2013 IDC Spain Predictions Team                    Rafael Achaerandio @RafaAchaerandio                    Lluís Altés @Llu...
Revisión de las predicciones de 20121-2012: La recuperación tendrá que esperar2-Masa crítica para una nueva generación de ...
La Tercera Plataforma, la Economía Inteligente y la Crisis EspañolaDe 2013 a 2020, el 90% delCrecimiento de la Industria T...
La Tercera Plataforma, La EconomíaInteligente y del mercado de las TI        Evolución la Crisis Española        2013     ...
Movilidad            #1 – Telco: Movilidad y            soluciones “en la nube”               © IDC Visit us at IDC.com an...
#1 – Telco: Movilidad y soluciones “en lanube” Crecimiento facturación de datos  móviles en sector empresas 5%  2012/13 ...
Louise Bourgeois   © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain   7
CloudComputing            #2 – Cloud Computing: La            nube explota en España               © IDC Visit us at IDC.c...
#2 – Cloud Computing: La nubeexplota en España                                           Adopción                         ...
#2 – Cloud Computing: Habrá más   empresas en la nube que fuera de   ella                  •Situación económica           ...
#2 – Cloud Computing: ¿y ahora qué?  2012 punto de                                                                       C...
SocialBusiness           #3 – Social Business: Lo           social ya no es una moda              © IDC Visit us at IDC.co...
#3 – Social Business: lo social ya noes una moda                                                                          ...
#3 – Social Business: 2013 LaRevolución Social llega a la EmpresaInteligente                                              ...
#3 – Social Business: ¿procesos?                                Social business marketCollaborative applications          ...
Big Data           #4 – Big Data: Fase inicial           de adopción              © IDC Visit us at IDC.com and follow us ...
#4 – Big Data: fase inicial deadopción                                                                                    ...
#4 – Big Data: grandesexpectativas de crecimiento                2014         2013                                Más del ...
#4 – Big Data: El año de la definiciónde las propuestas de valor   ¿Tengo el   portfolio /                                ...
IDC RetailInsights             #5- Retail: Salto de la             Multicanalidad al             OmniCanal.               ...
#5- Retail: del Multicanal alOmniCanal.  Consumidor    Experiencia       Nuevo  OmniCanal     de usuario      Ecosistema  ...
#5- Retail: Del Multicanal alOmniCanal                                22
#5- La naturaleza cambiantedel proceso de compraTradicionalmente:       Estímulos   Primer momento       Segundo          ...
#5- El nuevo proceso de compra                                           Descuento / Estímulos    Navegación   Investigaci...
#5- Momentos OmniCanal departicipación             Investigación                                            Nuevo mapa deN...
#5- El modelo (o3) para la próxima  década  “Los nuevos clientes serán OmniCanal: conectados digitalmente ,  instrumentado...
IDCManufacturingInsights      #6- Manufacturing:               Orientación a la               información, construyendo   ...
#6 – Orientación a la información clave de laindustria inteligente del futuro20092012                                     ...
#6 – Productividad, productividad y  productividad.        P. ¿Cuáles son las estrategias de negocio        que seguirá su...
#6 – Productividad y terceraplataformaProductividad y ecosistema   Gestión de la productividadProductividad persona       ...
#6 – La fábrica del futuro Producción   masiva /                                      Intensiva enpersonalizada           ...
#6 – El camino hacia las fábricas  del futuro"La gente va a estar en el centro de la fábrica del futuro, ya que proporcion...
IDC EnergyInsights             #7- Utilities: Las utilities             abrazan la tercera             plataforma.        ...
#7 – Las utilities abrazan la terceraplataforma                      Creciente experimentación en tarifas por uso para    ...
#7 – El efecto Smart cities seguirá en2013   Financiación de las Smartcities                                              ...
#7 – El efecto Smart citiesLas smart cities son el laboratorio de las utilities, una vez probado elconcepto, el reto será ...
IDCGovernmentInsights     #8 – El año de la             reinvención del sector             público - Menos inversión      ...
#8 – El año de la reinvención del sector     público - Menos inversión y distinto gasto                                   ...
#8 – Un Gran Reto para los CIOs                                                                                           ...
#8 – Distintas EstrategiasFrancis Maude - Minister for the Cabinet Office and Paymaster General, and as a Member of Parlia...
