Consolidated Improved Questions

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Consolidated Improved Questions

  1. 1. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
  2. 2. 5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies. <ul><li>Sales Letter </li></ul><ul><li>Reply envelope </li></ul><ul><li>Circular </li></ul><ul><li>Outside envelope </li></ul><ul><li>Reply form </li></ul>Question http://farishajoyoblego.blogspot.com
  3. 3. 5. Kat has received a self-addressed envelope provided by a direct marketer for the return of orders. <ul><li>Sales Letter </li></ul><ul><li>Reply envelope </li></ul><ul><li>Circular </li></ul><ul><li>Outside envelope </li></ul><ul><li>Reply form </li></ul>Question http://farishajoyoblego.blogspot.com
  4. 4. Components of the Mailing Concept http://farishajoyoblego.blogspot.com
  5. 5. Components of the Mailing <ul><li>Outside envelope </li></ul><ul><li>A direct mail package that is seen by the recipient and determines the success or failure of the promotion by its ability to generate sufficient interest to get the package opened. </li></ul><ul><li>Sales Letter </li></ul><ul><li>> It is designed to persuade the reader to purchase a particular product or service in the absence of a salesman </li></ul>http://farishajoyoblego.blogspot.com Concept Explanation
  6. 6. Components of the Mailing <ul><li>Circular </li></ul><ul><li>It is a written document that is addressed to a closed group of people. </li></ul><ul><li>Reply Form </li></ul><ul><li>It is a document provided by a direct marketer or other organization for the collection of information from individuals. </li></ul>http://farishajoyoblego.blogspot.com Concept Explanation
  7. 7. Components of the Mailing <ul><li>Reply envelope </li></ul><ul><li>It is a self-addressed envelope provided by a direct marketer for the return of orders and other replies. </li></ul>http://farishajoyoblego.blogspot.com Concept Explanation
  8. 8. 5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies. <ul><li>Sales Letter </li></ul><ul><li>Reply envelope </li></ul><ul><li>Circular </li></ul><ul><li>Outside envelope </li></ul><ul><li>Reply form </li></ul>Answer http://farishajoyoblego.blogspot.com
  9. 9. 5. Kat has received a self-addressed envelope provided by a direct marketer for the return of orders. <ul><li>Sales Letter </li></ul><ul><li>Reply envelope </li></ul><ul><li>Circular </li></ul><ul><li>Outside envelope </li></ul><ul><li>Reply form </li></ul>Answer http://farishajoyoblego.blogspot.com
  10. 10. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao
  11. 11. 5. What is NOT in the Concept Development? <ul><li>Product idea </li></ul><ul><li>Mapping </li></ul><ul><li>Category concept </li></ul><ul><li>Brand concept </li></ul><ul><li>Concept testing </li></ul>Answer Question
  12. 12. 5. The following are under the Concept Development except: <ul><li>Product idea </li></ul><ul><li>Merchandise concept </li></ul><ul><li>Category concept </li></ul><ul><li>Brand concept </li></ul><ul><li>Concept testing </li></ul>Answer Question http://farishajoyoblego.blogspot.com
  13. 13. Concepts in Concept Development <ul><li>Concept to Strategy: Attractive ideas must be refined into testable product concepts. A product idea is a possible product the company might offer to the market. </li></ul><ul><li>Concept Development: This is a product idea, but consumers don’t buy product ideas; they buy product concepts. </li></ul>Concept
  14. 14. Concepts in Concept Development <ul><li>Product idea </li></ul><ul><li>Product concept </li></ul><ul><li>Category concept </li></ul><ul><li>Brand concept </li></ul><ul><li>Concept testing </li></ul>Concept Explantion
  15. 15. 5. What is NOT in the Concept Development? <ul><li>Product idea </li></ul><ul><li>Mapping </li></ul><ul><li>Category concept </li></ul><ul><li>Brand concept </li></ul><ul><li>Concept testing </li></ul>Answer
  16. 16. 5. The following are under the Concept Development except: <ul><li>Product idea </li></ul><ul><li>Merchandise concept </li></ul><ul><li>Category concept </li></ul><ul><li>Brand concept </li></ul><ul><li>Concept testing </li></ul>Answer Answer http://farishajoyoblego.blogspot.com
  17. 17. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao
  18. 18. 4. What is the individual’s decision to become a regular user of a product? <ul><li>Awareness </li></ul><ul><li>Adoption </li></ul><ul><li>Evaluation </li></ul><ul><li>Test </li></ul><ul><li>Interest </li></ul>Question
  19. 19. 4. _____ is the individual’s decision to become a regular user of a product. <ul><li>Awareness </li></ul><ul><li>Adoption </li></ul><ul><li>Evaluation </li></ul><ul><li>Trial </li></ul><ul><li>Interest </li></ul>Question http://farishajoyoblego.blogspot.com
  20. 20. Stage in the Consumer-Adoption Process Evaluation Trial Adoption Concept Awareness Interest
  21. 21. The Consumer-Adoption Process <ul><li>Adoption – is an individual’s decision to become a regular user of a product. </li></ul><ul><li>After which, the adopters of new products move trough the 5 stages in adoption process. </li></ul><ul><li>An innovation is any good, service, or idea that someone perceives as new, no matter </li></ul><ul><li>how long its history. </li></ul>Concept Explanation
  22. 22. 4. What is the individual’s decision to become a regular user of a product? <ul><li>Awareness </li></ul><ul><li>Adoption </li></ul><ul><li>Evaluation </li></ul><ul><li>Test </li></ul><ul><li>Interest </li></ul>Answer
  23. 23. 4. _____ is the individual’s decision to become a regular user of a product. <ul><li>Awareness </li></ul><ul><li>Adoption </li></ul><ul><li>Evaluation </li></ul><ul><li>Trial </li></ul><ul><li>Interest </li></ul>Answer http://farishajoyoblego.blogspot.com
  24. 24. TOP 10 Learning Questions for <ul><li>Chapter 22 Managing a Holistic Marketing Organization for the Long Run </li></ul><ul><li>Boni Regis </li></ul><ul><li>December 15, 2011 </li></ul><ul><li>Marketing Management Class of </li></ul><ul><li>Prof. Remigio Joseph De Ungria </li></ul><ul><li>http://botchingkoy.blogspot.com </li></ul>
  25. 25. 8. ____ are indirect costs but are still related to the selling of the products <ul><li>Non-traceable common costs </li></ul><ul><li>Traceable common costs </li></ul><ul><li>Direct Costs </li></ul>Question
  26. 26. 8. ____ are indirect costs but are still related to the selling of the products <ul><li>Indirect costs </li></ul><ul><li>Direct costs </li></ul><ul><li>Non-traceable common costs </li></ul><ul><li>Traceable common costs </li></ul><ul><li>Indirect non-traceable common costs </li></ul><ul><li>None of the above </li></ul>Question http://farishajoyoblego.blogspot.com
  27. 27. DIRECT VS. FULL COSTING DIRECT <ul><li>DIRECT COSTS – assign direct costs to the proper marketing entities </li></ul><ul><li>TRACEABLE COSTS – assign traceable costs only indirectly but on a reasonable basis and it still affects the product </li></ul><ul><li>NONTRACEABLE COSTS – common costs whose allocation to the marketing entities is highly arbitrary </li></ul>Concept
  28. 28. Types of Costs Concept http://farishajoyoblego.blogspot.com
  29. 29. DIRECT VS. FULL COSTING DIRECT <ul><li>DIRECT COSTS – assign direct costs to the proper marketing entities </li></ul><ul><li>TRACEABLE COSTS – assign traceable costs only indirectly but on a reasonable basis and it still affects the product </li></ul><ul><li>NONTRACEABLE COSTS – common costs whose allocation to the marketing entities is highly arbitrary </li></ul>Concept Explanation http://farishajoyoblego.blogspot.com
  30. 30. 8. ____ are indirect costs but are still related to the selling of the products <ul><li>Non-traceable common costs </li></ul><ul><li>Traceable common costs </li></ul><ul><li>Direct Costs </li></ul>Answer
  31. 31. 8. ____ are indirect costs but are still related to the selling of the products <ul><li>Indirect costs </li></ul><ul><li>Direct costs </li></ul><ul><li>Non-traceable common costs </li></ul><ul><li>Traceable common costs </li></ul><ul><li>Indirect non-traceable common costs </li></ul><ul><li>None of the above </li></ul>Answer http://farishajoyoblego.blogspot.com
  32. 32. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 1: Defining Marketing for the 21 st Century Rex Sandoval
  33. 33. 5. What type of marketing does a Human Resource Department execute in company? <ul><li>Relationship Marketing </li></ul><ul><li>Social Responsible Marketing </li></ul><ul><li>Internal Marketing </li></ul><ul><li>Integrated Marketing </li></ul><ul><li>Integral Marketing </li></ul>Question
