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Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
Social Media, Mobile Web and Mobile Apps
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Social Media, Mobile Web and Mobile Apps

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Overview of Social Media, Mobile Web and Mobile Apps

Overview of Social Media, Mobile Web and Mobile Apps

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Transcript

  • 1. Social Media and Mobile
  • 2. Agenda
    Social Media
    What media?
    Pros and cons
    What to do, what not to do
    Mobile Web
    Numbers
    Do you need a mobile site?
    What’s involved
    Apps
    Device options
    What’s involved
    Pros/Cons
    Resources
  • 3. Social Media
    • What media?
    • 4. Why?
    • 5. Facebook: > 500 m. users, 44% of all shared content
    • 6. Twitter: >190 m. users (7/10), growing fastest
    • 7. YouTube: >115 m. visits (12/10)
    • 8. Flickr: >21 m. visits (12/10).
    • 9. LinkedIn: >65 m. users (3/10)
  • Social Media Pros and Cons
    Pros
    Exposure
    Targeted advertising channel
    Viral marketing
    Free services provided by 3rd party
    Cons
    It takes work.
    Lack of control – visitor comments, staff blogs/ profiles/ comments.
    Viral badness
    Depending on a 3rd party “del.icio.us - now (not) part of Yahoo!”
  • 10. Social media: What to do
    Write once, publish everywhere
    Cross promote
  • 11. Social media: What to do
    Monitor and follow up
  • 12. Social media: What to do
    Leverage to the Web
  • 13. Social media: What not to do
    Allow the wrong people to respond to comments/questions
    This exchange was cited on BusinessWeek.com,FastCompany.com and CBS’s BNET.com!
  • 14. Social media: What not to do
    Fail to respond in Web time
    Domino’s employees posted gross video on YouTube
    Domino’s reaction took longer than a day
    Traffic grew to >700K views and attracted news coverage during the interim
  • 15. Social media: What not to do
    Fail to target ads, or target based on the wrong data, use humor badly
    Language
    Interests
    Demographics
    I friended some Israelis, now I get ads in Hebrew.
  • 16. Agenda
    Social Media
    What media?
    Pros and cons
    What to do, what not to do
    Mobile Web
    Numbers
    Do you need a mobile site?
    What’s involved
    Apps
    Device options
    What’s involved
    Pros/Cons
    Resources
  • 17. Mobile Web: Numbers
    US market
    > 75 m. US mobile Web users
    Growing > 25% per year
    Globally
    800 m.
    1.6 b. in 4 by 2014
    More mobile Web than desktop in 4 years
    409% year over year increase in data volume
    iPhone users use much more data than others
    Souces: Vaya Mobile, Qorvis, CommShare, Morgan Stanley Research
  • 18. Mobile Web: Do you need a mobile site?
    Stefan Nagey of Qorvis.com:
    Exceptions:
    Web App like functionality: doing things, rather than browsing
    E-commerce
    High functionality Web sites
    Mobile content channels
    Sites like: Amazon, Google, Gmail, Wikipedia
  • 19. Mobile Web: Do you need a mobile site?
    What’s the difference?
    Traditional site on iPhone
    Mobile site optimized per device
    Source: VayaMobile.com
  • 20. Mobile Web: What’s involved
    Mobile device detection:http://51degrees.codeplex.com/
    Mobile-specific layout
    Mobile site navigation: key pages
    Eliminate or shrink images
    Design for Mobile browser screen width (320x240 to 640x960 depending on device)
    Requires:
    CSS
    Master pages
    Templates
  • 21. Agenda
    Social Media
    What media?
    Pros and cons
    What to do, what not to do
    Mobile Web
    Numbers
    Do you need a mobile site?
    What’s involved
    Apps
    Device options
    What’s involved
    Pros/Cons
    Resources
  • 22. Apps: Device options
    3 main platforms (for now)
    Blackberry 37%
    iPhone 24%
    Android 19%
    But: Blackberry is in trouble
    39% of Blackberry users want an iPhone
    34% want a Droid
    Droid may be in trouble (Verizon iPhone)
  • 23. Apps: What’s involved
    iPhone:
    Mac development machine
    SDK Cocoa/Objective C (developer.apple.com/devcenter/ios/index.action)
    Pointers / memory management
    No garbage collection
    MonoTouch (www.monotouch.net)
    C#
    Ports of most .NET classes
    Droid:
    Eclipse / Java (www.eclipse.org) + SDK (developer.android.com/sdk)
    MonoDroid (www.monodroid.net )
    Blackberry: Visual Studio 2005 Plugin (us.blackberry.com/developers/browserdev/eclipseplugin.jsp )
  • 24. Apps: Pros and Cons
    Pros
    Platform capabilities
    Location
    Bar codes
    Performance (versus mobile Web)
    Usability, familiar paradigm to device users
    Access anywhere (same as mobile Web)
    Cons
    Multiple devices = multiple development platforms
    UI code very device-centric
  • 25. Apps: Pros and Cons
    Ways to mitigate the cons
    Leverage Web services
    MonoTouch, MonoDroid
    iPhone/MonoTouch
    Droid/MonoDroid
  • 26. Agenda
    Social Media
    What media?
    Pros and cons
    What to do, what not to do
    Mobile Web
    Numbers
    Do you need a mobile site?
    What’s involved
    Apps
    Device options
    What’s involved
    Pros/Cons
    Resources
  • 27. Resources
    Mobile emulators:
    http://51degrees.mobi/Support/FAQs/MobileEmulators.aspx
    Social media
    News and commentaryhttp://mashable.com/
    Social media monitoringhttp://wiki.kenburbary.com/
    How to post to Facebook and Twitter http://mashable.com/2009/05/25/twitter-to-facebook/

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