#8 – Otras Aproximaciones                                                                TIR = 27,7%                      ...
IDCFinancialInsights            #9 – 2013 crítico para el            "run the bank", lo Social            y Big Data marca...
#9 – 2013 crítico para el "run the bank", loSocial y Big Data marcarán la diferencia en el"change the bank”               ...
Aceleradores Tecnológicos y deNegocio 2013 Big Data/                Regulation      Effectiveness    Growth               ...
Las Entidades Exitosas...         Aumentarán las inversiones –          “Change Bank”         Reducirán costes TIC – “Ru...
Canales: Estrategia Omnicanal          © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain   46
CIO AGENDA             #10 – By 2016, business             executives will be directly             involved in 80% of IT  ...
Agenda IT Investment Outlook for 2013 2013 CIO Top Ten Predictions Essential Guidance                                   4
CIO’s 2013 Personal AgendaQ. In 2013, which of the following goals will be top of your personal agenda as CIO?   Please se...
2013 IT Budget OutlookQ. In 2013, do you expect your total IT budget to increase, decrease or remain the same as 2012?   P...
Drivers of IT Budget Changes                Increases                                                DecreasesYou Indicate...
The 3rd Platform Shift:From IT Productivity to Business Productivity                      Public               Omnichannel...
#1 - By 2016, LOB executives will be directly       involved in 80% of new IT investments                                 ...
#2 - By 2015, 90% of IT investments will be       evaluated in terms of strategic goalsPrediction Businesses will no long...
#3 - CIOs and CFOs will move to “zero capital”      and transform the IT financial modelPrediction The IT financial model...
#4 – In 2013, CIOs deliver 3rd Platform        mash-ups as competitive differentiatorsPrediction Innovative CIOs will bui...
#5 - 70% of CIOs will embrace a “cloud first”       strategy in 2016Prediction Today, only 23% of enterprises have a “clo...
#6 - By 2013, one third of all new application      development will target a mobile form      factorPrediction           ...
#7 - Enterprise social networks move beyond      pilot stage with business sponsorshipPrediction As pilot programs demons...
#8 - Big Data & Analytics projects will be like       no other IT projectPrediction                                       ...
#9 - IT Talent will be become the biggest      barrier to innovationPrediction CIOs will find a wide range of IT talent i...
#10 - By 2018, 50% of business execs will     view the CIO as a business innovatorPrediction By 2018, 50% of business exe...
Essential Guidance:    Focus on the Information not the Technology    Economic growth will be uneven in 2013; beyond will...
El pilar fundamental y sus derivadasLluís Altés                                      @Lluis_AltesDirector General         ...
“The simplicity of happiness”           © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain   65
© IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain   66
Velocidad adaptación al cambio          © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain   67
La sombra de TI se alarga          © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain   68
“Innovación como palanca de cambio y deevolución, buscando nuevas formas de hacerlas cosas y de enfrentarse a los retos.” ...
IDC CxO ProgrammeWhitepaper                                             CxOs Connections en“Enterprise Tech Strategy”     ...
© IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain   71
Feliz Navidad         yPróspero Año 2013  © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain   72
#IDCpredictions@IDCSpain                                                          IDC Research España       © IDC Visit us...
