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Capturing Mindshare with Content Marketing

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Byron White of ideaLaunch and Mike Roberts of Spyfu, offer two very different solutions on how to develop the strategy you need to capture mindshare -- the new measurement for success.

Byron White of ideaLaunch and Mike Roberts of Spyfu, offer two very different solutions on how to develop the strategy you need to capture mindshare -- the new measurement for success.

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Capturing Mindshare with Content Marketing Capturing Mindshare with Content Marketing Presentation Transcript

  • Monthly Content Marketing Webinar October 2010 Capturing Mindshare Byron White Mike Roberts ideaLaunch SpyFu
  • The Content Planning Process to Capture MindShare
  • Evaluate the organic market share of keywords and traffic.
  • Evaluate the competitors’ content marketing tactics and strategy.
  • Curate the content on-site and off-site and the social conversations on the web.
  • Find the wants and needs of readers and customers. !   Surveys !   Phone Calls !   Search Box !   Social Media !   Web Analytics !   Keyword Popularity !   Customer Service !   Questionnaires
  • Use keyword research tools to help find the hot topics and develop keyword silos. !   WordVision.com !   SpyFu.com !   Compete.com !   QuantCast.com !   SEOMajestic.com !   Raven-SEO-Tools.com !   Tools.SEOBook.com !   SEOToolSet.com !   LinkVendor.com !   MarketLeap.com
  • The SEO plan guides optimization, SEO scoring and performance goals.
  • The Content Plan guides the content creation and development process.
  • The Information Plan offers the architectural layout for SEO and content.
  • The Executive Summary offers a benchmark for performance.
  • Measure ROI and improved mind share in a variety of ways.
  • Tagging the published date of content is required for measuring performance. Secrets to ROI Tracking !   Tag Published Date !   Track Link Phrases !   Build Keyword Silos
  • Track improved listing positions impacted by content deployment.
  • Track increase in organic traffic impacted by content deployment.
  • Track increases in time-on-site and return visitors.
  • Track increases in lead generation interacting with content assets.
  • Track increased sales impacted by content marketing.
  • Free Content Marketing Tips book here: ideaLaunch.com/101 Byron White, ideaLaunch Chief Idea Officer Twitter: @ByronWhite Byron[at]ideaLaunch.com 617-227-8800 x 201 Book Author 101 Content Marketing Tips Speaker Events 2010 BrightTalk Search Engine Strategies PR Web Thrive Inbound Marketing Summit 28 Total Speaking Events