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IDCEE 2012: Going global – 4 countries in one year (case study) - Shahar Weiser (Founder & CEO @ GetTaxi)


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Shahar Waiser is a 6 times entrepreneur, who founded and built six companies in the US, Russia, and Israel.

These include: GetTaxi ($30M funded company, market leader, operating in London, Moscow, Tel Aviv and soon launching in New York) and - one of the largest daily deal sites in Russia (Groupon model), operating in 94 cities, and it’s rated #15 at the TOP of Russian e-commerce companies (according to the recent FORBES rating).

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  • 1. Get Taxi (Logo) The ride choice Open screenGoing GlobalFour countries in one yearSTRICTLY PRIVATE AND CONFIDENTIAL 1
  • 2. GetTaxi Today Global market leader with track record in  $30 Million in funding 3 countries and 18+ cities  150+ Employees 5 major platforms  400,000+ installed user base (downloads) (Apple, Android, BlackBerry, Symbian, HTM  480+ Enterprise clients L)  2500+ Taxis using GetTaxi technology Tailored solution and pricing for each city  1 order every second at peak times 24/7/365 customer service  30-50% monthly growth in rides & revenues Both consumer and enterprise solutions NYCSpring 2010 Spring 2011 Summer 2011 Spring 2012 Jan 2013STRICTLY PRIVATE AND CONFIDENTIAL 2
  • 3. Gigantic $31B Market Market # Market size, Targeted Company’s Targeted market cars, 000 $ bn gross revenue, $ bn share, % 180 9.7 0.5 5% 200 9.0 0.9 10% 17 0.8 0.3 40% 200 11.4 0.6 5% Total 597 30.9 2.3 Company’s existing markets New markets Total Source: GetTaxiSTRICTLY PRIVATE AND CONFIDENTIAL 3
  • 4. GetTaxi Service Solution GetTaxi is a simpler, faster way to order taxis from your mobile phone. Watch your taxi on a map in real time, pay for rides instantly and get rewards How it works 1 2 3 4 Automatic location Search for closest Dispatched driver’s Pay cash, finder and one-tap driver within range info and ETA shown credit card or ordering to the customer charge to corporate accountSTRICTLY PRIVATE AND CONFIDENTIAL 4
  • 5. Creating Value For Consumers  Available on every major mobile platform  Get a taxi in one tap  No phone calls necessary— ordering is instant  Get it done in under 30 seconds  Be in control and be safe – drivers info and location in real time  Credit card Payment is instantSTRICTLY PRIVATE AND CONFIDENTIAL 5
  • 6. Creating Value for Drivers  Dedicated state of the art device – no smartphone required  7” tablet – the best product in the category.  Legal to use while driving in every country  Risk free, Pay as you go model. Drivers pay 10-15% per ride  Smart algorithms minimize the idle time, and ‘wasted” milesSTRICTLY PRIVATE AND CONFIDENTIAL 6
  • 7. Creating Value for City Authorities  Promote use of public transportation (GetTaxi) instead of private  Makes the transport safe and secure  Promote tourism, making city easy to navigate  Effective infrastructure: Job finds drivers, reduce wasted miles  Drives city innovation. Digital era of booking and mobile paymentSTRICTLY PRIVATE AND CONFIDENTIAL 7
  • 8. Track Record (Orders per Month)Launching New City every 3 Months 300,000 250,000 Tel-Aviv Jerusalem London 200,000 Moscow +St.Peter 10/12 Tel-Aviv +New York 01/13 150,000 Jerusalem London 100,000 +Moscow Tel-Aviv 50,000 +London Tel-Aviv 0 Jul-11 Nov-11 Dec-11 Jul-12 Nov-12 Dec-12 Aug-11 Sep-11 Aug-12 Feb-12 Mar-11 Mar-12 Jun-11 Jan-12 Jun-12 Apr-11 Apr-12 Sept-12 Oct-11 Oct-12 May-11 May-12STRICTLY PRIVATE AND CONFIDENTIAL 8
  • 10. Solid Business ClientsSTRICTLY PRIVATE AND CONFIDENTIAL 10
  • 11. Business clients RU (launching in Oct.):