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  1. 1. 2013 IDC Spain Predictions Team Rafael Achaerandio @RafaAchaerandio Lluís Altés @Lluis_Altes José Curto @JosepCurto Fernando Maldonado @FmaldonadoF David McNally @Dave_McNally #IDCpredictions Marta Muñoz @MartaMunozMV © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 1
  2. 2. Revisión de las predicciones de 20121-2012: La recuperación tendrá que esperar2-Masa crítica para una nueva generación de servicios3-La irreversibilidad de la consumerización4- Social Business – Dejando la experimentación5-Internet of Things – De la promesa a una realidad6-Big Data – La disrupción llega a las decisiones7-Las tecnologías inteligentes serán verticales8-Cloud redefinirá la cadena de valor de la industria9-Liderazgo tecnológico para la transformación10-La transición tecnológica a la tercera plataforma © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 2
  3. 3. La Tercera Plataforma, la Economía Inteligente y la Crisis EspañolaDe 2013 a 2020, el 90% delCrecimiento de la Industria TICserá realizado por tecnologíasde la 3a Plataforma, que hoy,representan solo el 25% delgasto TIC.El 80% de la energíacompetitiva debería enfocarseen fortalecer las ofertas ycapacidades en estaplataforma. © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 3
  4. 4. La Tercera Plataforma, La EconomíaInteligente y del mercado de las TI Evolución la Crisis Española 2013 2012 2010 2011 2006 2002 2007 2003 2005 1997 2000 1993 2016 2001 1994 2004 1996 19992009 1992 2014 2008 2015 1991 1990 1989 1995 1998 1987 1988 -10% -5>-1% -1/% 0% 1% 2>3% 4>6% 7>9% 10>11% 12>15% 17>20% 30%+ 40%+ © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 4
  5. 5. Movilidad #1 – Telco: Movilidad y soluciones “en la nube” © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 5
  6. 6. #1 – Telco: Movilidad y soluciones “en lanube” Crecimiento facturación de datos móviles en sector empresas 5% 2012/13 Crecimiento facturación de Hosted VoIP 18% 2012/13  Principales impulsores:  Presión sobre coste total de comunicaciones  Oferta: incremento de volumen de oferta y características – reducción de precios  Demanda: Cambio mentalidad empresarial  UC para MNCs  Colaboración para PYMES © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 6
  7. 7. Louise Bourgeois © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 7
  8. 8. CloudComputing #2 – Cloud Computing: La nube explota en España © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 8
  9. 9. #2 – Cloud Computing: La nubeexplota en España Adopción 14,9%2011 1,5% 4,5% 11% 1,5% 4,5% 11% 93% 167 144 % 83% %2012 4% 11% 22% 4% 11% 22%Leyenda Privada Pública Adopción Ambas 29% © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 9
  10. 10. #2 – Cloud Computing: Habrá más empresas en la nube que fuera de ella •Situación económica • Madurez/competencia oferta • Referencias mercado • Nuevas necesidades • “Awareness” en el mercado. 2013: +50%  Ambos: +7%  Convertido: 6%  Anticipado: 9% 2012: 29%  Previsto: 6%  Ambos: 4,5%  Convertido: 4%  Anticipado: 6% 2011: 14,9%  Previsto: 4%  Ambos: 1,5%Ambas es distinto de híbrido © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 10
  11. 11. #2 – Cloud Computing: ¿y ahora qué? 2012 punto de CIO, decisor inflexión en la clave, y CxO, adopción como resultado de la decisor crisis emergente Mayor Nuevos actores penetración de ganan peso la cloud privada, (telcos, hosters, pero la pública etc.) se acelera © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 11
  12. 12. SocialBusiness #3 – Social Business: Lo social ya no es una moda © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 12
  13. 13. #3 – Social Business: lo social ya noes una moda 23% de empresas españolas ya han desplegado Los casos de uso siguen siendo inmaduros © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 13
  14. 14. #3 – Social Business: 2013 LaRevolución Social llega a la EmpresaInteligente La clave está en la 2013: año integración en del shift cultural los procesos de negocio Gran Más del 30% de empresas empresa adoptarán liderará el Social cambio Business © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 14
  15. 15. #3 – Social Business: ¿procesos? Social business marketCollaborative applications CRM Digital commerceEnterprise social software Sales Customer experience management Sales intelligenceInnovation management Social commerce Sales enablement ERM Supplier networks Marketing PPM Social marketing automation Collaborative project management Legend Customer service Compound market HCM Community management Secondary software markets Talent acquisition Contact center Functional software markets Subtheme Social channel Social learning response Socialytics (network behavior, content, social data, consumer sentiment) Social collaboration Social relationship Social data analytics Text analytics analytics analytics © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 15
