Focus on Plan B

Learnings from
Stanford, Silicon Valley Startups and UFOstart

@ThomasHessler
Dad, Investor, Founder @
UF...
What % of ALL start-ups get funding?

h"p://www.quora.com/What-­‐percentage-­‐of-­‐ALL-­‐start-­‐ups-­‐raise-­‐angel-­‐see...
Why NOT To Do a Startup
… because You Will FAIL, Loser.

Dave McClure
500startups.com
Master of 500 Hats
Tahoe Tech Talk -...
DON’T DO A STARTUP… YOU WILL FAIL.

#1: Yer a WANTrepreneur.
•  You’re in this for all the Wrong reasons:
• 

You think it...
Plan B

Bootstrapping:

•  Act Smarter
•  Move Faster
•  Build Stronger
East
West
How	
  we	
  started	
  
1.  HUNGRY	
  	
  
•  Hi	
  MoGvaGon,	
  Trying	
  Harder	
  

2.  NO	
  MONEY	
  	
  
•  Forced	...
zanox:	
  AdverGsing	
  reInvented	
  	
  
Started	
  in	
  the	
  Bubble	
  of	
  2000	
  
#Bootstrapped	
  
In	
  our	
  Garage	
  
With	
  Family,	
  Friends	
  &	
  #Equity	
  
performance	
  based	
  online	
  
adverGsing	
  
$300M	
  Revenue	
  400	
  Employess	
  
Sold	
  2007	
  to	
  Axel	
  Springer	
  &	
  PG	
  
What	
  did	
  we	
  do?	
  
Innovate	
  &	
  Bootstrapping	
  
•  General:	
  
combine	
  exisGng	
  things	
  in	
  a	
 ...
What can you learn?
	
  

	
  
“You	
  can	
  make	
  it!”	
  
...even	
  with:	
  
•  Bad	
  condiGons	
  at	
  start	
  ...
Learn from Silicon Valley = #smarter #faster
#stronger
Lean Startup Model=
#smarter & #faster
Validate with Customers = #smarter
Crowdsource = #smarter & #faster
Distribute social = #faster
Public Pitch + dealclock + Customer
Validation = #stronger = #smarter
Don't ask for Funding = #stronger
Lets reInvent
Startup Funding
# Start in Garage=
bootstrapping
# Design Thinking= smarter
Rapid Prototyping = #faster
Our #strong Vision

You are the Boss!
everyone's an entrepreneur
UFOstart
The first "Crowd Investor Network" crowdsourcing startups with investors,
experts and customers.
§ 10,000 Deals
...
Solution
1) What?
o  Facebook application
o  Crowdsource Startups
2) How?
o  Startups offer Equity for needs
o  Build str...
Demo
Act Smarter
- Lean, Agile, Pivot
- Validate by Customers
- Use Crowd Power
- Make Meaning
Move Faster
- Distribute social & viral - leverage Facebook,
LinkedIn, Twitter...
- Ship features NOT code - use cloud ser...
Build Stronger
- Close deals easy with a public Killer Pitch
- Use Equity as your Cash
- Ownership creates passionate empl...
Plan B

•  Act Smarter
•  Move Faster
•  Build Stronger
= Bootstrapping on UFOstart
One more Thing
#Think BIG
#Change the world
Action & Contact

•  Signup & Setup your Project on UFOstart.com
•  Get 1/10 $10k cheks and close 100k before 12/31/13
If ...
IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder ...
IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder ...
IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder ...
IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder ...
IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder ...
IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder ...
IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder ...
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IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder & CEO @ UFOstart)

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http://idcee.org/p/thomas-hessler-ufostart/

Thomas is serial entrepreneur and angel investor focussing on crowdsourcing businesses.
Together with his two partners Heiko Rauch and Jens Hewald, Thomas is running UFOstart, the first "Crowd Investor Network" for lean startups. Prior to Globumbus, Thomas co-founded zanox, grew it to a global market leader for performance-based online marketing with 400 employees and USD 300 million turnover. In 2007, the company was acquired by a German newspaper publisher Axel Springer and Swiss PubliGroupe.

