ICT for Successful Organisations Social Media Voluntary Action Sheffield Paul Webster NAVCA ICT Champions Support & Develo...
<ul><li>A champion for ICT in your region </li></ul><ul><li>To see local infrastructure support organisations  </li></ul><...
<ul><li>FACTS </li></ul><ul><li>We spent  119 billion minutes  on the internet in Feb 09. [Global Online Media Landscape”,...
<ul><li>BUT </li></ul><ul><li>10 million adults  have never used the internet of which  4 million  are also socially exclu...
“ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” ...
 
<ul><li>Found that groups and organisations use internet for: </li></ul><ul><li>66% - fundraising and other research  </li...
<ul><li>94%  of orgs had HEARD of New Media or Social Media </li></ul><ul><li>Of these,  60%  had contributed to New Media...
<ul><li>When asked what organisations had on their website: </li></ul><ul><li>20% - online picture and media storage </li>...
. . . . Photo: flickr.com/photos/briansolis/
Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers...
New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewe...
 
<ul><li>How old is ‘Old Media’ or how new actually is ‘New Media’? E.g. not everyone classifies the same, for some e-mail ...
The main Social Media Groups <ul><li>What is it </li></ul><ul><li>Why should you care </li></ul><ul><li>How it’s being use...
1. Audio - Podcasting <ul><li>A news feed with a media sound file attached that can be picked up by a feed reader. </li></...
NAVCA use of Audio Podcasts Visit
Audio – Sector Podcast Sector Directory Visit
2. On-line web logs or journals <ul><li>Used by 65% of active UK internet users, who have created 17.8m blogs </li></ul><u...
Online journals - Blogging Visit
3. Video Sharing <ul><li>Used by 84% of active UK Internet Users  </li></ul><ul><li>Upload and share videos that you can t...
Video Sharing – What we are doing Visit
Video Sharing – About an LIO Visit
4. Micro-journals <ul><li>Built on SMS mobile phone technology – most accessible form of mobile media.  </li></ul><ul><li>...
Twitter  Events AS they happen not AFTER they have happened
Twitter – NAVCAnews Visit
Twitter – HastingsVA – Chief Officer Visit
Twitter – Halton VA – Actions Visit
Twitter – Tameside 3 rd  Sector - News Visit
<ul><li>NAVCA News @ navcanews Sophie & News RSS </li></ul><ul><li>Sports @ navcasport Carrie & Sport RSS </li></ul><ul><l...
Extra eyes and Ears
6. Listening to the web - Incoming <ul><li>What are other websites saying about your organisation? </li></ul><ul><li>What ...
Listening to the web – RSS readers
Listening to the web – Tumblr mix Visit LIO Feeds Tumbler Visit Watfordgap Tumblr
<ul><li>Tell others what you are doing </li></ul><ul><li>Easier for supporters (individual and peers) to keep up with your...
Talking to the web – News Output Visit
7. Image Sharing <ul><li>Used by 49% of active UK internet users  </li></ul><ul><li>Many contributors to these sites allow...
Image Sharing - Flickr Visit
8. Social Networking <ul><li>Used by 60% of active UK internet users </li></ul><ul><li>Community websites that link people...
Social Networking - Facebook Causes Dog’s Trust Busts For Justice VAR
Social Networking - Ning Niche networks that you can create yourself. Youth Work Online navcaboodle
Social Bookmarking <ul><li>Organize  your collection of personal web-links </li></ul><ul><li>Share  useful web-links withi...
Social Bookmarking
Other tools used ...  <ul><li>To Increase Productivity </li></ul><ul><ul><li>Google Docs enables geographically spread gro...
Collaborative working <ul><li>Software that allows a disperse groups of people to work collaboratively towards shared aims...
Collaborative working - GoogleDocs Visit
Collaborative working - ooVoo Visit
Collaborative working - Doodle Visit
Finding your Way! Photo: flickr.com/photos/worldwidewandering
<ul><li>Increases  speed of communication – no faster way to  (Action) spread your message than through social networking....
<ul><li>Generate on-line conversations and awareness about the  (Change) organisation or campaign, a consensus of  opinion...
Finding your way <ul><li>O bjectives – what do you want to achieve </li></ul><ul><li>A udience – WHO are they? - WHERE are...
Have the safety net in place <ul><li>Have a policy in place covering staff use (e.g IBM Policy)  </li></ul><ul><ul><li>Is ...
<ul><li>Access to a GLOBAL audience enabling many voices </li></ul><ul><li>F R E E!!! (in most cases)‏ </li></ul><ul><li>Y...
<ul><li>Tracking sites can be time consuming – so have a clear plan </li></ul><ul><li>Needs fast internet connection (ADSL...
Which is right for your organisation? <ul><li>Blog - informal project progress? </li></ul><ul><li>Forum - for supporters t...