  16. 16. Big Data #4 – Big Data: Fase inicial de adopción © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 16
  17. 17. #4 – Big Data: fase inicial deadopción 4,8% de 19,3% de empresas están empresas realizado pilotos familiarizadas y desplegando iniciativas 5,2% de 52% de empresas empresas tiene conocen el un gap concepto y tecnológico fabricantes © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 17
  18. 18. #4 – Big Data: grandesexpectativas de crecimiento 2014 2013 Más del ¿Estamos preparados para billones de 2012 19,4% personas y empresas recopilando y de empresas analizando datos? Más del 4,8% de 7,6% empresas de empresas © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 18
  19. 19. #4 – Big Data: El año de la definiciónde las propuestas de valor ¿Tengo el portfolio / Big Data + partnership / Analytics: lainfraestructura pareja de baile adecuados? Dame ¿Tengo las soluciones, nocompetencias me des adecuadas? Implementar tecnología o progresivamente humo © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 19
  20. 20. IDC RetailInsights #5- Retail: Salto de la Multicanalidad al OmniCanal. © IDC Retail Insights Visit us at IDC-ri.com 20
  21. 21. #5- Retail: del Multicanal alOmniCanal. Consumidor Experiencia Nuevo OmniCanal de usuario Ecosistema Big Data 21
  22. 22. #5- Retail: Del Multicanal alOmniCanal 22
  23. 23. #5- La naturaleza cambiantedel proceso de compraTradicionalmente: Estímulos Primer momento Segundo de la verdad momento de la En la estantería verdad En la tienda Uso Secuencial “Se compra lo que está en stock” 23
  24. 24. #5- El nuevo proceso de compra Descuento / Estímulos Navegación Investigación Transacción Seguimiento Fidelización Facebook Call Blogs Center Daily deal Digital Review sites Store POS site Blogs Printed Facebook In-store Store Groupon¡10 puntos de contacto de media! Word of Catalogue In-site kiosk Email Store Wrapp Facebook Mouth reviews CC Mobile Click to Coupon Mobile Twitter Twitter app chat sites app Online Review Loyalty Online Email Facebook store sites scheme store 24
  25. 25. #5- Momentos OmniCanal departicipación Investigación Nuevo mapa deNavegación Descuento / Fidelización experiencia:  Continua  “Tenemos lo que compraras”Estímulos Transacción Seguimiento 25
  26. 26. #5- El modelo (o3) para la próxima década “Los nuevos clientes serán OmniCanal: conectados digitalmente , instrumentado y con un estilo de vida impulsado e inspirado por las experiencias únicas con sus marcas preferidas” Omnicanal Experiencia de usuario Orquestación Optimización Consumidor NuevoSource: IDC Retail Insights, 2012 OmniCanal Ecosistema 26
  27. 27. IDCManufacturingInsights #6- Manufacturing: Orientación a la información, construyendo la fábrica del futuro. © IDC Manufacturing Insights Visit us at IDC-mi.com 27
  28. 28. #6 – Orientación a la información clave de laindustria inteligente del futuro20092012 28
  29. 29. #6 – Productividad, productividad y productividad. P. ¿Cuáles son las estrategias de negocio que seguirá su compañía en los próximos dos años? Mejorar la respuesta de la  Productividad de los procesos. cadena de suministro 4 Conseguir la excelencia operacional en fabricación 4 Impulsar la Innovación de  Productividad del ecosistema. Producto 4,1Explotar nuevos Mercados y Segmentos 4,1  Productividad de las personasEstrechar las Relaciones con los Clientes Clave 4,4 Reducir los costes eincrementar la productividad 4,5  Gestión de la productividad. 3,5 4 4,5 5 Fuente: IDC Manufacturing Insights 2012 – N=155 Grandes Empresas Industriales Españolas © IDC Manufacturing Insights Visit us at IDC-mi.com 29
  30. 30. #6 – Productividad y terceraplataformaProductividad y ecosistema Gestión de la productividadProductividad persona Productividad de procesos 30
  31. 31. #6 – La fábrica del futuro Producción masiva / Intensiva enpersonalizada personas Entorno de toma de decisiones Intensiva en TIC Datos en tiempo real Producción Centrada en masiva automatización 31
  32. 32. #6 – El camino hacia las fábricas del futuro"La gente va a estar en el centro de la fábrica del futuro, ya que proporcionanel grado de flexibilidad y capacidad de decisión que se requieren para hacerfrente a la creciente complejidad" Impresoras 3D Automatización Plataforma TI operacional 32
  33. 33. IDC EnergyInsights #7- Utilities: Las utilities abrazan la tercera plataforma. 33
