LTV- Lifetime Value - Prediction in Casual Gaming by DMG- DSNR Media Group

RESULT-BASED ADVERTISING FOR CASUAL GAMING

THE PROBLEM
Customer value is built slowly
Different customers have different values
How to predict customer’s value or Lifetime Value- LTV ? $ $$ $$$

THE CHALLENGE Lifetime Value-LTV Prediction Not only who is worth what… but also, how to distinguish between them

THE KEY If we are able to predict LTV, based on campaign value chain components We can attribute higher eCPA for higher LTV acquisitions $$$ $$$ $$$

BUILDING AN OPTIMIZED VALUE CHAIN Landing Page Registration Form Landing page Landing page Short Form Long Form Conv Rate Conv Value LTV $$$ % Audience and media placement Creative banners Conversion Funnel Results eCPA eCPM

Advertising platforms that optimize based on predicted LTV
Requires :
LTV tracking and reporting mechanisms
Smart prediction engine/s connecting the dots…
All along the value chain: pre- and post-click and post-conversion
THE SOLUTION

CONNECTING THE DOTS… Audience and media placement Creative banners Conversion Funnel Results Landing Page Registration Form Landing page Landing page Short Form Long Form Conv Rate Conv Value LTV $$$ % PREDICTION ENGINE

Technology stack  No platform does it all
Will advertisers share their real LTV data?
What happens while we accumulate the data?
OBSTACLES

Thank you Tsafrir Peles [email_address] Twitter: @Peles_dmg www.DsnrMG.com

LTV- Lifetime Value - Prediction in Casual Gaming by DMG- DSNR Media Group

by Ida Yoffe on Jul 28, 2011

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LTV- Lifetime Value - Prediction in Casual Gaming by DMG- DSNR Media Group — Presentation Transcript