Visit  Colalife A combination – Website with a clear aim
A combination – NSPCC Annual Review Visit NSPCC
Social media - reflections <ul><li>What ideas do you have for your use from this session? </li></ul><ul><li>How could your...
Useful Links & Contacts <ul><li>NAVCA  www.navca.org.uk </li></ul><ul><li>Local Infrastructure Organisations providing gen...
<ul><li>AbilityNet  www.abilitynet.org.uk </li></ul><ul><li>IT4Communities www.it4communities.org.uk </li></ul><ul><li>CTX...
Thanks <ul><li>For More Details About This Workshop </li></ul><ul><li>Visit: </li></ul><ul><ul><li>Regional ICT Champions ...
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Social Media Presentation at VAS

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Presentation to Voluntary Action Sheffield. Background to Social Media / Web 2.0 and how Local Infrastructure / Local Support Organisations are now using Social Media

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  • Welcome
  • ** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
  • Background figures to the web from recent surveys Digital Inclusion research has identified there are barriers that individuals and organisations put up to not using the internet or not going A STEP FURTHER and really exploring the potential of new media / new ideas Lack of physical ICT connection – no, or poor broadband No percived reason to be online – this is where peer support and media examples, community working features Lack of skills to use a computer (could be basics of a PC or internet navigation) or lack of affordable ICT equipment See www.raceonline2012.org for more information
  • Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas? These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
  • Daunting representation of the size of the social media / social networking internet world Notice also that much of this technology is MOBILE so no longer just something to use on your PC but many other ways to stay connected and networked
  • Daunting representation of the size of the social media / social networking internet world
  • Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer. A transition in the way information is presented. Moving from the one way “broadcast” TO web users .....
  • .... To the collaborative and conversational way of interacting with web users. Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist! Two key point to remember throughout this “tour” Its about TWO WAY conversations – not a one way street Its about PEOPLE TELLING THEIR STORIES – not the tools and websites (these do come and go)
  • We are all having conversations We are all collaborating
  • ‘ Old’ media, such as newspapers and TV, is mainly about other people publishing information using expertise and tools that we can’t afford. ‘New’ media uses more accessible tools such as broadband connections and mobile phones and is creating a more interactive and participative culture. Web 2.0 is not a technical specification but suggests that we have moved on from the first version of the internet i.e. Web 1.0. The nuts and bolts of Web 2.0 make it much easier to produce information, tell stories, share ideas and participate in new communities. It includes new tools such as blogs, forums and wikis and is increasingly referred to as ’social media’. Beyond the jargon it offers new ways to link people together, build networks and sustain virtual communities and publish their own photos, videos and news. So what can it do for you? It could create opportunities for you to develop new services, or may further marginalise the people you work with. Whatever you do it is being used by a wider cross section of the public so it is important that you consider what role it could play in the future development of your services.
  • Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
  • Point to note that the are fed to the user (via RSS – more on that later) and can be listened to away from the PC.
  • We combine this with a link in LINX and on the website to therefore get a corresponding leap in the number of page views and downloads – for example 155 unique visitors to the work plan podcast and 136 for the Futurebuilders podcast. Low cost and easy to do. Microphone (Rode Podcaster) is £120, but it can be done with an iphone. Software (Audacity) is free.
  • Blogs seem to have a bad name ... And some are egotastic rambles! But many examples of where they genereate useful discussion and opinion sharing about a subject. Wordpress very powerful and can build blogs which are effectively full websites. Free – but may need to pay a little to remove ads
  • A separate blog isn’t something NAVCA have tried although we have had blogs for conferences and individual staff do post on navcaboodle blogs. Important to enable (moderated) comments if you are serious about audience feedback
  • Need just a “flip” camera or a reasonable mobile phone – possible for around £100 - £150 Upload to hosting sites such as Vimeo or YouTube (BTW – this is second most popular search engine) Clips recorded should be natural, not scripted (although do rehearse) Make vox-pops of real people affected by the cause or event that you want to promote
  • This video has only very recently been added to YouTube, but so far has 83 views. Niche and not widely circulated yet.
  • Another new video – from Doncaster CVS has already been watched 202 times. More relevant for groups and funders in Doncaster wanting to know what the CVS does. These are both quick, low cost and easy to make.
  • Sites like this and Twitscoop show what people are saying right now on Twitter across the whole world. Not the news on the TV tonight after it has happened or the news tomorrow in the newspaper but what is important now.
  • Twitter can be used in many many ways, there are no “rules” so its what works for your organisation. Learn from others. NAVCAnews is both a feed of new items added to the NAVCA website, but also other areas of interest found or RT’ed by the information / comms team
  • This Twitter feed is the thoughts of an LIO Chief Officer. Some work related, others not. But they all go to make up who Steve is and what his role and that of Hastings VA plays in the local community.