  34. 34. #7 – Las utilities abrazan la terceraplataforma Creciente experimentación en tarifas por uso para Flexibilidad “por defecto” en la de los usuarios. – condicionar el comportamiento implantación de “Smart grids” En general, se prioridad menor en residencial-. desarrollarán servicios basados en la inteligencia de Demoras regulatorias frenan el Mayor competencia en elysegmento retail empuja a red para retener adquirir clientes. despliegue de “Smart metering” generar nuevos un mayor uso de analíticas para servicios, entender mejor al cliente y proveer de una CIOs necesitarán recursos para mayor flexibilidad al negocio. Búsqueda de soluciones que integren una transformar las operaciones La movilidad distribuida (ej. en la fuerzageneración y generación impacta tanto Plantas de de ventas el área de mantenimiento como en el cliente final. Involucrar al cliente será el nombre virtuales), microredes descentralizadas, gestión de del demanda (ej. ralentizará, juego en 2013 El despliegue de Smart meter seVE),etc. aumentando la presión sobre los precios de equipos. Las utilities harán énfasis en data para de Apuesta por analíticas/big la gestión La convergencia de IT ya la información generada sacar sentido OT continúa, lo cual puede demanda con foco en redes domésticas (HAN) representar una oportunidad para que el CIO tome Estalla la fiebre de apps y el liderazgo. dispositivos móviles El efecto “Smart cities” seguirá en 2013 Visit us at www.idc-ei.com Follow us on Twitter@IDCSpainInsights 34
  35. 35. #7 – El efecto Smart cities seguirá en2013 Financiación de las Smartcities  Objetivos de eficiencia energética  Iniciativas internacionales -Ej. Convenant of Mayors- y nacionales -Red de Ciudades Inteligentes en España-  Fondos estructurales Source: Spanish Smart Cities survey, IDC Energy Insights 2012 35
  36. 36. #7 – El efecto Smart citiesLas smart cities son el laboratorio de las utilities, una vez probado elconcepto, el reto será su escalado. Uso de smart cities comoplataforma de iniciativas de SmartGrids. Búsqueda del ecosistemaadecuado para aprovechar elefecto smart cities. Búsqueda de reusabilidad deproyectos. 36
  37. 37. IDCGovernmentInsights #8 – El año de la reinvención del sector público - Menos inversión y distinto gasto © IDC Government Insights Visit us at IDC-gi.com 37
  38. 38. #8 – El año de la reinvención del sector público - Menos inversión y distinto gasto % PIB ESPAÑA 2,900 ,400 ,300 -,300 -1,400 -1,600 -3,700 2008 2009 2010 2011 2012 2013 2014 Economía Desempleo3020 EU (27)10 España Italia0 Fuente: Eurostat y Funcas 38
  39. 39. #8 – Un Gran Reto para los CIOs Mejorar los Proteger datos ¡Cumplir con servicios sensibles a la la regulación! básicos Mejorar la vez que se es eficiencia más operacional transparente Racionalizar los costesSer más ágiles TIC sin poder en la tomar respuesta a muchas las decisiones necesidades públicas Enriquecer los perfiles internos en Integrar los ocasiones sistemas desmotivados a la heredados con vez que se colabora nuevos entornos de con empresas la 3ª Plataforma privadas en entornos de escasez © IDC Government Insights Visit us at IDC-gi.com 39
  40. 40. #8 – Distintas EstrategiasFrancis Maude - Minister for the Cabinet Office and Paymaster General, and as a Member of Parliament representing the constituency of Horsham © IDC Government Insights Visit us at IDC-gi.com 40
  41. 41. #8 – Otras Aproximaciones TIR = 27,7% VAN = 7,7M€ © IDC Government Insights Visit us at IDC-gi.com 41
  42. 42. IDCFinancialInsights #9 – 2013 crítico para el "run the bank", lo Social y Big Data marcarán la diferencia en el "change the bank” © IDC Financial Insights Visit us at IDC-fi.com 42
  43. 43. #9 – 2013 crítico para el "run the bank", loSocial y Big Data marcarán la diferencia en el"change the bank” © IDC Financial Insights Visit us at IDC-fi.com 43
  44. 44. Aceleradores Tecnológicos y deNegocio 2013 Big Data/ Regulation Effectiveness Growth Growth Analytics Channel Infrastructure Expense Proliferation Resilience Control 44
  45. 45. Las Entidades Exitosas...  Aumentarán las inversiones – “Change Bank”  Reducirán costes TIC – “Run the Bank” © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 45
  46. 46. Canales: Estrategia Omnicanal © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 46
  47. 47. CIO AGENDA #10 – By 2016, business executives will be directly involved in 80% of IT investments © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 47
  48. 48. Agenda IT Investment Outlook for 2013 2013 CIO Top Ten Predictions Essential Guidance 4
