Social Media Workshop - Thornbury

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Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.

Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.

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  • Fire Bell: State whether a fire bell test or drill is being plane for the day. Loos: Point out the facilities Refreshments: Explain details of tea/coffee and lunch Mobile Phones: ON! For social networking ... But for call please try and restrict use to breaks and lunch time An FUQFlipchart
  • Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
  • Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  • Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  • Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
  • Generate ... An on-line “buzz” is created and people talk to each other and to you about your organisation or message. Joins ... Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard. Its much easier to find like minded people. Networks still have to be developed, but its much easier to see who your peers are following or to search for your stakeholders and see what they are saying.
  • Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
  • Work through each of the voluntary sector problems relating to social media.
  • <Guide – Benefits Q1 and Q2> Standard Community Development stuff really Get alongside all members of the group Find out what they are trying to achieve, what are the issues they face
  • Don’t build it and hope people will flock to your new website or social media idea You need to first find out what they want build it show it to them help them to use it then support them afterwards Who are the key players, where do they hang out, are they obvious or do you need to search for them?
  • Being social means interacting, finding common interests, share experiences and being present…..so think about your audience
  • Do BETTER Things and Do things BETTER, but not replace the things that you are already doing well! Strategy = Plan = Roadmap. Its just a statement of “we are here”, “we want to be there”, “how can we make it happen”
  • Try them out, ask others, see what similar communities do Remember that these work alongside your existing methods of working with communities What tools are out there, who can show us (e-champions, Digital Mentors, Community Voices), play in the playroom of toys, experiment with the free stuff, see what other communities have done
  • Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
  • Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
  • Communications Volunteering BH
  • Communications Volunteering BH
  • Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians)‏ LinkedIn (more professional business use)‏
  • Marketing & Campaigning A way to attract new visitors through mediums of pictures, video and audio These are both quick, low cost and easy to make.
  • ** Optional Slide if this is requested ** Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
  • Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians)‏ LinkedIn (more professional business use)‏
  • RSS stands for Really Simple Syndication, but now you can forget that – what you need to know is that you are able to syndication (or subscribe to) content, news and updates from other peoples websites in a really simple way The site just needs to be able to produce an RSS feed (talk to your web developer) You just need to signup to an RSS reader service (such as Google Reader) and then bring in web feeds by clicking on the orange RSS logo shown here. RSS to Email – “Feed My Inbox” An example from the SW ICT Champion who once worked in a local district council post room. “It was my role to read every newspaper and scan for mentions of the council, its work or policies and letters from residents. These were cut out and pasted manually into a file which was then made available for all staff to read.” A similar role should be performed in organisations now but through use of social media tools suce as Google Reader, RSS or Twitter - horizon scanning in a much quicker and easier way to see what is being said and electronically notifying appropriate members of staff.
  • Very important – it is some ones role to keep the network running, the conversations replied to, the content fresh ... so often this gets neglected. Its NOT a case of install and forget Sustain, Monitor, Respond, Improve If you don’t then others will come in and fill your space

Transcript

  • 1. Social Media Workshop Paul Webster (Twitter : @watfordgap) 12th September 2013 .
  • 2. Good Morning and House Keeping
  • 3. What we are going to do today • 'Getting to know you' • Find out what social media is and why its important • Make a plan for good social media use • Think about the best way to communicate • See how other organisations benefit from using social media • Explain how social media such as Twitter and Facebook can help community groups and how to get started • Have fun !
  • 4. Finding Out – Networking and Communications
  • 5. Lets play a game!
  • 6. “Social Media. They get all excited about gleaming technology and clever gizmos. They talk in acronyms and begin sentences with: “Did you know you can..” The rest of us just want to get on with campaigning, fundraising or service delivery. We want to talk about the people we work with, the communities we’re in and the issues we’re passionate about. We want to find and talk to people who can help us get change, deliver services or make a difference”. Well, Social Media is about all that, telling stories and having conversations, having a space to do that … it just happens that the space is on a computer. (From ‘How to use New Media’ - Media Trust). On line collaborative conversations….. 'The Conversational Web', not a Broadcast. Listen more than talk
  • 7. Social media is online media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own. Idealware - http://www.idealware.com
  • 8. What is Social Media and why is it relevant Let's go back in time...
  • 9. Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information just fed TO visitors http://www.webpagesthatsuck.com/worst-websites-of-2012.html
  • 10. Social Media – Digital Media …. Web 2.0 =Social Media =New Media =Social Networking . . media rich, interactive, content based on preferences, open for sharing and where conversations & learning encouraged.
