Measuring the Return on Investment of Content Marketing

10 Tips for Content Planning 10 Steps to Building the Plan ROI Measurement 101 Tips Book Measuring the Return on Investment of Content Marketing Byron White Chief Idea Officer ideaLaunch PieHead Webinar Series August 26, 2010

10 Steps to developing a Content Plan that delivers the ROI you demand for the investment.

Open your mind to GREAT IDEAS and a diverse portfolio of content assets.
Paid Placement
Courseware Reviews
Book Summaries
Podcast Summaries
Tip Centers
Webinar Summaries
Whitepaper Summaries
Widget Reviews
WorkBook Reviews
Video Reviews
Survey Results
Free Giveaways
Article Distribution
Work Life Betterment
Home Life Betterment
Community Job Opportunities
Green Initiatives
Cause Support
Educational Announcements
Volunteer Vacations
Tradeshow Announcements
Remarkable Company Policy
Unusual Holiday Celebration
Viral Marketing Updates
Press Releases
Exciting News
Hiring Bursts
Retirements
Record Sales
Record Hits
Record Views
Popular Posts
Donnations
Bold Policy
First-Of-A-Kind
New Resources

Evaluate organic competition and pinpoint opportunity to capture market share

Find the wants and needs of readers and customers as give them what they want
Customer Research Tips
Surveys
Phone Calls
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires

Use keyword research tools to find keywords for readers AND the bots
WordVision.com
SpyFu.com
Compete.com
QuantCast.com
SEOMajestic.com
Raven-SEO-Tools.com
Tools.SEOBook.com
SEOToolSet.com
LinkVendor.com
MarketLeap.com

Long Tail
Short Tail
All-Tail Universe
Golden Keywords
Weighted Keywords
Internal Links
Content Scoring
Develop an SEO plan that becomes the nerve center for content creation

Develop keyword silos for SEO scoring, link development and ROI tracking
SEO Scoring Tools
PressReleaseGrader.com
WordVision.com
PageStrengthTool.com
SEOContentGrader.com

Build out an editorial calendar for branded content distribution

Optimize you’re content, images and link strategy Link Building Tip I had a big beef with Mike Roberts last night. The steak was cooked to perfection and melted in my mouth.

Apply your brand consistently to your content assets
Branded Assets
Speaking Events
White Papers
Webinars
Podcasts
Books
Online Courses
Informational Guides
Press Releases

Score content for SEO strength using robust technology
SEO Scoring Tools
Grader.com
WordVision.com
PageStrengthTool.com
SEOContentGrader.com

Track the ROI from branded content in a variety of ways.
Secrets to ROI Tracking
Tag Published Date
Track Link Phrases
Build Keyword Silos

Track improved listing positions impacted by content deployment

Track increase in organic traffic impacted by content deployment

Track repeat visitation post branded content deployment

Track time on site impacted by content deployment

Track increases in lead generation interacting with content assets

Track improved conversion rates from landing page optimization

Track increased sales impacted by branded content interaction

Case Study #1: ideaLaunch and “Press Release Magic”

Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com
617-227-8800 x 201
Book Author
101 Content Marketing Tips
Speaker Events 2010
BrightTalk
Search Engine Strategies
PR Web Thrive
Inbound Marketing Summit
28 Total Speaking Events
Free Content Marketing Tips book here: ideaLaunch.com/101

Measuring the Return on Investment of Content Marketing

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