  49. 49. CIO’s 2013 Personal AgendaQ. In 2013, which of the following goals will be top of your personal agenda as CIO? Please select your top 3 goals. Focus the IT organization more on business strategy than technology strategy Foster a culture within IT that drives more innovation Foster a culture within IT where IT more often provides a qualified "yes" to the business Better align IT with the business Focus IT organization on better understanding US the requirements of the consumers WE Carve out more IT budget for new projects/innovative projects Total More effectively attract new IT talent Re-skill existing IT talent Implement a more rigorous process to evaluate new ideas for IT to take on 0% 5% 10% 15% 20% 25% n = 70 WE respondents = 21; US respondents = 49 Source: IDC 2013 CIO Agenda Survey, Fall 2012 5
  50. 50. 2013 IT Budget OutlookQ. In 2013, do you expect your total IT budget to increase, decrease or remain the same as 2012? Please indicate the percentage change in your IT budget from 2012 to 2013. 50% 45% 40% Avg. increase = 11.4% 35% 30% Avg. decrease = 3.6% 25% 20% 15% 10% 5% 0% Increase Decrease Stay the Same n= 68 US and WE respondents Source: IDC 2013 CIO Sentiment Survey, Fall 2012 6
  51. 51. Drivers of IT Budget Changes Increases DecreasesYou Indicated in the previous question that you You indicated in the previous question that youexpect your organization’s IT budget to increase expect your organization’s IT budget to decrease in 2013, please select all contributing factors in 2013, please select all contributing factors that apply. that apply. Growth 77% Negative Economy 62% New Projects 64% Weak Biz Outlook 39% New Gear 55% Repl. Gear 46% IT Effiency 46% Regulatory 27% Lost Funding 23% Positive Economy 18% Open IT Projects 15%Positive Biz Outlook 18% M&A 18% Increased Inhouse 15% 0% 20% 40% 60% 80%100% 0% 20% 40% 60% 80% n= 68 US and WE respondents Source: IDC 2013 CIO Sentiment Survey, Fall 2012 7
  52. 52. The 3rd Platform Shift:From IT Productivity to Business Productivity Public Omnichannel Smart Innovation Safety Smart Retail Connected Cities Buildings Health Smart Connected Mobile Grid Vehicles Payments Information Business Agility Intelligent Industries IT Agility Services Systems 8
  53. 53. #1 - By 2016, LOB executives will be directly involved in 80% of new IT investments Of the new internal IT projects initiated at yourPrediction company this year, what percentage will be led 58% of new IT investments in 2013 will under the following scenarios? involve direct participation by LOB executives Companies will initiate an average of 40 new Project solely led / 42% IT projects in 2013 (with or without IT) managed by IT Line of business’ participation in IT projects will grow to 80% in 3 years Project jointly led / The implications are vast on how the CIO managed by IT and the 33% works with the line of business LOBsSituation Assessment Project led / managed by Cloud, social and mobile services are the LOBs, but subject to 17% great equalizers, the balance-wheel of the review by IT corporate machinery Notable instances of CEOs and CFOs driving Project solely led / the migration to Cloud and Managed Services 8% managed by the LOBs It is Time to Revisit IT Planning, Governance, and 0% 10% 20% 30% 40% 50% Portfolio Management Methods N = 57 Source: IDC 2013 CIO Sentiment Survey, Fall 2012 9
  54. 54. #2 - By 2015, 90% of IT investments will be evaluated in terms of strategic goalsPrediction Businesses will no longer view technology IDC’s CIO 360° Model investments as “IT investments” They will be treated in the same way as any other investment Sharper clarity and accountability around risk and returnSituation Assessment Risk-to-Return: No more investments based on infrastructure requirements Sourcing-to-Service: Balancing what is possible vs. what is necessary to deliver IT services Process-to-Organization: Process flow and design follows from service requirements, organization follows the process stages as they move through the enterprise Key characteristics of an IT services-based model (self-service, metered use, multi- tenancy) create accountability and alignment to business goals 10
  55. 55. #3 - CIOs and CFOs will move to “zero capital” and transform the IT financial modelPrediction The IT financial model is fundamentally changing Businesses will transform the IT financial model by adopting an IT “service-based” IT operational and financial model Zero capital model will enable the business to produce true product-line profitability by assessing IT (services) costsSituation Assessment In mature economies, 50%+ of all capital equipment is IT Capital Intensive As expensive as IT is, most orgs do not fully allocate capital or expenses to business units There are major business and economic issues with broad implications Strong business impetus to shift computing platforms to more capital efficient models – cloud, outsourcing, etc.The Zero-Capital IT financial model means IT shifts from SG&A to a true product line expense Capital Lean 11
