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Mobilda Mobilda Presentation Transcript

  • The science of mobile advertising www.mobilda.com
  • The science of mobile advertising mobilda About Us Mobilda Mobilda was founded by Mars Technologies Ltd. with the primary goal of providing all around solutions when it The Market comes to mobile advertising. Mobilda powers advertisers, publishers and developers, offering advanced solutions Power of Thanks to 60 professionals who bring a great deal of passion and experience we are proud to say that we have mobile established a business capable of delivering great results for all parties in the mobile market. The mobile advertising market is still in its early years, yet experts predict that it will turn to be the most powerful media in history.Power of mobile Our mission is to be there, delivering worldwide brands to consumer hands. advertising Mobilda’s Capabilities Mobilda is a part of MarsMediaGroup an online advertising agency, located in Hertzliya Pituach High-Tech Park. Challenges in-game advertising, performance marketing and internet technologies. Vision Thank you www.mobilda.com
  • The science of mobile advertising mobilda Mobilda’s activities in the mobile advertising market Mobilda The Market Search Ads SMS & Reverse Billing Power of mobilePower of mobile advertising Wap Display Ads Mobilda’s Capabilities Carriers Portal Ad Server App Display Ads Challenges Vision Application development Thank you Mobile Ad Server Mobile Technologies www.mobilda.com
  • The science of mobile advertising The Market 2011 Mobilda $212 million mobile advertising revenue $82 million mobile search advertising The Market $78 million mobile banner advertising 82 million mobile internet users by 2011 Power of mobile USAPower of mobile Europe advertising Asia Mobilda’s Capabilities $1.24 billion mobile advertising revenue 300 million mobile population Challenges 49 million users engaged with ads $1.5 billion spent on mobile advertising 12 million purchased an item 16 billion mobile page impressions each day (2010) Vision 2 billion mobile population 433 million mobile internet population Thank you www.mobilda.com
  • The science of mobile advertising The Market US share of mobile ad spend Mobilda The Market $3,500 Power of $3,000 mobile $552Power of mobile $2,500 advertising US$ Millions Mobilda’s $2,000 SMS Capabilities $468 $1,581 Search Challenges $1,500 $390 Display $964 Vision $1,000 $325 $548 $307 $271 Thank you $500 $163 $714 $803 $652 $554 $356 $0 2010 2011 2012 2013 2014 www.mobilda.com
  • The science of mobile advertising The Market US mobile advertising market forecast Mobilda The Market $3,500 Power of $2,946 mobile $3,000Power of mobile $2,500 advertising $2,136 US$ Millions Mobilda’s $2,000 Capabilities $1,591 Challenges $1,500 $1,186 Vision $1,000 $790 Thank you $500 $0 2010 2011 2012 2013 2014 www.mobilda.com
  • The science of mobile advertising Power of mobile Powerful beyond numbers Mobilda Mobile phones #1 seller of 2009 By 2014, mobile internet should The Market take over desktop internet usage 1.2 billion 210,000,000 TVs mobile phones 2,000 Power of 51,000,000 cars Mobile mobile internet 1,600 Users 1,200 Desktop internetPower of mobile Users advertising 800 400 Mobilda’s Capabilities 2007 2009 2011E 2013E 2015E Challenges ers In 2010 mobile subscrib 85% of children own a phone Vision surpassed 5 billion 6.8) while only 73% own a book 81% of smartphones users (the world population is browse the internet Thank you 86% use 39% use smartphones US: 9 out of in the bathroom smar tphones while 10 own a mobile phone watching tv www.mobilda.com
  • The science of mobile advertising Power of mobile advertising Usage & Stats Mobilda The Market 70% use smartphones while in store Power of 49% compare prices The s cienc mobile e of m obile adve rtisin g 79% use smartphones to help while shoppingPower of mobile advertising 34% search in- Mobilda’s Capabilities Challenges on a smartphone search Vision Thank you 42% click on 35% visit the 49% make 27% call the 1 the mobile ad 2 advertiser site 3 a purchase 4 business www.mobilda.com