  • 11. Is your organisation on Social Media? No? Probably – Yes! Who is using Social Media? Does your organisation have a website … that is interactive? Have you got a blog? Do you use YouTube or Flickr? Are you on Facebook? Do you Tweet? Do you use web tools to improve organisational efficiency? Have you checked?! How are you being represented? How are others marketing what you do?
  • 12. No longer something to be ignored. Now is always the right time, tomorrow isn't Most sites free to use. But consider time. - 96% of internet users aged 18-34 are on one of more social networks - 57% of people aged over 55 are on line. - Use of social networks is 64% of all the time spent on the internet in UK - 41 million people in UK on Facebook – some will 'Like' your project work - 10 million on Twitter – some may Tweet colleagues about you services - as YouTube is 2nd most popular search engine, a presence adds an extra dimension to the project you're supporting or campaign you're running - with bite-sized blog readership increasing – that captivating story about the difference you have made may inspire others to help - oh, then there is Pinterest, Linkedin, Google+, Flickr ….. Why use social media?
  • 13. Social Networking – the numbers http://www.personalizemedia.com/the-count/
  • 14. Hand held devices (Tablets & Smartphones) Tablet PCs becoming affordable – starting from £79. 12.2 million people own one, including around 1 million of those over 55 (Ofcom 2012) 30% of all UK web traffic from phone/tablet (ComScore – Dec 2012) 82% of all UK mobile phone sales are smart phones and 71% of phones purchased by over 55's in Dec 2012 smartphones 19% of smartphone users aged over 55 (6.1 million people) 59% use to check social networks, 49% for on line shopping, 36% on line banking. 75% of people get news first on line. 81% never turn their phone off, 30% check status as soon as they wake up A more social and shared way to to view the web So, have you viewed your website on a phone/tablet?
  • 15. Increases speed of communication – no faster way to (Action) spread messages than through social networking. Less of a financial cost although ‘expense’ may be time Widens message to people/groups that would normally (Awareness) be missed using more traditional methods – ‘viral’ marketing campaigns hugely powerful creating awareness extremely efficiently. Friends tell their friends. Deepens to build new and different networks – (Fundraising) communities of interest to bounce ideas off and share experiences, increase commitment and belonging for campaigning activity. Show understanding and start some conversations! Think of an activity your organisation does ... How could it be helped by social media?
  • 16. Generate on-line conversations, promotion and awareness (Change) about the work or latest campaign by the organisation Use RSS and Google Alerts to stay ahead of developments in your area of interest - build a ‘Listening Dashboard’ Joins together communities who are interested in similar (Action) things, have the same likes or are striving for the same objectives. Tell your visitors and supporters about your work in a new way Consider all Five of these together and you have tools that are very powerful – Social Media For Social Good Commoncraft Video explaining Social Media Think of an activity your organisation does ... How could it be helped by social media?
  • 17. But what advantage will it give our organisations? You are the content creator – marketing power back in the hands of the organisation. Need a phone … a camera … an audio recorder. It will increase the number of people enquiring about your work who have only heard through social networking sites Less burden on centre staff as you are marketing your information on line and event / resource bookings are possible too Immediacy - show communities you are there and what you're doing. Tell your story - People like stories Rather than a plain website, content kept fresh and up to date. A two way communication link. Projects in same location share and communicate easily with other
  • 18. Social Media Planning
  • 19. The voluntary sector 'problem' Where to start Knowledge Confidence / Fear Capacity / Resources Access Time Cost Scepticism Any more?
  • 20. So, how to take some steps - have a plan • Know your objectives and what you want to say • Come and volunteer with us! • Research where your audience are – do you know? • Survey and find out, work in spaces where your target audience are • Plan how to use the tools – have a strategy • An opening event?, e-bulletin update? Do ‘as well as’ what you do • Choose tool to match audience and implement • Look at what other organisations have done, what works elsewhere? • Sustain the conversation and say thank you • Encourage people to return, keep it new, links from websites • Engage with people on line, be receptive, respond, react
  • 21. Refreshment Break Any Questions, so far?!
  • 22. People and needs first, then tools Objectives – what do you want to achieve <Guide – Page 6 – Benefits Q1 and Q2>
  • 23. Plan - Stop and think! Questions What objectives is your organisation trying to achieve? – How does it fit with the communications plan – What goals do you think social media might help with? Have you got a website that you can update yourself? – Can be simple as Google Sites, Weebly, Flavors or Wordpress – Internet presence is now your main shop window Have you got the time? (To do, To monitor, To thank) Consider how you describe and convey your messages https://www.fifedirect.org.uk/publications/index.cfm?fuseaction=publication.pop&pu Are you ready and prepared for change & to release some control?!