  56. 56. #4 – In 2013, CIOs deliver 3rd Platform mash-ups as competitive differentiatorsPrediction Innovative CIOs will build their 3 rd Platform Q. I see the role of CIO evolving mash-up (Cloud, Mobile, Social, Big Data) to to be Chief Innovation Officer gain a competitive edge in their industry Business execs will innovate with SaaS as LOB Strongly Agree 19% acquisition of Cloud Services accelerates CIOs will develop the Cloud Architecture and Agree 52% Integration to build the Extended Enterprise Technology partners will leverage recent Neither agree nor investments to foster innovation in Cloud, disagree Mobile, Social and Big Data DisagreeBackground SaaS and Mobile Services have delivered Strongly Disagree breakthrough business services Analytics is now on the Board agenda 0% 20% 40% 60% 3rdPlatform pilots demonstrating value across n= 64 industries Source: IDC CIO Agenda Survey. Fall, 2011 The CIO dilemma: “innovate or lose relevance” 12
  57. 57. #5 - 70% of CIOs will embrace a “cloud first” strategy in 2016Prediction Today, only 23% of enterprises have a “cloud first” What is on the CIO’s 2013 Agenda strategy on all new IT purchases As CIOs establish cloud architecture standards, update service mgmt processes for cloud and develop a cloud migration path, this will grow Experience in cloud initiatives will address the current “skills gap” identified by many CIOs PaaS solutions will be the Next Gen platform for CIOs IaaS will radically drive down costs for early adoptersSituation Assessment SaaS provides a direct linkage between solutions and business demand in a self-service model IasS will empower business users to decide on data retention, processing needs, and network access needs Software Vendors aggressively investing in Cloud SMB CIOs still reluctant to adopt SaaS and IaaS n= 47 Source: IDC CIO Cloud Study. April-June, 2012 Architecture standards evolving in market with Cloud Migrations defying vendor lock-in CFOs will accelerate CLOUD FIRST 13
  58. 58. #6 - By 2013, one third of all new application development will target a mobile form factorPrediction Q. What Percentage of New Apps will be for Mobile Devices vs. Non- In 2013, 33% of all new apps will target a mobile platform Mobile Devices? In 2014, 40% of new mobile apps will target multiple OS IT must decide on the mobile OS and device strategy as 46% of mobile app budget goes towards maintenance Mobile Only Devices 17% More apps, integration and multi-platform development will drive 60% of new mobile apps to be developed by IT services providers in 2013 Enterprise mobile app penetration will force either: a Mobile and Non- move to a standard corporate-liable devices (for Mobile Devices 16% compatibility) or multi-platform developmentSituation Assessment “Mobile devices are the new primary design point” Non-Mobile Only Development portfolios skewed toward customers, sales, Devices 67% and service functions Mobile development is as much as 80% of some development portfolios today 0% 50% 100% Mobile development is based on SOA practices IDC’s CIO Mobile Survey Fall, 2012 14
  59. 59. #7 - Enterprise social networks move beyond pilot stage with business sponsorshipPrediction As pilot programs demonstrate value, CIOs will seek out business sponsors in 2013 to move enterprise social networks beyond the pilot stage Social tools will be integrated with enterprise apps, connecting people inside and outside the firewall Solutions for collaboration and file sharing will remain popular projects, owned by the CIO E-mail persists but becomes more socialSituation Assessment Cultural fit is essential to success Business case can be difficult - 82% of CIOs are unsure or disagree that “We are able to accurately measure the ROI of our social business apps,” according to IDC social survey Security, compliance and IP protection will remain barriers Socialytics are a challenge due to complex data integration Social Business maturity often starts with experimentation (a pilot) and moves to integration after value is demonstrated 15
