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IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder & CEO @ UFOstart)
 

IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder & CEO @ UFOstart)

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http://idcee.org/p/thomas-hessler-ufostart/

Thomas is serial entrepreneur and angel investor focussing on crowdsourcing businesses.
Together with his two partners Heiko Rauch and Jens Hewald, Thomas is running UFOstart, the first "Crowd Investor Network" for lean startups. Prior to Globumbus, Thomas co-founded zanox, grew it to a global market leader for performance-based online marketing with 400 employees and USD 300 million turnover. In 2007, the company was acquired by a German newspaper publisher Axel Springer and Swiss PubliGroupe.

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    IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder & CEO @ UFOstart) IDCEE 2013: Focus on Plan-B! - Learnings from Stanford, Silicon Valley startups and UFOstart - Thomas Hessler (Co-founder & CEO @ UFOstart) Presentation Transcript

    • Focus on Plan B Learnings from Stanford, Silicon Valley Startups and UFOstart @ThomasHessler Dad, Investor, Founder @ UFOstart, Globumbus, zanox #IDCEE2013
    • What % of ALL start-ups get funding? h"p://www.quora.com/What-­‐percentage-­‐of-­‐ALL-­‐start-­‐ups-­‐raise-­‐angel-­‐seed-­‐VC-­‐funding  
    • Why NOT To Do a Startup … because You Will FAIL, Loser. Dave McClure 500startups.com Master of 500 Hats Tahoe Tech Talk - Oct 2010 @DaveMcClure
    • DON’T DO A STARTUP… YOU WILL FAIL. #1: Yer a WANTrepreneur. •  You’re in this for all the Wrong reasons: •  You think it’s “So Fucking Cool” to do a startup •  You want to make LOTS of Money. •  You have Teh Awesome Technology Solution. •  The Right Reasons: •  You Live in Fear. •  You Can’t Get Laid. •  Something has been PISSING you off FOREVER. YOU ARE PASSIONATE ABOUT [SOLVING] A [CUSTOMER] PROBLEM
    • Plan B Bootstrapping: •  Act Smarter •  Move Faster •  Build Stronger
    • East
    • West
    • How  we  started   1.  HUNGRY     •  Hi  MoGvaGon,  Trying  Harder   2.  NO  MONEY     •  Forced  to  bootstrapping  and  profitability   3.  INNOVATION  in  AdverGsing     •  by  luck  &  passion  for  internet  
    • zanox:  AdverGsing  reInvented    
    • Started  in  the  Bubble  of  2000  
    • #Bootstrapped  
    • In  our  Garage  
    • With  Family,  Friends  &  #Equity  
    • performance  based  online   adverGsing  
    • $300M  Revenue  400  Employess  
    • Sold  2007  to  Axel  Springer  &  PG  
    • What  did  we  do?   Innovate  &  Bootstrapping   •  General:   combine  exisGng  things  in  a  new  way   increase  value  or  reduce  cost   innovate  don't  invent   •  zanox  case:   ExisGng  business  model     +  new  distribuGon  (crowdsourced)     +  much  cheaper  (performance  based)   =  INNOVATION  
    • What can you learn?     “You  can  make  it!”   ...even  with:   •  Bad  condiGons  at  start   •  No  clue   •  No  funding  
    • Learn from Silicon Valley = #smarter #faster #stronger
    • Lean Startup Model= #smarter & #faster
    • Validate with Customers = #smarter
    • Crowdsource = #smarter & #faster
    • Distribute social = #faster
    • Public Pitch + dealclock + Customer Validation = #stronger = #smarter
    • Don't ask for Funding = #stronger
    • Lets reInvent Startup Funding
    • # Start in Garage= bootstrapping
    • # Design Thinking= smarter
    • Rapid Prototyping = #faster
    • Our #strong Vision You are the Boss! everyone's an entrepreneur
    • UFOstart The first "Crowd Investor Network" crowdsourcing startups with investors, experts and customers. § 10,000 Deals § 300,000 Talents § $500M Funding, within 3 years
    • Solution 1) What? o  Facebook application o  Crowdsource Startups 2) How? o  Startups offer Equity for needs o  Build strong Community 3) Why better? o  Use the Power of the Crowd o  Bootstrapping scalable
    • Demo
    • Act Smarter - Lean, Agile, Pivot - Validate by Customers - Use Crowd Power - Make Meaning
    • Move Faster - Distribute social & viral - leverage Facebook, LinkedIn, Twitter... - Ship features NOT code - use cloud services & PAAS - Scale execution by crowdsourcing workforce - Stay agil to pivot by quarterly fundraising
    • Build Stronger - Close deals easy with a public Killer Pitch - Use Equity as your Cash - Ownership creates passionate employees - Become Independent from investors by reducing your cash needs by 80%
    • Plan B •  Act Smarter •  Move Faster •  Build Stronger = Bootstrapping on UFOstart
    • One more Thing
    • #Think BIG
    • #Change the world
    • Action & Contact •  Signup & Setup your Project on UFOstart.com •  Get 1/10 $10k cheks and close 100k before 12/31/13 If you liked it, follow me on Twitter: @ThomasHessler UFOstart AG Berlin | Potsdamer Platz 10 | 10785 Germany Founder Lars Schulze | CMO/CSO | lars.schulze@ufostart.com Jens Hewald | CTO | jhe@globumbus.com Heiko Rauch | CFO/COO | hra@globumbus.com Thomas Hessler | CEO | the@globumbus.com