Content Curation - January 2011


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There is a deluge of information being published online and there is an increasing need to make sense of it all. For this month's webinar, ideaLaunch is teaming up with StoryCrawler to educate you on Content Curation and how it can improve your B2B content marketing and SEO.

For those of you those of you considering taking the content marketing plunge, you won't want to miss this one.

About StoryCrawler:

Research, archive, syndicate, publish - all in real-time. StoryCrawler is a Web 2.0 application that helps businesses and organizations sift through the mass of Internet clutter to pinpoint the most relevant information. There are millions of news stories, RSS feeds, blogs and social media networks that flood the Internet, making it virtually impossible to find all the information you need, when you need it. StoryCrawler makes it possible.

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Content Curation - January 2011

  1. 1. Content CurationMonthly Content Marketing Webinar Series | January 27th, 2011 Hosted by Byron White | Chief Idea Officer Denny Dansereau | Founder and CEO StoryCrawler
  2. 2. Content Content CurationMarketing Curation ByRevolution Overview StoryCrawler
  3. 3. TheContentMarketingRevolution
  4. 4. It’s the art of listening to your customers’wants and needs.Listen Up Search Box Social Media Web Analytics Keyword Popularity Customer Service Questionnaires
  5. 5. And the science of delivering contentto them in a compelling way.Measurements Books Blogs eBooks eMail RSS Feeds Printed Books Web Widgets
  6. 6. It’s constantly testing campaigns to learnwhat works and what doesn’t.Prediction Testing A/B Testing Multivariate Testing Eye Track Testing Segmentation Testing Geo Target Testing Usability Testing
  7. 7. And measuring readers’ engagementand desire for more.Engagement Open Rates Click Rates Downloads Time on Page Action on Page Repeat Visitation Send to Friend Social Bookmark
  8. 8. It’s catching readers orbiting at highspeeds at the right time and place.Anytime Content Applet Desktop Mobile RSS Feeds Podcasts Social Networks
  9. 9. And engaging them with things they wantand need on websites, gadgets and apps.iPhone Apps Urban Spoon Amazon Kindle Sirius XM Flixter Fandango
  10. 10. It’s developing a content pipeline toeducate, earn trust and drive sales.New Sales Pipeline Offer Content Accumulate Leads Score Leads Distribute Leads Induce Trial Score New Activity Measure Success
  11. 11. And scoring content engagement tofind out who’s most likely to buy.SalesForce Scoring Free Tool Interaction Content Downloads Proposal Downloads Newsletter Sign Ups Widget Interaction Customer Logon
  12. 12. ContentCurationOverview
  13. 13. Curation and the Content Marketing Process
  14. 14. Curating content on your own website
  15. 15. Curating content assets of the competition
  16. 16. Curating advanced content marketing tactics
  17. 17. Curating social media tactics of the competition
  18. 18. Curating industry news, posts, tweets and more.
  19. 19. Byron White, ideaLaunchChief Idea OfficerTwitter: @ByronWhiteByron[at] “The only marketing left is content marketing.” Seth Godin Free Book Download: