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Consolidated Improved Questions

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    Consolidated Improved Questions Consolidated Improved Questions Presentation Transcript

    • TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
    • 5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies.
      • Sales Letter
      • Reply envelope
      • Circular
      • Outside envelope
      • Reply form
      Question http://farishajoyoblego.blogspot.com
    • 5. Kat has received a self-addressed envelope provided by a direct marketer for the return of orders.
      • Sales Letter
      • Reply envelope
      • Circular
      • Outside envelope
      • Reply form
      Question http://farishajoyoblego.blogspot.com
    • Components of the Mailing Concept http://farishajoyoblego.blogspot.com
    • Components of the Mailing
      • Outside envelope
      • A direct mail package that is seen by the recipient and determines the success or failure of the promotion by its ability to generate sufficient interest to get the package opened.
      • Sales Letter
      • > It is designed to persuade the reader to purchase a particular product or service in the absence of a salesman
      http://farishajoyoblego.blogspot.com Concept Explanation
    • Components of the Mailing
      • Circular
      • It is a written document that is addressed to a closed group of people.
      • Reply Form
      • It is a document provided by a direct marketer or other organization for the collection of information from individuals.
      http://farishajoyoblego.blogspot.com Concept Explanation
    • Components of the Mailing
      • Reply envelope
      • It is a self-addressed envelope provided by a direct marketer for the return of orders and other replies.
      http://farishajoyoblego.blogspot.com Concept Explanation
    • 5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies.
      • Sales Letter
      • Reply envelope
      • Circular
      • Outside envelope
      • Reply form
      Answer http://farishajoyoblego.blogspot.com
    • 5. Kat has received a self-addressed envelope provided by a direct marketer for the return of orders.
      • Sales Letter
      • Reply envelope
      • Circular
      • Outside envelope
      • Reply form
      Answer http://farishajoyoblego.blogspot.com
    • TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao
    • 5. What is NOT in the Concept Development?
      • Product idea
      • Mapping
      • Category concept
      • Brand concept
      • Concept testing
      Answer Question
    • 5. The following are under the Concept Development except:
      • Product idea
      • Merchandise concept
      • Category concept
      • Brand concept
      • Concept testing
      Answer Question http://farishajoyoblego.blogspot.com
    • Concepts in Concept Development
      • Concept to Strategy: Attractive ideas must be refined into testable product concepts. A product idea is a possible product the company might offer to the market.
      • Concept Development: This is a product idea, but consumers don’t buy product ideas; they buy product concepts.
      Concept
    • Concepts in Concept Development
      • Product idea
      • Product concept
      • Category concept
      • Brand concept
      • Concept testing
      Concept Explantion
    • 5. What is NOT in the Concept Development?
      • Product idea
      • Mapping
      • Category concept
      • Brand concept
      • Concept testing
      Answer
    • 5. The following are under the Concept Development except:
      • Product idea
      • Merchandise concept
      • Category concept
      • Brand concept
      • Concept testing
      Answer Answer http://farishajoyoblego.blogspot.com
    • TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao
    • 4. What is the individual’s decision to become a regular user of a product?
      • Awareness
      • Adoption
      • Evaluation
      • Test
      • Interest
      Question
    • 4. _____ is the individual’s decision to become a regular user of a product.
      • Awareness
      • Adoption
      • Evaluation
      • Trial
      • Interest
      Question http://farishajoyoblego.blogspot.com
    • Stage in the Consumer-Adoption Process Evaluation Trial Adoption Concept Awareness Interest
    • The Consumer-Adoption Process
      • Adoption – is an individual’s decision to become a regular user of a product.
      • After which, the adopters of new products move trough the 5 stages in adoption process.
      • An innovation is any good, service, or idea that someone perceives as new, no matter
      • how long its history.
      Concept Explanation
    • 4. What is the individual’s decision to become a regular user of a product?
      • Awareness
      • Adoption
      • Evaluation
      • Test
      • Interest
      Answer
    • 4. _____ is the individual’s decision to become a regular user of a product.
