<ul>Social Media for Organisations </ul><ul>Paul Webster Lincoln 7 th  July 2011 </ul>
<ul>Good Morning and  House Keeping </ul>
<ul>“ Social Media. They get all excited about gleaming technology and clever gizmos. They talk in acronyms and begin sent...
<ul>What we are going to do today </ul><ul><li>'Networking'
Find out what social media is and why its important
Look at current communications methods
Make a plan for good social media use
Think about the best way to communicate
See how other organisations benefit from using social media
Try out and even join some social media websites
Have fun ! </li></ul><ul>http://www.flickr.com/photos/virtuatron/ </ul>
<ul>Finding Out – Networking and Communications </ul>
<ul>Lets play a game! </ul>
<ul>What is Social Media and why is it relevant </ul>
<ul>Old media - Web 1.0 . . . </ul><ul>. . static websites with no interaction, text heavy content. Information  just fed ...
<ul>New media - Web 2.0 ... </ul>. . media rich, interactive websites, open for comments,  conversations  WITH visitors en...
<ul>Are you on Social Media? </ul>No? Probably – Yes! <ul>Are you using Social Media? </ul>Does your organisation have a w...
<ul><li>Of the top 5 of all websites visited in the UK, 2 are Social Networks  Google (9.3%), Facebook (7.5%), YouTube (2....
96%  of those aged  18 – 35  are on at least one social network
30 million  people – just over  50%  of the whole UK population have a Facebook account,  50%  view their page daily (June...
48%  of Facebook users are aged  18 – 34,  but  24%  are aged over  40
YouTube is  2nd  most popular way people search for content
Almost  10 million  people in UK have a Twitter account
Growth in access by Smartphone – Facebook mobile  increased globally by  100%  in the last 6 months. </li></ul><ul>(Source...
<ul>Use of social networks and blogs now accounts for almost  23%  of time spent on the internet in the UK, which is a  15...
<ul>Age <li>Distribution
by
Social
Network
Site
Important to
pick the
right place
to be </li></ul><ul>Users:  Twitter - 25-34yrs (33%), Facebook - 18-34yrs (50%).  (US Pingdom Research Feb 2010) </ul>
<ul>Social Networking - the leveller </ul><ul><li>“ The  Conversational  Web” - listen more than you talk – a two way proc...
Link  and  Share , and  Share  again – this keep the conversations flowing
Relational  not  Transactional
We are all “ content creators ”. What we have say is as valid as anyone else – whatever their size.
Increased  Reach - traditional barriers being broken down
Comment and Feedback – agree or disagree, as this builds a community around a topic
Immediacy  - what took days, takes hours, what took minutes takes seconds!
Be Helpful – Be Generous - Say Thank You - Share and you’ll be amazed what you get back! </li></ul>Common Craft What is So...
<ul><li>Marketing - Virally promote goals of your cause or brand  </li></ul><ul><ul><li>i-volunteer.org.uk, Bullying UK </...
<ul>Use in the sector  </ul><ul>2010  Volunteering England research found that less than 25% of orgs were using social net...
<ul>28 (23.9%) 35 (29.9%) 47 (40.2%) 7  (6.0%) 0  (0.0%) </ul><ul>NAVCA Survey  117 Chief Officers - June 2010 </ul><ul>Us...
<ul>Urban Forum Member Survey 2011. About types of social media use </ul>
<ul>Inclusion – 3 rd  Sector audience </ul><ul><li>Social networking should never simply replace face to face communication
Although 30.1million people access the internet every day (ONS 2010), 9.1 million people have never used it
Of this, 31% in low income households and 45% have no qualifications
75% in BME communities don’t use internet regularly
43% put off using social media due to confusing jargon
Away from urban areas there can be difficulties with connectivity (33% < 2mbps in Penrith & Borders)
1200+ partners pledged to help people get online,  find what they want online & then stay online </li></ul>
<ul>Addressing concerns about communication on the social web </ul><ul><li>Don’t worry that it’s not finished – a half for...
Don’t pretend to be someone you aren’t – the social web is about individuals not corporate viewpoints. You’ll find your vo...
Don't be concerned about 'losing control' of  your message, if it is respected, social media  networks will support it, if...
Don’t worry you are in a vacuum – follow the  tips, linking, connecting and conversing, soon people will do the same for y...
Don’t measure success by numbers – if you’re reaching the right people it’s quality not  quantity that counts
Don’t ignore people – they invest time reading what you say so do the same for them </li></ul><ul>(http://podnosh.com/soci...
<ul>Any Questions, so far?! </ul>
<ul>Refreshment  Break </ul>
<ul>Social Media Planning Guide </ul>
 
<ul>The voluntary sector problem </ul>Where to start Knowledge / Confidence Fear Capacity Access Time Cost Any more?
<ul>The guide   </ul><ul>Step 1 – Establish if Social media is right for you </ul><ul><ul><li>What is your organisation tr...
What are the goals you think social media might be able to help you with?
Do you already have a website that you can update yourself?
Are any of your target audiences already using social media (or are likely to soon)?
Have you got the time? </li></ul></ul>
<ul>Volunteer Recruitment </ul><ul><li>O Know your  objectives  and what you want to say </li></ul><ul><ul><ul><li>Come an...
<ul>Needs first, then tools </ul><ul>O bjectives – what do you want to achieve </ul><ul><Guide – Page 6 – Benefits Q1 and ...
<ul>If you build it, they won’t come </ul><ul>A udience – Who are they? – Where are they? </ul><ul><Guide – Page 7 – Is it...
<ul>What are your communication messages? </ul><ul><li>The Social Media Planning Guide covers the steps to using social me...
Now need to look at  WHAT  we are saying
Find out the most suitable communication method and best  WAY  to say it </li></ul>
<ul>Let’s share how are you communicating now What is your cause or campaign? What are the issues and challenges you face?...
How much do they cost? Which is best value? </li></ul><ul>Which Tools? </ul>
<ul><li>Driving  people to your website should be an essential part of your communications strategy (not driving / forcing...
Message  - clear and unambiguous, your web site is often now the first public face of your organisation
Tone  – get this right and match for your audience
Context  – if you can’t  add value  to a conversation maybe don’t say anything at all!
Frequent  updates & blogs will keep your site fresh and interesting
Include  your website on all communications </li></ul><ul>Decide what you are going to say </ul>
<ul>It’s what you do, not how you do it  Fundraising – Communications - Productivity </ul>
<ul>Social web is an ‘as-well-as’ </ul><ul>S trategy - pick a  plan  with a path that fits </ul><ul><Guide – Pages 8,9,10 ...
<ul>But new media doesn’t just replace old media </ul><ul>I mplement -  match  right social networking tool </ul><ul><Guid...
<ul>Step 2 – Pick one goal to pursue </ul><ul>Use by Local Support & Development Organisations Some examples of how these ...
<ul>Don’t be daunted by all the tools …  …  you will have chance to try some of them out after lunch! </ul>
<ul>Lunch </ul>
<ul>Social Media for Organisations </ul>
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Social Media for Support Organisations

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Slides from social media workshop delivered to Lincolnshire Support and Infrastructure Organisations
7th July 2011

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  • Fire Bell: State whether a fire bell test or drill is being plane for the day. Loos: Point out the facilities Refreshments: Explain details of tea/coffee and lunch Mobile Phones: ON! For social networking ... But for call please try and restrict use to breaks and lunch time An FUQFlipchart
  • Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
  • Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  • Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  • The big four .... The premiership of social networking websites
  • The big four .... The premiership of social networking websites Just announce the big four as they will come up in the next section
  • Work through each of the voluntary sector problems relating to social media.
  • &lt;Guide – Benefits Q1 and Q2&gt; Standard Community Development stuff really Get alongside all members of the group Find out what they are trying to achieve, what are the issues they face
  • Don’t build it and hope people will flock to your new website or social media idea You need to first find out what they want build it show it to them help them to use it then support them afterwards Who are the key players, where do they hang out, are they obvious or do you need to search for them?
  • Do BETTER Things and Do things BETTER, but not replace the things that you are already doing well! Strategy = Plan = Roadmap. Its just a statement of “we are here”, “we want to be there”, “how can we make it happen”
  • Try them out, ask others, see what similar communities do Remember that these work alongside your existing methods of working with communities What tools are out there, who can show us (e-champions, Digital Mentors, Community Voices), play in the playroom of toys, experiment with the free stuff, see what other communities have done
  • Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
  • The big four .... The premiership of social networking websites
  • ** Optional Slide if this is requested ** Low cost and easy to do. Microphone (Rode Podcaster) is £120, but it can be done with an iphone. Software (Audacity) is free.
  • ** Optional Slide if this is requested ** Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
  • Marketing &amp; Campaigning A way to attract new visitors through mediums of pictures, video and audio These are both quick, low cost and easy to make.
  • Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians)‏ LinkedIn (more professional business use)‏
  • RSS stands for Really Simple Syndication, but now you can forget that – what you need to know is that you are able to syndication (or subscribe to) content, news and updates from other peoples websites in a really simple way The site just needs to be able to produce an RSS feed (talk to your web developer) You just need to signup to an RSS reader service (such as Google Reader) and then bring in web feeds by clicking on the orange RSS logo shown here. RSS to Email – “Feed My Inbox” An example from the SW ICT Champion who once worked in a local district council post room. “It was my role to read every newspaper and scan for mentions of the council, its work or policies and letters from residents. These were cut out and pasted manually into a file which was then made available for all staff to read.” A similar role should be performed in organisations now but through use of social media tools suce as Google Reader, RSS or Twitter - horizon scanning in a much quicker and easier way to see what is being said and electronically notifying appropriate members of staff.
  • RSS to Email – “Feed My Inbox” In a similar way to how its possible to ‘horizon-scan’ what others are saying from the other side its possible to publish your news and updates with RSS capabilities so that others can immediately pick-up on your news. Makes the whole connecting to your audience process much easier, quicker and more responsive
  • At NAVCA used by information and comms team to listen to what LIOs are saying or by individual policy teams to “listen” to those talking about their area of expertise and interest. Google Alerts are another way to instantly receive updates when subjects you are interested in are mentioned.
