bw communications~ we are public relations, we take it personally, we do it professionally ~ a brief profile
bw communications in briefsense of purposeEstablished in Jakarta, Indonesia on 19 June 2001, although aboutique-size, it is an independent local PR consultancy firm,whose clientele have been both international as well as national.The firm is run by a solid team of six, has a sense of purpose to: areas of expertise • position their clients, through enhancing their visibility As the team has the experiences in handling (identity, image, and reputation), increasing their numerous accounts and clients from various recognition, and respect amongst their stakeholders industries, their expertise and skills are: • PR strategy and message development • develop effective communication strategies, PR to suit the local angle/s programmes that are value for money, to meet the • Expanding the clients’ messages for communications goals and objectives credibility and believability • Media management and relationship • wrap around the clients’ marketing activities, to create building/cultivation greater impact, and improve effectiveness • Corporate communications & corporate event planningThe team comprised of professionals whose skills are in the field • Competitor analysis & environmentalof Public Relations, with strategic public relations expertise, scanning, through media monitoring andpersuasive communication skills, who possess strong media media analysisrelations, focused and yet have flexible approaches to the clients’ • More personalized approach whenissues or problems. communicating on behalf of the clients to stakeholders, especially the mediaTheir mission is to help their clients to have good corporate • Measurable return on investment (ROI)responsibilities: for the clients to be responsive and responsible, – efficient with budget, for value foraware of importance of the public opinion. moneyThe team members are creative and experienced who can act asthe bridge between the clients the stakeholders. The team deliverablespresent themselves as the strategic partners of their clients in What the team delivers, among others are:helping to accommodate and accomplish achieving their • Strategic Issues managementcommunications goals. • Crisis communications management • Corporate communicationsstrengths • Media relations with key mediaThe team members’ strengths among others are: • Media conferences/briefings • experienced in lifestyle, hospitality (tourism, airlines, • Media one-on-one interviews hotelier, travel), corporate affairs, non-government • Profiling Client/Spokesperson in media • excellent understanding in local culture, current trend, • Media events, e.g. product launches contemporary social behavior/attitude of the publics • Media talk-shows, seminar, workshops • relatively young solid team, energetic, hardworking, able • Media Kit (press release, backgrounder) to prioritize and yet cheerful under any circumstances • Speeches (pointers, cue cards) • full service, result oriented for service excellence, and • Media handling training strong in execution in the field • Public speaking training • personal and professional service to serve the clients, • Environmental Scanning media, third-party contacts, and love the media • Media monitoring and analysis • efficient in budgeting, hence ensuring everything is • Third party management based on value for money • Training specific communications skills e.g. crisis communication, handling difficult media, to be a good interviewee
steps in developing a PR programmedesigning a PR programme will be based on: • stating the problem, challenge, opportunity • analyzing the current situation • agreeing on communication goal/objectives • identifying the key audiences & key media • identifying the most effective strategies • agreeing on the core/key messages • agreeing on the PR activities • designing a time frame • allocating adequate and effective resources • evaluating each objective’s effectiveness and the resultclients / accounts handledMalaysia My Second Home (MM2H), Summarecon Agung Tbk.,Laureate Hospitality Education, SAA-GE, Banyan Tree UngasanResort Bali, IKPII, Munchies Restaurant & Bar, SingaporeTourism Board, Hotel Indonesia Kempinski Jakarta, At-SunriceGlobal Chef Academy, Specialist Dental Group (SDG), KBC forRoyal Thai Embassy/Trade Division, KBC for Japan BankInternational Cooperation/Green Financial, BOSCH Jakarta,Design Network, Flame for Dräger Medical Indonesia, Aragosfor Sujiwo Tejo, IAG Health Service, Singapore InternationalFoundation, Tiger Airways, NewBoy Indonesia, Indian Chamberof Commerce, Bintang Musik Daerah, Indonesia Business Links,Unilever Indonesia, JetStar/Valuair, Melia Sol Asia Pacific,Movenpick International, BiNus Business School, Eastern PearlFlour Mills, Them Embassy of Chocolate, Tulip, dkt Indonesia,Emway Mulia, Beyond DDB for Sari Husada, Business SoftwareAlliance, Family Health Indonesia (FHI) & dkt Indonesia, PatraBali Resorts & Villas, Beyond DDB for Johnson & JohnsonIndonesia, Microsoft Indonesia’s Corporate Affairs, HeroSupermarket, Davids Logistics Services, Pacto Indonesia,SriLankan Airlines, Masyarakat Telematika Indonesia(MASTEL), DDB Beyond for Discovery Channel & TPI, TheAscott Group, SD & SLTP DKI Jakarta bw communications
