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Let's Really Go Online! The Potential of Social Media for Improving Organizational, Project and Personal Impact Simone Sta...
Outline <ul><li>Introduction </li></ul><ul><li>Trends </li></ul><ul><li>Behaviors </li></ul><ul><li>Examples </li></ul><ul...
<ul><li>An anthropological introduction to YouTube by Michael Wesch (5:45).  </li></ul><ul><li>Twittervisison </li></ul>
<ul><li>What Does That  have to do with us?  </li></ul><ul><li>A lot.  </li></ul>
<ul><li>People twitter about agriculture </li></ul>
Our Donors are blogging
Our Partners are Twittering
Policy makers talk about us
Farmers get online
Are we listening?  Are we participating?
Not really.
<ul><li>Social Media, Web 2.0, Participatory Web.   </li></ul><ul><li>It is not about technology.  </li></ul><ul><li>It is...
Expected Impact of Social Media <ul><li>Raise organizational, project and personal profile </li></ul><ul><li>Accelerate im...
Outline <ul><li>Introduction </li></ul><ul><li>Trends </li></ul><ul><li>Behaviors </li></ul><ul><li>Examples </li></ul><ul...
Increase – World Population
Increase Internet Users
Increase Mobile phones http://www.itu.int/ITU-D/ict/publications/idi/2009/material/IDI2009_w5.pdf
Increase Facebook Total amount of  Time spent  increased  600%  in 2008 http://fasterfuture.blogspot.com/2009/03/nielsen-r...
Increase Blogs
Increase Twitter <ul><li>Total Users: 1+ million </li></ul><ul><li>Total Active Users: 200,000 per week </li></ul><ul><li>...
CHAOS
<ul><li>What can we do?   </li></ul><ul><li>Hide </li></ul><ul><li>Ignore </li></ul><ul><li>Deal with it! </li></ul>
Outline <ul><li>Introduction </li></ul><ul><li>Trends </li></ul><ul><li>Behaviors </li></ul><ul><li>Examples </li></ul><ul...
Photo:  http://www.flickr.com/photos/wili/2919033535/ http://joitskehulsebosch.blogspot.com/2009/03/grown-up-digital.html ...
Behaviors Private versus Professional http://technorati.com/blogging/state-of-the-blogosphere/who-are-the-bloggers/
Multiplicity versus Uniqueness
Behaviors   From: David Armano Network versus Organization
From: David Armano Network versus Organization
Process versus Product
Openness  versus Control
The world is filled with minds who can contribute
Outline <ul><li>Introduction </li></ul><ul><li>Trends </li></ul><ul><li>Behaviors </li></ul><ul><li>Examples </li></ul><ul...
For You <ul><li>RSS Feeds / Feed Reader  </li></ul><ul><li>Twitter  </li></ul><ul><li>Social Bookmarking  </li></ul><ul><l...
 
For Your Project <ul><li>Blog  </li></ul><ul><li>Photo, Video and Slide sharing      </li></ul><ul><li>Wiki or Google Docs...
For the Organization <ul><li>Mash Up of tools  </li></ul><ul><li>Social media Listening  </li></ul><ul><li>Capacity buildi...
Outline <ul><li>Introduction </li></ul><ul><li>Trends </li></ul><ul><li>Behaviors </li></ul><ul><li>Examples </li></ul><ul...
Knowledge Sharing Project of the ICT-KM Program of the CGIAR <ul><li>Influence behavioural changes within the System.  </l...
Related Fields <ul><li>ICTs for development </li></ul><ul><li>Information management  </li></ul><ul><li>Participatory rese...
 
Key Messages <ul><li>Social Media has a huge potential for our work.  </li></ul><ul><li>Organizational control over inform...
Thank You! <ul><li>Nathan Russell, Andrea Carvajal, Sophie Alvarez, Boru Douthwaite, Douglas Pachico, Geoff Hawtin, Andy J...
 
 
 
 
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Let's Really Go Online! The Potential of Social Media for Improving Organizational, Project and Personal Impact

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Overview of statistics and behavioral trends related to social media. Analysis of the potential of social media for international agricultural research. Examples.