  • RSS stands for Really Simple Syndication, but now you can forget that – what you need to know is that you are able to syndication (or subscribe to) content, news and updates from other peoples websites in a really simple way The site just needs to be able to produce an RSS feed (talk to your web developer) You just need to signup to an RSS reader service (such as Google Reader) and then bring in web feeds by clicking on the orange RSS logo shown here. Over 50 LIOs – NAVCA members have websites that produce RSS feeds. RSS to Email – “Feed My Inbox” An example from the SW ICT Champion who once worked in a local district council post room. “It was my role to read every newspaper and scan for mentions of the council, its work or policies and letters from residents. These were cut out and pasted manually into a file which was then made available for all staff to read.” A similar role should be performed in organisations now but through use of social media tools suce as Google Reader, RSS or Twitter - horizon scanning in a much quicker and easier way to see what is being said and electronically notifying appropriate members of staff.
  • Sites like this and Twitscoop show what people are saying right now on Twitter across the whole world. Not the news on the TV tonight after it has happened or the news tomorrow in the newspaper but what is important now.
  • Communications Volunteering BH
  • O - Also. What are your organisation goals A – Also. What are your social media goals, who are your audience, where are they? S – Plan how to achieve these – social media guide I – Also. Try out - Implement S - Also. Monitor
  • Using Social Media Tools to help you to achieve your organisation’s goals. Productivity = More efficient, effective, sustainable Quick – save time Easy to implement and use Make a difference See more on the handout
  • Very important – it is some ones role to keep the network running, the conversations replied to, the content fresh ... so often this gets neglected. Its NOT a case of install and forget Sustain, Monitor, Respond, Improve If you don’t then others will come in and fill your space
  • Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart.
  • O - Also. What are your organisation goals A – Also. What are your social media goals, who are your audience, where are they? S – Plan how to achieve these – social media guide I – Also. Try out - Implement S - Also. Monitor
  • Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
  • Generate ... An on-line “buzz” is created and people talk to each other and to you about your organisation or message. Joins ... Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard. Its much easier to find like minded people. Networks still have to be developed, but its much easier to see who your peers are following or to search for your stakeholders and see what they are saying.
  • Social Media for Support Organisations

    1. 1. <ul>Social Media for Organisations </ul><ul>Paul Webster Lincoln 7 th July 2011 </ul>
    2. 2. <ul>Good Morning and House Keeping </ul>
    3. 3. <ul>“ Social Media. They get all excited about gleaming technology and clever gizmos. They talk in acronyms and begin sentences with: “Did you know you can..” The rest of us just want to get on with campaigning, fundraising or service delivery. We want to talk about the people we work with, the communities we’re in and the issues we’re passionate about. We want to find and talk to people who can help us get change, deliver services or make a difference”. Well, Social Media is about all that, telling stories and having conversations, having a space to do that … it just happens that the space is on a computer. (From ‘How to use New Media’ - Media Trust). </ul>
    4. 4. <ul>What we are going to do today </ul><ul><li>'Networking'
    5. 5. Find out what social media is and why its important
    6. 6. Look at current communications methods
    7. 7. Make a plan for good social media use
    8. 8. Think about the best way to communicate
    9. 9. See how other organisations benefit from using social media
    10. 10. Try out and even join some social media websites
    11. 11. Have fun ! </li></ul><ul>http://www.flickr.com/photos/virtuatron/ </ul>
    12. 12. <ul>Finding Out – Networking and Communications </ul>
    13. 13. <ul>Lets play a game! </ul>
    14. 14. <ul>What is Social Media and why is it relevant </ul>
    15. 15. <ul>Old media - Web 1.0 . . . </ul><ul>. . static websites with no interaction, text heavy content. Information just fed TO visitors </ul><ul>(Others – if you dare!) </ul>
    16. 16. <ul>New media - Web 2.0 ... </ul>. . media rich, interactive websites, open for comments, conversations WITH visitors encouraged. Web 2.0 =Social Media =New Media =Social Networking
    17. 17. <ul>Are you on Social Media? </ul>No? Probably – Yes! <ul>Are you using Social Media? </ul>Does your organisation have a website … that is interactive? Have you got a blog? Do you use YouTube or Flickr? Are you on Facebook? Do you Tweet? Do you use web tools to improve organisational efficiency? Have you checked?!
    18. 18. <ul><li>Of the top 5 of all websites visited in the UK, 2 are Social Networks Google (9.3%), Facebook (7.5%), YouTube (2.8%), ebay (1.9%), WinMail (1.8%)
    19. 19. 96% of those aged 18 – 35 are on at least one social network
    20. 20. 30 million people – just over 50% of the whole UK population have a Facebook account, 50% view their page daily (June 2011)
    21. 21. 48% of Facebook users are aged 18 – 34, but 24% are aged over 40
    22. 22. YouTube is 2nd most popular way people search for content
    23. 23. Almost 10 million people in UK have a Twitter account
    24. 24. Growth in access by Smartphone – Facebook mobile increased globally by 100% in the last 6 months. </li></ul><ul>(Source - www.clickymedia.co.uk and www.hitwise.com) </ul><ul>Social Networking – the numbers </ul>
    25. 25. <ul>Use of social networks and blogs now accounts for almost 23% of time spent on the internet in the UK, which is a 159% increase over the last 3 years. (‘Other’ is largely made up of Online Banking & Job Searches) </ul>
    26. 26. <ul>Age <li>Distribution
    27. 27. by
    28. 28. Social
    29. 29. Network
    30. 30. Site
    31. 31. Important to
    32. 32. pick the
    33. 33. right place
    34. 34. to be </li></ul><ul>Users: Twitter - 25-34yrs (33%), Facebook - 18-34yrs (50%). (US Pingdom Research Feb 2010) </ul>
    35. 35. <ul>Social Networking - the leveller </ul><ul><li>“ The Conversational Web” - listen more than you talk – a two way process (as much as 20 to 1)
    36. 36. Link and Share , and Share again – this keep the conversations flowing
    37. 37. Relational not Transactional
    38. 38. We are all “ content creators ”. What we have say is as valid as anyone else – whatever their size.
