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RCs Social Media Presentation

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Social Media presentation developed by ICT Champions for delivery to third sector support organisations

Social Media presentation developed by ICT Champions for delivery to third sector support organisations

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  • 1. ICT for Successful Organisations Social Media PRESENTER NAME PRESENTER ORG PRESENTER ROLE DATE
  • 2. Regional ICT Champions • A champion for ICT in your region • To see local infrastructure support organisations • Operate more efficiently in its day to day work • Be more effective in its reach and influence • Voice, representation, advocacy • Signposting sources of help • Strategic support
  • 3. Materials have been prepared by a number of the ICT Champions
  • 4. The Internet FACTS • We spent 119 billion minutes on the internet in Feb 09. [Global Online Media Landscape”, Nielsen, April 2009] • UK online shoppers spent £4.6 billion during Christmas 2008. [IMRG Cap Gemini e-Retail Sales Index] Three BARRIERS to USE (from Freshminds – April 2009) • No affordable ACCESS to the internet • No INTEREST in the content on the internet • No KNOWLEDGE of how to get on-line
  • 5. The Internet BUT • 25% of adults have never used the internet [ONS 2008] • 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] • 70% of people over 65 have never used the internet [ONS 08] Our understanding and use of social media is important to help organisations outreach to groups and communities • Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09] • 25% more confident in finding work [Freshminds, April 2009]
  • 6. Photo: flickr.com/photos/briansolis/
  • 7. Social Media / Networking – the major types •What is it •Why should you care •How it’s being used - for our organisations •Impacts / risks •How to get there
  • 8. • 94% had HEARD of New Media or Social Media Of these, 60% had used New Media of some form • • 70% had used Forums • 60% had used Blogs • 60% had used Media Storage • 60% had used Google Apps • 40% had used Wiki’s • 20% had used Twitter • 10% had used Social Bookmarking
  • 9. Some descriptions ... “In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or structured way, communication “Online applications, is free and lateral: anyone can platforms and media talk to anyone else. The web is which aim to facilitate creating a culture of working with interaction, people not for them. Work is collaboration and the most satisfying and creative when it’s work with people rather sharing of content” than for them.” www.universalmccann.com Charles Leadbetter, March 2009
  • 10. Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers (Others – if you dare!)
  • 11. New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
  • 12. • Increases speed of communication – no faster way to spread your message than through social networking. • Widens message to people/groups that would normally be missed using more traditional methods – ‘viral’ campaigns hugely powerful creating awareness extremely efficiently • Deepens to build new and different networks – communities of interest to bounce ideas off and share experiences
  • 13. • Generate on-line conversations and awareness about the organisation or campaign, a consensus of opinion or shared learning about ideas • Joins together communities who are interested in the similar things, have the same likes or are striving for the same objectives. • Commoncraft Video explaining Social Media
  • 14. Why social media? • Advocacy • Awareness • Fundraising • Inspiring action • Influencing change
  • 15.  New Media solutions provide additional ways of delivering/promoting your message.  Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place  Think of New Media as additional tools in your tool kit.
  • 16. Audio - Podcasting • A news feed with a media sound file attached that can be picked up by a feed reader. • Can be downloaded to portable audio devices (such as MP3 player or ipod) to be listened to on the move. • Turns flat written statement into a vibrant personal story • Captures background sounds / effects / laughter of the project • ‘Audacity’ – free software for recording and converting to MP3 to load to the web http://audacity.sourceforge.net/ • Commoncraft Video explaining Podcasting
  • 17. Audio – Podcast Directory for the Sector Visit
  • 18. On-line web logs or journals • Used by 65% of active UK internet users, who have created 17.8m blogs • A diary detailing events in a periodical fashion. The name is taken from ‘weBLOG’ • Keep staff up to date about what individuals are doing • To provide a periodic record of what you have been doing to feedback to funders • To provide case studies of events and parts of your work • Generates evolving conversations as other contribute to the topics you raise • Commoncraft Video explaining Blogs
  • 19. Online journals - Blogging Visit
  • 20. Video Sharing • Used by 84% of active UK Internet Users • Upload and share videos that you can take on any digital camera or mobile phone. • Once uploaded these can be included on your own website • Videos tagged for easy searching by visitors • Allows comments and conversations to build about the video content or message • Offers many ways to to promote your organisation and its campaigns ... and all for free.
