0
How to crowdsource a startup?
Heiko Rauch, Co-Founder UFOstart AG
@heiko_rauch
@ufostart
Hot or Not?
Hot or Not?
Save 80% cash

#Talent for Equity
100% faster
#Crowdsourcing
What is Crowdsourcing?
Distributed problem
solving
Changing the World of Advertising

#Affiliate Marketing
#Crowdsourced Advertising
$300M Revenue 400 Employess
Ownership changes
everything!

#Equity
The crowd rocks!

#crowd sourcing
Why the Lean Start-Up Changes Everything
Why the Lean Start-Up Changes Everything
• Eliminate
Uncertainty
• Work
Smarter not
Harder
• Develop An
MVP
• Validated
Le...
Founder Institute
@founding
Equity
+Crowd
+Lean StartUp
+Moneyball for StartUps
#UFOstart
Global Crowd Network
Startup Success:
• Experts
• Distribution
• Money
Easy :
1.Upload your Equity
2.Engage the Crowd
3.Tw...
Crowdfunding Platforms
•
•
•
•
•
•
•
•

Kickstarter
Angellist
GrowVC
Seedmatch
angelcrunch
Indigogo
Fundable
…
Crowdfunding Growth
2012: $2.7 billion
2013 to $5.1 billion.

http://research.crowdsourcing.org/2013cf-crowdfunding-indust...
Distribution
Experts / Talents
• Most of the crowdservices need an Expert

StartUp
Get Experts for Equity
Moneyball for StartUps
Find the best Talents and motivate them with Equity!
StartUp needs on UFOstart
Needs matched to CrowdServices
How it works
Pitch on UFOstart
UFO Team
Start your own UFO!

1. Connect your Social Profile to UFOstart.com
2. Calculate your startup value
3. Start your own proj...
UFOstart AG
Silicon Valley | 440 N Wolfe Rd | Sunnyvale | CA 94085
Berlin | Potsdamer Platz 10 | 10785 Berlin | Germany
ww...
IDCEE 2013: How to crowdsource a startup - Heiko Rauch (Co-founder & CFO @ UFOstart)
IDCEE 2013: How to crowdsource a startup - Heiko Rauch (Co-founder & CFO @ UFOstart)
IDCEE 2013: How to crowdsource a startup - Heiko Rauch (Co-founder & CFO @ UFOstart)
IDCEE 2013: How to crowdsource a startup - Heiko Rauch (Co-founder & CFO @ UFOstart)
IDCEE 2013: How to crowdsource a startup - Heiko Rauch (Co-founder & CFO @ UFOstart)
IDCEE 2013: How to crowdsource a startup - Heiko Rauch (Co-founder & CFO @ UFOstart)
IDCEE 2013: How to crowdsource a startup - Heiko Rauch (Co-founder & CFO @ UFOstart)
IDCEE 2013: How to crowdsource a startup - Heiko Rauch (Co-founder & CFO @ UFOstart)
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IDCEE 2013: How to crowdsource a startup - Heiko Rauch (Co-founder & CFO @ UFOstart)

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http://idcee.org/p/heiko-rauch-ufostart/

Heiko Rauch is an entrepreneur, tech enthusiast and angel investor. Today, he is the Co-Founder of UFOstart – the first “Global Crowd Network” for Lean Startups. Previously, he co-founded zanox, Europe's leading performance advertising network. His strengths in developing and maintaining lean, efficient organisational structures coupled with his strong financial competencies have proved a driving force in the success of zanox’ European and international expansion. It was also Heiko who established zanox’ subsidiary in the US – a strategic move to realise the vision of a globally spanning network covering Europe, Asia and the Northern American markets. zanox quickly established a global presence, and became Europe’s largest online marketing network, with 400 employees and annual revenues of $300M. In 2007, zanox was sold to a large PR/marketing firm in Europe. Heiko has been an enthusiastic supporter of entrepreneurship and crowdsourcing. In 2007 Heiko co-founded the Globumbus Foundation, an accelerator for entrepreneurship.

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Transcript of "IDCEE 2013: How to crowdsource a startup - Heiko Rauch (Co-founder & CFO @ UFOstart)"

  1. 1. How to crowdsource a startup? Heiko Rauch, Co-Founder UFOstart AG @heiko_rauch @ufostart
  2. 2. Hot or Not?
  3. 3. Hot or Not?
  4. 4. Save 80% cash #Talent for Equity
  5. 5. 100% faster #Crowdsourcing
  6. 6. What is Crowdsourcing? Distributed problem solving
  7. 7. Changing the World of Advertising #Affiliate Marketing #Crowdsourced Advertising
  8. 8. $300M Revenue 400 Employess
  9. 9. Ownership changes everything! #Equity
  10. 10. The crowd rocks! #crowd sourcing
  11. 11. Why the Lean Start-Up Changes Everything
  12. 12. Why the Lean Start-Up Changes Everything • Eliminate Uncertainty • Work Smarter not Harder • Develop An MVP • Validated Learning
  13. 13. Founder Institute @founding
  14. 14. Equity +Crowd +Lean StartUp +Moneyball for StartUps #UFOstart
  15. 15. Global Crowd Network Startup Success: • Experts • Distribution • Money Easy : 1.Upload your Equity 2.Engage the Crowd 3.Tweet your Needs
  16. 16. Crowdfunding Platforms • • • • • • • • Kickstarter Angellist GrowVC Seedmatch angelcrunch Indigogo Fundable …
  17. 17. Crowdfunding Growth 2012: $2.7 billion 2013 to $5.1 billion. http://research.crowdsourcing.org/2013cf-crowdfunding-industry-report
  18. 18. Distribution
  19. 19. Experts / Talents • Most of the crowdservices need an Expert StartUp
  20. 20. Get Experts for Equity
  21. 21. Moneyball for StartUps Find the best Talents and motivate them with Equity!
  22. 22. StartUp needs on UFOstart
  23. 23. Needs matched to CrowdServices
  24. 24. How it works
  25. 25. Pitch on UFOstart
  26. 26. UFO Team
  27. 27. Start your own UFO! 1. Connect your Social Profile to UFOstart.com 2. Calculate your startup value 3. Start your own project on UFOstart!
  28. 28. UFOstart AG Silicon Valley | 440 N Wolfe Rd | Sunnyvale | CA 94085 Berlin | Potsdamer Platz 10 | 10785 Berlin | Germany www.UFOstart.com @UFOstart
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