What is Elevator?
Based in Tel Aviv, Elevator is an
investment vehicle that focuses on seedstage companies.
Elevator ident...
Elevator offers seed-stage internet startups with capital,
mentorship and sponsorship. We help to bridge the gap between
t...
Elevator in Numbers
5-Month

$180,000

program customized for earlystage companies with a focus
on everything that is curr...
Elevator is Vertically Focused

Internet

Cyber Security

Fin-Tech

Education

300 mentors from
startups, corporations,
VC...
Start Up Nation
Israel is an export nation because it has
no domestic consumer or business
market.
• Export Market
• Less ...
Early Stage Startups:
The good the bad and the unknown

Team

7

Idea

Timing

Obstinacy

Capital
TEAM TEAM TEAM
Spread the talent and have as
much as you can in-house

A Team

B Team

C Team

Technical Co-Founder

1 str...
Idea
It seems like the best problems to solve are ones that
affect you personally:
•
•
•
•
•

Apple happened because Steve...
Timing
•

Launch first and fast. Fix mistakes later.
Flickr started off as a massive multiplayer online
game (Game Never E...
Open Your Eyes
Don’t get too attached to your original idea.

• Your idea is not is your wife – you can leave it.
• Don’t ...
Rollercoaster– The story of Swayy
Reached 7000 users. realized that in order
be a major player in the publishing industry
...
Capital
•

•

Validate your idea cheaply.

•

Show your investor how you “de-risk” the investment

•

Raising money from a...
If you are gonna do it you
better be All-In

14
15
THANK YOU!

16
IDCEE 2013: Early Stage Startups: what you should and shouldn't focus on when starting a company - Tom Bronfeld(Co-Founder...
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IDCEE 2013: Early Stage Startups: what you should and shouldn't focus on when starting a company - Tom Bronfeld(Co-Founder & MD @ Elevator) and Ori Glezer(Co-Founder & MD @ Elevator)

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http://idcee.org/p/tom-bronfeld-elevator/

Tom is focused on strategic corporate partnerships outside Israel for Elevator as an investment vehicle and its’ portfolio companies. Before founding Elevator, Tom was a co-founder at Bites TV, a second-screen television platform that enhances the live television experience.
Tom is an alumnus of IDC Herzliya and the Zell entrepreneurship program. He holds a B.A in Communications.

http://idcee.org/p/ori-glezer-elevator/

Ori focuses on strategic corporate partnerships in Israel for Elevator as an investment vehicle and its portfolio companies. Before founding Elevator, Ori was a corporate lawyer at Ron Gazit, a firm specializing in commercial litigation.

Previously, he was VP of Business Development for 2Plus Wireless Solutions, a Wi-Fi infrastructure developer and Linksys’ Israel distribution partner, where he oversaw a 15M deal with Bezeq.

Ori also co-founded Shark Group, one of Israel’s leading companies in the fields of international business and marketing research, content creation and management.

Pic's are here: http://www.flickr.com/photos/idcee/sets/

More @ http://idcee.org

Follow us on:
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Facebook: https://www.facebook.com/IDCEE
Linkedin: http://www.linkedin.com/groups/IDCEE-3940138
Twitter: https://twitter.com/idcee_eu
Google+: http://gplus.to/idcee
Flickr: http://www.flickr.com/photos/idcee/collections/

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  • We can’t be the ones deciding the design – Elevator Logo top (four different arrows leading to the 4 different boxes)
  • Jacob -
  • What it means specifically depends on the job: a salesperson who just won't take no for an answer; a hacker who will stay up till 4:00 AM rather than go to bed leaving code with a bug in it; a PR person who will cold-call New York Times reporters on their cell phones; a graphic designer who feels physical pain when something is two millimeters out of place.
  • Transcript of "IDCEE 2013: Early Stage Startups: what you should and shouldn't focus on when starting a company - Tom Bronfeld(Co-Founder & MD @ Elevator) and Ori Glezer(Co-Founder & MD @ Elevator)"