  • 21. Video Sharing - YouTube Visit
  • 22. Micro-journals • Built on the SMS mobile phone technology • Mobile phones are most accessible form of mobile media • Allows users to send and read other users' updates which are text-based posts of up to 140 characters in length. • Updates displayed on user's profile page and delivered to other users who have signed up to receive them. • Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign • Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email • Commoncraft Video explaining Twitter
  • 23. Micro-journals - Twitter Visit
  • 24. Twitter : Reports events AS they happen not AFTER they have happened
  • 25. Twitter : Extra eyes and Ears for your cause
  • 26. Key Social Media Facts: Twitter • A great way to reach a wide, yet targeted audience • 10 million people visited Twitter in February 2009 (worldwide); traffic to Twitter in the UK increased by 974% in last year. [ComScore and HitWise] • Nearly one-in-five (19%) online adults ages 18 to 24 have used Twitter/similar services, as have 20% of online adults ages 25 to 34. • Median age of a Twitter user is 31. Median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40. [Pew Research Center] • People are motivated by learning new things and getting information real-time as it’s developing. [Ann Handley, MarketingProfs, Mashable]
  • 27. 10 Ways to use Twitter 1. Networking: find key influencers in your field to follow [http://tweepsearch.com] 2. Knowledge: listen to keep up with latest events in your field [#SocEnt] 3. Research: ask questions to gain insights, ideas, prioritize [@odemagazine] 4. Educating: highlight research, trends, and advances [@casefoundation] 5. Increasing Awareness: share accomplishments, beneficiary stories 6. Filtering: select the best information to ‘retweet’ and save people time [@NetSquared] 7. Events/conferences: increase reach and global participation [#swf09, @socialedge] 8. Fundraising: raise small gifts, create “Epic Change” [ Tweetsgiving, Charity:Water/ Twestival] 9. Announcements: post winners of contests, deadlines, milestones, etc. [@changemakers] 10. Friendraising: build loyalty, make personal connections [@lend4health]
  • 28. Listening to the web - Inbound • What are other websites saying about your organisation? • What are organisations you support saying? • What are the relevant stakeholder reports and funding opportunities that are being published • RSS enabled feeds automatically can be picked up to be read at your leisure in a feed reader (such as Bloglines or Google Reader) without you having to re-visit each website • Content aggregated into a single easily readable interface • RSS feeds can be converted for email delivery • RSS feeds from others can be embedded in your website
  • 29. Listening to the web - Outbound • Tell others what you are doing • Easier for supporters (individual and peers) to keep up with your events and news • RSS enabled feeds automatically can be picked up to be read at their leisure in a feed reader (such as Bloglines or Google Reader) without them having to re-visit your site • RSS feeds can be converted for email delivery • Your RSS feed can be embedded into other organisations websites • Commoncraft Video explaining RSS
  • 30. Listening to the web – RSS readers
  • 31. Image Sharing • Used by 49% of active UK internet users • Many contributors to these sites allow you to use their photos free of charge, they usually only ask to be credited. • Can be difficult to source good quality photos for websites and publicity, especially without significant cost • Build on-line journal of images relating to your project with tags to enable easy searching and commenting by others • More striking than a report or case study on paper when presented to funders, trustees and stakeholders • Access to photos anywhere so freeing up server space • Commoncraft Video explaining Image Sharing
  • 32. Image Sharing - Flickr Visit
  • 33. Social Bookmarking • Organize your collection of personal web-links • Share useful web-links within your team or your peers • Publish organized lists of resources for outside partners and clients • Keep up with the latest news, online resources and information in your sector • Discover websites, online resources, organisations and individuals in your area of interest • Bookmarks are shared using common tags • Commoncraft Video explaining Social Bookmarking [Thanks to Tim Davies - http://www.practicalparticipation.co.uk/]
  • 34. Social Bookmarking
  • 35. Social Networking • Used by 60% of active UK internet users • Community websites that link people who share interests and activities or who are interested in exploring the interests and activities of others. • They provide various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups and more. • Commoncraft Video explaining Social Networking
  • 36. Social Networking - Facebook Busts For Justice Dog’s Trust Causes
  • 37. Social Networking - Ning Niche networks that you can create yourself. Youth Work Online
  • 38. Collaborative working • Software that allows a disperse groups of people to work collaboratively towards shared aims. • Create, edit, and link pages together in a variety of document formats • Create collaborative websites - perhaps the most popular example is Wikipedia • Share in discussions and meetings on-line • Commoncraft Video explaining Wikis • Commoncraft Video explaining Google Docs
  • 39. Collaborative working - ooVoo Visit
  • 40. Collaborative working - Doodle Visit
  • 41. Collaborative working - GoogleDocs Visit
  • 42.  Barack Obama 44th & Current President of the United States of America used New Media solutions to great effect during his election campaign.  Facebook  Twitter  YouTube The first president to be allowed to have a Blackberry whilst in office.