  • This is an innovative feed from Halton Voluntary Action reporting development worker outcomes. Much easier and showing instant results than completion of paperwork back in the office. As Twitter is RSS enabled (see later) these can easily be scooped up by other applications and become a case file. Database / Outcomes reporting providers are looking into this way of capturing information
  • This is primarily showing news from Tameside, but further back had a running commentary from their recent AGM / Open Forum. When used with # hashtags this provides a great way to Follow an event even though not present at at least get a flavour of what is happening (and sometimes contribute) TRY - #v4ceconf Trackback or organise all discussion about a particular subject TRY - #digitalinclusion
  • Twitter is An extra pair of eyes and ears to discover what is being said about your organisation or your topic of interest A way to keep up with events or conferences that you couldn’t attend The largest group of “colleagues you could only ever dream of knowing”. If you have a large following ask a question and you will get replies.
  • RSS stands for Really Simple Syndication, but now you can forget that – what you need to know is that you are able to syndication (or subscribe to) content, news and updates from other peoples websites in a really simple way The site just needs to be able to produce an RSS feed (talk to your web developer) You just need to signup to an RSS reader service (such as Google Reader) and then bring in web feeds by clicking on the orange RSS logo shown here. Over 50 LIOs – NAVCA members have websites that produce RSS feeds. RSS to Email – “Feed My Inbox” An example from the SW ICT Champion who once worked in a local district council post room. “It was my role to read every newspaper and scan for mentions of the council, its work or policies and letters from residents. These were cut out and pasted manually into a file which was then made available for all staff to read.” A similar role should be performed in organisations now but through use of social media tools suce as Google Reader, RSS or Twitter - horizon scanning in a much quicker and easier way to see what is being said and electronically notifying appropriate members of staff.
  • At NAVCA used by information and comms team to listen to what LIOs are saying or by individual policy teams to “listen” to those talking about their area of expertise and interest. Google Alerts are another way to instantly receive updates when subjects you are interested in are mentioned.
  • Tumblr is a very simple way to record onto a preformatted website web pages that you’d like to share with others. This example is a mix of the 50 or so LIOs that have websites producing RSS feeds. After setting up a Tumblr account, as part of Tumblr you get a “button” which is installed on your IE or Firefox toolbar, then whenever an interesting web page is found click the button and a “post” linking back to that page is created on your Tumblr page. Tumblr pages have an RSS feed so others can subscribe to the updates you produce. My Tumblr page of ICT news is http://watfordgap.tumblr.com/
  • RSS to Email – “Feed My Inbox” In a similar way to how its possible to ‘horizon-scan’ what others are saying from the other side its possible to publish your news and updates with RSS capabilities so that others can immediately pick-up on your news. Makes the whole connecting to your audience process much easier, quicker and more responsive
  • Most modern CMS systems will have an option to create RSS feeds from your website pages. If you don’t have access to the code of the website it should be possible to talk to your web designers / web hosts and get RSS added. If neither is possible then this solution to copy new content to Tumblr pages should give the required result.. Each post getting around 50 views
  • Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
  • Is it wise to use Facebook in our Organisation? It depends what they use it for, but it’s probably an advantage if it helps you stay abreast of current trends and improves your communications. It is easy to see sites such as Facebook, Twitter, Bebo and MySpace as a timewaster. Most people use them on a personal basis, unrelated to their work, and they can easily be seen as a distraction. However social networking sites such as Facebook may be a valuable element in your organisation’s communications or campaigning strategy. They represent a new way of reaching audiences and connecting with people with similar interests. Many charities have set up Facebook groups and use it to share news about their activities and raise money. In terms of using new tools there is rarely a quick win and there is a lot to be said for not being an early adopter. Networks such as this are also very organic in the way they develop, which can challenge the way that you work. On the other hand lots of people are already active, so maybe you’re missing out because you’re not up to date with current thinking? The best way to understand its potential is to be familiar with what it does and how it works. So maybe you - or someone you know - should be using it as well?
  • Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians)‏ LinkedIn (more professional business use)‏
  • Just under 2000 unique visitors 31 groups 557 members Many active discussion, pictures, videos Not as powerful or rich in features as the individual elements of social media, but a very effective way to quickly build your own social network with many social media functions. High degree of control over user access to groups and discussions, possible to set up hidden or invitation only groups. Facilities to include pictures, video, audio, chat and file uploads, also many application written available as plug ins. Simple and menu driven, can also use own HTML code and with CSS knowledge design templates and logos to insert. Free version has (targeted) adverts which can be removed for a £20/month fee
  • Insert is from the BBC website and is increasingly appearing on websites enabling you to easily bookmark and share the story
  • (NOTE – Slides for these three follow Google Docs, ooVoo and Doodle, talk in more depth about each as slide comes round)‏
  • It may be helpful for a group of people to be able to work together on a document at the same time. They may be drafting a policy together, preparing a grant application or producing guide to services. One option is to save the document with the author’s name and a version number and circulate it by email. Even in small groups documents can get out of sync and take time to work through. An alternative is a wiki, a collaborative web site that allows authorised users to change the content of the pages though the internet, as well as view a history of changes. Alternatively online document services such as Google Documents offer a way of sharing word processing documents or spreadsheets, so that there is just one copy of a document as it evolves. Whatever the choices the tools are becoming easier to use and may well suit organisations of all sizes who have want to help people collaborate.
