Social Media: A Pathway to Make Research Outputs Available and Accessible

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While social media are booming and challenging our organizational cultures, the CGIAR is exploring the tools, and principles that could help making our research outputs more available, accesible and applicable.

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  • KS project: A nivel del CG. Cuando digo “nosotros” hablo del CG y no del CIAT especificamente Más sobre el proyecto al final de la presentación.
  • Social Media: A Pathway to Make Research Outputs Available and Accessible

    1. 1. Social Media: A Pathway to Make Research Outputs Available and Accessible Simone Staiger-Rivas
    2. 2. Our Partners are Twittering Our donors are Blogging Policy Makers are talking about us Farmers get online ….
    3. 3. Social Media Boom <ul><li>Mobile phones: 64 % of subscription in developing world </li></ul><ul><li>Social Networking sites: Total amount of time spent increased 600% in 2008. User age switched to 35-39. </li></ul><ul><li>Blogs: Climax at 250,000 new blogs per day </li></ul><ul><li>Twitter: 3 Million messages / day </li></ul>
    4. 4. CHAOS
    5. 5. <ul><li>Social Media, Web 2.0, Participatory Web. </li></ul><ul><li>It is not about technology. </li></ul><ul><li>It is about conversations enabled by technology </li></ul>Les Causeuse – Camille Claudel
    6. 6. Social Media Challenges our Business <ul><li>Gives junior staff a voice and an opportunity to develop their own networks. </li></ul><ul><li>Diminishes frontier between professional and private use. </li></ul><ul><li>Multiplies types of messages and number of channels to adapt to user’s preferences. </li></ul><ul><li>Empowers networks. </li></ul><ul><li>Focuses on the research process </li></ul><ul><li>Invites to open re-use / creative commons </li></ul>
    7. 7. Examples
    8. 8. <ul><li>Events </li></ul><ul><li>Research processes </li></ul><ul><li>Field trips </li></ul><ul><li>Varieties </li></ul><ul><li>Partners </li></ul><ul><li>Posters </li></ul>
    9. 9. <ul><li>Success Stories </li></ul><ul><li>Research processes </li></ul><ul><li>Interviews </li></ul>
    10. 10. <ul><li>Events </li></ul><ul><li>Project Web sites </li></ul><ul><li>Personal blogs </li></ul><ul><li>News </li></ul>Blogs allow integration of text, video, photo, slides
    11. 11. <ul><li>Power points </li></ul><ul><li>Pdf files </li></ul><ul><li>Documents </li></ul>
    12. 12. Listen to your peers
    13. 13. Share your resources
    14. 14. Promote your social media activity
    15. 15. Key Messages <ul><li>Social Media has a huge potential to raise organizational, project and personal profiles. </li></ul><ul><li>Organizational control over information can slow down the outreach and impact. </li></ul><ul><li>We are all responsible for reaching our end-users </li></ul><ul><li>Social Media can help you to achieve your impact pathway by increasing your network and reaching out to more next users of your research. </li></ul><ul><li>CIAT should have a more strategic approach and start a series of pilot projects for experimentation and learning. </li></ul>
    16. 16. http://www.ciat.cgiar.org/ksw_09/index.html
    17. 17. <ul><li> </li></ul>Listen Participate Engage Leave your footprint

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