Email frequency is the number of mails which you send in a minimum time interval. So, optimizing the Email Campaign frequency is very important since sending too many mails to your customers can be annoying and they can stop responding. So, better understanding of your customer behavior will help in sending more targeted mail to your customers as per their interest which will ultimately lead to better open rate, preventing ending out in Spam Folder.

1. Optimizing the Email Campaign
Frequency

2.  Sending too many emails to the customer is always
annoying, and it is considered as a terrible practice.
 Optimizing the email frequency is the best solution for
it.
 Optimizing means sending the mails according to the
customer preferences.
Why we need to Optimize?

3. What is Email Frequency?
 Email frequency is the number of mails which you
send over a minimum time interval.
 The time interval can vary from person to person
depending on their preferences and customer
behavior.

4. Why is optimizing Email Frequency
important?
 What if you receive too many updates from any
brand? You usually find it annoying right?
 Same is the case of customers, if you send too many
mails they will find it annoying and stop responding.
 This is a serious case which can make your mails get
into the spam folder.

5. How to optimize?
 You need to have a thorough understanding of your
audience especially their behavioural data. This will
help you get an insight on the customer.
 First of all make sure that your mails are reaching
inbox.
 Make sure that you are sending more an more
enticing content to your customers.
 If your content isn’t fresh and trendy, plus your mails
bombard people’s inbox getting blocked is inevitable.

6.  Set preference centers, ask your customers how often
they wish to receive the mails.
 Analyze when they are likely to open your mails.
 Personalize and make the mails sound relevant for
them.
 When someone joins your subscriber list, always
send a profile update mailer which asks the following
questions:
 What sort of content would they like?
 How often they would like to connect?

7.  If you are focusing on more response, never loose an
opportunity to make your customers happy.
Happy customers for a
healthy business.

8. Thank you
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