    1. 1. What is Elevator? Based in Tel Aviv, Elevator is an investment vehicle that focuses on seedstage companies. Elevator identifies talent, breeds it and elevates it to the next level. 2
    2. 2. Elevator offers seed-stage internet startups with capital, mentorship and sponsorship. We help to bridge the gap between these companies and the global market, primarily, New York. Portfolio companies work for four months at our offices in Tel Aviv before spending the final month of the program in NYC. Over the past 18 months, Elevator has invested in and accelerated 15 companies. 85% of those companies have raised follow-up financing. 3
    3. 3. Elevator in Numbers 5-Month $180,000 program customized for earlystage companies with a focus on everything that is currently lacking in Israel investment in each company for 8-15% of the company’s shares value-add services (office space, legal, accounting, education, design, marketing) Product-Building 1 Month Heavy focus on product building (and design), and go-to-market 4 $20,000 of the program is spent in the most relevant export market– NY, SV, Berlin, Sao Paolo and more Milestone Investment terms are established regarding the potential for follow on investments with the portfolio company
    4. 4. Elevator is Vertically Focused Internet Cyber Security Fin-Tech Education 300 mentors from startups, corporations, VCs, angels and thought leaders Creating the first CyberHub by accessing the security industry’s top talent First fully funded corporate outsourced innovation General and technical skill “for-profit” entrepreneurship education. In Israel focused on “under-employed” but “high-skill” demographics such as ultra-Orthodox Bank Leumi Ron Shvilli 85% of Elevator companies to date have raised follow-on financing 5
    5. 5. Start Up Nation Israel is an export nation because it has no domestic consumer or business market. • Export Market • Less than 8 million consumers • Risk taking culture • Its cooler to work for yourself 6
    6. 6. Early Stage Startups: The good the bad and the unknown Team 7 Idea Timing Obstinacy Capital
    7. 7. TEAM TEAM TEAM Spread the talent and have as much as you can in-house A Team B Team C Team Technical Co-Founder 1 strong technical cofounder – all around player General Co-Founder Design UX/UI Co-Founder Experience in the target market Co-Founder 8 Marketing Biz-Dev Outsourced tech team
    8. 8. Idea It seems like the best problems to solve are ones that affect you personally: • • • • • Apple happened because Steve Wozniak wanted a computer Google because Larry and Sergey couldn't find stuff online. Hotmail because Sabeer Bhatia and Jack Smith couldn't exchange email at work. You can't build things users like without understanding them. The most successful startups seem to solve a problem their founders had because the problems you understand best are your own. “instead of copying the Facebook, with some variation that the Facebook rightly ignored, look for ideas from the other direction. Instead of starting from companies and working back to the problems they solved, look for problems and imagine the company that might solve them.” – Paul Graham 9
    9. 9. Timing • Launch first and fast. Fix mistakes later. Flickr started off as a massive multiplayer online game (Game Never Ending) before realizing people really just wanted to share and tag their photos. Viagra was originally made to help people with hypertension - not erectile dysfunction. • 10 You can now fail faster and cheaper than ever before. So take our advice and get out there. You won’t know what works until you start testing what doesn’t. “If you are not embarrassed by the first version of your product, you’ve launched too late” - Reid Hoffman
    10. 10. Open Your Eyes Don’t get too attached to your original idea. • Your idea is not is your wife – you can leave it. • Don’t be stubborn, if it doesn’t work - fail fast. • On average startups pivot 2.5 times before finding the right track. 11
    11. 11. Rollercoaster– The story of Swayy Reached 7000 users. realized that in order be a major player in the publishing industry you need to have deep pockets. it was the classic chicken and egg problem - they couldn't grow without having a partnership. with more than 12,000 users and initial funding decided to shut down Summer because they didn't believe it can grow to be a substantial business Accepted to Elevator First Class Launched a private beta May 2012 Starting point: Summer June 2012 Launched Swayy in a public beta with premium packages for pro and business users. First attempt to monetize. Sep 2012 Launched a public beta and reached 3,000 users Nov 2012 Jan 2013 Mar 2013 Launched Swayy in a private beta MVPs to a few new ideas they had at the time, softlaunched them, got some users on board and realized whether it can generate revenue fast enough May 2013 July 2013 Sep 2013 8000 customers (including top brands and companies such as NewsCred, Minnesota Timberwolves, yotpo etc)
    12. 12. Capital • • Validate your idea cheaply. • Show your investor how you “de-risk” the investment • Raising money from a lot of people, means there are a lot of people who want their money back + interest. • 13 Talent is money It is harder to change direction once you raise significant capital.
    13. 13. If you are gonna do it you better be All-In 14
    14. 14. 15
    15. 15. THANK YOU! 16

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