  • 15. Going Global - Roadmap to success • Focus on key markets • Local versa global, learning curve • Scale: finance, legal, product • Speed and size are critical • Team and execution • Capital raising • Open to change and adopt to local markets • Innovative marketing • Global ambitions and energySTRICTLY PRIVATE AND CONFIDENTIAL 15
  • 16. Special present for IDCEE 500 rub Code: IDCEE (First 100 users only)STRICTLY PRIVATE AND CONFIDENTIAL 16
  • 17. Superstar Management Team:Experienced, Passionate and Committed Shahar Waiser - Founder, and CEO Roi More - Founder • 6x Entrepreneur, founded and built 6 profitable • Internet gaming entrepreneur, founded several leading companies in USA, Israel and Russia. This includes Internet ventures, including Kamay Holdings which (Russian version of "Groupon) and Loyalize was acquired by and Co-Founded (engagement and loyalty start-up based in San, the world’s leading lottery affiliate Francisco) acquired by Viggle [VGGL]. network. • Previously served as CEO of Comverse Russia • Together with Waiser, co-founded the Russian version [NASDAQ:CMVT] and grew revenues to $300M of "Groupon" - Jing Wang Herman -CEO USA Sergey Fomenkov -CEO Russia • Previously VP in JPMorgan’s Strategic Investments. • ex-CEO of Utkonos, the leading online food retailer • Named Forbes 30 Under 30 in Finance. • Previously CEO of MTS-retail and Euroset, two federal • Herman started her career at Bear Stearns in the retail chains in Russia Investment Banking practice. • Licensed taxi driver in NYC Motti Hasfari - CEO Israel Roy Manor - CEO UK • 13 years of sales management experience • Roy started his carrier at Gettaxi in the role of COO UK • National Sales Manager for Phillip Morris in Israel • Prior to joining the GetTaxi, Manor re-structured • Sales Director of Red Bull Israel Yerushalmy Industries, one of the biggest manufacturers for Israels Ministry of Defense. • Founder of TicketAD, an online travel start-up Tal Brenner - CFO Lior Sion - CTO, VP Product • Previously Financial Manager and Controller for Dan • Previously R&D manager at IBM, transportation, where he managed the finances of CTO at Clarizen and CTO at Flash Networks several public companies and joint funds for both Dan • Co-founder of, and several other startups and the Israeli ministry of transportation Nimrod May - VP Marketing Ilan Carmel - VP R&D • Prior to joining GetTaxi, May served as the Vice • 17 years of experience developing complex solutions President of Social Networks and Marketing at and ecosystems. Ilan has served as a development IncrediMail [NASDAQ:PERI] and as Head of Marketing manager at SAP labs [NYSE: SAP] and for the Disney/Jetix [NYSE:DIS] channel in Israel. [FTSE: 888] , leading the development of several end- to-end solutions in online and mobile environments. Ron Srebro – VP Innovation Merav Schlesinger Falik – VP HR • Ron calls upon over 14 years of programming • Previously, she was a Human Resources Business experience to continuously innovate designs and bring Partner for the international software company Retalix to market the next generation of GetTaxi products. [NASDAQ:RTLX]. • Among his many technological specialties are • She is also the former HR Manager for Broad Digital experiments with context-aware application designs. Software Industries.STRICTLY PRIVATE AND CONFIDENTIAL 17
  • 18. Media Coverage How to Call a Cab With a Mobile Phone App “Get Taxi Launching in London. This Is Way Beyond Uber.” -TechCrunch Mobile apps promise to replace the frustration of arm waving with the ease of a couple of clicks With $20 Million in New Funding, GetTaxi Sets Sights on NYC GetTaxi CEO is actually Taxi driver This App Will Revolutionize the NYC Taxi Experience GetTaxi - The winner of the TIMEOUT magazine best app of the year!STRICTLY PRIVATE AND CONFIDENTIAL 18