    39. 39. Increased Reach - traditional barriers being broken down
    40. 40. Comment and Feedback – agree or disagree, as this builds a community around a topic
    41. 41. Immediacy - what took days, takes hours, what took minutes takes seconds!
    42. 42. Be Helpful – Be Generous - Say Thank You - Share and you’ll be amazed what you get back! </li></ul>Common Craft What is Social Media Video
    43. 43. <ul><li>Marketing - Virally promote goals of your cause or brand </li></ul><ul><ul><li>i-volunteer.org.uk, Bullying UK </li></ul></ul><ul><li>Fundrasing - Gain new volunteers and donors </li></ul><ul><ul><li>Dogs Trust, Whizz Kidz, Milton Keynes Make a Difference, Haworth Cat Rescue </li></ul></ul><ul><li>Campaigning </li></ul><ul><ul><li>Facebook used by NUS to persuade HSBC to drop high charges on student overdrafts after 5,000 strong protest. Busts For Justice forced Marks & Spencer to change pricing policy on larger size Bras after campaign by 30,000 people </li></ul></ul><ul><li>Productivity - Cheap or free to use productivity tools </li></ul><ul><ul><li>main cost is time – but not as much as the time it takes now! </li></ul></ul><ul><li>Communications </li></ul><ul><ul><li>Listening, Responding, having Conversations with supporters and stakeholders </li></ul></ul><ul>Social Networking – relevancy to the sector </ul>
    44. 44. <ul>Use in the sector </ul><ul>2010 Volunteering England research found that less than 25% of orgs were using social networking services (SNS) </ul><ul>In the 2010 Idealware survey (U.S.) found 38% of volunteers would look for a Facebook page first for an organization that they were considering volunteering with. </ul>
    45. 45. <ul>28 (23.9%) 35 (29.9%) 47 (40.2%) 7 (6.0%) 0 (0.0%) </ul><ul>NAVCA Survey 117 Chief Officers - June 2010 </ul><ul>Use in the sector </ul>
    46. 46. <ul>Urban Forum Member Survey 2011. About types of social media use </ul>
    47. 47. <ul>Inclusion – 3 rd Sector audience </ul><ul><li>Social networking should never simply replace face to face communication
    48. 48. Although 30.1million people access the internet every day (ONS 2010), 9.1 million people have never used it
    49. 49. Of this, 31% in low income households and 45% have no qualifications
    50. 50. 75% in BME communities don’t use internet regularly
    51. 51. 43% put off using social media due to confusing jargon
    52. 52. Away from urban areas there can be difficulties with connectivity (33% < 2mbps in Penrith & Borders)
    53. 53. 1200+ partners pledged to help people get online, find what they want online & then stay online </li></ul>
    54. 54. <ul>Addressing concerns about communication on the social web </ul><ul><li>Don’t worry that it’s not finished – a half formed blog post can be more inspiring and create a bigger conversation than a polished piece.
    55. 55. Don’t pretend to be someone you aren’t – the social web is about individuals not corporate viewpoints. You’ll find your voice weakened if you ‘spin’ ... And others will see through it!
    56. 56. Don't be concerned about 'losing control' of your message, if it is respected, social media networks will support it, if its not … (see #NOTW!)
    57. 57. Don’t worry you are in a vacuum – follow the tips, linking, connecting and conversing, soon people will do the same for you – it’s true!
    58. 58. Don’t measure success by numbers – if you’re reaching the right people it’s quality not quantity that counts
    59. 59. Don’t ignore people – they invest time reading what you say so do the same for them </li></ul><ul>(http://podnosh.com/social-media-help/what-makes-the-web-social/) </ul>
    60. 60. <ul>Any Questions, so far?! </ul>
    61. 61. <ul>Refreshment Break </ul>
    62. 62. <ul>Social Media Planning Guide </ul>
    63. 64. <ul>The voluntary sector problem </ul>Where to start Knowledge / Confidence Fear Capacity Access Time Cost Any more?
    64. 65. <ul>The guide </ul><ul>Step 1 – Establish if Social media is right for you </ul><ul><ul><li>What is your organisation trying to achieve?
    65. 66. What are the goals you think social media might be able to help you with?
    66. 67. Do you already have a website that you can update yourself?
    67. 68. Are any of your target audiences already using social media (or are likely to soon)?
