><ul><ul><li>Build SEO </li></ul></ul><ul><ul><li>Goal: Earn Income 2010 </li></ul></ul>
    14. 14. You make the world a better place, one tip at a time. <ul><ul><li>Philosophical Alignment </li></ul></ul><ul><ul><li>Guru Interests </li></ul></ul><ul><ul><li>LifeTips Interests </li></ul></ul><ul><ul><li>Alignment for Success </li></ul></ul><ul><ul><li>Not Get-Rich-Quick </li></ul></ul><ul><ul><li>Byron’s History and Mission </li></ul></ul>
    15. 15. What are the new tools in your chest?
    16. 16. We currently drive more than one million unique visitors per month. <ul><ul><li>Traffic Projections </li></ul></ul><ul><ul><li>500 Gurus </li></ul></ul><ul><ul><li>10k Unique/Month </li></ul></ul><ul><ul><li>5 Million Uniques </li></ul></ul><ul><ul><li>20k Unique/Month </li></ul></ul><ul><ul><li>10 Million Uniques </li></ul></ul>
    17. 17. You build a database of Twitter fans. <ul><ul><li>New Traffic Drivers </li></ul></ul><ul><ul><li>Twitter Drives Traffic </li></ul></ul><ul><ul><li>Twitter Pushes Tips Out </li></ul></ul><ul><ul><li>Twitter @Connects </li></ul></ul><ul><ul><li>Attract New Fans </li></ul></ul><ul><ul><li>Launching Sept 09 </li></ul></ul>
    18. 18. Fresh blog posts help drive long tail from the search engines. <ul><ul><li>Tips for Success </li></ul></ul><ul><ul><li>Optimize Posts </li></ul></ul><ul><ul><li>Optimize Headlines </li></ul></ul><ul><ul><li>Create Meta Strategy </li></ul></ul><ul><ul><li>Build Internal Links </li></ul></ul><ul><ul><li>Post Offsite </li></ul></ul>
    19. 19. You have admin tools to make it all happen. <ul><ul><li>Robust Technology </li></ul></ul><ul><ul><li>Submit Tips </li></ul></ul><ul><ul><li>Submit Blog Posts </li></ul></ul><ul><ul><li>Tag Tips for Books </li></ul></ul><ul><ul><li>Publish Books Easily </li></ul></ul><ul><ul><li>Publish Newsletters </li></ul></ul><ul><ul><li>All-In-One Technology </li></ul></ul>
    20. 20. WordVision technology becomes your secret weapon for SEO success. <ul><ul><li>WordVision Technology </li></ul></ul><ul><ul><li>Makes SEO Easy </li></ul></ul><ul><ul><li>Tracks Keyword Listings </li></ul></ul><ul><ul><li>Scores SEO Strength </li></ul></ul><ul><ul><li>Meta Creator </li></ul></ul><ul><ul><li>Training and Support </li></ul></ul>
    21. 21. Publishing your book makes you an authority on the web. <ul><ul><li>Books Support SEO </li></ul></ul><ul><ul><li>Quantity Content </li></ul></ul><ul><ul><li>Quality Content </li></ul></ul><ul><ul><li>Authors Are Authorities </li></ul></ul><ul><ul><li>Authority Content Wins </li></ul></ul><ul><ul><li>Publish Books First </li></ul></ul>
    22. 22. How much work is required?
    23. 23. Write more tips and drive more traffic.
    24. 24. Manage your own Twitter account.
    25. 25. Create blog posts regularly and post on other blogs.
    26. 26. How much will I make?
    27. 27. Let’s be honest, this is not a money gig.
    28. 28. Your Chitika ads bear some fruit.
    29. 29. Promote your own book and earn 20% commission.
    30. 30. Apply for freelance writing assignments on Writer Access for ideaLaunch.
    31. 31. ‘ Answer questions’ may earn future income. <ul><ul><li>? </li></ul></ul>
    32. 32. What is the reward?
    33. 33. Make the world a better place, one tip at a time.
    34. 34. Go Gurus Go <ul><ul><li>Byron White </li></ul></ul><ul><ul><li>Founder </li></ul></ul><ul><ul><li>LifeTips.com, Inc. </li></ul></ul><ul><ul><li>617-227-8800 x 201 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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