Social Media   Explained      By Dr Tweet & Dr Doodleaka: Graham Richards & Paul Webster                  Statistics from ...
You’re Famous!
It’s about conversations…..Social media…is about pursuing relationships and fostering communities. Paul Adams, Google -htt...
How popular?                                Rank   Aged 2-17      Aged 18-24                                1      YouTube...
Social Networking – the numbers
Twitter• "Im eating a #doughnut"
750 ??                                 Twitter Think of it as being at a big party 6.2 million visitors in March 2012 9.66...
Facebook• "I LIKE doughnuts"• "Please like doughnuts too  and share them with your  friends
Facebook130 ??64% of active UK internet users visit  Facebook33.2 million active accounts25.8 million views in March 2012O...
Foursquare• "This is where Im eating my  doughnut"
Foursquare25 million ??8 Shelter Shops in Edinburgh  using itIncentive to visit a location and  become Mayor and maybe  ge...
Instagram• "Heres a vintage style photo  of my doughnuts"
Instagram575 ??5,000,000 images uploaded  every day100,000,000 users55% of pictures use one of the  many filters to add st...
You Tube• "Here I am eating my  doughnut...LoL!" http://www.youtube.com/watch?
You Tube686,292,473 ??23% of traffic originates fromFacebook3.7 billion videos viewed duringJanuary 20122nd most popular s...
LinkedIn• "My skills include eating  doughnuts"
LinkedIn1,000,000 ??175,000,000 million members in  200 countries4.0 million visitors in March 2012Also specialist network...
Doodle• "When can we meet to  eat doughnuts?"
Doodle0 ??Easy meeting schedulingNo more round robinsTies in with Google Calendar
Eventbrite• "Book to come to my  doughnut eating event!”
Eventbrite80,422,505 ??Handles all the tedious tasks of planning & administering event bookingsFree if event is freeTicket...
Survey Monkey• "Checking out which flavour  doughnut is most popular  with my mates"
Survey Monkey10 ??Very versatile on-line survey  tool, free for small surveys100 responses allowed on a  free planDownload...
Mailchimp• "Sending out a email  newsletter of all thats  happening in the doughnut  world”.
Mailchimp12,000 ??Template driven e-mail based  news bulletinHandles bouncesCheck stats and click rateBuild subscriber lis...
Pinterest• "Im sharing a doughnut  recipe"
56 ??                  Pinterest200,000 UK accountsMost followed brands are Topman (52k), ASOS (14k), Topshop (8k)Home Dec...
Wordpress• "Sharing my thoughts about  the sublime joys of eating a  doughnut"
Wordpress20% ??Over 55 million active Wordpress blogsSimplest way to get an .org websiteDont worry its not finished – some...
Google+• "Im a Google employee who  eats doughnuts..."
Google+5 billion ??66% of users are male2.5 million visitors in March 2012625,000 new users per dayStudents are the most p...
Smartphone"Im being Live-streamed as ITweet that Ive just CheckedInto a sweet shop and boughtsome doughnuts using myphone,...
1,300,000 ??               Smartphone17% of households use as primary web  connectionOver 55% of UK mobile phone sales are...
Social Networking sites for Younger AudienceLegal age for most sites is 13 yrs old – but 28% aged 9-10 & 59% aged 11-12 ha...
Personal Social Media               CheckWho is the audience?When Im going for my next job interview would I want my poten...
People First                 What next?Know your Message and AudienceStart slow, pick one network, experimentMost sites co...
Social media is online media that starts conversations, encouragespeople to pass it on to others, and finds ways to travel...
Anyone Hungry?             Thank you        Dr Tweet & Dr Doodleaka: Graham Richards & Paul Webster         @grahamrichard...
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Social Media Explained

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Slides from doughnut talk by Paul Webster & Graham Richards at We Use New Media conference - 10th November 2012 - Doncaster

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  • Social networks are a little like parties with conversations starting and stopping, relationships created and ideas and stories exchanged. This is potentially very powerful for a campaigner or fundraiser looking to make new contacts or get interest going. These networks are social, they’re about communicating and exchanging ideas they’re not a broadcast platform!
  • Social networks are a little like parties with conversations starting and stopping, relationships created and ideas and stories exchanged. This is potentially very powerful for a campaigner or fundraiser looking to make new contacts or get interest going. These networks are social, they’re about communicating and exchanging ideas they’re not a broadcast platform!
  • Transcript of "Social Media Explained"