  • Works very well for video calls with up to 3 participants
  • So much simpler than the email round robin when organising meetings. One person proposes a set of dates in Doodle and then emails the link to those invited to attend. Each marks their availability (visible to all) and the most popular emerges as the choice.
  • Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
  • Generate ... An on-line “buzz” is created and people talk to each other and to you about your organisation or message. Joins ... Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard. Its much easier to find like minded people. Networks still have to be developed, but its much easier to see who your peers are following or to search for your stakeholders and see what they are saying.
  • Objectives ...Decide what message you want to convey or what campaign to raise Audience ... Don’t decide on a social media platform / tool and then ask your supporters to join that platform then support you as they will first be faced with the barrier of accessing the new tool. Instead establish a presence in the platform or using the tool where you already know your target audience are. Strategy ... Have a clear idea of where the use of social media should take you – treat it like any “traditional” marketing campaign in this sense. Its about people and their stories. Implement ... See what others are doing, look at similar organisations. Try out tools and websites, sign up for free trials, tell a limited number of supporters at first. Sustain ... Very important. Don’t launch and then leave alone! Social networks need to be cultivated, conversations need to be stimulated and people need their questions and points they raise responded to. If this doesn’t take place the network will very quickly loose its inertia. Consider writing this “gardening” role into someone’s job description or recognising it as a key organisational task. Don’t be concerned if you feel the need to “pull the plug” on a communication idea if its not working. As most social media is free or very low cost this shouldn’t have a huge impact financially.
  • New Media is Free (or where a charge is applicable it is low)‏ Your audience is potential every internet connected person on the planet You can post an idea or a ‘message’ and once people discover it and tell their friends about it, and they then tell there friends the dissemination of information becomes exponential. Also some one will come across your idea, and may see a way of getting the message across better, or how they can adapt it to make a difference in their locale. Every one is talking about new media! It’s the big ‘buzz’ which in itself
  • If you are not a regular user of PC technology and/or the Internet in general it can appear very daunting. However with New Media being Web Based it means that more people can use the same applications regardless of operating system or browser. Have a clear plan of what you want to use NM for. Otherwise you can find your are spending more time playing with the ‘technology’ than actually using it! It may have been a great idea for you to create a page on Bebo at the start of a campaign but in fact Facebook may be social networking site of choice for your audience when you come to launch * this needs to be tempered by saying its not quite as fickle as fashion, WAGS, and who gets in Hello mag!
  • A charity with a message for teenagers could use Bebo, for older teenagers MySpace (where the average user is female and aged 21) 4, but for University leavers or activists in their mid 20’s Facebook would be more appropriate. An organisation with a more mature audience may choose a blog that accepted (moderated) comments or for users to collaborate thoughts in a wiki. Due to the rise of Web 2.0 technologies, websites such as Facebook, Myspace and YouTube have transformed the web from being perceived primarily as a content delivery tool, into an exciting communications platform. This innovation is changing the way that we use the Web, and inevitably organisations are looking to leverage these developments to help them engage with their customers in new and interesting ways.
  • Many third sector organisations exist to campaign on a particular cause. Whether it’s for something in your local community or tackling problems on a global scale ICT can help make your voice louder. Examples include Raise awareness of your cause using websites, newsletters and email; Use social networking sites such as Facebook or Twitter to connect with and recruit supporters; Ask for help and share your expertise through email discussion lists and online forums; Use websites, email, text messaging, newsletters and flyers to share news and information; Organise your key activists through email and shared spaces such as Google Documents; Use email to lobby and influence decision-makers; Use video to reach new audiences and encourage supporters to share their stories.
  • Using a range of social media to communicate in a fresh way your annual report
  • Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart. Exercise – Return to ‘Happy to Help’ – what ideas would you provide to them in order to improve their plans for the year ahead?
  • Useful Links Not by any means an exhaustive list enough to get you started in terms first stage sign posting, if unable to help directly, you should be sign posted on to organisations that are able to help and advise further.
  • Highlight what is out there Explain briefly the roles of Champions/Consortia The concept of Circuit Rider and ICT Development Workers The role that Providers of Infrastructure Support Services can play The role that volunteers can play – including it4communities Talk about the HELP CARD REFERENCE KITS The help that is available from the Private Sector it is not all bad We will return to the sources of help at the end of the session – please feel free to add your own experiences as we go through the day – good local sources of support? Recommendations from your work with other organisations and businesses?