  • 24. If you build it, they won’t come Audience – Who are they? – Where are they? <Guide – Page 7 – Is it suitable? Question 2>
  • 25. Start conversation – but don't try to move everyone It’s easier to go where people are already It can be difficult to get people to come to you Question - Ask yourself and your organisation: – Do you know who is your audience is & how they communicate? – Are they already using social media sites (and which ones)? Build a genuine open relationship first, engagement follows To participate, people will be reluctant to learn a 'new network AND a new topic'
  • 26. We're here. We want to be there. Developing the plan to get there. Strategy - pick a plan with a path that fits <Guide – Pages 8,9,10 - Steps 1 and 2> Pick a goal or campaign to pursue Decide who is going to be involved and how much Consider responsible use (Appendix 2)
  • 27. How are you marketing what you do now? Attracting people to your online space is an essential part of your communication strategy. Visitors inspired → more likely to be followers. Message is clear and unambiguous, your web site is your shop window, often it will be the first public face supporters and donors see. – Question - Can you set out your key message or news in 140 characters? Tell stories as an authentic picture of what you are doing. – Question - What good news stories or exciting project can you talk about? Frequent updates & blogs to keep people informed & involved in what you do. Conversations with supporters, build relationships and give them space to say why they care … and Thank them. Include website and social networks on all communications. It's Social media, not Selling media! Make the strategic Call To Action as plain to see and unambiguous on a social network as you would in printed copy.
  • 28. But new media doesn’t just replace old media – its 'as-well-as' Implement - match right social networking tool <Guide – Pages 11, 12 – Steps 3, 4 and 5> Research – see how others do it (See Appendix 3) Decide on your approach and set targets Jump in!
  • 29. Social Media Landscape 1992
  • 30. From Flickr – Claire Sutton and justinbaeder Finding the right tool for the task http://nptechuk.wordpress.com/sms-links/
  • 31. Choose best tools to create a buzz about your organisation – Audio → Images → Video – See Audioboo, Flickr, Pinterest, Bambuser, Youtube • Choose the context to engage with audience. – Blog → Facebook → Twitter • Choose a useful (FREE) tool/s to help streamline work – Finding out → Letting people know → Running events – See Survey Monkey, MailChimp, Eventbrite Can be a simple choice - Sharing a policy document between trustees Can be a strategic choice - Moving all docs to cloud and eliminating file server The best website for the job
  • 32. (we)Blog - Wordpress / Blogger Great to learn from others Not just a diary or rant Multiple users & guest bloggers Build to full website as confidence & community develops Don't worry it's not finished – blogs build as conversations Also - http://lincsheritageforum.wordpress.com/
  • 33. Two flavours - .com & .org Open platform for community led content & story development Contains text, pictures, video, audio and commentary on a chosen topic Start conversations, get feedback from visitors, more informal than website Multiple users can have permission to access website and add content Other spaces – Blogger & Tumblr Commoncraft Video - explaining Blogs
  • 34. Other Website Building Tools Ning - from £60/year Google Sites - http://googlesites.org.uk - Free Jam - http://onesite.madewithjam.org/ - £48/year
  • 35. Twitter Think of it as being 'at a big party' Events AS they happen not AFTER they have happened 500 million accounts (140 million active) approx 34 million registered in UK Fastest way to communicate news and create 'viral' campaigns 40% of tweets from a mobile Hootsuite & Tweetdeck help you manage Can you convey your mission in 140 chrs? Follow Orgs @thornburymarket, @yatevolunteers, @volunteeringeng & of course @thornburyvc
  • 36. Great for sharing and learning from a network of Peers or to inform local news See the Content of the Tweet not the Tweeter & follow Words not People 'Flagging not Bragging' - use for research Ask questions Signpost to resources Start conversations # (Hashtag), RT (Retweet) Dive in, follow & talk! @thornburyvc
  • 37. Important to make profile 'followable' - DO add Pictures (logo, background, recent images), Place, Profile and Page - DON'T leave these blank or over-sell and push advertising Use Hoosuite or Tweetdeck to manage conversations, search and follow Twitter lists A small network of quality followers often results in better conversations through shared links than a large network of followers who never share ideas and knowledge.
