Social Media for Support Organisations
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Slides from social media workshop delivered to Lincolnshire Support and Infrastructure Organisations 7th July 2011
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Social Media for Support Organisations
- 5. Find out what social media is and why its important
- 6. Look at current communications methods
- 7. Make a plan for good social media use
- 8. Think about the best way to communicate
- 9. See how other organisations benefit from using social media
- 10. Try out and even join some social media websites
- 19. 96% of those aged 18 – 35 are on at least one social network
- 20. 30 million people – just over 50% of the whole UK population have a Facebook account, 50% view their page daily (June 2011)
- 21. 48% of Facebook users are aged 18 – 34, but 24% are aged over 40
- 22. YouTube is 2nd most popular way people search for content
- 23. Almost 10 million people in UK have a Twitter account
- 27. by
- 28. Social
- 29. Network
- 30. Site
- 31. Important to
- 32. pick the
- 33. right place
- 36. Link and Share , and Share again – this keep the conversations flowing
- 37. Relational not Transactional
- 38. We are all “ content creators ”. What we have say is as valid as anyone else – whatever their size.
- 39. Increased Reach - traditional barriers being broken down
- 40. Comment and Feedback – agree or disagree, as this builds a community around a topic
- 41. Immediacy - what took days, takes hours, what took minutes takes seconds!
- 42. Be Helpful – Be Generous - Say Thank You - Share and you’ll be amazed what you get back! Common Craft What is Social Media Video
- 48. Although 30.1million people access the internet every day (ONS 2010), 9.1 million people have never used it
- 49. Of this, 31% in low income households and 45% have no qualifications
- 50. 75% in BME communities don’t use internet regularly
- 51. 43% put off using social media due to confusing jargon
- 52. Away from urban areas there can be difficulties with connectivity (33% < 2mbps in Penrith & Borders)
- 53. 1200+ partners pledged to help people get online, find what they want online & then stay online
- 55. Don’t pretend to be someone you aren’t – the social web is about individuals not corporate viewpoints. You’ll find your voice weakened if you ‘spin’ ... And others will see through it!
- 56. Don't be concerned about 'losing control' of your message, if it is respected, social media networks will support it, if its not … (see #NOTW!)
- 57. Don’t worry you are in a vacuum – follow the tips, linking, connecting and conversing, soon people will do the same for you – it’s true!
- 58. Don’t measure success by numbers – if you’re reaching the right people it’s quality not quantity that counts
- 66. What are the goals you think social media might be able to help you with?
- 67. Do you already have a website that you can update yourself?
- 68. Are any of your target audiences already using social media (or are likely to soon)?
- 69. Have you got the time?
- 74. Now need to look at WHAT we are saying
- 75. Find out the most suitable communication method and best WAY to say it
- 79. Message - clear and unambiguous, your web site is often now the first public face of your organisation
- 80. Tone – get this right and match for your audience
- 81. Context – if you can’t add value to a conversation maybe don’t say anything at all!
- 82. Frequent updates & blogs will keep your site fresh and interesting
- 94. Draws people to the website
- 97. Draws people to your website
- 100. Links to blog
- 102. It provides them with an extra web presence
- 115. Neutering
- 116. Vets fees
- 117. Re-housing
- 120. Development of new centre fund
- 121. Promotion and use of online retail shop (under construction)
- 122. Promote affiliate marketing links with other products and services
- 124. More efficient – electronic messages get passed around social networking sites
- 125. Less costly to post a message on Twitter or Facebook
- 126. Instant news and information updates to your followers
- 127. Use RSS and Google Alerts to stay ahead of developments in your area of interest and build a ‘Listening Dashboard’
- 129. See policy updates, reports & funding news as they published
- 131. Create Google Alerts for important keywords and names
- 132. Set-up searches in Twitter for your organisation or ‘hashtags’
- 136. Easier for supporters (individual and peers) to keep up with your events and news
- 137. RSS enabled feeds automatically can be picked up to be read at their leisure in a feed reader (such as Bloglines or Google Reader) without them having to re-visit your site
- 138. RSS feeds can be converted for email delivery
- 139. RSS feed can be embedded into other organisations websites
- 147. Blogs & tweets.
- 148. Advisor on Big Society
- 150. Tweets. reads and comments
- 155. With 'Like' buttons and 'Share This' links
- 156. With everyone!
- 164. Easy to implement and use
- 165. Make a difference
- 175. How could your organisation use or make more of social media?
- 176. How could groups you support, campaign more effectively using social media?
- 177. What gaps are there in supporting them?
- 178. Has your organisation a social media policy or Twitter guidelines?
- 179. Have we answered the UnAnswered Questions?!
- 180. How can we keep the conversation going?
- 183. Widens message to people/groups that would normally (Awareness) be missed using more traditional methods – ‘viral’ campaigns hugely powerful creating awareness extremely efficiently
- 188. Establish a a plan thinking short, medium and long term – and have an internal policy for using it.
- 189. Know your target audience and go to the spaces where they are.
- 190. Know your message - make it clear and directed.
- 191. Think of how it applies to Marketing, Fundraising, Productivity, Communications .... and whatever else you do.