  • Thanks &amp; To Find Out More
  • Social Media Presentation at VAS

    1. 1. ICT for Successful Organisations Social Media Voluntary Action Sheffield Paul Webster NAVCA ICT Champions Support & Development 28th October 2009
    2. 2. <ul><li>A champion for ICT in your region </li></ul><ul><li>To see local infrastructure support organisations </li></ul><ul><ul><ul><li>Operate more efficiently in its day to day work </li></ul></ul></ul><ul><ul><ul><li>Be more effective in its reach and influence </li></ul></ul></ul><ul><li>Voice, representation, advocacy </li></ul><ul><li>Signposting sources of help </li></ul><ul><li>Strategic support </li></ul>Regional ICT Champions
    3. 3. <ul><li>FACTS </li></ul><ul><li>We spent 119 billion minutes on the internet in Feb 09. [Global Online Media Landscape”, Nielsen, April 2009] </li></ul><ul><li>UK online shoppers spent £4.6 billion during Christmas 2008. [IMRG Cap Gemini e-Retail Sales Index] </li></ul><ul><li>Three BARRIERS to USE (from Freshminds – April 2009)‏ </li></ul><ul><li>No affordable ACCESS to the internet (Pipes)‏ </li></ul><ul><li>No INTEREST in the content on the internet (People)‏ </li></ul><ul><li>No KNOWLEDGE of how to get on-line (PCs)‏ </li></ul>The Internet
    4. 4. <ul><li>BUT </li></ul><ul><li>10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] </li></ul><ul><li>70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] </li></ul><ul><li>70% of people over 65 have never used the internet [ONS 08] </li></ul><ul><li>Of the 4 million , 39% are over 65 , 38% are unemployed and 19% are families with children. </li></ul><ul><li>So, our understanding and use of social media is important to help organisations outreach to groups and communities </li></ul><ul><li>Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09] </li></ul><ul><li>An increase in confidence of 25% to find work [Freshminds, April 2009] </li></ul>The Internet
    5. 5. “ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” www.universalmccann.com structured way, communication is free and lateral: anyone can talk to anyone else. The web is creating a culture of working with people not for them. Work is most satisfying and creative when it’s work with people rather than for them.” Charles Leadbetter, March 2009 Some descriptions ... “ In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or
    6. 7. <ul><li>Found that groups and organisations use internet for: </li></ul><ul><li>66% - fundraising and other research </li></ul><ul><li>61% - purchasing goods and services </li></ul><ul><li>51% - online membership or subscriptions </li></ul><ul><li>45% - remote access </li></ul><ul><li>40% - e-learning </li></ul><ul><li>37% - social networking </li></ul><ul><li>21% - blogging </li></ul><ul><li>20% - VoIP / Skype – internet telephone calls </li></ul><ul><li>[nfpSynergy – Virtual Promise 2008 (groups with <£1m turnover)] </li></ul>Survey : Sector use of Internet
    7. 8. <ul><li>94% of orgs had HEARD of New Media or Social Media </li></ul><ul><li>Of these, 60% had contributed to New Media of some form </li></ul><ul><ul><ul><li>70% had used Forums </li></ul></ul></ul><ul><ul><ul><li>60% had used Blogs </li></ul></ul></ul><ul><ul><ul><li>60% had used Media Storage </li></ul></ul></ul><ul><ul><ul><li>60% had used Google Apps </li></ul></ul></ul><ul><ul><ul><li>40% had used Wiki’s </li></ul></ul></ul><ul><ul><ul><li>20% had used Twitter </li></ul></ul></ul><ul><ul><ul><li>10% had used Social Bookmarking </li></ul></ul></ul><ul><li>[ICT Champion survey of third sector organisations in East of England – March 2009] </li></ul>Survey : Sector use of Social Media
    8. 9. <ul><li>When asked what organisations had on their website: </li></ul><ul><li>20% - online picture and media storage </li></ul><ul><li>15% - RSS feeds </li></ul><ul><li>10% - Podcasts </li></ul><ul><li>But when asked about external social media sites used: </li></ul><ul><li>17% - Facebook for their cause </li></ul><ul><li>9% - Youtube </li></ul><ul><li>7% - Flickr </li></ul><ul><li>[nfpSynergy – Virtual Promise 2008 (groups with <£1m turnover)] </li></ul>Survey : Sector use of Internet
    9. 10. . . . . Photo: flickr.com/photos/briansolis/
    10. 11. Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers (More – if you dare!)‏ MSY – poor design and layout MAIUK – Flashing warning!