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IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder & CEO @ UFOstart)

  1. 1. Focus on Plan B Learnings from Stanford, Silicon Valley Startups and UFOstart @ThomasHessler Dad, Investor, Founder @ UFOstart, Globumbus, zanox #IDCEE2013
  2. 2. What % of ALL start-ups get funding? h"p://www.quora.com/What-­‐percentage-­‐of-­‐ALL-­‐start-­‐ups-­‐raise-­‐angel-­‐seed-­‐VC-­‐funding  
  3. 3. Why NOT To Do a Startup … because You Will FAIL, Loser. Dave McClure 500startups.com Master of 500 Hats Tahoe Tech Talk - Oct 2010 @DaveMcClure
  4. 4. DON’T DO A STARTUP… YOU WILL FAIL. #1: Yer a WANTrepreneur. •  You’re in this for all the Wrong reasons: •  You think it’s “So Fucking Cool” to do a startup •  You want to make LOTS of Money. •  You have Teh Awesome Technology Solution. •  The Right Reasons: •  You Live in Fear. •  You Can’t Get Laid. •  Something has been PISSING you off FOREVER. YOU ARE PASSIONATE ABOUT [SOLVING] A [CUSTOMER] PROBLEM
  5. 5. Plan B Bootstrapping: •  Act Smarter •  Move Faster •  Build Stronger
  6. 6. East
  7. 7. West
  8. 8. How  we  started   1.  HUNGRY     •  Hi  MoGvaGon,  Trying  Harder   2.  NO  MONEY     •  Forced  to  bootstrapping  and  profitability   3.  INNOVATION  in  AdverGsing     •  by  luck  &  passion  for  internet  
  9. 9. zanox:  AdverGsing  reInvented    
  10. 10. Started  in  the  Bubble  of  2000  
  11. 11. #Bootstrapped  
  12. 12. In  our  Garage  
  13. 13. With  Family,  Friends  &  #Equity  
  14. 14. performance  based  online   adverGsing  
  15. 15. $300M  Revenue  400  Employess  
  16. 16. Sold  2007  to  Axel  Springer  &  PG  
  17. 17. What  did  we  do?   Innovate  &  Bootstrapping   •  General:   combine  exisGng  things  in  a  new  way   increase  value  or  reduce  cost   innovate  don't  invent   •  zanox  case:   ExisGng  business  model     +  new  distribuGon  (crowdsourced)     +  much  cheaper  (performance  based)   =  INNOVATION  
  18. 18. What can you learn?     “You  can  make  it!”   ...even  with:   •  Bad  condiGons  at  start   •  No  clue   •  No  funding  
  19. 19. Learn from Silicon Valley = #smarter #faster #stronger
  20. 20. Lean Startup Model= #smarter & #faster
  21. 21. Validate with Customers = #smarter
  22. 22. Crowdsource = #smarter & #faster
  23. 23. Distribute social = #faster
  24. 24. Public Pitch + dealclock + Customer Validation = #stronger = #smarter
  25. 25. Don't ask for Funding = #stronger
  26. 26. Lets reInvent Startup Funding
  27. 27. # Start in Garage= bootstrapping
  28. 28. # Design Thinking= smarter
  29. 29. Rapid Prototyping = #faster
  30. 30. Our #strong Vision You are the Boss! everyone's an entrepreneur
  31. 31. UFOstart The first "Crowd Investor Network" crowdsourcing startups with investors, experts and customers. § 10,000 Deals § 300,000 Talents § $500M Funding, within 3 years
  32. 32. Solution 1) What? o  Facebook application o  Crowdsource Startups 2) How? o  Startups offer Equity for needs o  Build strong Community 3) Why better? o  Use the Power of the Crowd o  Bootstrapping scalable
  33. 33. Demo
  34. 34. Act Smarter - Lean, Agile, Pivot - Validate by Customers - Use Crowd Power - Make Meaning
  35. 35. Move Faster - Distribute social & viral - leverage Facebook, LinkedIn, Twitter... - Ship features NOT code - use cloud services & PAAS - Scale execution by crowdsourcing workforce - Stay agil to pivot by quarterly fundraising
  36. 36. Build Stronger - Close deals easy with a public Killer Pitch - Use Equity as your Cash - Ownership creates passionate employees - Become Independent from investors by reducing your cash needs by 80%
  37. 37. Plan B •  Act Smarter •  Move Faster •  Build Stronger = Bootstrapping on UFOstart
  38. 38. One more Thing
  39. 39. #Think BIG
  40. 40. #Change the world
  41. 41. Action & Contact •  Signup & Setup your Project on UFOstart.com •  Get 1/10 $10k cheks and close 100k before 12/31/13 If you liked it, follow me on Twitter: @ThomasHessler UFOstart AG Berlin | Potsdamer Platz 10 | 10785 Germany Founder Lars Schulze | CMO/CSO | lars.schulze@ufostart.com Jens Hewald | CTO | jhe@globumbus.com Heiko Rauch | CFO/COO | hra@globumbus.com Thomas Hessler | CEO | the@globumbus.com

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