ITU Workshop on “Developments regarding       telecommunication network architectures                   and services”     ...
Outline•  SESERV Goal•  Socio-economic Awareness •  Design Goals and Objectives in Y.3001 •  Scope of Y.FNsocioeconomic • ...
SESERV Goal•  Based on the fact that ICT contributes to social   inclusion, economic development, sustainability:•  SESERV...
Socio-economic Awareness (1)                                                                             Stakeholders with...
Socio-economic Awareness (2)            Internet Socio-       Adopt technology                  Longer            Economic...
Socio-economic Awareness (3)•  Traditional engineering goals (technology design)  •    Effectiveness  •    Efficiency  •  ...
Design Goals and Objectives in Y.3001•  „Future Networks: Objectives and Design Goals“•  Objectives                 ...	  ...
Scope of Y.FNsocioeconomic•  Y.3001 lists...  •  Candidate technologies  •  But no methods to achieve goals and objectives...
Proposed Structure•    Summary•    Scope•    References•    Definitions•    Abbreviations and acronyms•    Conventions•   ...
Tussle Evolution: Bandwidth Sharing                           peer-­‐to-­‐peer	                                           ...
Tussle Analysis Meta-method                  Func9onality	  I	                                      Func9onality	  II	    ...
Methods Overview                         Step	  1:	             Step	  2:	             Step	  3:	                         ...
Application Case (1)•  Focus Group •  During SESERV workshop in early 2012 •  Case of technology developed by SAIL project...
Application Case (2)                                !"#$%&()*&+"#+#,-+./")0/"%/.$1%)              H"2$+<>K0JG+            ...
Summary and Conclusions•  Engineers need to...  •  Be aware of socio-economic aspects of technology  •  Consider socio-eco...
Thank you for your attention!Questions?                                16
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Socio-Economic Aware Design of Future Network Technology (Y.FNsocioeconomic)

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Socio-Economic Aware Design of Future Network Technology (Y.FNsocioeconomic)

  1. 1. ITU Workshop on “Developments regarding telecommunication network architectures and services” (Kampala, Uganda, 2 April 2012) Socio-Economic Aware Design of Future Network Technology (Y.FNsocioeconomic) Martin Waldburger, University of Zurich, Editor of Y.FNsocioeconomic in Q21/13, waldburger@ifi.uzh.chKampala, Uganda, 2 April 2012
  2. 2. Outline•  SESERV Goal•  Socio-economic Awareness •  Design Goals and Objectives in Y.3001 •  Scope of Y.FNsocioeconomic •  Proposed Structure•  Tussle Evolution: Bandwidth Sharing •  Tussle Analysis Meta-method •  Methods Overview •  Application Case•  Summary and Conclusions•  Q&A 2
  3. 3. SESERV Goal•  Based on the fact that ICT contributes to social inclusion, economic development, sustainability:•  SESERV shall bridge the gap between •  Especially socio-economic (SE) priorities and •  Research objectives of European ICT projects in FP7•  SESERV does offer a service that provides •  An open access to SE and networking experts FISE Community •  Investigation methodologies for relationships between Future Internet technology, society, and Tussle the economy Analysis •  Knowledge and findings through research reports, Event workshops, and various research support on SE Organization upon request 3
  4. 4. Socio-economic Awareness (1) Stakeholders with End-users ISPs Regulators ASPs … varying socio-economic interests Out-of-network socio- economic interactions Technology choices (including investments,Socio-economic configurations)layerTechnology Technology outputslayer (connectivity, QoS, mobility, security, etc.) Network Middle applications boxes Firewalls Technology Network protocols components Links Routers Switches Servers 3G towers Socio-economic layer is governed by laws of socio-economics, while technology layer by laws of physics 4
  5. 5. Socio-economic Awareness (2) Internet Socio- Adopt technology Longer Economic layer ISP Dimension resources Feedback Adaptation timescaleStakeholders strategies/ Configure technologypolicies with respect toa specific technology(functionality) Use technology Shorter tussle outcome At each stage conflicts of interest (incentives) may arise at the socio-economic layer. The combination of actor strategies lead to a tussle outcome, characterized by stakeholders benefits. 5