      • Awareness
      • Adoption
      • Evaluation
      • Trial
      • Interest
      Answer http://farishajoyoblego.blogspot.com
    • TOP 10 Learning Questions for
      • Chapter 22 Managing a Holistic Marketing Organization for the Long Run
      • Boni Regis
      • December 15, 2011
      • Marketing Management Class of
      • Prof. Remigio Joseph De Ungria
      • http://botchingkoy.blogspot.com
    • 8. ____ are indirect costs but are still related to the selling of the products
      • Non-traceable common costs
      • Traceable common costs
      • Direct Costs
      Question
    • 8. ____ are indirect costs but are still related to the selling of the products
      • Indirect costs
      • Direct costs
      • Non-traceable common costs
      • Traceable common costs
      • Indirect non-traceable common costs
      • None of the above
      Question http://farishajoyoblego.blogspot.com
    • DIRECT VS. FULL COSTING DIRECT
      • DIRECT COSTS – assign direct costs to the proper marketing entities
      • TRACEABLE COSTS – assign traceable costs only indirectly but on a reasonable basis and it still affects the product
      • NONTRACEABLE COSTS – common costs whose allocation to the marketing entities is highly arbitrary
      Concept
    • Types of Costs Concept http://farishajoyoblego.blogspot.com
    • DIRECT VS. FULL COSTING DIRECT
      • DIRECT COSTS – assign direct costs to the proper marketing entities
      • TRACEABLE COSTS – assign traceable costs only indirectly but on a reasonable basis and it still affects the product
      • NONTRACEABLE COSTS – common costs whose allocation to the marketing entities is highly arbitrary
      Concept Explanation http://farishajoyoblego.blogspot.com
    • 8. ____ are indirect costs but are still related to the selling of the products
      • Non-traceable common costs
      • Traceable common costs
      • Direct Costs
      Answer
    • 8. ____ are indirect costs but are still related to the selling of the products
      • Indirect costs
      • Direct costs
      • Non-traceable common costs
      • Traceable common costs
      • Indirect non-traceable common costs
      • None of the above
      Answer http://farishajoyoblego.blogspot.com
    • TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 1: Defining Marketing for the 21 st Century Rex Sandoval
    • 5. What type of marketing does a Human Resource Department execute in company?
      • Relationship Marketing
      • Social Responsible Marketing
      • Internal Marketing
      • Integrated Marketing
      • Integral Marketing
      Question
    • 5. _______ is a type of marketing being practiced by Human Resource Department.
      • Customer Service Marketing
      • Corporate Social Responsible Marketing
      • Internal Marketing
      • External Marketing
      • Integrated Marketing
      Question http://farishajoyoblego.blogspot.com
    • It is the task of hiring, training, and motivating able employees who want to serve customers well Internal Marketing Concept
    • 5. What type of marketing does a Human Resource Department execute in company?
      • Relationship Marketing
      • Social Responsible Marketing
      • Internal Marketing
      • Integrated Marketing
      • Integral Marketing
      Answer
    • 5. _______ is a type of marketing being practiced by Human Resource Department.
      • Customer Service Marketing
      • Corporate Social Responsible Marketing
      • Internal Marketing
      • External Marketing
      • Integrated Marketing
      Answer http://farishajoyoblego.blogspot.com
    • TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 1: Defining Marketing for the 21 st Century Rex Sandoval
    • 7. What is not a part of the Marketing Management Tasks?
      • Build strong brands
      • Shape market offerings
      • Develop market strategies and plans
      • Increase customer’s buying power
      • Shape market offerings
      Question
    • 7. What is not a part of the Marketing Management Tasks?
      • Build strong brands
      • Shape market offerings
      • Develop market strategies and plans
      • Create short-term growth first
      • Shape market offerings
      Question http://farishajoyoblego.blogspot.com
    • Marketing Management Tasks
      • Develop market strategies and plans
      • Capture marketing insights
      • Connect with customers
      • Build strong brands
      • Shape market offerings
      • Deliver value
      • Communicate value
      • Create long term growth
      Concept
    • 7. What is not a part of the Marketing Management Tasks?
      • Build strong brands
      • Shape market offerings
      • Develop market strategies and plans
      • Increase customer’s buying power
      • Shape market offerings
      Answer
    • 7. What is not a part of the Marketing Management Tasks?
      • Build strong brands
      • Shape market offerings
      • Develop market strategies and plans
      • Create short-term growth first
      • Shape market offerings
      Answer http://farishajoyoblego.blogspot.com
    • Chapter 2: Developing Marketing Strategies and Plans 10 Learning Questions Belinda Anne Tamayo
    • 8. Which type of marketing alliance refers to one or more companies joining a special pricing collaborations?
