Great Ideas | Great Content | Great ResultsMonthly Content Marketing Webinar | PPC ROI | June 30, 2010
ideaLaunch: What’s NewWriterAccess: New Content Marketplace                                        WordVision: New ROI Cha...
The        10 Tips    Tracking Content      Content     ContentMarketing    Marketing   MarketingRevolution   Success     ...
TheContentMarketingRevolution
It’s the art of listening to your customers’wants and needs.Listen Up Search Box Social Media Web Analytics Keyword Popula...
And the science of delivering contentto them in a compelling way.Measurements Books Blogs eBooks RSS Feeds Printed Books W...
It’s constantly testing campaigns to learnwhat works and what doesn’t.Prediction Testing A/B Testing Multivariate Testing ...
And measuring readers’ engagementand desire for more.Engagement Downloads Time on Page Action on Page Repeat Visitation Se...
It’s catching readers orbiting at highspeeds at the right time and place.Anytime Content  Applet  Desktop  Mobile  RSS Fee...
And engaging them with things they wantand need on websites, gadgets and apps.iPhone Apps Urban Spoon Amazon Kindle Sirius...
It’s developing a content pipeline toeducate, earn trust and drive sales.New Sales Pipeline  Offer Content  Accumulate Lea...
And scoring content engagement tofind out who’s most likely to buy.SalesForce Scoring  Free Tool Interaction  Content Down...
10 TipsContentMarketingSuccess
1.) The content marketing plan is the nerve center.Table of Contents   Scope of Project   Competitive Research   Customer ...
2.) Free research tools offer mind share.Free Research Tools   WordVision.com   SpyFu.com   Compete.com   QuantCast.com   ...
3.) Competitive intelligence pinpoints opportunity.    Content Asset          YourSite.com   Competitor.com    Traffic    ...
Competitive intelligence pinpoints marketshare.
4.) SEO Plans drive search engine success.SEO Plan   Keyword Universe   Golden Keywords   Keyword Silos   Internal Links  ...
5.) Priority keywords drive content strategy.Golden Keywords  150 Keywords  Priority  Weighted  1/3 Top 50-100  1/3 Top 1-...
6.) Category Maps make SEO easy for writers.Category Map Hot Topic Primary Keywords Secondary Keywords
7.) Expand your content assets portfolio.Content Assets Articles Courseware eBooks Podcasts Printed Books Tip Centers Webi...
8.) Social media conversations drive contentstrategy.Social Research Tools Search.Twitter.com Facebook.com/lexicon/ Thunde...
9.) Scoring SEO keeps writers and SEO on track.
10.) Tag publishing dates.
TrackingContentMarketingROI
Listing Positions
Traffic
Repeat Visitation
Time-On-Site
Conversion Rates
Content Engagement
Content Conversion
Byron White, ideaLaunchChief Idea OfficerTwitter: @ByronWhiteByron[at]ideaLaunch.com      “The only marketing             ...
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Tracking PPC ROI - June 2010

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It can drive you crazy. You spend and spend and spend on PPC, without harvesting the results you demand for the investment you make. Let the wizard of PPC Soren Ryherd from Working Planet Marketing Group de-mystify the PPC ROI tracking process with some live examples from PPC campaigns and clients, including ideaLaunch.com.

Learn how to track the ROI from your PPC investment with new methodology, tools and tricks of the trade. Learn how content marketing becomes your best asset with PPC strategy in turning more browsers into believers, and believers into buyers.