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  • Dear Simone, are you aware that you can embed YouTube in your slideshare presentation? So you could include the Michael Wesch video (which I love). I would also like to use some of your slides and mash them up with mine (have a look at my slideshows) - whould that be ok?
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  • Simone, this is great, really... all the key arguments are there... can I use it too??? thank you! Antonella
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  • Simone, this is fantasttic. Thanks for that and please report about the reception at CGIAR. I share your cause.
    Holger at http://www.change-management-blog.com
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  • KS project: A nivel del CG. Cuando digo “nosotros” hablo del CG y no del CIAT especificamente Más sobre el proyecto al final de la presentación.
  • Transcript of "Let's Really Go Online! The Potential of Social Media for Improving Organizational, Project and Personal Impact"

    1. 1. Let's Really Go Online! The Potential of Social Media for Improving Organizational, Project and Personal Impact Simone Staiger-Rivas Leader, Institutional Knowledge Sharing Project ICT-KM Program of the CGIAR
    2. 2. Outline <ul><li>Introduction </li></ul><ul><li>Trends </li></ul><ul><li>Behaviors </li></ul><ul><li>Examples </li></ul><ul><li>Context </li></ul><ul><li>Key Messages </li></ul>
    3. 3. <ul><li>An anthropological introduction to YouTube by Michael Wesch (5:45). </li></ul><ul><li>Twittervisison </li></ul>
    4. 4. <ul><li>What Does That have to do with us? </li></ul><ul><li>A lot. </li></ul>
    5. 5. <ul><li>People twitter about agriculture </li></ul>
    6. 6. Our Donors are blogging
    7. 7. Our Partners are Twittering
    8. 8. Policy makers talk about us
    9. 9. Farmers get online
    10. 10. Are we listening? Are we participating?
    11. 11. Not really.
    12. 12. <ul><li>Social Media, Web 2.0, Participatory Web. </li></ul><ul><li>It is not about technology. </li></ul><ul><li>It is about conversations enabled by technology </li></ul>Les Causeuse – Camille Claudel
    13. 13. Expected Impact of Social Media <ul><li>Raise organizational, project and personal profile </li></ul><ul><li>Accelerate impact path </li></ul><ul><li>Inclusive </li></ul><ul><li>New Partners / Donors </li></ul><ul><li>Footprint </li></ul>
    14. 14. Outline <ul><li>Introduction </li></ul><ul><li>Trends </li></ul><ul><li>Behaviors </li></ul><ul><li>Examples </li></ul><ul><li>Context </li></ul><ul><li>Key Messages </li></ul>
    15. 15. Increase – World Population
    16. 16. Increase Internet Users
    17. 17. Increase Mobile phones http://www.itu.int/ITU-D/ict/publications/idi/2009/material/IDI2009_w5.pdf
    18. 18. Increase Facebook Total amount of Time spent increased 600% in 2008 http://fasterfuture.blogspot.com/2009/03/nielsen-report-on-dominance-of.html
    19. 19. Increase Blogs
    20. 20. Increase Twitter <ul><li>Total Users: 1+ million </li></ul><ul><li>Total Active Users: 200,000 per week </li></ul><ul><li>Total Twitter Messages: 3 million/day </li></ul>
    21. 21. CHAOS
    22. 22. <ul><li>What can we do? </li></ul><ul><li>Hide </li></ul><ul><li>Ignore </li></ul><ul><li>Deal with it! </li></ul>
    23. 23. Outline <ul><li>Introduction </li></ul><ul><li>Trends </li></ul><ul><li>Behaviors </li></ul><ul><li>Examples </li></ul><ul><li>Context </li></ul><ul><li>Key Messages </li></ul>
    24. 24. Photo: http://www.flickr.com/photos/wili/2919033535/ http://joitskehulsebosch.blogspot.com/2009/03/grown-up-digital.html Junior versus Senior