      • Product or Service Alliances
      • Promotional Alliances
      • Logistics Alliances
      • Pricing Collaboration
      Question http://beltamayo.blogspot.com/
    • 8. The following are categories in Marketing Alliances except
      • Product or Service Alliances
      • Pricing Collaborations
      • Promotional Alliances
      • Operational Alliances
      • None of the above
      Question
    • Categories of Marketing Alliances Concept http://farishajoyoblego.blogspot.com
    • Categories of Marketing Alliances
      • a. Product or service alliances
      • One company licenses another to produce its product, or two companies jointly market their complementary products or a new product
      • b. Promotional alliances
      • One company agrees to carry a promotion for another company’s products or service
      Concept http://beltamayo.blogspot.com/
    • Categories of Marketing Alliances
      • c. Logistics alliances
      • One company offers logistical services for another company’s product
      • d. Pricing collaborations
      • One or more companies join in a special pricing collaboration
      Concept http://beltamayo.blogspot.com/
    • 8. Which type of marketing alliance refers to one or more companies joining a special pricing collaborations?
      • Product or Service Alliances
      • Promotional Alliances
      • Logistics Alliances
      • Pricing Collaboration
      Answer http://beltamayo.blogspot.com/
    • 8. The following are categories in Marketing Alliances except
      • Product or Service Alliances
      • Pricing Collaborations
      • Promotional Alliances
      • Operational Alliances
      • None of the above
      Answer http://farishajoyoblego.blogspot.com
    • TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011
    • 3. Which of the following is false? Based of Freud’s Theory:
      • Behaviour is guided by subconscious motivations.
      • Psychological forces shapes people’s behaviour
      • A person cannot fully understand his / her motivations.
      • People will react only to its stated capabilities.
      • Deeper motives affects people’s decision.
      Question
    • 3. Based on Freud’s Theory of Motivation, which of the following is TRUE?
      • Behavior is guided by subconscious motivations
      • Behavior is driven by lowest, unmet need
      • Behavior is guided by motivating and hygiene factors
      • Behavior is guided self-esteem
      • All of the above
      Question http://farishajoyoblego.blogspot.com
    • Key Psuchological Processes Concept
    • Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors Concept Explanation
    • 3. Which of the following is false? Based of Freud’s Theory:
      • Behaviour is guided by subconscious motivations.
      • Psychological forces shapes people’s behaviour
      • A person cannot fully understand his / her motivations.
      • People will react only to its stated capabilities .
      • Deeper motives affects people’s decision.
      Answer
    • 3. Based on Freud’s Theory of Motovation, which of the following is TRUE?
      • Behavior is guided by subconscious motivations
      • Behavior is driven by lowest, unmet need
      • Behavior is guided by motivating and hygiene factors
      • Behavior is guided self-esteem
      • All of the above
      Answer http://farishajoyoblego.blogspot.com
    • TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria http://nailah08.blogspot.com
    • 2. Which is not a part of segmenting consumer markets?
      • Behavioral
      • Geographic
      • Psychographic
      • Demographic
      • Cultural
      http://nailah08.blogspot.com Question
    • 2. Which is not a part of segmenting consumer markets?
      • Behavioral
      • Geographic
      • Psychographic
      • Demographic
      • Topographic
      Question http://farishajoyoblego.blogspot.com
    • Segmenting Consumer Markets Geographic Demographic Psychographic Behavioral http://nailah08.blogspot.com Concept
    • Segmenting Consumer Markets Geographic Demographic Psychographic Behavioral divide the market into geographical units such as nations states, regions, countries, cities http://nailah08.blogspot.com divide the market into variables such as age and life cycle, life stage, gender, income, generation, social class divide the market into groups on the basis of psychological/ personality traits, lifestyle, or values divide the market on the basis of their knowledge, attitude & response to a product Concept Explanation
    • 2. Which is not a part of segmenting consumer markets?
      • Behavioral
      • Geographic
      • Psychographic
      • Demographic
      • Cultural
      http://nailah08.blogspot.com Answer
    • 2. Which is not a part of segmenting consumer markets?
      • Behavioral
      • Geographic
      • Psychographic
      • Demographic
      • Topographic
      Answer http://farishajoyoblego.blogspot.com