  • 38. Events often expensive & time consuming to attend, but great for learning & sharing. Participate online or catch-up on tweets, speaker talks, video interviews and event pictures. Following online chat or an topic #hashtag #chat2lrn 4pm Thur #nptalk 8pm Wed #wenurses 8pm Thur #ttvolmgrs #nfptweetup etc. Conversations in : Twitterfall Tweetchat
  • 39. Facebook 64% of active UK internet users visit Facebook 80% of UK users access via a mobile device 33.2 million active accounts in UK 25.8 million views in March 2012 Profiles, Pages and Groups, its where many people search first – so be there Over 1 billion accounts worldwide, half of the active internet population 30% check status as soon as they wake up
  • 40. Meeting place for people interested in your organisation See statistics and visitors profile First point of call for info and content (links) Open, public place to communicate with your supporters Use as a way to draw people to main website NOT same as a Facebook personal profile What’s a Facebook page?
  • 41. It’s the place where many, many people already network and share Create a Group for invited network of Supporters, include docs & pictures Set up an open Page for people to Like & see updates Check Privacy settings and frequent changes Link to Twitter & Blog Just Have a page - - Use it share pictures - Use it to direct back to main website What you have done What you are doing
  • 42. Anyone can be a content creator Upload and edit videos in your own channel Show Organisation is Genuine & has Personality Increases Reach. If campaigning can be a bold call to action Keep content Fresh 25% of audience 15 – 24 yrs 3.7 billion videos viewed in January 2012 Social Media = Finding content uploaded by others .. keep looking. Individual clips … … or a gallery. http://www.youtube.com/user/VolunteerCentre1
  • 43. Image Sharing – Flickr A event for all the group Commoncraft Video Visual record of events Access to reusable images Easy to put on website Hosting 5 Billion images (Sept 2010 – royalpingdom.com) Pinterest website Visual record of work done or projects supported
  • 44. Professional social networking Join sector specific discussion Groups with others doing similar tasks and roles Section to record volunteer experience Also see Google+ Circles & Communities
  • 45. New way to interact – a Quick Response from visitors – QR Codes Letting people know how to get involved Works well for ... - Direct to difficult web address - Print media & flyers - FREE to create and use - Current 'buzz' Create with - http://qrcode.kaywa.com/ : Read with - http://redlaser.com/ (app) Bear in mind … - No major benefit on a web page - Check location has connection - Needs smart phone - Check link hasn't changed http://www.nottinghamcvs.co.uk/files/Get%20involved%20-%20volunteer.doc 14.5% of Smartphone users have scanned one. What for? Magazine/Paper (51%), Product (38%), Poster/Flyer (28%), Business Card (12%) (Comscore - EU5 Jan-Mar 2012)
  • 46. Growing - Location based Marketing & Communications Incentive to visit location Uses Smartphone A way to meet up and be competitive with others Share tips, comments, to- do lists and pictures Become a 'mayor' and unlock extra rewards Claim venue & set up page with visitor 'specials' Over 10 million users (June 2011 - worldwide) In use by Shelter Scotland Was used by M&S in Breast Cancer Care week
  • 47. • What supporters, peers & others saying about your organisation • See policy updates, reports & funding news as they published • How? Subscribe to RSS websites and read at leisure in feed reader Google Alert or Twilert e-mails for important keywords Set-up searches in Twitter for your organisation or ‘hashtags’ Follow lists of Twitter accounts talking about your interests • Use Netvibes service to create a dashboard – www.netvibes.com • 'Listen' to multiple channels with - http://addictomatic.com/ • Turnaround – Use these services to publish FOR your audience! A Listening Dashboard Commoncraft Video explaining RSS
  • 48. Pulling it all together • Consistency across all websites & social networks • Social media sites are only part of the picture –Make sure your core website is current –Don't forget the offline • Add organisation to Google Places or Foursquare • Share links ... –With all your social networking sites –With 'Like' buttons and 'Share This' links –With everyone!
  • 49. Consistency across all websites & social networks
  • 50. Show all the channels on your main home page 'Add This' (e.g. NAVCA) for sharing and tracking links with others on line ...
  • 51. Also... (Almost) whatever task you want to do there will be a website or service to assist you ... Eventbrite Mailchimp Doodle, Survey Monkey, Jing, Google+, Pinterest, Google Drive, ifttt, Dropbox, Slideshare … ... maybe best left for another time! Or for a Social Media Surgery
  • 52. If you don’t do it, someone else will Sustain – engage, converse, measure, adjust <Guide – Pages 13, 14 – Steps 6 and 7> 6, Measure your success 7, Develop
  • 53. Immediacy and Response – a concern? Print 7 days 2 weeks Type News travels Reply within Email 7 hours 2 days Twitter 7 seconds 2 minutes Facebook / Blogs 7 minutes 2 hours Have to allocate staff time for maintaining a social media presence and you will notice less time needed for other communication Social Media websites are increasingly becoming an organisations main 'shop window' – the place visitors check first.