  34. 34. 5. _______ is a type of marketing being practiced by Human Resource Department. <ul><li>Customer Service Marketing </li></ul><ul><li>Corporate Social Responsible Marketing </li></ul><ul><li>Internal Marketing </li></ul><ul><li>External Marketing </li></ul><ul><li>Integrated Marketing </li></ul>Question http://farishajoyoblego.blogspot.com
  35. 35. It is the task of hiring, training, and motivating able employees who want to serve customers well Internal Marketing Concept
  36. 36. 5. What type of marketing does a Human Resource Department execute in company? <ul><li>Relationship Marketing </li></ul><ul><li>Social Responsible Marketing </li></ul><ul><li>Internal Marketing </li></ul><ul><li>Integrated Marketing </li></ul><ul><li>Integral Marketing </li></ul>Answer
  37. 37. 5. _______ is a type of marketing being practiced by Human Resource Department. <ul><li>Customer Service Marketing </li></ul><ul><li>Corporate Social Responsible Marketing </li></ul><ul><li>Internal Marketing </li></ul><ul><li>External Marketing </li></ul><ul><li>Integrated Marketing </li></ul>Answer http://farishajoyoblego.blogspot.com
  38. 38. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 1: Defining Marketing for the 21 st Century Rex Sandoval
  39. 39. 7. What is not a part of the Marketing Management Tasks? <ul><li>Build strong brands </li></ul><ul><li>Shape market offerings </li></ul><ul><li>Develop market strategies and plans </li></ul><ul><li>Increase customer’s buying power </li></ul><ul><li>Shape market offerings </li></ul>Question
  40. 40. 7. What is not a part of the Marketing Management Tasks? <ul><li>Build strong brands </li></ul><ul><li>Shape market offerings </li></ul><ul><li>Develop market strategies and plans </li></ul><ul><li>Create short-term growth first </li></ul><ul><li>Shape market offerings </li></ul>Question http://farishajoyoblego.blogspot.com
  41. 41. Marketing Management Tasks <ul><li>Develop market strategies and plans </li></ul><ul><li>Capture marketing insights </li></ul><ul><li>Connect with customers </li></ul><ul><li>Build strong brands </li></ul><ul><li>Shape market offerings </li></ul><ul><li>Deliver value </li></ul><ul><li>Communicate value </li></ul><ul><li>Create long term growth </li></ul>Concept
  42. 42. 7. What is not a part of the Marketing Management Tasks? <ul><li>Build strong brands </li></ul><ul><li>Shape market offerings </li></ul><ul><li>Develop market strategies and plans </li></ul><ul><li>Increase customer’s buying power </li></ul><ul><li>Shape market offerings </li></ul>Answer
  43. 43. 7. What is not a part of the Marketing Management Tasks? <ul><li>Build strong brands </li></ul><ul><li>Shape market offerings </li></ul><ul><li>Develop market strategies and plans </li></ul><ul><li>Create short-term growth first </li></ul><ul><li>Shape market offerings </li></ul>Answer http://farishajoyoblego.blogspot.com
  44. 44. Chapter 2: Developing Marketing Strategies and Plans 10 Learning Questions Belinda Anne Tamayo
  45. 45. 8. Which type of marketing alliance refers to one or more companies joining a special pricing collaborations? <ul><li>Product or Service Alliances </li></ul><ul><li>Promotional Alliances </li></ul><ul><li>Logistics Alliances </li></ul><ul><li>Pricing Collaboration </li></ul>Question http://beltamayo.blogspot.com/
  46. 46. 8. The following are categories in Marketing Alliances except <ul><li>Product or Service Alliances </li></ul><ul><li>Pricing Collaborations </li></ul><ul><li>Promotional Alliances </li></ul><ul><li>Operational Alliances </li></ul><ul><li>None of the above </li></ul>Question
  47. 47. Categories of Marketing Alliances Concept http://farishajoyoblego.blogspot.com
  48. 48. Categories of Marketing Alliances <ul><li>a. Product or service alliances </li></ul><ul><li>One company licenses another to produce its product, or two companies jointly market their complementary products or a new product </li></ul><ul><li>b. Promotional alliances </li></ul><ul><li>One company agrees to carry a promotion for another company’s products or service </li></ul>Concept http://beltamayo.blogspot.com/
  49. 49. Categories of Marketing Alliances <ul><li>c. Logistics alliances </li></ul><ul><li>One company offers logistical services for another company’s product </li></ul><ul><li>d. Pricing collaborations </li></ul><ul><li>One or more companies join in a special pricing collaboration </li></ul>Concept http://beltamayo.blogspot.com/
