Social Media and Mobile<br />
Agenda<br />Social Media<br />What media?<br />Pros and cons<br />What to do, what not to do<br />Mobile Web<br />Numbers<...
Social Media<br /><ul><li> What media?
 Why?
Facebook: > 500 m. users, 44% of all shared content
 Twitter: >190 m. users (7/10), growing fastest
YouTube: >115 m. visits (12/10)
Flickr: >21 m. visits (12/10).
LinkedIn: >65 m. users (3/10)</li></li></ul><li>Social Media Pros and Cons	<br />Pros<br />Exposure<br />Targeted advertis...
Social media: What to do<br />Write once, publish everywhere<br />Cross promote<br />
Social media: What to do<br />Monitor and follow up<br />
Social media: What to do<br />Leverage to the Web<br />
Social media: What not to do<br />Allow the wrong people to respond to comments/questions<br />This exchange was cited  on...
Social media: What not to do<br />Fail to respond in Web time<br />Domino’s employees posted gross video on YouTube<br />D...
Social media: What not to do<br />Fail to target ads, or target based on the wrong data, use humor badly<br />Language<br ...
Agenda<br />Social Media<br />What media?<br />Pros and cons<br />What to do, what not to do<br />Mobile Web<br />Numbers<...
Mobile Web: Numbers<br />US market<br />> 75 m. US mobile Web users<br />Growing > 25% per year<br />Globally<br />800 m.<...
Mobile Web: Do you need a mobile site?<br />Stefan Nagey of Qorvis.com:<br />Exceptions:<br />Web App like functionality: ...
Mobile Web: Do you need a mobile site?<br />What’s the difference?<br />Traditional site on iPhone<br />Mobile site optimi...
Mobile Web: What’s involved<br />Mobile device detection:http://51degrees.codeplex.com/<br />Mobile-specific layout<br />M...
Agenda<br />Social Media<br />What media?<br />Pros and cons<br />What to do, what not to do<br />Mobile Web<br />Numbers<...
Apps: Device options<br />3 main platforms (for now)<br />Blackberry 37%<br />iPhone 24%<br />Android 19%<br />But: Blackb...
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Social Media, Mobile Web and Mobile Apps

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Social Media, Mobile Web and Mobile Apps