  • The science of mobile advertising Power of mobile advertising Greatest features Mobilda The Market Targeting No other medium today allows advertisers targeting options like mobile. Mobile advertising offers advanced targeting such as: age, gender, mobile device and more importantly - location. Power of Behavioral targeting is also an option for advertisers as they can track the users activity on mobile social networks and get a clearer picture on who he is and what he likes. Targeting on cell phones enables advertisers to zero in on willing and potential audience for improved ROI.Power of mobile advertising Tracking Tracking the results of a campaign is crucial for advertisers to ensure that their advertising dollars Mobilda’s Capabilities are not wasted. The mobile media offers various forms of tracking such as: impressions, click to call, click to SMS and click to browse. In addition advertisers can see live who is viewing ads around the world. Mobile advertising offers high level analytical and monitoring tools to help Challenges advertisers assess the impact of their campaigns. Vision Flexibility Thank you video. This ensures a large reach and this makes it easier for advertisers and publishers as they dont need to alter the message several times during the process. www.mobilda.com
  • The science of mobile advertising Power of mobile advertising Mobile vs. other advertising media Mobilda The Market Power of mobile Reach Targeting Engagement Viral Transaction Mobile 100 90 70 80 80Power of mobile advertising Internet 50 50 80 40 60 Mobilda’s TV 50 30 90 10 20 Capabilities Print 40 10 20 10 10 Challenges Radio 60 10 40 10 Vision Outdoor 10 10 20 Thank you Source: Chetan Sharma, January 2011 www.mobilda.com
  • The science of mobile advertising Mobilda’s Capabilities Targeting 2.0: ask and you shall receive Mobilda The Market Power of mobilePower of mobile advertising Mobilda’s Gender : female Capabilities Age: 29 Location: Sunset Blvd. Los Angeles Challenges Carrier : T-mobile Handset: iPhone Vision Surfs using: WiFi Behavior : highly active on social networ ks Thank you Mobilda offers advanced targeting options: www.mobilda.com
  • The science of mobile advertising Mobilda’s Capabilities Large reach through top carriers Mobilda The Market Power of mobilePower of mobile advertising Mobilda’s Capabilities Challenges Vision Thank you www.mobilda.com
  • The science of mobile advertising Mobilda’s Capabilities Technology Mobilda New s The Market Tghy home servi ces iert it u jedi abou partn t ers conta ct sdf d dty ijerti gd tfg ier care fgty tyui nkn ff fg fgtythjti er gff fgyuj ghrg dkuerty ghy tyu View fghrtrt tytyhrt tyteryu ert tyte ggh h y rerii tyty uuert yerty tyu u yu rtrt yytrijg yte yty yyu ,fg tyty rter ter tyyd dfg dd roryyo tetyrt ff tytyt errt rdfg rtetyty trt Sunrise Sunset: :06:58 am Wind 05:43 pm Chill: Hum idity 25F / -4c Wind:N :39% NW 22m ph / 35 New fgty Colle dfg yuj err fgtyhhi orm gh erdfdf 2012 ction yu dfghh j err erredfdf dfdf Power of Web to Mobile Adjustment Script i orm gh erd dfdf fgty erred ffdfdf dfg yuj err fddfdf d fgtyhhi orm gh erdfdf yuj err erred fdd dfd gh erd ffd f fdfdfdfdf f mobile Sear chPower of mobile mob Toda y ile po rtals News advertising Tghy iert it u jed sdfgd d dtytfg i ijerti fgty tyui nk ff fg fgt ierjti gff fgyuj ghrg ndkuert ythghy tyu fgty fghrtrtgg yhrthy tyteryuy ert tyt yuj gh tyt h tyt ert rytyg rerii yyt y uuert yerty tyu rtu yu hrth rijg,fg yterte ytytyy yyudd Mail tyty r d uuert tytyroryy tertetyrt dfgff erter oty err fg ty ter tyt rte t rd tertet tytytr Mus ytyrrt t ic rd Gam es Down loads Carrier Portals Development Mobilda’s Capabilities Buy ne w car Get th Your 1 da e Ap off at ily coup New Weath p> Econ on Auto Car Prices www gap, visit : 30% News Pr price ices - Fr , Used Ca er Fo NEW omy .gap.c us at s. Vie ee no recast ende YORK om cars w hu -obliga rs for Sa d (CNN fo nd le inves Mondays Money) -- Buyin r sale. Ch reds of th tion new to g Gu ec car budg rs digeste session m U.S. stock World > ide wi k out ou ousands Challenges et prop d