    11. 12. New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
    12. 14. <ul><li>How old is ‘Old Media’ or how new actually is ‘New Media’? E.g. not everyone classifies the same, for some e-mail maybe ‘new’ or use of podcasts maybe ‘old’. </li></ul><ul><li>New Media solutions provide additional ways of delivering/promoting your message. </li></ul><ul><li>Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place. </li></ul><ul><li>Conversations and collaborations, inviting feedback </li></ul><ul><li>Think of all these just as additional tools in your tool kit. </li></ul>
    13. 15. The main Social Media Groups <ul><li>What is it </li></ul><ul><li>Why should you care </li></ul><ul><li>How it’s being used - for our organisations </li></ul><ul><li>How to get there </li></ul><ul><li>Impacts and Risks </li></ul>1 2 3 4 5 6 7 8
    14. 16. 1. Audio - Podcasting <ul><li>A news feed with a media sound file attached that can be picked up by a feed reader. </li></ul><ul><li>Can be downloaded to portable audio devices (such as MP3 player or ipod) to be listened to on the move. </li></ul><ul><li>Turns flat written statement into a vibrant personal story </li></ul><ul><li>Captures background sounds / effects / laughter of the project </li></ul><ul><li>‘ Audacity’ – free software for recording and converting to MP3 to load to the web http://audacity.sourceforge.net/ </li></ul><ul><li>Commoncraft Video explaining Podcasting </li></ul>
    15. 17. NAVCA use of Audio Podcasts Visit
    16. 18. Audio – Sector Podcast Sector Directory Visit
    17. 19. 2. On-line web logs or journals <ul><li>Used by 65% of active UK internet users, who have created 17.8m blogs </li></ul><ul><li>A diary detailing events in a periodical fashion. The name is taken from ‘weBLOG’ </li></ul><ul><li>Keep staff up to date about what individuals are doing </li></ul><ul><li>To provide a periodic record of what you have been doing to feedback to funders </li></ul><ul><li>To provide case studies of events and parts of your work </li></ul><ul><li>Generates evolving conversations as others contribute to the topics you raise </li></ul><ul><li>Commoncraft Video explaining Blogs </li></ul>
    18. 20. Online journals - Blogging Visit
    19. 21. 3. Video Sharing <ul><li>Used by 84% of active UK Internet Users </li></ul><ul><li>Upload and share videos that you can take on any digital camera or mobile phone. </li></ul><ul><li>Once uploaded these can be included on your own website </li></ul><ul><li>Videos tagged for easy searching by visitors </li></ul><ul><li>Allows comments and conversations to build about the video content or message </li></ul><ul><li>Offers many ways to to promote your organisation and its campaigns ... and all for free. </li></ul>
    20. 22. Video Sharing – What we are doing Visit
    21. 23. Video Sharing – About an LIO Visit
    22. 24. 4. Micro-journals <ul><li>Built on SMS mobile phone technology – most accessible form of mobile media. </li></ul><ul><li>Allows users to send and read other users' updates - text-based posts of up to 140 characters in length. Can be sent by phone, webpage or application. </li></ul><ul><li>Updates displayed on user's profile page and delivered to other users who have signed up to receive them. </li></ul><ul><li>Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign. </li></ul><ul><li>Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email. </li></ul><ul><li>A great way to reach a wide, yet targeted audience and widen your network. </li></ul><ul><li>Commoncraft Video explaining Twitter </li></ul>
    23. 25. Twitter Events AS they happen not AFTER they have happened
    24. 26. Twitter – NAVCAnews Visit
    25. 27. Twitter – HastingsVA – Chief Officer Visit
    26. 28. Twitter – Halton VA – Actions Visit
    27. 29. Twitter – Tameside 3 rd Sector - News Visit
    28. 30. <ul><li>NAVCA News @ navcanews Sophie & News RSS </li></ul><ul><li>Sports @ navcasport Carrie & Sport RSS </li></ul><ul><li>ILP @ navcailp Sophie & ILP RSS </li></ul><ul><li>Every Child Matters @ navcaecm Angela & Sophie </li></ul><ul><li>ICT Champions @ ictchampions Paul & Champs RSS </li></ul><ul><li>LCPU @ lcpu John & LCPU RSS </li></ul><ul><li>Learning & Development @ navcalandd Carolyn & L&D RSS </li></ul><ul><li>NAVCAboodle @ navcaboodle Sophie </li></ul>NAVCA Twitter accounts
    29. 31. Extra eyes and Ears
    30. 32. 6. Listening to the web - Incoming <ul><li>What are other websites saying about your organisation? </li></ul><ul><li>What are organisations you support saying? </li></ul><ul><li>What are the relevant stakeholder reports and funding opportunities that are being published </li></ul><ul><li>RSS enabled feeds automatically can be picked up to be read at your leisure in a feed reader (such as Bloglines or Google Reader) without you having to re-visit each website </li></ul><ul><li>Content aggregated into a single easily readable interface </li></ul><ul><li>RSS feeds can be converted for email delivery </li></ul><ul><li>RSS feeds from others can be embedded in your website </li></ul>