    25. 25. Behaviors Private versus Professional http://technorati.com/blogging/state-of-the-blogosphere/who-are-the-bloggers/
    26. 26. Multiplicity versus Uniqueness
    27. 27. Behaviors From: David Armano Network versus Organization
    28. 28. From: David Armano Network versus Organization
    29. 29. Process versus Product
    30. 30. Openness versus Control
    31. 31. The world is filled with minds who can contribute
    32. 32. Outline <ul><li>Introduction </li></ul><ul><li>Trends </li></ul><ul><li>Behaviors </li></ul><ul><li>Examples </li></ul><ul><li>Context </li></ul><ul><li>Key Messages </li></ul>
    33. 33. For You <ul><li>RSS Feeds / Feed Reader </li></ul><ul><li>Twitter </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Link Sharing </li></ul>Cultural Barriers
    34. 35. For Your Project <ul><li>Blog </li></ul><ul><li>Photo, Video and Slide sharing </li></ul><ul><li>Wiki or Google Docs </li></ul><ul><li>Social Reporting </li></ul>Incentives and Budget-related Barriers
    35. 36. For the Organization <ul><li>Mash Up of tools </li></ul><ul><li>Social media Listening </li></ul><ul><li>Capacity building in social media </li></ul><ul><li>Action Days </li></ul><ul><li>ICT4D </li></ul>IT and Management Barriers
    36. 37. Outline <ul><li>Introduction </li></ul><ul><li>Trends </li></ul><ul><li>Behaviors </li></ul><ul><li>Examples </li></ul><ul><li>Context </li></ul><ul><li>Key Messages </li></ul>
    37. 38. Knowledge Sharing Project of the ICT-KM Program of the CGIAR <ul><li>Influence behavioural changes within the System. </li></ul><ul><li>Contribute to organizational development </li></ul><ul><li>Improve CGIAR effectiveness by promoting collaborative learning and innovation, and supporting effective use of Knowledge Sharing approaches and tools throughout the CGIAR. </li></ul>
    38. 39. Related Fields <ul><li>ICTs for development </li></ul><ul><li>Information management </li></ul><ul><li>Participatory research </li></ul><ul><li>Institutional learning and change </li></ul>
    39. 41. Key Messages <ul><li>Social Media has a huge potential for our work. </li></ul><ul><li>Organizational control over information can slow down the outreach. </li></ul><ul><li>Social Media can help you to achieve your impact pathway by increasing your network and reaching out to more next users of your research. </li></ul><ul><li>The CGIAR should have a more strategic approach and start a series of pilot projects for experimentation and learning. </li></ul>
    40. 42. Thank You! <ul><li>Nathan Russell, Andrea Carvajal, Sophie Alvarez, Boru Douthwaite, Douglas Pachico, Geoff Hawtin, Andy Jarvis, Lilian Torres, Ana Milena Guerrero, Laura Ivers, Danielle Lucca, Maria Iskandarani, Florencia Tateossian, Petr Kosina, Lucie Lamoureux, Peter Shelton, Nancy White, Bernd Hack, Gerry Toomey, Enrica Porcari, Nadia Manning-Thomas, Fionna Douglas, Fiona Chandler, Gauri Salokhe, Allison Hewlitt, Thomas Metz, Helen Leitch, Feby Litahamaputty, Michael Hailu, Andrea Pape-Christiansen, Francois Stepman, Antonella Pastore, Ajit Maru, Luz Marina Alvare, Christina Sette, Doug Horton, Jamie Watts, Jenin Assaf, Edith Hesse, Luca Servo, Vanessa Meadu, Alexandra Jorge, Alessandra Galié, Roxanna Samii, Francois Stepman, Josien Kapma, Steve Song, Camilo Villa, Adriana Sánchez, Margarita Salas, Kemly Camacho, Julie E. Ferguson, Sarah Cummings, Jan Börner, Roger Kirkby, Rachel Muthoni, Mary Schneider, Marc Steinlin, Michael Riggs, Sue Parrott, Garrett Wilkerson, Paola Valero, Cristina Douthwaite, KM4Dev, my friends on Facebook, my followers on Twitter, my contacts on Skype, … </li></ul>
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