  50. 50. 8. Which type of marketing alliance refers to one or more companies joining a special pricing collaborations? <ul><li>Product or Service Alliances </li></ul><ul><li>Promotional Alliances </li></ul><ul><li>Logistics Alliances </li></ul><ul><li>Pricing Collaboration </li></ul>Answer http://beltamayo.blogspot.com/
  51. 51. 8. The following are categories in Marketing Alliances except <ul><li>Product or Service Alliances </li></ul><ul><li>Pricing Collaborations </li></ul><ul><li>Promotional Alliances </li></ul><ul><li>Operational Alliances </li></ul><ul><li>None of the above </li></ul>Answer http://farishajoyoblego.blogspot.com
  52. 52. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011
  53. 53. 3. Which of the following is false? Based of Freud’s Theory: <ul><li>Behaviour is guided by subconscious motivations. </li></ul><ul><li>Psychological forces shapes people’s behaviour </li></ul><ul><li>A person cannot fully understand his / her motivations. </li></ul><ul><li>People will react only to its stated capabilities. </li></ul><ul><li>Deeper motives affects people’s decision. </li></ul>Question
  54. 54. 3. Based on Freud’s Theory of Motivation, which of the following is TRUE? <ul><li>Behavior is guided by subconscious motivations </li></ul><ul><li>Behavior is driven by lowest, unmet need </li></ul><ul><li>Behavior is guided by motivating and hygiene factors </li></ul><ul><li>Behavior is guided self-esteem </li></ul><ul><li>All of the above </li></ul>Question http://farishajoyoblego.blogspot.com
  55. 55. Key Psuchological Processes Concept
  56. 56. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors Concept Explanation
  57. 57. 3. Which of the following is false? Based of Freud’s Theory: <ul><li>Behaviour is guided by subconscious motivations. </li></ul><ul><li>Psychological forces shapes people’s behaviour </li></ul><ul><li>A person cannot fully understand his / her motivations. </li></ul><ul><li>People will react only to its stated capabilities . </li></ul><ul><li>Deeper motives affects people’s decision. </li></ul>Answer
  58. 58. 3. Based on Freud’s Theory of Motovation, which of the following is TRUE? <ul><li>Behavior is guided by subconscious motivations </li></ul><ul><li>Behavior is driven by lowest, unmet need </li></ul><ul><li>Behavior is guided by motivating and hygiene factors </li></ul><ul><li>Behavior is guided self-esteem </li></ul><ul><li>All of the above </li></ul>Answer http://farishajoyoblego.blogspot.com
  59. 59. TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria http://nailah08.blogspot.com
  60. 60. 2. Which is not a part of segmenting consumer markets? <ul><li>Behavioral </li></ul><ul><li>Geographic </li></ul><ul><li>Psychographic </li></ul><ul><li>Demographic </li></ul><ul><li>Cultural </li></ul>http://nailah08.blogspot.com Question
  61. 61. 2. Which is not a part of segmenting consumer markets? <ul><li>Behavioral </li></ul><ul><li>Geographic </li></ul><ul><li>Psychographic </li></ul><ul><li>Demographic </li></ul><ul><li>Topographic </li></ul>Question http://farishajoyoblego.blogspot.com
  62. 62. Segmenting Consumer Markets Geographic Demographic Psychographic Behavioral http://nailah08.blogspot.com Concept
  63. 63. Segmenting Consumer Markets Geographic Demographic Psychographic Behavioral divide the market into geographical units such as nations states, regions, countries, cities http://nailah08.blogspot.com divide the market into variables such as age and life cycle, life stage, gender, income, generation, social class divide the market into groups on the basis of psychological/ personality traits, lifestyle, or values divide the market on the basis of their knowledge, attitude & response to a product Concept Explanation
  64. 64. 2. Which is not a part of segmenting consumer markets? <ul><li>Behavioral </li></ul><ul><li>Geographic </li></ul><ul><li>Psychographic </li></ul><ul><li>Demographic </li></ul><ul><li>Cultural </li></ul>http://nailah08.blogspot.com Answer
  65. 65. 2. Which is not a part of segmenting consumer markets? <ul><li>Behavioral </li></ul><ul><li>Geographic </li></ul><ul><li>Psychographic </li></ul><ul><li>Demographic </li></ul><ul><li>Topographic </li></ul>Answer http://farishajoyoblego.blogspot.com

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