Adaptability for personalised and collective media experiences
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Adaptability for personalised and collective media experiences

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This presentation provides a discussion of scenarios from the media sector that poses changes for dynamic and adaptive service infrastructures. The presentation examines the nature of Quality of ...

This presentation provides a discussion of scenarios from the media sector that poses changes for dynamic and adaptive service infrastructures. The presentation examines the nature of Quality of Experience and touches on the impact of the Internet of aspects of intention and attention. The argument is that greater personalisation can reduce quality of experience especially if it is not done in consideration of the community individuals are part of. Dealing with community is the real challenge and how the Future Media Internet can support meaningful experiences that link the real and digital worlds.

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Adaptability for personalised and collective media experiences Adaptability for personalised and collective media experiences Presentation Transcript

  • Adaptability for personalised and collective media experiences
    Thoughts from a Future Internet Socio Economics perspective
    Michael Boniface (mjb@it-innovation.soton.ac.uk)
    IT Innovation Centre
    Dynamically Adaptive FI Applications: Beyond Adaptive Services
    FIA Budapest
    18 May 2011
  • Increasing Choice Opportunities
    Increasing complexity and
    individualisation in society
    Value change over
    stability
    Value opportunity over
    loyalty
    Capacity to choose among a endless
    number of products, contents and
    contacts (van Dijk, 1999/2006)
    Flickr: Will Ockenden
  • Quality of Experience
    Improved Quality of Experience is a key driver for media scenarios
    International Telecommunication Union defines QoE:
    “The overall acceptability of an application or service, as perceived subjectively by the end-user.”
    Cognitive psychology tells us that experience happens in the human mind
    technology is just catching up
    Studies show common elements required for enjoyment
    necessary psychological conditions
    clear intention, challenge, and attention
  • Intention and attention in a dynamic and adaptive Internet?
    Every desire anticipated and every fear avoided by my guardian Google (Gandy)
    Critical cognitive processes de-emphasised (Carr)
    attention, contemplation, introspection, conceptual thinking
    Mental work substitution by ICT causes intellectual laziness (Pena-Lopez, Ellis) but “Things That Make Us Smart” (Norman)
    Doom mongering or do we just adapt ?
  • Experience and Value
    Quality of Experience is directly related to value
    better experience, greater likelihood of social and financial commitments
    Personalisation can better target offers but it does not always increase value
    can reduces value (e.g. digital downloads, tv channels)
    can reduce attention (e.g. information overload, too much choice)
    can reduce community (e.g. individualism vs collectivism)
    Adaptability need to consider community together with personalisation
    goal selection, attention, and shared community values and experiences
    OR
  • Rich Media Collective Experiences
    Create value by linking people to each other and to locations in ways that capture popular imagination
    Emerging applications
    personalised entertainment supporting interaction non-linear story-telling, and immersive experiences
    social communities using 3D environments to communicate and interact
    capture and reproduction of the real world in 3D
    perceptual congruity between real and virtual worlds
    Services must adapt to this dynamic socially distributed, fixed and mobile content
  • Live Real-World Events
    adaptation to environment considering physical, social and ethical constraints
    adaptation of content according to individual and/or group preferences
    adaptive scaling for large-scale short-lived communities
  • Live Real-World Events
    real-time orchestration allowing for adaptive narratives
    adaptation to unreliable sensors and devices for detection and tracking of feature points
    adaptation to device capabilities both remote and at a venue
    Flickr: Krug6
    adaptation to cooperative or collaborative frameworks including dealing with selfish or malicious users
  • Summary
    Quality of Experience is at the heart of the Future Media Internet
    traditional service adaptation through dynamic business processes often assumes rational behaviour
    but people in wider society are often irrational, unless they are regulated
    how to support irrational, creative interactions along side more structure processes?
    Personalisation and community needs to be considered together
    how to create more meaningful interaction by connecting people through content?
    Adaptability needs to focus on the convergence of real and digital world communities
    how to deliver real-world experiences through FI technology that encourages greater social and financial commitments?
  • More Information
    W: http://www.seserv.org
    E: getinvolved@seserv.org
    http://www.linkedin.com/groups?about=&gid=3870856
    http://www.twitter.com/seserv
    Get your socio-economic priorities on the FISE agenda
    http://limesurvey.oii.ox.ac.uk/index.php?sid=68914
    Technical Manager
    Michael Boniface
    IT Innovation Centre
    mjb@it-innovation.soton.ac.uk
    Project Coordinator
    Prof. Dr.BurkhardStiller
    University of Zurich
    stiller@ifi.uzh.ch