Your SlideShare is downloading. ×
0
Content                     Marketing                     Revenue                     ArchitectureContent Marketing Monthl...
The Content Marketing Process                                                             Content Planning                ...
10 Tipsfor ContentPlanningandRevenue Architecture
1.) Develop a content marketing planTable of Contents              Content Assets   Scope of Project             Articles ...
2.) Use free research toolsFree Research Tools   WordVision.com   SpyFu.com   Compete.com   QuantCast.com   SEOMajestic.co...
3.) Find the hot topics and keywords
3.) Develop customer profiles for testing  ADD/ADHD Andy           Sophisticated Sally   In a Hurry              Into Info...
4.) Research the competitionContent Asset          YourSite.com   Competitor.comTraffic                       A           ...
5.) Develop an SEO plan with keyword silosSEO Plan Tips   Long Tail   Short Tail   All-Tail Universe   Golden Keywords   W...
6.) Score content for SEO strengthFree Scoring Tools WordVision.com PageStrengthTool.com SEOContentGrader.com WebsiteGrade...
7.) Infuse you brand with great contentAuthority Assets Speaking Events White Papers Webinars Podcasts Books Online Course...
8.) Create stories, not just content    Information         Story    Fills You Up        Moves You On    Facts            ...
9.) Define great content• New meaning that helps distinguish from the competition• Authority tone that helps build confide...
10.) Document content publishing date
8 Tipsfor Performanceand RevenueMeasurement
1.) Track improved listing positionsPublishing Dates# Content AssetsPublished Per Month
2.) Track increased traffic from content
3.) Track decreased user acquisition                cost
4.) Track repeat visitation and engagement
5.) Track time-on-site for content stickiness
6.) Track improved conversion rates
7.) Track content engagement/lead
8.) Track content interaction/customer
Byron WhiteideaLaunchChief Idea OfficerTwitter: @ByronWhiteByron@ideaLaunch.comJohn StoneRevenueArchitects.comChief Revenu...
Upcoming SlideShare
Loading in...5
×

Organic | PPC | Salesforce.com - March 2010

239

Published on

The content marketing revolution is maturing, and sales and marketing are finally starting to converge with one common mission. But creating, designing and measuring the performance of this endeavor isn't easy.

Join Byron White of ideaLaunch and special guest John Stone, CEO of Revenue Architects, who will walk you through how to build a revenue-architecture plan for your company so you can beat your competition on the web. From content marketing to PPC strategy, lead scoring, SalesForce.com, tracking and ROI measurement, this webinar will cover everything you need to know about building a content marketing revenue-architecture plan.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
239
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Organic | PPC | Salesforce.com - March 2010"

  1. 1. Content Marketing Revenue ArchitectureContent Marketing Monthly Webinar March 2010 Byron White| Chief Idea Officer | ideaLaunch John Stone | CEO | Revenue Architects
  2. 2. The Content Marketing Process Content Planning Content Creation Content Optimization Content Performance Copyright 2010 by ideaLaunch. All right reserved.
  3. 3. 10 Tipsfor ContentPlanningandRevenue Architecture
  4. 4. 1.) Develop a content marketing planTable of Contents Content Assets Scope of Project Articles Competitive Research Courseware Customer Research eBooks Customer Profiles Podcasts Keyword Research Printed Books Content Plan Tip Centers SEO Plan Video Performance Goals Webinars Whitepapers Widgets WorkBooks
  5. 5. 2.) Use free research toolsFree Research Tools WordVision.com SpyFu.com Compete.com QuantCast.com SEOMajestic.com Raven-SEO-Tools.com Tools.SEOBook.com SEOToolSet.com LinkVendor.com MarketLeap.com SEObook.com
  6. 6. 3.) Find the hot topics and keywords
  7. 7. 3.) Develop customer profiles for testing ADD/ADHD Andy Sophisticated Sally In a Hurry Into Information Reads Headlines Reads Content Snacksize Content Deep Content Bullet Points Find Print Buy Right Now Buy After Review Image Importance Value Importance Inspiration Purchase Informative Purchase
  8. 8. 4.) Research the competitionContent Asset YourSite.com Competitor.comTraffic A CPPC Spend B AContent Portfolio B BContent Authority C BPublishing Frequency D CSocial Reach F DSocial Conversations F FTestimonials A FPartnerships B AInternal Links C BInbound Links C CSEO Strength A CSEO Performance B ATesting Methodology A B
  9. 9. 5.) Develop an SEO plan with keyword silosSEO Plan Tips Long Tail Short Tail All-Tail Universe Golden Keywords Weighted Keywords Keyword Silos Internal Links Content Scoring WordVision Technology
  10. 10. 6.) Score content for SEO strengthFree Scoring Tools WordVision.com PageStrengthTool.com SEOContentGrader.com WebsiteGrader.com ideaLaunch.com Page Grader Content Grader
  11. 11. 7.) Infuse you brand with great contentAuthority Assets Speaking Events White Papers Webinars Podcasts Books Online Courses Informational Guides Press Releases
  12. 12. 8.) Create stories, not just content Information Story Fills You Up Moves You On Facts Acts Citing Exciting Reams Dreams Promotional Emotional Static Dramatic Compiling Compelling Feeding the Brain Touching the Heart Expires Inspires
  13. 13. 9.) Define great content• New meaning that helps distinguish from the competition• Authority tone that helps build confidence• Insights that offer new energy, surprise and delight• Language that connects with readers tone and style• Lean style without the fat that gets-to-the-point• Entertainment that lives on after the story is told
  14. 14. 10.) Document content publishing date
  15. 15. 8 Tipsfor Performanceand RevenueMeasurement
  16. 16. 1.) Track improved listing positionsPublishing Dates# Content AssetsPublished Per Month
  17. 17. 2.) Track increased traffic from content
  18. 18. 3.) Track decreased user acquisition cost
  19. 19. 4.) Track repeat visitation and engagement
  20. 20. 5.) Track time-on-site for content stickiness
  21. 21. 6.) Track improved conversion rates
  22. 22. 7.) Track content engagement/lead
  23. 23. 8.) Track content interaction/customer
  24. 24. Byron WhiteideaLaunchChief Idea OfficerTwitter: @ByronWhiteByron@ideaLaunch.comJohn StoneRevenueArchitects.comChief Revenue ArchitectTwitter: @jcstone3jcstone@revenuearchitects.com Feedback Please Tweet or Email: @ByronWhite or Byron@ideaLaunch.com Get Link: 101 Content Marketing Tips book
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×