    68. 69. Have you got the time? </li></ul></ul>
    69. 70. <ul>Volunteer Recruitment </ul><ul><li>O Know your objectives and what you want to say </li></ul><ul><ul><ul><li>Come and Volunteer with us! </li></ul></ul></ul><ul><li>A Research where your audience are – do you know? </li></ul><ul><ul><ul><li>Don’t just build, work in the places where your target audience are </li></ul></ul></ul><ul><li>S Plan how to use the tools – have a strategy </li></ul><ul><ul><ul><li>Video of event?, Blog of experiences? Do ‘ as well as ’ what you do </li></ul></ul></ul><ul><li>I Choose tool to matches audience and implement </li></ul><ul><ul><ul><li>Look at what other centres have done, what works elsewhere? </li></ul></ul></ul><ul><li>S Sustain the conversation and say thank you </li></ul><ul><ul><ul><li>Encourage people to return, keep it new, links from websites </li></ul></ul></ul><ul>OASIS was developed by @JohnSheridan [email_address] </ul>
    70. 71. <ul>Needs first, then tools </ul><ul>O bjectives – what do you want to achieve </ul><ul><Guide – Page 6 – Benefits Q1 and Q2> </ul>
    71. 72. <ul>If you build it, they won’t come </ul><ul>A udience – Who are they? – Where are they? </ul><ul><Guide – Page 7 – Is it suitable? Question 2> </ul>
    72. 73. <ul>What are your communication messages? </ul><ul><li>The Social Media Planning Guide covers the steps to using social media ... </li></ul><ul><li>We know WHO we are talking to
    73. 74. Now need to look at WHAT we are saying
    74. 75. Find out the most suitable communication method and best WAY to say it </li></ul>
    75. 76. <ul>Let’s share how are you communicating now What is your cause or campaign? What are the issues and challenges you face? What is holding you back? Which tools & methods of communication are you using? Why these? <li>What are their limitations? Which are effective?
    76. 77. How much do they cost? Which is best value? </li></ul><ul>Which Tools? </ul>
    77. 78. <ul><li>Driving people to your website should be an essential part of your communications strategy (not driving / forcing people, but making site something people WANT to visit)
    78. 79. Message - clear and unambiguous, your web site is often now the first public face of your organisation
    79. 80. Tone – get this right and match for your audience
    80. 81. Context – if you can’t add value to a conversation maybe don’t say anything at all!
    81. 82. Frequent updates & blogs will keep your site fresh and interesting
    82. 83. Include your website on all communications </li></ul><ul>Decide what you are going to say </ul>
    83. 84. <ul>It’s what you do, not how you do it Fundraising – Communications - Productivity </ul>
    84. 85. <ul>Social web is an ‘as-well-as’ </ul><ul>S trategy - pick a plan with a path that fits </ul><ul><Guide – Pages 8,9,10 - Steps 1 and 2> </ul><ul>1, Pick one goal to pursue 2, Decide who is going to be involved and how much Consider responsible use (Appendix 2) </ul>
    85. 86. <ul>But new media doesn’t just replace old media </ul><ul>I mplement - match right social networking tool </ul><ul><Guide – Pages 11, 12 – Steps 3, 4 and 5> </ul><ul>3, Research (See Appendix 3) 4, Decide on your approach 5, Jump in </ul>
    86. 87. <ul>Step 2 – Pick one goal to pursue </ul><ul>Use by Local Support & Development Organisations Some examples of how these organisations are using the main Social Media tools </ul>
    87. 88. <ul>Don’t be daunted by all the tools … … you will have chance to try some of them out after lunch! </ul>
    88. 89. <ul>Lunch </ul>
    89. 90. <ul>Social Media for Organisations </ul>
    90. 91. <ul>The main Social Media Types </ul><ul><Guide Appendix 3> </ul><ul><li>An organisations’ activities </li></ul><ul><li>Which tools are the best </li></ul><ul><li>Examples of use </li></ul><ul>1 </ul><ul>2 </ul><ul>3 </ul><ul>4 </ul><ul>5 </ul><ul>6 </ul><ul>7 </ul><ul>Also Social Collaboration and Productivity Tools </ul>
    91. 93. <ul><li>Quick and easy to set up and continue to develop (maybe 30 mins a week)
    92. 94. Draws people to the website
    93. 95. You want feedback from people and want to start conversations </li></ul><ul><li>Once set up, requires very little work (may take a while to get used to)
    94. 96. Spreads awareness
    95. 97. Draws people to your website
    96. 98. Links to your blog or Facebook page </li></ul><ul>Why these Tools? </ul>
    97. 99. <ul><li>High number of clients/potential clients have Facebook page, but only use if your audience are already there
    98. 100. Links to blog
    99. 101. Can have separate Facebook page for business activities </li></ul><ul><li>They have the technology to make it quick and easy
    100. 102. It provides them with an extra web presence
    101. 103. It gives a face and a personality to your organisation </li></ul><ul>Why these Tools? </ul>
    102. 104. <ul>Step 2 – Pick one goal to pursue </ul><ul>Pick one goal to pursue Marketing What marketing goals might your organisation have? </ul>