  1. 1. Social Media and Mobile<br />
  2. 2. Agenda<br />Social Media<br />What media?<br />Pros and cons<br />What to do, what not to do<br />Mobile Web<br />Numbers<br />Do you need a mobile site?<br />What’s involved<br />Apps<br />Device options<br />What’s involved<br />Pros/Cons<br />Resources<br />
  3. 3. Social Media<br /><ul><li> What media?
  4. 4. Why?
  5. 5. Facebook: > 500 m. users, 44% of all shared content
  6. 6. Twitter: >190 m. users (7/10), growing fastest
  7. 7. YouTube: >115 m. visits (12/10)
  8. 8. Flickr: >21 m. visits (12/10).
  9. 9. LinkedIn: >65 m. users (3/10)</li></li></ul><li>Social Media Pros and Cons <br />Pros<br />Exposure<br />Targeted advertising channel<br />Viral marketing<br />Free services provided by 3rd party<br />Cons<br />It takes work.<br />Lack of control – visitor comments, staff blogs/ profiles/ comments.<br />Viral badness<br />Depending on a 3rd party “del.icio.us - now (not) part of Yahoo!”<br />
  10. 10. Social media: What to do<br />Write once, publish everywhere<br />Cross promote<br />
  11. 11. Social media: What to do<br />Monitor and follow up<br />
  12. 12. Social media: What to do<br />Leverage to the Web<br />
  13. 13. Social media: What not to do<br />Allow the wrong people to respond to comments/questions<br />This exchange was cited on BusinessWeek.com,FastCompany.com and CBS’s BNET.com!<br />
  14. 14. Social media: What not to do<br />Fail to respond in Web time<br />Domino’s employees posted gross video on YouTube<br />Domino’s reaction took longer than a day<br />Traffic grew to >700K views and attracted news coverage during the interim<br />
  15. 15. Social media: What not to do<br />Fail to target ads, or target based on the wrong data, use humor badly<br />Language<br />Interests<br />Demographics<br />I friended some Israelis, now I get ads in Hebrew.<br />
  16. 16. Agenda<br />Social Media<br />What media?<br />Pros and cons<br />What to do, what not to do<br />Mobile Web<br />Numbers<br />Do you need a mobile site?<br />What’s involved<br />Apps<br />Device options<br />What’s involved<br />Pros/Cons<br />Resources<br />
  17. 17. Mobile Web: Numbers<br />US market<br />> 75 m. US mobile Web users<br />Growing > 25% per year<br />Globally<br />800 m.<br />1.6 b. in 4 by 2014<br />More mobile Web than desktop in 4 years<br />409% year over year increase in data volume<br />iPhone users use much more data than others<br />Souces: Vaya Mobile, Qorvis, CommShare, Morgan Stanley Research<br />
  18. 18. Mobile Web: Do you need a mobile site?<br />Stefan Nagey of Qorvis.com:<br />Exceptions:<br />Web App like functionality: doing things, rather than browsing<br />E-commerce<br />High functionality Web sites<br />Mobile content channels<br />Sites like: Amazon, Google, Gmail, Wikipedia<br />
  19. 19. Mobile Web: Do you need a mobile site?<br />What’s the difference?<br />Traditional site on iPhone<br />Mobile site optimized per device<br />Source: VayaMobile.com<br />
  20. 20. Mobile Web: What’s involved<br />Mobile device detection:http://51degrees.codeplex.com/<br />Mobile-specific layout<br />Mobile site navigation: key pages<br />Eliminate or shrink images<br />Design for Mobile browser screen width (320x240 to 640x960 depending on device)<br />Requires:<br />CSS<br />Master pages<br />Templates<br />
  21. 21. Agenda<br />Social Media<br />What media?<br />Pros and cons<br />What to do, what not to do<br />Mobile Web<br />Numbers<br />Do you need a mobile site?<br />What’s involved<br />Apps<br />Device options<br />What’s involved<br />Pros/Cons<br />Resources<br />
  22. 22. Apps: Device options<br />3 main platforms (for now)<br />Blackberry 37%<br />iPhone 24%<br />Android 19%<br />But: Blackberry is in trouble<br />39% of Blackberry users want an iPhone<br />34% want a Droid<br />Droid may be in trouble (Verizon iPhone)<br />
  23. 23. Apps: What’s involved<br />iPhone:<br />Mac development machine<br />SDK Cocoa/Objective C (developer.apple.com/devcenter/ios/index.action) <br />Pointers / memory management<br />No garbage collection<br />MonoTouch (www.monotouch.net) <br />C#<br />Ports of most .NET classes<br />Droid:<br />Eclipse / Java (www.eclipse.org) + SDK (developer.android.com/sdk) <br />MonoDroid (www.monodroid.net )<br />Blackberry: Visual Studio 2005 Plugin (us.blackberry.com/developers/browserdev/eclipseplugin.jsp )<br />
  24. 24. Apps: Pros and Cons<br />Pros<br />Platform capabilities<br />Location<br />Bar codes<br />Performance (versus mobile Web)<br />Usability, familiar paradigm to device users<br />Access anywhere (same as mobile Web)<br />Cons<br />Multiple devices = multiple development platforms<br />UI code very device-centric<br />
  25. 25. Apps: Pros and Cons<br />Ways to mitigate the cons<br />Leverage Web services<br />MonoTouch, MonoDroid<br />iPhone/MonoTouch<br />Droid/MonoDroid<br />
  26. 26. Agenda<br />Social Media<br />What media?<br />Pros and cons<br />What to do, what not to do<br />Mobile Web<br />Numbers<br />Do you need a mobile site?<br />What’s involved<br />Apps<br />Device options<br />What’s involved<br />Pros/Cons<br />Resources<br />
  27. 27. Resources<br />Mobile emulators:<br />http://51degrees.mobi/Support/FAQs/MobileEmulators.aspx<br />Social media<br />News and commentaryhttp://mashable.com/<br />Social media monitoringhttp://wiki.kenburbary.com/<br />How to post to Facebook and Twitter http://mashable.com/2009/05/25/twitter-to-facebook/<br />

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