  6. 6. Socio-economic Awareness (3)•  Traditional engineering goals (technology design) •  Effectiveness •  Efficiency •  Modularity •  Security•  Technology will reach multiple stakeholders •  Different interpretations of goals Stakeholders   •  Different incentives tussles engage  in   •  Different choices•  Understanding socio-economic aspects •  Complete view on ecosystem •  Assess technology adoption and long-term success 6
  7. 7. Design Goals and Objectives in Y.3001•  „Future Networks: Objectives and Design Goals“•  Objectives ...  to  reduce  barriers  to  entry  for  the  various  actors  involved   in  the  network  ecosystem.   •  Service awareness ...  to  reduce  life  cycle  costs  in  order  for  them  to  be   •  Data awareness deployable  and  sustainable.   ...  allow  appropriate  compe88on  and  an  appropriate  return   •  Environmental awareness for  all  actors   •  Social and economic awareness•  Design goals •  Service diversity FNs  are  recommended  to  be  designed  to  provide  a   sustainable  compe88on  environment  for  solving  tussles   •  Functional flexibility among  the  range  of  par8cipants  in  the  ICT/ •  Virtualization of resources telecommunictaion  ecosystem     •  Data access Ra8onale:  Many  technologies  have  failed  to  be   •  Energy consumption deployed,  flourish,  or  be  sustainable  because  of     •  Service universalization inadequate  or  inappropriate  decisions  of  the   architect,  ...   •  Economic incentives   •  Network management Sufficient  aHen8on  therefore  needs  to  be  paid  to   economic  and  social  aspects  such  as  economic   •  Mobility incen8ves  in  designing  and  implemen8ng  the   •  Optimization requirements,  architecture,  and  protocol  of  FNs  in  order   •  Identification to  provide  a  sustainable  compe88on  environment  to  the   various  par8cipants   •  Reliability 7
  8. 8. Scope of Y.FNsocioeconomic•  Y.3001 lists... •  Candidate technologies •  But no methods to achieve goals and objectives•  „Socio-Economic Aware Design of Future Network Technology“ This  Recommenda8on  lists  methods  to  achieve  socio-­‐economic  design  goals  and   objec8ves  for  Future  Networks  (FNs).  When  a  candidate  FN  technology  is   provided,  the  methods  listed  provide  a  structured  approach   •  to  an8cipate  at  technology  design  8me  the  socio-­‐economic  impact  of  the   technology  taking  into  account  the  relevant  set  of  stakeholders,  tussles   emerging  among  them,  and  the  range  of  available  choices,   •  to  an8cipate  either  a  stable  and  incen8ves-­‐compa8ble  or  an  unstable   outcome  resul8ng  from  deploying  the  technology,   •  to  iden8fy  poten8al  spillover  (unwanted)  effects  from  the  technology’s   primary  func8onality  to  another  func8onality,     •  and  to  help  design  technology  for  Future  Networks  that  is  in-­‐line  with  the   respec8ve  socio-­‐economic  design  goals  and  objec8ves.   8
  9. 9. Proposed Structure•  Summary•  Scope•  References•  Definitions•  Abbreviations and acronyms•  Conventions•  Introduction•  Socio-economic Aware Deployment of Future Network Technology •  Design for Tussle •  Technology Deployment Cycle Tussle concept •  Tussle Evolution•  Tussle Analysis Meta-method•  Stakeholder Identification Methods Methods to•  Tussle Identification Methods implement steps•  Tussle Impact and Tussle Evolution Methods of tussle analysis•  Appendix: Methods Overview 9
  10. 10. Tussle Evolution: Bandwidth Sharing peer-­‐to-­‐peer   p2p  users  configure   p2p  users  get     (p2p)  users   applica9ons  to  open     p2p  applica9ons   dispropor9onate     bandwidth  share  strategies/policies   mul9ple  TCP     configured  to     Stakeholders’     connec9ons  for  the   perform  traffic   ?   Tussle  outcome   same  session             ISPs  thro2le     obfusca9on   bandwidth  of      p2p     applica9ons  by      using     fair   ISP   DPI  technology.             What  if  ISPs  deploy     bandwidth   (neutral  en9ty)   p2p     sharing   applica9ons     conges9on  exposure   technologies  &     ?   mo9vate  mul9ple     conges9on  pricing  schemes?   interac9ve     interac9ve   TCP  connec9ons  for     users  get     users   the  same  session             Func%onality:  bandwidth  sharing   dispropor9onate     bandwidth  share  strategies/policies   Tussle  outcome   Stakeholders’     ISPs   Regulator  announces  fines  due     to  VoIP  providers’  complaints     Regulator   ISPs  use  DPI  technology     no     to  degrade  quality  of     discrimina9on   rival  VoIP  services   ASPs   Func%onality:  VoIP  service  delivery   Func9onality   Stable  outcome   Evolves   Ini9al  state   Unstable  outcome   Affects   10