    31. 33. Listening to the web – RSS readers
    32. 34. Listening to the web – Tumblr mix Visit LIO Feeds Tumbler Visit Watfordgap Tumblr
    33. 35. <ul><li>Tell others what you are doing </li></ul><ul><li>Easier for supporters (individual and peers) to keep up with your events and news </li></ul><ul><li>RSS enabled feeds automatically can be picked up to be read at their leisure in a feed reader (such as Bloglines or Google Reader) without them having to re-visit your site </li></ul><ul><li>RSS feeds can be converted for email delivery </li></ul><ul><li>Your RSS feed can be embedded into other organisations websites </li></ul><ul><li>Commoncraft Video explaining RSS </li></ul>Talking to the web – News Output
    34. 36. Talking to the web – News Output Visit
    35. 37. 7. Image Sharing <ul><li>Used by 49% of active UK internet users </li></ul><ul><li>Many contributors to these sites allow you to use their photos free of charge, they usually only ask to be credited. </li></ul><ul><li>Can be difficult to source good quality photos for websites and publicity, especially without significant cost </li></ul><ul><li>Build on-line journal of images relating to your project with tags to enable easy searching and commenting by others </li></ul><ul><li>More striking than a report or case study on paper when presented to funders, trustees and stakeholders </li></ul><ul><li>Access to photos anywhere so freeing up server space </li></ul><ul><li>Commoncraft Video explaining Image Sharing </li></ul>
    36. 38. Image Sharing - Flickr Visit
    37. 39. 8. Social Networking <ul><li>Used by 60% of active UK internet users </li></ul><ul><li>Community websites that link people who share interests and activities or who are interested in exploring the interests and activities of others. </li></ul><ul><li>They provide various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups and more. </li></ul><ul><li>Commoncraft Video explaining Social Networking </li></ul>
    38. 40. Social Networking - Facebook Causes Dog’s Trust Busts For Justice VAR
    39. 41. Social Networking - Ning Niche networks that you can create yourself. Youth Work Online navcaboodle
    40. 42. Social Bookmarking <ul><li>Organize your collection of personal web-links </li></ul><ul><li>Share useful web-links within your team or your peers </li></ul><ul><li>Publish organized lists of resources for outside partners and clients </li></ul><ul><li>Keep up with the latest news, online resources and information in your sector </li></ul><ul><li>Discover websites, online resources, organisations and individuals in your area of interest </li></ul><ul><li>Bookmarks are shared using common tags </li></ul><ul><li>Commoncraft Video explaining Social Bookmarking </li></ul><ul><li>[Thanks to Tim Davies - http:// www.practicalparticipation.co.uk / ] </li></ul>
    41. 43. Social Bookmarking
    42. 44. Other tools used ... <ul><li>To Increase Productivity </li></ul><ul><ul><li>Google Docs enables geographically spread group to share a document </li></ul></ul><ul><ul><li>Doodle effortless meeting planning without email round robin </li></ul></ul><ul><ul><li>Bit.ly shortens URLs and provides tracking stats too </li></ul></ul><ul><li>To Increase Communications </li></ul><ul><ul><li>ooVoo free video conferencing for small teams </li></ul></ul><ul><ul><li>Ipadio audio blogging using a phone, transcribed and posted </li></ul></ul><ul><li>To Increase Voice </li></ul><ul><ul><li>Louder online campaigning platform </li></ul></ul>
    43. 45. Collaborative working <ul><li>Software that allows a disperse groups of people to work collaboratively towards shared aims. </li></ul><ul><li>Create, edit, and link pages together in a variety of document formats </li></ul><ul><li>Create collaborative websites - perhaps the most popular example is Wikipedia </li></ul><ul><li>Share in discussions and meetings on-line </li></ul><ul><li>Plan when to hold meetings collaboratively </li></ul><ul><li>Commoncraft Video explaining Wikis </li></ul><ul><li>Commoncraft Video explaining Google Docs </li></ul>
    44. 46. Collaborative working - GoogleDocs Visit
    45. 47. Collaborative working - ooVoo Visit
    46. 48. Collaborative working - Doodle Visit
    47. 49. Finding your Way! Photo: flickr.com/photos/worldwidewandering
    48. 50. <ul><li>Increases speed of communication – no faster way to (Action) spread your message than through social networking. </li></ul><ul><li>Widens message to people/groups that would normally (Awareness) be missed using more traditional methods – ‘viral’ campaigns hugely powerful creating awareness extremely efficiently </li></ul><ul><li>Deepens to build new and different networks – (Fundraising) communities of interest to bounce ideas off and share experiences, increase commitment and fundraising for campaigning activity </li></ul>