  60. 60. #8 - Big Data & Analytics projects will be like no other IT projectPrediction The Challenges CIOs Will Face Get ready for a whole new IT project - more Business Analytics Challenges experimenting, less predictive outcomes; High costs of technology 47% shortage of talent available to work on your Data integration is very complex 40% project; project plans with 60-day iterations Insufficient specialized IT skill-sets required for implementation 31%Situation Assessment Design and deployment time is too 28% lengthy Big data/analytics projects will change the Insufficient specialized analytical skills 27% required for use way businesses make decisions Poor data quality 22% CIOs must understand what is necessary to Insufficient computing resources 22% succeed Data architecture, data quality and data Big Data Challenges governance is a major gap in large Deciding what data is relevant (what data to keep/store and what data to discard) 25% enterprises The technology will be easy when compared Cost of technology infrastructure 13% to the business case Not having enough or the right IT skills to manage Big Data projects 11% Seeking major funding for a rapid Not having enough or the right analytics staff to analyze the data 10% development with no certain value Not knowing how to decide which 9% Talent (both IT and analytics) needs to be technology is best/most appropriate … able to create answers to undefined Lack of business support and/or business units do not understand the benefits of … 9% questions Source: IDC 2012 Vertical IT & Communications Survey N = 2699 16
  61. 61. #9 - IT Talent will be become the biggest barrier to innovationPrediction CIOs will find a wide range of IT talent issues highly correlated to location and industry including:  Recruiting  Retention  Talent Development – Skills and Leadership  Performance Management Inability to access new skill sets will limit an IT innovationSituation Assessment By 2016, the U.S. market has a severe shortage of IT labor Technology developments are far outpacing workforce development while the first-generation IT workforce retires CIOs will need to cultivate best practices in IT talent strategies:  Assess current state and today’s needs  Define future organization model and skill needs  Create the internal talent strategy  Re-think sourcing strategies to augment IT talent  External IT talent has also become critical 17
  62. 62. #10 - By 2018, 50% of business execs will view the CIO as a business innovatorPrediction By 2018, 50% of business executives will view their CIO primarily as a partner for business innovation and improvement, while 50% will still view the CIO primarily as the overseer of IT costs, risks and services. While CIOs may need to play all three roles, the key is business perception. This has broad implications for the CIO Agenda The transition from a portfolio of systems and technologies to a portfolio of services positions the CIO to engage in business innovation and improvement Operational CIO Business Services Manager Chief Innovation Officer 1993 90% 10% 0% 2013 70% 20% 10% 2018 10% 40% 50% Goal Keep the Lights On Provide an agile portfolio of Business Innovator Business Services Focus Costs and Risk Service Excellence Business Value Jobs Scope Data Center, IT Ops Business and Technology Business Processes, Service Catalog Capabilities and Analytics 18
  63. 63. Essential Guidance: Focus on the Information not the Technology Economic growth will be uneven in 2013; beyond will be followed by modest economic expansion Intense global competition accelerating innovation and the pace of business change Adapt and Thrive! IT strategies must be adaptable to seize opportunities and counter global competition Plan for an Extended Enterprise Architecture model as a foundation for the agile enterprise The compelling economic advantages of IaaS (Zero- Capital) will soon make Cloud First a CFO imperative Adoption, integration and management of information services will be keys to IT agility Next-gen sourcing and IT talent strategies will enable the transition from Information Systems to Services The right portfolio of services and systems will enable the agile enterprise and separate winners from losers 19
  64. 64. El pilar fundamental y sus derivadasLluís Altés @Lluis_AltesDirector General #IDCpredictions
  65. 65. “The simplicity of happiness” © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 65
  66. 66. © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 66
  67. 67. Velocidad adaptación al cambio © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 67
  68. 68. La sombra de TI se alarga © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 68
  69. 69. “Innovación como palanca de cambio y deevolución, buscando nuevas formas de hacerlas cosas y de enfrentarse a los retos.” Mariano Ferrera BSPreviews Magazine © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 69
  70. 70. IDC CxO ProgrammeWhitepaper CxOs Connections en“Enterprise Tech Strategy” Colaboración con:CFO SummitNoviembre 2013 Diálogos CxOs CIO Summit Septiembre 2013
  71. 71. © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 71
  72. 72. Feliz Navidad yPróspero Año 2013 © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 72
  73. 73. #IDCpredictions@IDCSpain IDC Research España © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 73
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