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Social Media, Mobile Web and Mobile Apps
 

Social Media, Mobile Web and Mobile Apps

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Overview of Social Media, Mobile Web and Mobile Apps

Overview of Social Media, Mobile Web and Mobile Apps

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    Social Media, Mobile Web and Mobile Apps Social Media, Mobile Web and Mobile Apps Presentation Transcript

    • Social Media and Mobile
    • Agenda
      Social Media
      What media?
      Pros and cons
      What to do, what not to do
      Mobile Web
      Numbers
      Do you need a mobile site?
      What’s involved
      Apps
      Device options
      What’s involved
      Pros/Cons
      Resources
    • Social Media
      • What media?
      • Why?
      • Facebook: > 500 m. users, 44% of all shared content
      • Twitter: >190 m. users (7/10), growing fastest
      • YouTube: >115 m. visits (12/10)
      • Flickr: >21 m. visits (12/10).
      • LinkedIn: >65 m. users (3/10)
    • Social Media Pros and Cons
      Pros
      Exposure
      Targeted advertising channel
      Viral marketing
      Free services provided by 3rd party
      Cons
      It takes work.
      Lack of control – visitor comments, staff blogs/ profiles/ comments.
      Viral badness
      Depending on a 3rd party “del.icio.us - now (not) part of Yahoo!”
    • Social media: What to do
      Write once, publish everywhere
      Cross promote
    • Social media: What to do
      Monitor and follow up
    • Social media: What to do
      Leverage to the Web
    • Social media: What not to do
      Allow the wrong people to respond to comments/questions
      This exchange was cited on BusinessWeek.com,FastCompany.com and CBS’s BNET.com!
    • Social media: What not to do
      Fail to respond in Web time
      Domino’s employees posted gross video on YouTube
      Domino’s reaction took longer than a day
      Traffic grew to >700K views and attracted news coverage during the interim
    • Social media: What not to do
      Fail to target ads, or target based on the wrong data, use humor badly
      Language
      Interests
      Demographics
      I friended some Israelis, now I get ads in Hebrew.
    • Agenda
      Social Media
      What media?
      Pros and cons
      What to do, what not to do
      Mobile Web
      Numbers
      Do you need a mobile site?
      What’s involved
      Apps
      Device options
      What’s involved
      Pros/Cons
      Resources
    • Mobile Web: Numbers
      US market
      > 75 m. US mobile Web users
      Growing > 25% per year
      Globally
      800 m.
      1.6 b. in 4 by 2014
      More mobile Web than desktop in 4 years
      409% year over year increase in data volume
      iPhone users use much more data than others
      Souces: Vaya Mobile, Qorvis, CommShare, Morgan Stanley Research
    • Mobile Web: Do you need a mobile site?
      Stefan Nagey of Qorvis.com:
      Exceptions:
      Web App like functionality: doing things, rather than browsing
      E-commerce
      High functionality Web sites
      Mobile content channels
      Sites like: Amazon, Google, Gmail, Wikipedia
    • Mobile Web: Do you need a mobile site?
      What’s the difference?
      Traditional site on iPhone
      Mobile site optimized per device
      Source: VayaMobile.com
    • Mobile Web: What’s involved
      Mobile device detection:http://51degrees.codeplex.com/
      Mobile-specific layout
      Mobile site navigation: key pages
      Eliminate or shrink images
      Design for Mobile browser screen width (320x240 to 640x960 depending on device)
      Requires:
      CSS
      Master pages
      Templates
    • Agenda
      Social Media
      What media?
      Pros and cons
      What to do, what not to do
      Mobile Web
      Numbers
      Do you need a mobile site?
      What’s involved
      Apps
      Device options
      What’s involved
      Pros/Cons
      Resources
    • Apps: Device options
      3 main platforms (for now)
      Blackberry 37%
      iPhone 24%
      Android 19%
      But: Blackberry is in trouble
      39% of Blackberry users want an iPhone
      34% want a Droid
      Droid may be in trouble (Verizon iPhone)
    • Apps: What’s involved
      iPhone:
      Mac development machine
      SDK Cocoa/Objective C (developer.apple.com/devcenter/ios/index.action)
      Pointers / memory management
      No garbage collection
      MonoTouch (www.monotouch.net)
      C#
      Ports of most .NET classes
      Droid:
      Eclipse / Java (www.eclipse.org) + SDK (developer.android.com/sdk)
      MonoDroid (www.monodroid.net )
      Blackberry: Visual Studio 2005 Plugin (us.blackberry.com/developers/browserdev/eclipseplugin.jsp )
    • Apps: Pros and Cons
      Pros
      Platform capabilities
      Location
      Bar codes
      Performance (versus mobile Web)
      Usability, familiar paradigm to device users
      Access anywhere (same as mobile Web)
      Cons
      Multiple devices = multiple development platforms
      UI code very device-centric
    • Apps: Pros and Cons
      Ways to mitigate the cons
      Leverage Web services
      MonoTouch, MonoDroid
      iPhone/MonoTouch
      Droid/MonoDroid
    • Agenda
      Social Media
      What media?
      Pros and cons
      What to do, what not to do
      Mobile Web
      Numbers
      Do you need a mobile site?
      What’s involved
      Apps
      Device options
      What’s involved
      Pros/Cons
      Resources
    • Resources
      Mobile emulators:
      http://51degrees.mobi/Support/FAQs/MobileEmulators.aspx
      Social media
      News and commentaryhttp://mashable.com/
      Social media monitoringhttp://wiki.kenburbary.com/
      How to post to Facebook and Twitter http://mashable.com/2009/05/25/twitter-to-facebook/