ixe s th Ca r r Revie new Car of osal in President d, as 1+1 a quiet Obam A ws... Wor now t Pizza H Money 10 St Buyin eps to Bu Sunri se:06 Unre ld Ne w tradin as 2012 g sess th ut: or > :58 am st www rough Suns ion. der g a Ne ying et: and No has spre .pizza Buyin w Ca a Ne Wind 05:43 pm ad g car ca a New Ca r. Scott Ja w Car Chill: and Eg rth Africa across hut.co co Humi 25F / happ ypt. CNN after the Mi m are pr n be an ex r. Your se bs for dit Wind y:39% -4c ening uphe ddle > epared citing arch for a :NNW ta av throug kes a loo als in Tu st Ea with pr 22mp k nis good ocess -- if new West h / 35 West hout the re at whats ia Spor ... you Co gion. New New ts Ques car - W Co The Na ast in fo The Na ast in fo co a wind tional W r a stormy jeans llection: tion bo ik ok-newipedia a wind tional W r a stormy ea www like never Levis Colle The sp .svg. ea and no warning ther Serv week and no warning ther Serv week Mobile Pages Development 2012 ction fo .levis. 20th orts car tra This fo even rthwest int r the Wasice has iss even rthwest int r the Wasice has iss com before article ing. Me ing. Me hin ue hin ue er centur y tour ces its root need s er anwh ior throug gton co d anwh ior throug gton co d ile,... as ile,... h Mo as ing ca rs. s to ea h Mo nday t nday t rly Vision Thank you Application Development Mobilda is the house of new mobile technologies, offering existing and custom made solutions that work. www.mobilda.com
  • The science of mobile advertising Mobilda’s Capabilities One-Stop-Shop Mobilda Mobilda offers an entrance ticket including the greatest features of the mobile market for any need. The Market Power of mobilePower of mobile advertising Mobilda’s Capabilities Challenges Vision Thank you This way for This way for This way for targeted audience app monetization increased revenue www.mobilda.com
  • The science of mobile advertising Challenges Knowledge Mobilda ! The Market Advertisers are well aware of the mobile advertising power, however, their lack of knowledge in this new market makes it hard for them to operate. Power of mobile Mobilda connects the dots delivering advertisers brand to consumer handsPower of mobile advertising Mobilda’s ............................................................ ............................................................ Capabilities Carrier Advertiser (Portal) Challenges Vision Content Carrier Ad Network Handset Consumer Enabler (Network) Thank you Content Ad Server Publisher Advertising Media Delivery www.mobilda.com
  • The science of mobile advertising Challenges Monetization Mobilda The Market for monetization. Power of mobile Mobilda manages a dedicated mobile affiliate network displaying ads all aroundPower of mobile advertising Mobilda’s Capabilities Challenges Vision Thank you www.mobilda.com
  • The science of mobile advertising Vision Delivering brands to consumer hands Mobilda The mobile advertising market is still very new and is continuously evolving, yet experts already say that it will turn The Market to be the biggest media in history. brings everything to the table from marketing experts, latest technology and endless enthusiasm to get the Power of mobile best out of the mobile advertising market. Expectations are sky high and our mission is to match our partners needs on the one hand and deliver great content to consumers on the other. To do this we are here to offer our knowledge,Power of mobile advertising We wish to be known as one of the best mobile ad agencies in the world by building a reputable reputation based on hard work, capabilities and great relationships with partners all over the world. Mobilda’s Capabilities Challenges Vision Thank you www.mobilda.com
  • The science of mobile advertising Mobilda Mobile your ads with The Market Contact us and start you mobile advertising today. Power of mobilePower of mobile advertising Mobilda’s Contact us Capabilities today: Tel: +972-9-9566163 Fax: +972-9-9566263 Challenges Email: info@mobilda.com 2 Maskit st. Building D, 4th floor Vision Hertzliya Pituach, P.O.Box 4178 Zip 46140, Israel Thank you Thank you. www.mobilda.com