Planning advocacy for unlocking ag knowledge for all


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This presentation was used for a session on advocacy at the CIARD-GFAR Regional workshop for the Near East held in Amman, Jordan from October4th-7th 2011

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Planning advocacy for unlocking ag knowledge for all

  1. 1. ‘Unlocking agricultural knowledge for all’ How do we move this agenda forward?
  2. 2. Session Roadmap • What does open access mean? What are we here to • What does advocacy mean? • Why undertake advocacy? discuss? • What do we do as advocacyCIARD’s advocacy work • Introducing a toolkit concept to provide support and support • What would you like to do in ICM? Your wishDefining our advocacy– • What is the challenge towards achieving this? The barriers? • What needs to be different? What do you want to change/achieve? steps individually • WHO can help to bring about this change? Who needs to be targeted? • In ‘target group’ groups—what do you want/need them to do to helpPlanning our advocacy- achieve the ICM wishes? • What do you need to approach and persuade them? What do you need groupwork to tell, show or do with them?
  3. 3. What does advocacy mean to you?• Do you have a word for this in your language?• Tell us other words that you use or have for this concept?• What does this concept mean to you?• Do you have any examples or experiences in advocacy?
  4. 4. Why undertake advocacy?• What are the reasons to do this?...• If you have undertaken any advocacy—why did you do this?
  5. 5. CIARD and Advocacy• Vision: “To make public domain agricultural research information and knowledge truly accessible to all”• One of the CIARD Values is: “ Advocate effective investments”— – ‘Wherever research is conducted, we will promote the reform of policies and processes to foster investments in systems, services, people and partnerships that make research outputs more accessible, and ultimately more applicable. – ‘We will work to change the attitudes of key decision makers by developing clear messages supported by evidence of benefits that will influence policies and lead to institutional change.’ – ‘We will work jointly to position, at both the technical and political levels, the benefits of information and knowledge management to impact local and global policy-making.’• Toolkit: – Demand for a toolkit expressed during Data and Information sharing workshop in Beijing. – Carrying out consultations in the development of a toolkit to support advocacy activities of CIARD partners and others.
  6. 6. Staring point for advocacy…• Think back to yesterday’s challenges and opportunities that were identified and discussed• How do we move forward to overcome challenges and take advantage of opportunities?• Can we do it alone?
  7. 7. Exercise A- individual• What is your own personal ICM goal/wish/vision?• What is the barrier to this?• What would you like to be different?• WHO can help to make this change? [change agent(s)]
  8. 8. Starting your advocacy ‘roadmap’1. Your ICM dream or goal: 2. Identify the barriers 3. How can this challenge bewhat you would like to see to this goal overcome to reach your goal-being done what will give it the green light 4. WHO can help overcome the challenge and achieve the goal- who is/are the change agents (name 1)
  9. 9. Sharing your ‘change agents’• Please share 1 person or group of people that would be able to help overcome the barrier to your ICM goal. Please limit this to one person/group of people• Make this as defined as possible- e.g if a decision maker-which decision maker is this, at what level etc?
  10. 10. Exercise B- groupwork• Join the group which will be looking at the ‘target group/change agent’ that you identified• In the groups: – Identify what you want that particular ‘agent’ to do to help you overcome that barrier – To persuade them—what do you need to tell, show or do with them?
  11. 11. Introducing the toolkit• 4 main entry points – Why advocate for unlocking ag knowledge- discussing advocacy, introducing the toolkit, and exploring some arguments – Want some ideas to take advantage of opportunities for advocacy? Some ideas of things to do when opportunities arise – Want to plan and implement a more strategic advocacy activities? Some steps and scenarios to help you. – Just want access to some materials, resources and tools for your advocacy? Links to materials, resources and tools to use• Providing guidance and ideas –with some materials to support the development and implementation of your own advocacy plans and activities• Collection of Resources and Tools like text, photos, videos, powerpoint slides as well as useful websites , blogs and other tools• Platform for sharing experiences and providing feedback from the wider community
  12. 12. What do you need to support your advocacy?• Tell us what you need? – We’ll collect the list…• Voting for resources: use 3 stickers to vote on the list of resources –you can vote on three different resources or use all three stickers on one resource