  11. 11. Tussle Analysis Meta-method Func9onality  I   Func9onality  II   Step  1:  Iden%fy  all  primary  stakeholder  roles  and  their   characteris%cs  for  the  func%onality  under  inves%ga%on         new  itera9on   spillover     Step  2:  Iden%fy  tussles  among  iden%fied  stakeholders   tussle    tussle    tussle     tussle    Step  3:  For  each  tussle  assess  the  impact  to  each  stakeholder   and  poten%al  spillovers     11
  12. 12. Methods Overview Step  1:   Step  2:   Step  3:   Stakeholder   Tussle   Tussle  Impact  and   Iden%fica%on   Iden%fica%on   Tussle  Evolu%on  Interviews   Highly  relevant   Relevant   Relevant  Personal   Highly  relevant   Highly  relevant   Less  relevant  observa%on  Role-­‐playing   Relevant   Highly  relevant   Highly  relevant  simula%on  MACTOR  method   Prerequisite   Highly  relevant   Relevant  SWOT  analysis   Prerequisite   Relevant   Relevant  Game  theory   Prerequisite   Prerequisite   Highly  relevant  Risk  management   Prerequisite   Highly  relevant   Highly  relevant  System  dynamics   Prerequisite   Prerequisite   Highly  relevant   12
  13. 13. Application Case (1)•  Focus Group •  During SESERV workshop in early 2012 •  Case of technology developed by SAIL project•  Role-play simulation •  Introduction into focus group format (moderator) •  Technology presentation (project representative) •  Stakeholder role assignment (10-15 participants) •  Moderated tussle identification •  Moderated tussle evolution •  Transcription and analysis 13
  14. 14. Application Case (2) !"#$%&()*&+"#+#,-+./")0/"%/.$1%) H"2$+<>K0JG+ >"4-%$+ 0/"%$12)3425&/",5%)6+"$7+5&$2%) >F;9DL=>F@+ R$/&#3&"#+ 82&9/:)34212"&);2"#/%) ?(/()$.+<>K0JG+ >F;9DL=>F@+ 3#F2)!*A) R"23(#+E+<>F;9DL=>F@+ <==4,5+./")>2?24/=2%) R"23(#+M+<>F;9DL=>F@+ H+"%,&)!*A) *>@)A$B4,%C2%) 0/"&2"&)>,%&,B$./")82&9/:%) D2%2+5C)A/E25&%) >,25&/()*2?,52)A/?,#2%) !"##$%&()*+ <==4,5+./")*2?,52)A/?,#2%) ,-".4%$-/+ ,-"(.$-/+ 9:#$-/+ A/72%%,/"+4%) I/:2%)J6+:2&)A4+52)A/?,#2%K) 0/11$",5+./")A/?,#2%) Outcome  for  assessed  Future   Network  technology:   <1+&2$%) L+1,"F)A/?,#2%) !"#)$#)+ 0#1"-23&"#+ 9:#$-/+ ,-"(.$-/+ An  important  interface  was   M,"+"5,+4)*2?,52)A/?,#2%) !"&2"2&)D2&+,42%) missing  in  the  technology   D2F$4+&/%) 736(%("4/+<F;0J9LM@+ ,"6(%*+738$-/+ 0#1-3/)-4%)4-$+ <#1,",%&+./")<$&C/,.2%) ,-"(.$-/+ F-4/):"-)O*+<366+ design!  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dge-­‐ISP  inter-­‐ CP   CP  iden9fies  the   ?   ?   connec9on  costs  strategies/policies   increase  and  loss   Tussle  outcome   degraded  QoS  and   Stakeholders’     Edge-­‐ISP  delivers   of  revenues  out  of   decides  to  announce  IOs   CP’s  content   to  other  Name   the  content   over  his  localized   CDN   Resolu9on  Servers,  only   ?   delivery   ?   CP  sees  degraded   What  if  the  Edge-­‐ISP  and  CP  nego9ate   QoS  and  also  may   Edge-­‐ISP  is  reluctant  to  update     about  update  frequency?   frequently  the  local  caches  to  avoid       lose  revenues   Edge-­‐ISP   increase  of  interconnec9on  costs   (due  to  loss  of   Func9onality:  AAA  (Security)   customers)   14
  15. 15. Summary and Conclusions•  Engineers need to... •  Be aware of socio-economic aspects of technology •  Consider socio-economics in technology design•  For the goal of... •  Long-term success by incentive compatibility •  Assessment of adoption potential •  Sustainable competition environment•  Recommendation Y.FNsocioeconomic •  Methods to achieve socio-economic goals, objectives •  Tussle analysis (meta-method) •  Several methods to implement tussle analysis 15
  16. 16. Thank you for your attention!Questions? 16

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