    103. 105. <ul>Social Media </ul><ul>Marketing uses </ul><ul>Frequency </ul><ul>Twitter </ul><ul>Dialogue </ul><ul>Viral marketing </ul><ul>Signposting </ul><ul>Relationship building </ul><ul>Throughout the day </ul><ul>Facebook </ul><ul>Dialogue </ul><ul>Campaigns </ul><ul>Stories/images </ul><ul>News </ul><ul>Daily </ul><ul>YouTube </ul><ul>Personal </ul><ul>Emotional </ul><ul>Engaging </ul><ul>Instructional </ul><ul>Weekly/Monthly </ul><ul>Blogs </ul><ul>Discussion </ul><ul>Stories/images </ul><ul>Newsletters </ul><ul>News </ul><ul>Daily/Weekly </ul><ul>Websites </ul><ul>Brand </ul><ul>Central Hub </ul><ul>Information </ul><ul>Data management </ul><ul>Daily/Weekly </ul><ul>SurveyMonkey </ul><ul>Questionnaires </ul><ul>Targeting </ul><ul>Planning </ul><ul>Information gathering analysing </ul><ul>Fixed term </ul><ul>Social Media Tools and Marketing </ul><ul>Social Media Tools for Marketing </ul>
    104. 106. <ul>How T3SC use Audio Podcasts </ul><ul>Visit </ul><ul>‘ Audacity’ – free software for recording and converting to MP3 to load to the web http:// audacity.sourceforge.net / Commoncraft Video explaining Podcasting </ul>
    105. 107. <ul>Image Sharing - Flickr </ul><ul>Visit </ul><ul>Commoncraft Video </ul><ul>explaining Image Sharing </ul>
    106. 108. <ul>What is Volunteering </ul><ul>Gives face and personality to organisation </ul><ul>... or just audio </ul>
    107. 109. <ul>Online journals – Blogging - Commoncraft Video - explaining Blogs </ul><ul>Quick and easy to set up and continue to develop Draws people to the website Get feedback from people and start conversations </ul>
    108. 110. <ul>Social Networking - Facebook </ul><ul>Dog’s Trust </ul><ul>Busts For Justice </ul><ul>It’s the place where many people already network </ul>
    109. 112. <ul>Step 2 – Pick one goal to pursue </ul><ul>Pick one goal to pursue </ul><ul>Fundraising </ul><ul>What fundraising goals might your organisation have? </ul>
    110. 113. <ul>Social Media </ul><ul>Fundraising uses/effectiveness </ul><ul>Frequency </ul><ul>Twitter </ul><ul>Ongoing story – use of # </ul><ul>Viral campaigning </ul><ul>Signposting </ul><ul>Relationship campaign building </ul><ul>Throughout the day </ul><ul>Facebook </ul><ul>Dialogue </ul><ul>Campaign central </ul><ul>Campaign Recruitment </ul><ul>News/updates Stories/images </ul><ul>Daily / throughout the day </ul><ul>YouTube </ul><ul>Campaign stories </ul><ul>Emotional </ul><ul>Engaging </ul><ul>News </ul><ul>Daily / Weekly/Monthly </ul><ul>Blogs </ul><ul>Discussion </ul><ul>Stories/images </ul><ul>Newsletters </ul><ul>News </ul><ul>Daily/Weekly </ul><ul>Websites </ul><ul>Fundraising point </ul><ul>Central Hub </ul><ul>Information </ul><ul>Data management </ul><ul>Daily/Weekly </ul><ul>SurveyMonkey </ul><ul>Research </ul><ul>Polling </ul><ul>Planning </ul><ul>Information gathering analysing </ul><ul>Fixed term </ul><ul>Online Tools - CharityChoice, JustGiving etc </ul><ul>Donating </ul><ul>Raising awareness </ul><ul>Ongoing </ul><ul>Social Media Tools and Fundraising </ul><ul>Social Media Tools for Fundraising </ul>
    111. 114. <ul>Case Study </ul><ul>Haworth Cat Rescue </ul><ul>Haworth Cat Rescue is an independent charity which runs a re-homing and adoption service for unwanted and stray cats and kittens. 300 cats & kittens a year </ul><ul><li>Feeding
    112. 115. Neutering
    113. 116. Vets fees
    114. 117. Re-housing </li></ul>
    115. 118. <ul>How they use Social Media </ul><ul><li>Facebook </li></ul><ul><ul><li>Announcements (new cats etc), stories, relationship building, In for a Pound group, cat picture tags from other Facebook users </li></ul></ul><ul><li>Website </li></ul><ul><ul><li>Donation buttons, affiliate links, stories, images </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Raising awareness, website traffic </li></ul></ul><ul><li>Blog </li><ul><li>New centre appeal, education, donations </li></ul><li>QR Codes </li></ul><ul><ul><li>Direct link right to donation page, printed and used on posters, flyers and in letters </li></ul></ul><ul>How they use it </ul>
    116. 119. <ul>Fundraising Goals </ul><ul><li>Regular monthly funding to help run the cat shelter
    117. 120. Development of new centre fund
    118. 121. Promotion and use of online retail shop (under construction)
    119. 122. Promote affiliate marketing links with other products and services </li></ul>
    120. 123. <ul>Pick one goal to pursue </ul><ul>Communications and Listening </ul><ul>Using Social Media Tools to help your organisation get it’s message to a wider audience or listen more carefully </ul><ul><li>Start conversations with your supporters and your networks
    121. 124. More efficient – electronic messages get passed around social networking sites
    122. 125. Less costly to post a message on Twitter or Facebook
    123. 126. Instant news and information updates to your followers
