10 Steps To Developing Branded Content That Offers The ROI You Demand
Upcoming SlideShare
Loading in...5
×
 

10 Steps To Developing Branded Content That Offers The ROI You Demand

on

  • 872 views

Byron White's Search Engine Strategies presentation. San Francisco, CA, August 19th, 2010.

Byron White's Search Engine Strategies presentation. San Francisco, CA, August 19th, 2010.

Statistics

Views

Total Views
872
Views on SlideShare
872
Embed Views
0

Actions

Likes
1
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Tip: Learning where your organic marketshare vs the competition helps you calculate opportunity cost.
  • POSSIBLY ENTER A STYLE GUIDE FOR OWD
  • The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
  • The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
  • The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
  • OK
  • OK
  • OK
  • Wayne-- Circle the Content Asset in the chart above for clarity,
  • Drop in the SpyFu Logo over ideaLaunch.
  • Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
  • Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
  • OK

10 Steps To Developing Branded Content That Offers The ROI You Demand 10 Steps To Developing Branded Content That Offers The ROI You Demand Presentation Transcript

  • 10 Steps to developing branded content that offers the ROI you demand for the investment Byron White Chief Idea Officer ideaLaunch Search Engine Strategies San Francisco August 19, 2010
  • Start with an idea session discussing ideas and options for branded content
      • Paid Placement
      • Courseware Reviews
      • Book Summaries
      • Podcast Summaries
      • Tip Centers
      • Webinar Summaries
      • Whitepaper Summaries
      • Widget Reviews
      • WorkBook Reviews
      • Video Reviews
      • Survey Results
      • Free Giveaways
      • Article Distribution
      • Work Life Betterment
      • Home Life Betterment
      • Community Job Opportunities
      • Green Initiatives
      • Cause Support
      • Educational Announcements
      • Volunteer Vacations
      • Tradeshow Announcements
      • Remarkable Company Policy
      • Unusual Holiday Celebration
      • Viral Marketing Updates
      • Press Releases
      • Exciting News
      • Hiring Bursts
      • Retirements
      • Record Sales
      • Record Hits
      • Record Views
      • Popular Posts
      • Donnations
      • Bold Policy
      • First-Of-A-Kind
      • New Resources
  • Evaluate organic market share and pinpoint opportunity for branded content impact
  • Find the wants and needs of readers and customers and develop style guides
      • Surveys
      • Phone Calls
      • Search Box
      • Social Media
      • Web Analytics
      • Keyword Popularity
      • Customer Service
      • Questionnaires
  • Use keyword research tools to find keywords for readers AND the bots
      • WordVision.com
      • SpyFu.com
      • Compete.com
      • QuantCast.com
      • SEOMajestic.com
      • Raven-SEO-Tools.com
      • Tools.SEOBook.com
      • SEOToolSet.com
      • LinkVendor.com
      • MarketLeap.com
      • Long Tail
      • Short Tail
      • All-Tail Universe
      • Golden Keywords
      • Weighted Keywords
      • Internal Links
      • Content Scoring
    Develop an SEO plan that becomes the nerve center for content creation
  • Develop keyword silos for SEO scoring, link development and ROI tracking
      • SEO Scoring Tools
      • PressReleaseGrader.com
      • WordVision.com
      • PageStrengthTool.com
      • SEOContentGrader.com
  • Build out an editorial calendar for branded content distribution
  • Optimize you’re content, images and link strategy Link Building Tip I had a big beef with Mike Roberts last night. The steak was cooked to perfection and melted in my mouth.
  • Apply your brand consistently to your content assets
      • Branded Assets
      • Speaking Events
      • White Papers
      • Webinars
      • Podcasts
      • Books
      • Online Courses
      • Informational Guides
      • Press Releases
  • Score content for SEO strength using robust technology
      • SEO Scoring Tools
      • Grader.com
      • WordVision.com
      • PageStrengthTool.com
      • SEOContentGrader.com
  • Track the ROI from branded content in a variety of ways.
      • Secrets to ROI Tracking
      • Tag Published Date
      • Track Link Phrases
      • Build Keyword Silos
  • Track improved listing positions impacted by content deployment
  • Track increase in organic traffic impacted by content deployment
  • Track repeat visitation post branded content deployment
  • Track time on site impacted by content deployment
  • Track increases in lead generation interacting with content assets
  • Track improved conversion rates from landing page optimization
  • Track increased sales impacted by branded content interaction
  • Case Study #1: ideaLaunch and “Press Release Magic”
      • Byron White, ideaLaunch
      • Chief Idea Officer
      • Twitter: @ByronWhite
      • Byron[at]ideaLaunch.com
      • 617-227-8800 x 201
      • Book Author
      • 101 Content Marketing Tips
      • Speaker Events 2010
      • BrightTalk
      • Search Engine Strategies
      • PR Web Thrive
      • Inbound Marketing Summit
      • 28 Total Speaking Events
    Free Content Marketing Tips book here: ideaLaunch.com/101