- 198. The Very Tiger Blog www.theverytiger.com/
Editor's Notes
- Fire Bell: State whether a fire bell test or drill is being plane for the day. Loos: Point out the facilities Refreshments: Explain details of tea/coffee and lunch Mobile Phones: ON! For social networking ... But for call please try and restrict use to breaks and lunch time An FUQFlipchart
- Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
- Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
- Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
- The big four .... The premiership of social networking websites
- The big four .... The premiership of social networking websites Just announce the big four as they will come up in the next section
- Work through each of the voluntary sector problems relating to social media.
- <Guide – Benefits Q1 and Q2> Standard Community Development stuff really Get alongside all members of the group Find out what they are trying to achieve, what are the issues they face
- Don’t build it and hope people will flock to your new website or social media idea You need to first find out what they want build it show it to them help them to use it then support them afterwards Who are the key players, where do they hang out, are they obvious or do you need to search for them?
- Do BETTER Things and Do things BETTER, but not replace the things that you are already doing well! Strategy = Plan = Roadmap. Its just a statement of “we are here”, “we want to be there”, “how can we make it happen”
- Try them out, ask others, see what similar communities do Remember that these work alongside your existing methods of working with communities What tools are out there, who can show us (e-champions, Digital Mentors, Community Voices), play in the playroom of toys, experiment with the free stuff, see what other communities have done
- Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
- The big four .... The premiership of social networking websites
- ** Optional Slide if this is requested ** Low cost and easy to do. Microphone (Rode Podcaster) is £120, but it can be done with an iphone. Software (Audacity) is free.
- ** Optional Slide if this is requested ** Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
- Marketing & Campaigning A way to attract new visitors through mediums of pictures, video and audio These are both quick, low cost and easy to make.
- Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
- RSS stands for Really Simple Syndication, but now you can forget that – what you need to know is that you are able to syndication (or subscribe to) content, news and updates from other peoples websites in a really simple way The site just needs to be able to produce an RSS feed (talk to your web developer) You just need to signup to an RSS reader service (such as Google Reader) and then bring in web feeds by clicking on the orange RSS logo shown here. RSS to Email – “Feed My Inbox” An example from the SW ICT Champion who once worked in a local district council post room. “It was my role to read every newspaper and scan for mentions of the council, its work or policies and letters from residents. These were cut out and pasted manually into a file which was then made available for all staff to read.” A similar role should be performed in organisations now but through use of social media tools suce as Google Reader, RSS or Twitter - horizon scanning in a much quicker and easier way to see what is being said and electronically notifying appropriate members of staff.
- RSS to Email – “Feed My Inbox” In a similar way to how its possible to ‘horizon-scan’ what others are saying from the other side its possible to publish your news and updates with RSS capabilities so that others can immediately pick-up on your news. Makes the whole connecting to your audience process much easier, quicker and more responsive
- At NAVCA used by information and comms team to listen to what LIOs are saying or by individual policy teams to “listen” to those talking about their area of expertise and interest. Google Alerts are another way to instantly receive updates when subjects you are interested in are mentioned.
- RSS stands for Really Simple Syndication, but now you can forget that – what you need to know is that you are able to syndication (or subscribe to) content, news and updates from other peoples websites in a really simple way The site just needs to be able to produce an RSS feed (talk to your web developer) You just need to signup to an RSS reader service (such as Google Reader) and then bring in web feeds by clicking on the orange RSS logo shown here. Over 50 LIOs – NAVCA members have websites that produce RSS feeds. RSS to Email – “Feed My Inbox” An example from the SW ICT Champion who once worked in a local district council post room. “It was my role to read every newspaper and scan for mentions of the council, its work or policies and letters from residents. These were cut out and pasted manually into a file which was then made available for all staff to read.” A similar role should be performed in organisations now but through use of social media tools suce as Google Reader, RSS or Twitter - horizon scanning in a much quicker and easier way to see what is being said and electronically notifying appropriate members of staff.
- Sites like this and Twitscoop show what people are saying right now on Twitter across the whole world. Not the news on the TV tonight after it has happened or the news tomorrow in the newspaper but what is important now.
- Communications Volunteering BH
- O - Also. What are your organisation goals A – Also. What are your social media goals, who are your audience, where are they? S – Plan how to achieve these – social media guide I – Also. Try out - Implement S - Also. Monitor
- Using Social Media Tools to help you to achieve your organisation’s goals. Productivity = More efficient, effective, sustainable Quick – save time Easy to implement and use Make a difference See more on the handout
- Very important – it is some ones role to keep the network running, the conversations replied to, the content fresh ... so often this gets neglected. Its NOT a case of install and forget Sustain, Monitor, Respond, Improve If you don’t then others will come in and fill your space
- Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart.
- O - Also. What are your organisation goals A – Also. What are your social media goals, who are your audience, where are they? S – Plan how to achieve these – social media guide I – Also. Try out - Implement S - Also. Monitor
- Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
- Generate ... An on-line “buzz” is created and people talk to each other and to you about your organisation or message. Joins ... Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard. Its much easier to find like minded people. Networks still have to be developed, but its much easier to see who your peers are following or to search for your stakeholders and see what they are saying.