    124. 127. Use RSS and Google Alerts to stay ahead of developments in your area of interest and build a ‘Listening Dashboard’ </li></ul>
    125. 128. <ul><li>What supporters, peers & others saying about your organisation
    126. 129. See policy updates, reports & funding news as they published
    127. 130. How? </li></ul><ul><ul><ul><li>Subscribe to RSS websites and read at leisure in feed reader
    128. 131. Create Google Alerts for important keywords and names
    129. 132. Set-up searches in Twitter for your organisation or ‘hashtags’
    130. 133. Follow lists of Twitter accounts talking about your interests </li></ul></ul></ul><ul><li>Use Netvibes service to create a dashboard – www.netvibes.com
    131. 134. Turnaround – Use these services to publish FOR your audience! </li></ul><ul>A Listening Dashboard </ul>
    132. 135. <ul><li>Tell others what you are doing
    133. 136. Easier for supporters (individual and peers) to keep up with your events and news
    134. 137. RSS enabled feeds automatically can be picked up to be read at their leisure in a feed reader (such as Bloglines or Google Reader) without them having to re-visit your site
    135. 138. RSS feeds can be converted for email delivery
    136. 139. RSS feed can be embedded into other organisations websites
    137. 140. Commoncraft Video explaining RSS </li></ul><ul>Others listening to you ... </ul>
    138. 141. <ul>Listening </ul><ul>News feeds – In and Out </ul>
    139. 142. <ul>Commoncraft Video explaining Twitter </ul>
    140. 143. <ul>Twitter </ul><ul>Idealware Survey 2010 </ul><ul>Once set up, requires very little work (may take a while to get used to) Spreads awareness and draws people to your website Links to your blog or Facebook page But, how often do voluntary sector users of Twitter take action about a cause? Just because you have lots of followers doesn’t mean they’re actually paying attention to what you’re saying. Only way to measure is to respond to them & look at how many people click on links, re-tweet your posts or take action. </ul>
    141. 144. <ul>Twitter </ul><ul>Events AS they happen not AFTER they have happened </ul>
    142. 145. <ul>Microblogging – Twitter - Commoncraft Video explaining Twitter </ul><ul>Short updates, signposts and conversation starters </ul>
    143. 146. <ul><ul><ul><ul><ul><li>Lord Nat Wei: @natwei
    144. 147. Blogs & tweets.
    145. 148. Advisor on Big Society
    146. 149. Nick Hurd: @minforcivsoc
    147. 150. Tweets. reads and comments
    148. 151. Minister for Civil Society </li></ul></ul></ul></ul></ul><ul>Potential to access the influencers </ul><ul>Also used by and an acceptable, accessible channel to local MPs & councillors to canvass opinion and inform of news </ul>
    149. 152. <ul>Pulling it all together </ul><ul><li>Social media sites are only part of the picture </li><ul><li>Make sure your core website is current
    150. 153. Don't forget the offline </li></ul><li>Add organisation to Google Places or Foursquare
    151. 154. Share links ... </li><ul><li>With all your social networking sites
    152. 155. With 'Like' buttons and 'Share This' links
    153. 156. With everyone! </li></ul></ul>
    154. 157. <ul>Show all the channels on your main home page </ul>
    155. 158. <ul>Notes and Likes – other ways to use Facebook </ul>
    156. 159. <ul>… or share links off line using QR codes </ul><ul>'Add This' enables sharing and tracking of links with others on line ... </ul>
    157. 160. <ul>Get your organisation noticed on Google Places </ul><ul>Derwentside CVS & VB page here </ul>
    158. 161. <ul>Communities building their own spaces for discussion and sharing </ul>
    159. 162. <ul>Remember the steps </ul><ul>O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise </ul><ul>OASIS was developed by @JohnSheridan [email_address] </ul>
    160. 163. <ul>Productivity/Support </ul><ul>Pick one goal to pursue </ul><ul>Productivity and Support </ul><ul>Using Social Media Tools to help you to achieve your organisation’s goals. Productivity = More efficient, effective, sustainable Do you want to be able to do things better? Productivity Rules </ul><ul><li>Quick – save time
    161. 164. Easy to implement and use
    162. 165. Make a difference </li></ul>
    163. 166. <ul>Tools for Productivity/Support </ul><ul><li>Communication </li></ul><ul><ul><li>Skype , Oovoo , Tokbox , DimDim , ipadio , Mailchimp </li></ul></ul><ul><li>Organising </li></ul><ul><ul><li>Doodle , Eventbrite , Del.icio.us , Bit.ly </li></ul></ul><ul><li>Collaboration </li></ul><ul><ul><li>Google Docs , Dropbox , Huddle , Tom’s Planner </li></ul></ul><ul><li>All-round useful </li></ul><ul><ul><li>Jing , PDFCreator , ShrinkPictures , Scribd , Slideshare </li></ul></ul><ul>BONUS – Tools to make things easier! </ul>
    164. 167. <ul>If you don’t do it, someone else will </ul><ul>S ustain – engage, converse, measure, adjust </ul><ul><Guide – Pages 13, 14 – Steps 6 and 7> </ul><ul>6, Measure your success 7, Develop </ul>
