View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
#1 Before you create your first word, you need a solid plan grounded in research.
#2 Expand your content asset portfolio to catch readers orbiting at high speeds.
Content Assets Portfolio
#3 Listen-in to the conversations in the social media sphere to find the hot topics.
Social Research Tools
#5 Use the free research tools to find the opportunity for content marketing.
Free Research Tools
#6 Evaluate how you stack up with the competition for content marketing. 3 Key Questions Content: How Much? Competitive Analysis Content Evaluation Content Products Content: How Great? Customer Needs Content Engagement Writer Experience Level Content: How Often? Publishing Frequency Testing Frequency Distribution Frequency Content Asset YourSite.com Competitor.com Traffic A C PPC Spend B A Content Portfolio B B Content Authority C B Publishing Frequency D C Social Reach F D Social Conversations F F Testimonials A F Partnerships B A Internal Links C B Inbound Links C C SEO Strength A C SEO Performance B A Testing Methodology A B
Identify your organic market share and mind share pinpoint growth opportunity?