10 Steps To Developing Branded Content That Offers The ROI You Demand

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Byron White's Search Engine Strategies presentation. San Francisco, CA, August 19th, 2010.

Byron White's Search Engine Strategies presentation. San Francisco, CA, August 19th, 2010.

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    No notes for slide
  • Tip: Learning where your organic marketshare vs the competition helps you calculate opportunity cost.
  • POSSIBLY ENTER A STYLE GUIDE FOR OWD
  • The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
  • The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
  • The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
  • OK
  • OK
  • OK
  • Wayne-- Circle the Content Asset in the chart above for clarity,
  • Drop in the SpyFu Logo over ideaLaunch.
  • Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
  • Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
  • OK

Transcript

  • 1. 10 Steps to developing branded content that offers the ROI you demand for the investment Byron White Chief Idea Officer ideaLaunch Search Engine Strategies San Francisco August 19, 2010
  • 2. Start with an idea session discussing ideas and options for branded content
      • Paid Placement
      • Courseware Reviews
      • Book Summaries
      • Podcast Summaries
      • Tip Centers
      • Webinar Summaries
      • Whitepaper Summaries
      • Widget Reviews
      • WorkBook Reviews
      • Video Reviews
      • Survey Results
      • Free Giveaways
      • Article Distribution
      • Work Life Betterment
      • Home Life Betterment
      • Community Job Opportunities
      • Green Initiatives
      • Cause Support
      • Educational Announcements
      • Volunteer Vacations
      • Tradeshow Announcements
      • Remarkable Company Policy
      • Unusual Holiday Celebration
      • Viral Marketing Updates
      • Press Releases
      • Exciting News
      • Hiring Bursts
      • Retirements
      • Record Sales
      • Record Hits
      • Record Views
      • Popular Posts
      • Donnations
      • Bold Policy
      • First-Of-A-Kind
      • New Resources
  • 3. Evaluate organic market share and pinpoint opportunity for branded content impact
  • 4. Find the wants and needs of readers and customers and develop style guides
      • Surveys
      • Phone Calls
      • Search Box
      • Social Media
      • Web Analytics
      • Keyword Popularity
      • Customer Service
      • Questionnaires
  • 5. Use keyword research tools to find keywords for readers AND the bots
      • WordVision.com
      • SpyFu.com
      • Compete.com
      • QuantCast.com
      • SEOMajestic.com
      • Raven-SEO-Tools.com
      • Tools.SEOBook.com
      • SEOToolSet.com
      • LinkVendor.com
      • MarketLeap.com
  • 6.
      • Long Tail
      • Short Tail
      • All-Tail Universe
      • Golden Keywords
      • Weighted Keywords
      • Internal Links
      • Content Scoring
    Develop an SEO plan that becomes the nerve center for content creation
  • 7. Develop keyword silos for SEO scoring, link development and ROI tracking
      • SEO Scoring Tools
      • PressReleaseGrader.com
      • WordVision.com
      • PageStrengthTool.com
      • SEOContentGrader.com
  • 8. Build out an editorial calendar for branded content distribution
  • 9. Optimize you’re content, images and link strategy Link Building Tip I had a big beef with Mike Roberts last night. The steak was cooked to perfection and melted in my mouth.
  • 10. Apply your brand consistently to your content assets
      • Branded Assets
      • Speaking Events
      • White Papers
      • Webinars
      • Podcasts
      • Books
      • Online Courses
      • Informational Guides
      • Press Releases
  • 11. Score content for SEO strength using robust technology
      • SEO Scoring Tools
      • Grader.com
      • WordVision.com
      • PageStrengthTool.com
      • SEOContentGrader.com
  • 12. Track the ROI from branded content in a variety of ways.
      • Secrets to ROI Tracking
      • Tag Published Date
      • Track Link Phrases
      • Build Keyword Silos
  • 13. Track improved listing positions impacted by content deployment
  • 14. Track increase in organic traffic impacted by content deployment
  • 15. Track repeat visitation post branded content deployment
  • 16. Track time on site impacted by content deployment
  • 17. Track increases in lead generation interacting with content assets
  • 18. Track improved conversion rates from landing page optimization
  • 19. Track increased sales impacted by branded content interaction
  • 20. Case Study #1: ideaLaunch and “Press Release Magic”
  • 21.
      • Byron White, ideaLaunch
      • Chief Idea Officer
      • Twitter: @ByronWhite
      • Byron[at]ideaLaunch.com
      • 617-227-8800 x 201
      • Book Author
      • 101 Content Marketing Tips
      • Speaker Events 2010
      • BrightTalk
      • Search Engine Strategies
      • PR Web Thrive
      • Inbound Marketing Summit
      • 28 Total Speaking Events
    Free Content Marketing Tips book here: ideaLaunch.com/101