Published in: Technology, Business
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Tracking PPC ROI - June 2010

  1. 1. Great Ideas | Great Content | Great ResultsMonthly Content Marketing Webinar | PPC ROI | June 30, 2010
  2. 2. ideaLaunch: What’s NewWriterAccess: New Content Marketplace WordVision: New ROI Charts ideaLaunch: New Site Design
  3. 3. The 10 Tips Tracking Content Content ContentMarketing Marketing MarketingRevolution Success ROI
  4. 4. TheContentMarketingRevolution
  5. 5. It’s the art of listening to your customers’wants and needs.Listen Up Search Box Social Media Web Analytics Keyword Popularity Customer Service Questionnaires
  6. 6. And the science of delivering contentto them in a compelling way.Measurements Books Blogs eBooks RSS Feeds Printed Books Web Widgets
  7. 7. It’s constantly testing campaigns to learnwhat works and what doesn’t.Prediction Testing A/B Testing Multivariate Testing Eye Track Testing Segmentation Testing Geo Target Testing Usability Testing
  8. 8. And measuring readers’ engagementand desire for more.Engagement Downloads Time on Page Action on Page Repeat Visitation Send to Friend Social Bookmark
  9. 9. It’s catching readers orbiting at highspeeds at the right time and place.Anytime Content Applet Desktop Mobile RSS Feeds Podcasts Social Networks
  10. 10. And engaging them with things they wantand need on websites, gadgets and apps.iPhone Apps Urban Spoon Amazon Kindle Sirius XM SalesForce.com Flixter Fandango
  11. 11. It’s developing a content pipeline toeducate, earn trust and drive sales.New Sales Pipeline Offer Content Accumulate Leads Score Leads Distribute Leads Induce Trial Score New Activity Measure Success
  12. 12. And scoring content engagement tofind out who’s most likely to buy.SalesForce Scoring Free Tool Interaction Content Downloads Proposal Downloads Newsletter Sign Ups Widget Interaction Customer Logon
  13. 13. 10 TipsContentMarketingSuccess
  14. 14. 1.) The content marketing plan is the nerve center.Table of Contents Scope of Project Competitive Research Customer Research Keyword Research SEO Plan Content Plan Performance Plan
  15. 15. 2.) Free research tools offer mind share.Free Research Tools WordVision.com SpyFu.com Compete.com QuantCast.com SEOMajestic.com Raven-SEO-Tools.com Tools.SEOBook.com SEOToolSet.com LinkVendor.com MarketLeap.com
  16. 16. 3.) Competitive intelligence pinpoints opportunity. Content Asset YourSite.com Competitor.com Traffic A C PPC Spend B A Content Portfolio B B Content Authority C B Publishing Frequency D C Social Reach F D Social Conversations F F Testimonials A F Partnerships B A Internal Links C B Inbound Links C C SEO Strength A C SEO Performance B A Testing Methodology A B
  17. 17. Competitive intelligence pinpoints marketshare.
  18. 18. 4.) SEO Plans drive search engine success.SEO Plan Keyword Universe Golden Keywords Keyword Silos Internal Links PPC Price Search Volume Search Market Share
  19. 19. 5.) Priority keywords drive content strategy.Golden Keywords 150 Keywords Priority Weighted 1/3 Top 50-100 1/3 Top 1-50 1/3 Top >100 Keyword Silos Primary Keywords Secondary Keywords
  20. 20. 6.) Category Maps make SEO easy for writers.Category Map Hot Topic Primary Keywords Secondary Keywords
  21. 21. 7.) Expand your content assets portfolio.Content Assets Articles Courseware eBooks Podcasts Printed Books Tip Centers Webinars Whitepapers Widgets WorkBooks
  22. 22. 8.) Social media conversations drive contentstrategy.Social Research Tools Search.Twitter.com Facebook.com/lexicon/ ThunderThimble.com TechRigy.com BlogSearch.Google.com BlogPulse.com IceRocket.com TweetDeck.com
  23. 23. 9.) Scoring SEO keeps writers and SEO on track.
  24. 24. 10.) Tag publishing dates.
  25. 25. TrackingContentMarketingROI
  26. 26. Listing Positions
  27. 27. Traffic
  28. 28. Repeat Visitation
  29. 29. Time-On-Site
  30. 30. Conversion Rates
  31. 31. Content Engagement
  32. 32. Content Conversion
  33. 33. Byron White, ideaLaunchChief Idea OfficerTwitter: @ByronWhiteByron[at]ideaLaunch.com “The only marketing left is content marketing.” Seth Godin Free Book Download: ideaLaunch.com/101

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