  • 54. Time Planning Frequency and time needed Every Day (30 mins) Once a Week (45 mins) About Monthly (60 mins) Tweet, re-tweet, check Google Alerts, check RSS reader & reply to comments Write blog post, check analytics, monitor groups & find new people to follow Add video to YouTube, share a resource on-line, create podcast & build profile
  • 55. Measuring Marketing Success - Check how many times links are clicked if using Bit.ly - Listen what's said about your organisation using Topsy - Monitor Google Analytics, Facebook Insights, Wordpress visits - Measure Tweetreach, SocialBro, Twentyfeet, Sparkwi.se - Visualize Infographics on Visual.y, Infogr.am, My Social Strand BUT …. real success is not just about the numbers - Tell stories of real people and real changes - Find out how people heard about you - Build relationships & success by joining in conversations - Social media presence an reflection of your organisation - Engage press, funders, authorities with pictures and video Say Thank You!
  • 56. • Don’t worry it’s not finished – A half formed blog post can be more inspiring and create a bigger conversation • Don’t pretend to be someone you aren’t – About individuals not corporate views. Your voice may be weakened if you ‘spin’... and others see through it! • Don't be concerned about 'losing control' of message. – if it is respected, social media networks will support it, always aim to counter negatives views with positives • Don’t worry you are in a vacuum. – link & connect, soon people will do the same back – Ratio 90 : 9 : 1 (Read, Reply, wRite) • Don’t measure success by numbers – if you’re reaching the right people it’s quality not quantity that counts • Don’t ignore people – they invest time reading what you say so do the same for them (http://podnosh.com/social-media- help/what-makes-the-web-social/) Some concerns? Don't Give Up!
  • 57. Step 2 – Pick one goal to pursue 1 Social network use similar to use of telephone or newsletters 2 Digital space is now the place where people communicate, seek, read, share, purchase & network. Can't ignore any more 3 Know your Message (WHAT), An Audience (WHO), Your Aims (WHERE) 4 Have Champion/s who can steer, update & reply, allocate time 5 Get full organisation buy-in to social media usage guidelines 6 Be clear, honest and credible. Build Trust. What you say is traceable & on internet for ever, so if you'd not want it in the local paper (or your mother to hear!) don't put it on the web 7 Select best social media tools as part of your overall resources with added dimension they enable of social actions & conversations 8 Your posters, your email signature and your website is the hub with many linked social media spokes leading from it 9 Your social media presence is active the moment it goes live. Be prepared! Summary - Your social networking strategy
  • 58. • How could your organisation use or make more of social media to achieve your goals? • Have a plan thinking short, medium and long term and have an internal policy and guidelines for using it • Think of how it applies to Marketing, Fundraising, Productivity Tools, Communications .... and everything else you do • Keep it relevant and human – listen first, don’t promote your own work • Implement, monitor and adjust – and remember it takes time - maybe a couple of hours per week Social Media – What are your Next Steps Be Helpful – Be Generous - Say Thank You - Share, be amazed what you get back! Start small … what one thing could you try out today?
  • 59. navcaboodle For Local Support Organisations ivo - For Volunteering Organisations Social Media Surgeries (17th October) To share and learn about social media for communities Useful links and websites
  • 60. Unanswered Questions Things you'd like to be able to do? Anything else …. (Technology related!) Any Questions? My Guides and Links - http://nptechuk.wordpress.com/sms-links/ Media Trust All Our Stories - http://resources.mediatrust.org/microsite/allourstories
  • 61. • Social Media Guides http://nptechuk.wordpress.com • Video Tutorials http://www.grovo.com • Community How To http://www.communityhowto.org.uk • Social Media Surgeries http://www.socialmediasurgeries.com • Charity Comms http://www.charitycomms.org.uk • KnowHow Non-Profit http://www.knowhownonprofit.org.uk • Jargonbuster http://www.socialbysocial.com/book/a-to-z • ICT Knowledgebase http://www.ictknowledgebase.org.uk • The Very Tiger Blog http://www.theverytiger.com • Watfordgap Services http://www.watforgapdervices.org.uk • Workshop Resources http://www.scribd.com/watfordgap/shelf • Charity Technology Trust www.ctxchange.org • Media Trust http://resources.mediatrust.org/microsite/allourstories Useful links and websites
  • 62. Thank You – My Email & Twitter contacts Paul Webster paul @ watfordgapservices.org.uk @watfordgap