  • 43. • Access to a GLOBAL audience enabling many voices • F R E E!!! (in most cases) • Your ideas and messages can be shared & spread very quickly • Can take on a creative life of its own • Very high profile – the latest ‘buzz’ • Portrays the human voice of your organization • You want share ideas in progress and let others join in and help • It may be messy – so be prepared to deal with this • You are already clear in your aims, but open to contributions
  • 44. • Tracking sites can be time consuming – so have a clear plan • Needs fast internet connection (ADSL / Fibre) – rural issues • Can be intimidating if not used to using the internet / technology • Fickle – constantly changing ‘current fashionable product’ • Impossible to control – groups may take your message and spin it, so it is important to listen to the social networks • Be prepared for your organisation to change how it works • Looser control on organisation message and authorization - won’t work if your message is written in stone, not electricity • Invest time in staff learning new skills and the time to make it an organizational habit
  • 45. Which One is Right for your organisation?  Blog - informal project progress?  Forum - for supporters to discuss?  Social Network - build cause awareness?  Twitter - short project updates?  Video / Photo sharing - our annual report?  RSS - what are others saying?  A combination of all of these and more!  Select those that are right for the organisation
  • 46. A combination ? Visit Colalife
  • 47. Social media - reflections • What ideas do you have for your use? • How do you think organisations need to make more of social media? • How could the groups you support be more effective in their campaigns by using social media? • What gaps are there in supporting them? • What was the best idea which came from the session?
  • 48. From Boulders to Pebbles • “All the new media and cultural organisations, created from now on, will be ‘pebble’ businesses. • Google and other more intelligent search engines offer to help us find just the pebble we are looking for. Google will increasingly offer to organize more and more of the unruly beach. • Wikipedia is a vast collection of factual pebbles. • YouTube is a collection of video pebbles • Flickr of photographic pebbles • Social networking sites such as Facebook allow us to connect with pebbles who are friends. • Twitter … allows people to create collections of lots of really tiny little pebbles.” • Charles Leadbetter
  • 49. How social media can help groups you support • The Social Media Game • Ways to make the organisations you support more … Effective in communication of their message Efficient through use of free online resources • Wordpress or Blogger websites • Wiki – collaborative development • Flickr and Youtube – photo and video capture of events and beneficiaries • Conversations with those you help and those who want to support you through blogging and Twitter
  • 50. Finding your way • Objectives - what • Audience - who • Strategy - pick a path that fits • Implement - match the tool • Sustain - measure, adjust
  • 51. Photo: Finding your Way! flickr.com/photos/worldwidewandering
  • 52. Useful Links & Contacts • NAVCA www.navca.org.uk Local Infrastructure Organisations providing general support services may also provide ICT services • ICT Champions for ICT answers in a box www.ictchampions.org.uk • RuralnetUK www.net-gain.org.uk • Capacitybuilders www.improvingsupport.org.uk/ict • Knowledgebase www.ictknowledgebase.org.uk
  • 53. Useful Links & Contacts • AbilityNet www.abilitynet.org.uk • IT4Communities www.it4communities.org.uk • CTX www.ctxchange.org.uk • NCVO ICT www.icthub.org.uk • Open Source www.osalt.com • Commoncraft http://www.commoncraft.com/
  • 54. Round Up • Review of session – key messages • Any Questions?
  • 55. Round Up and Thanks For More Details About This Workshop Visit: Regional ICT Champions website www.ictchampions.org.uk Or Contact NAVCA paul.webster@navca.org.uk
  • 56. Thank You www.swict.org.uk julie@cosmic.org.uk 01404 813226