    165. 168. <ul>Time Planning – frequency and time needed </ul><ul>Every Day (30 mins) Once a Week (45 mins) About Monthly (60 mins) </ul><ul>Tweet, re-tweet, check Google Alerts, check RSS reader & reply to comments Write blog post, check analytics, monitor groups & find new people to follow Add video to YouTube, share a resource on-line, create podcast & build profile </ul>
    166. 169. <ul>Every Day (30 mins) Tweet, re-tweet, check Google Alerts, check RSS reader & reply to comments </ul><ul>Once a Week (45 mins) Write blog post, check analytics, monitor groups & find new people to follow </ul><ul>About Monthly (60 mins) Add video to YouTube, share a resource on-line, create podcast & build profile </ul>
    167. 170. <ul>Time Planning – response expected? </ul><ul>Print 7 days 2 weeks </ul><ul>Type News travels Reply within </ul><ul>Email 7 hours 2 days </ul><ul>Twitter 7 seconds 2 minutes </ul><ul>Facebook / Blogs 7 minutes 2 hours </ul>
    168. 171. <ul>Social Media in Practice – Now it’s your turn! Surgery session to help you try out any of the tools we’ve talked about Help you register your organisation for the websites you’ve seen Just to answer any more questions you have about social media </ul>
    169. 172. <ul>What have we made? </ul>
    170. 173. <ul>Sustaining the conversation and any questions </ul>
    171. 174. <ul>Social media - reflections </ul><ul><li>What ideas do you have for your use from this workshop?
    172. 175. How could your organisation use or make more of social media?
    173. 176. How could groups you support, campaign more effectively using social media?
    174. 177. What gaps are there in supporting them?
    175. 178. Has your organisation a social media policy or Twitter guidelines?
    176. 179. Have we answered the UnAnswered Questions?!
    177. 180. How can we keep the conversation going? </li></ul>
    178. 181. <ul>Summary </ul><ul>O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise </ul><ul>OASIS was developed by @JohnSheridan [email_address] </ul>
    179. 182. <ul><li>Increases speed of communication – no faster way to (Action) spread your message than through social networking Less of a financial cost but ‘expense’ may be the time
    180. 183. Widens message to people/groups that would normally (Awareness) be missed using more traditional methods – ‘viral’ campaigns hugely powerful creating awareness extremely efficiently
    181. 184. Deepens to build new and different networks – (Fundraising) communities of interest to bounce ideas off and share experiences, increase commitment and fundraising for campaigning activity. Start some conversations! </li></ul><ul>Actions - What social media will do </ul>
    182. 185. <ul><li>Generate on-line conversations and awareness about the (Change) organisation or campaign, a consensus of opinion or shared learning about ideas. Use RSS and Google Alerts to stay ahead of developments in your area of interest - build a ‘Listening Dashboard’
    183. 186. Joins together communities who are interested in the (Action) similar things, have the same likes or are striving for the same objectives. Tell your supporters and networks about your work in a new way </li></ul><ul><li>Commoncraft Video explaining Social Media </li></ul><ul>Actions - What social media will do </ul>
    184. 187. <ul><li>It’s only beneficial to your organisation if it’s going to tangibly help you to achieve your goals.
    185. 188. Establish a a plan thinking short, medium and long term – and have an internal policy for using it.
    186. 189. Know your target audience and go to the spaces where they are.
    187. 190. Know your message - make it clear and directed.
    188. 191. Think of how it applies to Marketing, Fundraising, Productivity, Communications .... and whatever else you do.
    189. 192. Implement, monitor and adjust – and remember it takes time! </li></ul><ul>Social Media - In conclusion </ul>
    190. 193. <ul><li>ITEM3 www.item3.org.uk
    191. 194. ICT Champions www.ictchampions.org.uk
    192. 195. KnowHow Non-Profit www.knowhownonprofit.org.uk
    193. 196. Jargonbuster www.socialbysocial.com/book/a-to-z
    194. 197. ICT Knowledgebase www.ictknowledgebase.org.uk
    195. 198. The Very Tiger Blog www.theverytiger.com/
    196. 199. Watfordgap Services www.watfordgapservices.org.uk
    197. 200. Workshop Resources www.scribd.com/watfordgap/shelf
    198. 201. Workshop Slides www.slideshare.net/ictchampions </li></ul><ul>Useful links and websites </ul>
    199. 202. <ul>For Local Support Organisations </ul><ul>For Volunteering Organisations </ul><ul>To share and learn about social media for communities </ul><ul>Useful links and websites </ul>
    200. 203. <ul>Thank You – My Email & Twitter contacts are: </ul><ul><li>Paul Webster
    201. 204. paul.webster @ purplezebra.org.uk </li></ul>@watfordgap <ul>Please complete feedback sheet and take USB stick </ul>
    202. 205. <ul>Thank You </ul>
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