bw communicationsthe teamThe team members have experiences in public relations Linda Riana, as Senior Account Services Coordinator,industry, with strong knowledge of the local culture and she has the skills to manage PR tasks, and possessesethics. They have been cultivating strong rapport with the leadership qualities, a detailed and result oriented as wellnational, regional and local media. Media relation is one as thorough. With her five years experience in PR field,of the company’s assets. They have proven their ability to she now has the ability and strengths in serving the firm’scarry out marketing communications and public relations retainer clients. One of her competences is her capabilityprogrammes – list of accounts handled previously stated. in media analysis, allowing her to help guarding the clients’ image and reputation. She develops and executesbw communications team members have put their PR programmes, Among the accounts handled: Laureatepersonal touch with professionalism when delivering their Hospitality Education, Hotel Indonesia Kempinski, Jakarta,tasks, i.e. when executing PR programmes on behalf of Unilever Indonesia products, Indonesia Business Linksthe clients. They are committed to be result as well as and Singapore Tourism Board.customer-service oriented. bw communications arepeople persons and have the ability to work underpressure when managing issues and crises. The bw Dian Gunanti, now has five years experience in thecommunications team members are the following: firm, is the firm’s Senior Account Services Coordinator. She possesses the expertise in handling and managing key media. Her competence being a personable and aIda Bayuni people person where she has very good persuasion skills, backed up with her experiences in executing PRAs the chief in the company, with her passion in PR field, programmes in the fields, in large cities in Indonesia.22 years of experience in the field, she ensures and Adaptable to any situation and conditions wherever andcommits to deliver her expertise for the clients to meet whenever needed. Among the accounts under hertheir communications objectives. As owner of the responsibilities, among them: Singapore Tourism Board,company she has a vested interest and personally gets Bosch House Appliances, Aragos and the opening of andinvolved when servicing the clients and managing the media relations for Munchies Restaurant & Bar.accounts. She oversees and supervises her teammembers when they perform their tasks. Her 22 years ofexperience gives her opportunity to perform as aprofessional PR practitioner as well as PR consultant, Yanti Pasaribu, as Public Relations Coordinator, withmanaging organizations/accounts/programmes from her seven years of working experience including in PRvarious industries. Among the accounts/clients handled: field, has the expertise among in environmental scanning,Microsoft - Corporate Affairs & Anti Piracy, Singapore media tracking. Her strengths is also in the executing ofTourism Board – PR & Publicity, Sari Husada, and more. PR programmes. She has excellent persuasion skillsShe has been cultivating and building strong rapport with when liaising with third party contacts. Her other specialtythe national, regional and local media. is in written and verbal communications. Among the accounts handled: SAA-GE, Singapore Tourism Board Indonesia, Singapore International Energy, KCB/JBIC.Ramayanti, as Public Relations Coordinator, with hersix years experience in the PR field, she now possessesleadership quality/skills and is a result oriented, and yet a Musyahro, as Office Management Coordinator, almostpeople person. Among her strengths is liaising with the eight years with the firm. He gives full support to thethird party contacts. She is an expert in handling PR team. He in charge of managing the media database,administration as well as managing ad-hoc PR media measurement, office IT management. He is resultprogrammes. Among her success stories are in handling oriented who ensures smooth delivery and execution ofaccounts/clients like: Specialist Dental Group, NewBoy PR programmes. The accounts supported: JakartaIndonesia for the launching of Fulla, Mövenpick Anwar Al- Chocolate Expo, Mövenpick Anwar Almadinah, BusinessMadinah, and Dräger Medical Indonesia. Software Alliance and all clients handled by the firm.
bw communications Jl. Tebet Dalam II/14, Lt. 1 Jakarta Selatan 12810, INDONESIA P +62 21 2388 0780 F +62 21 8378 0525 E firstname.lastname@example.org E email@example.com www.bwcomms.com