About ideaLaunch is a Content Marketing Agency founded by Byron White. Back in 2000, he founded LifeTips.com— the place millions of monthly readers go for expert tips and advice. Byron speaks at the search marketing conferences. And hosts a weekly LifeTips radio show. He founded the Lost Ball Golf Tournament after loosing a testicle to cancer. And his success is well documented in Adweek, Inc. Magazine, The Boston Globe, The Boston Business Journal and The Wall Street Journal. Clients include Buy.com, CapitalOne, Merck, Walmart, and hundreds more. His resume includes The London School of Economics, Arthur Anderson and Hill, Holiday.