    49. 51. <ul><li>Generate on-line conversations and awareness about the (Change) organisation or campaign, a consensus of opinion or shared learning about ideas </li></ul><ul><li>Joins together communities who are interested in the (Action) similar things, have the same likes or are striving for the same objectives. </li></ul><ul><li>Commoncraft Video explaining Social Media </li></ul>
    50. 52. Finding your way <ul><li>O bjectives – what do you want to achieve </li></ul><ul><li>A udience – WHO are they? - WHERE are they? </li></ul><ul><li>S trategy - pick a plan with a path that fits </li></ul><ul><li>I mplement - match right social networking tool </li></ul><ul><li>S ustain – engage, converse, measure, adjust </li></ul>
    51. 53. Have the safety net in place <ul><li>Have a policy in place covering staff use (e.g IBM Policy) </li></ul><ul><ul><li>Is it any different to office chat or reading the newspaper? </li></ul></ul><ul><li>Have usage guidelines and fact sheets (e.g. Twitter Guide)‏ </li></ul><ul><li>Don’t be afraid to admit it didn’t work </li></ul><ul><li>Take ALL staff on the journey! </li></ul>
    52. 54. <ul><li>Access to a GLOBAL audience enabling many voices </li></ul><ul><li>F R E E!!! (in most cases)‏ </li></ul><ul><li>Your ideas and messages can be shared & spread very quickly </li></ul><ul><li>Can take on a creative life of its own </li></ul><ul><li>Very high profile – the latest ‘buzz’ </li></ul><ul><li>Portrays the human voice of your organization </li></ul><ul><li>You want share ideas in progress and let others join in and help </li></ul><ul><li>It may be messy – so be prepared to deal with this </li></ul><ul><li>You are already clear in your aims, but open to contributions </li></ul>
    53. 55. <ul><li>Tracking sites can be time consuming – so have a clear plan </li></ul><ul><li>Needs fast internet connection (ADSL / Fibre) – rural issues </li></ul><ul><li>Can be intimidating if not used to using the internet / technology </li></ul><ul><li>Fickle – constantly changing ‘current fashionable product’ </li></ul><ul><li>Impossible to control – groups may take your message and spin it, so it is important to listen to the social networks </li></ul><ul><li>Be prepared for your organisation to change how it works </li></ul><ul><li>Looser control on organisation message and authorization - won’t work if your message is written in stone, not electricity </li></ul><ul><li>Invest time in staff learning new skills and the time to make it an organizational habit </li></ul>
    54. 56. Which is right for your organisation? <ul><li>Blog - informal project progress? </li></ul><ul><li>Forum - for supporters to discuss? </li></ul><ul><li>Social Network - build cause awareness? </li></ul><ul><li>Twitter - short project updates? </li></ul><ul><li>Video / Photo sharing - our annual report? </li></ul><ul><li>RSS - what are others saying? </li></ul><ul><li>A combination of all of these and more! </li></ul><ul><li>Select those that are right for the organisation </li></ul>
    55. 57. Visit Colalife A combination – Website with a clear aim
    56. 58. A combination – NSPCC Annual Review Visit NSPCC
    57. 59. Social media - reflections <ul><li>What ideas do you have for your use from this session? </li></ul><ul><li>How could your organisation make more of social media? </li></ul><ul><li>How could groups you support campaign more effectively by using social media? </li></ul><ul><li>What gaps are there in supporting them? </li></ul><ul><li>Has your organisation a social media policy or Twitter guidelines? </li></ul><ul><li>Any Questions? </li></ul>
    58. 60. Useful Links & Contacts <ul><li>NAVCA www.navca.org.uk </li></ul><ul><li>Local Infrastructure Organisations providing general support services may also provide ICT services </li></ul><ul><li>ICT Champions www.ictchampions.org. uk </li></ul><ul><li>for ICT answers in a box </li></ul><ul><li>NAVCA net:gain www.net-gain.org.uk </li></ul><ul><li>technology planning for managers </li></ul><ul><li>Capacitybuilders www.improvingsupport.org. uk/ict </li></ul><ul><li>Knowledgebase www.ictknowledgebase.org.uk </li></ul>
    59. 61. <ul><li>AbilityNet www.abilitynet.org.uk </li></ul><ul><li>IT4Communities www.it4communities.org.uk </li></ul><ul><li>CTX www.ctxchange.org.uk </li></ul><ul><li>NCVO ICT www.icthub.org.uk </li></ul><ul><li>Open Source www.osalt.com </li></ul><ul><li>Commoncraft http:// www.commoncraft.com / </li></ul>Useful Links & Contacts
    60. 62. Thanks <ul><li>For More Details About This Workshop </li></ul><ul><li>Visit: </li></ul><ul><ul><li>Regional ICT Champions website </li></ul></ul><ul><ul><li>www.ictchampions.org.uk </li></ul></ul><ul><li>Or </li></ul><ul><li>Contact NAVCA </li></ul><ul><li>[email_address] </li></ul>

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