    1. 1. Social Media Explained By Dr Tweet & Dr Doodleaka: Graham Richards & Paul Webster Statistics from : Aegis Media Ofcom Communications Market – July 2012 www.prdaily.com - November 2012
    2. 2. You’re Famous!
    3. 3. It’s about conversations…..Social media…is about pursuing relationships and fostering communities. Paul Adams, Google -http://thinkoutsidein.com/blogIts not about forgetting everything you know. Groups can still campaign, still support, still raiseawareness, just now you ALSO have the power of an on-line space to do all this.
    4. 4. How popular? Rank Aged 2-17 Aged 18-24 1 YouTube YouTube 2 Google MSN/Windows Live Most visited websites 3 Facebook Facebook 4 BBC Wikipedia by age group 5 MSN/Win Live Yahoo! 6 Wikipedia Microsoft 7 Yahoo! Google 8 eBay eBay 9 Microsoft BBC 10 Amazon Amazon85% of households own at least one internet device – the average is three96% of aged 18-34 on one or more network64% of active internet users visit FacebookIts not a passing phase!
    5. 5. Social Networking – the numbers
    6. 6. Twitter• "Im eating a #doughnut"
    7. 7. 750 ?? Twitter Think of it as being at a big party 6.2 million visitors in March 2012 9.66 million Olympic opening ceremony mentions, more than all all at Beijing Fastest way to communicate news and create viral campaigns See content of tweet, not the tweeter 40% of tweets from a mobile Most Followed acct – Adele (10.1 mill)Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouthand people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib
    8. 8. Facebook• "I LIKE doughnuts"• "Please like doughnuts too and share them with your friends
    9. 9. Facebook130 ??64% of active UK internet users visit Facebook33.2 million active accounts25.8 million views in March 2012Over 1 billion accounts worldwide, half of the active internet population30% check status as soon as they wake up25% of users have no privacy or security setting enabled
    10. 10. Foursquare• "This is where Im eating my doughnut"
    11. 11. Foursquare25 million ??8 Shelter Shops in Edinburgh using itIncentive to visit a location and become Mayor and maybe get bonusesNew badges released in UK frequently to collect as a game
    12. 12. Instagram• "Heres a vintage style photo of my doughnuts"
    13. 13. Instagram575 ??5,000,000 images uploaded every day100,000,000 users55% of pictures use one of the many filters to add style to pictures. See #nofilter hashtag being used!
    14. 14. You Tube• "Here I am eating my doughnut...LoL!" http://www.youtube.com/watch?
    15. 15. You Tube686,292,473 ??23% of traffic originates fromFacebook3.7 billion videos viewed duringJanuary 20122nd most popular search engine25% of audience is aged 15 – 24We are all Content Creators &Community Reporters http://www.youtube.com/watch?v=9bZkp7q19f0
    16. 16. LinkedIn• "My skills include eating doughnuts"
    17. 17. LinkedIn1,000,000 ??175,000,000 million members in 200 countries4.0 million visitors in March 2012Also specialist networks on private Ning sites (e.g. Youth Work Online)
    18. 18. Doodle• "When can we meet to eat doughnuts?"
    19. 19. Doodle0 ??Easy meeting schedulingNo more round robinsTies in with Google Calendar
    20. 20. Eventbrite• "Book to come to my doughnut eating event!”
    21. 21. Eventbrite80,422,505 ??Handles all the tedious tasks of planning & administering event bookingsFree if event is freeTicket wallet & Check-in Android & iphone appsIntegration with Mailchimp & SurveyMonkey
    22. 22. Survey Monkey• "Checking out which flavour doughnut is most popular with my mates"
    23. 23. Survey Monkey10 ??Very versatile on-line survey tool, free for small surveys100 responses allowed on a free planDownload resultsTime saving tools that leave you more space to focus on real work
    24. 24. Mailchimp• "Sending out a email newsletter of all thats happening in the doughnut world”.
    25. 25. Mailchimp12,000 ??Template driven e-mail based news bulletinHandles bouncesCheck stats and click rateBuild subscriber lists from external sources
    26. 26. Pinterest• "Im sharing a doughnut recipe"
    27. 27. 56 ?? Pinterest200,000 UK accountsMost followed brands are Topman (52k), ASOS (14k), Topshop (8k)Home Decor is most popular categoryMost popular age is 25-34Pin boards and share collections of picturesIn USA most popular with female web users (83%)7.9 million visits in Sept 2012 (786% growth over 12 months)
    28. 28. Wordpress• "Sharing my thoughts about the sublime joys of eating a doughnut"
    29. 29. Wordpress20% ??Over 55 million active Wordpress blogsSimplest way to get an .org websiteDont worry its not finished – some of the best blogs build as conversations
    30. 30. Google+• "Im a Google employee who eats doughnuts..."
    31. 31. Google+5 billion ??66% of users are male2.5 million visitors in March 2012625,000 new users per dayStudents are the most popular users of the site
    32. 32. Smartphone"Im being Live-streamed as ITweet that Ive just CheckedInto a sweet shop and boughtsome doughnuts using myphone, Ill take a 70s stylepicture of them which you canLike. When I get home Ill Blogabout how good it was andshare my updated doughnutBoard with the Group.”“Please +1 me!”
    33. 33. 1,300,000 ?? Smartphone17% of households use as primary web connectionOver 55% of UK mobile phone sales are smartphones – 28 million in useUsage – 59% to check social networks, 49% to purchase81% never turn their phone off18% of Dominos Pizza sales are via mobile appOrange – Do Some Good & Vinspired If you took away my mobile, you would take away a part of me
    34. 34. Social Networking sites for Younger AudienceLegal age for most sites is 13 yrs old – but 28% aged 9-10 & 59% aged 11-12 have a Fbook accountDont over react! → Set a good example → Promote responsible useOnce an image or comment is out there ... its out there for everGuidelineshttp://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/http://scouts.org.uk/supportresources/3347/social-networking-sites-and-scouting?cat=299,304&moduAlso – www.doublescoop.net - connects Grandparents with kids http://media.cbronline.com/news/28-of-nine-and-ten-year-olds-in-uk-use-social-networking-websites-study-171012 Club Penguin Superclubs (Scplus.com) Fantage
    35. 35. Personal Social Media CheckWho is the audience?When Im going for my next job interview would I want my potential employer to see this?What impression do I give of myself and my group?Would anyone find my message offensive or discriminatory?Is what I am saying defamatory?Does it bring my group into disrepute? From - Diocese of Ripon and Leeds
    36. 36. People First What next?Know your Message and AudienceStart slow, pick one network, experimentMost sites cost nothing .. except time!Attend (or run!) a surgeryYour Action is Live as soon as you Follow, Link, Comment, Pin ..be prepared!Not about numbers, small good quality networks can be betterMonitor & keep content FreshShare & Say Thank You http://www.personalizemedia.com/the-count/
    37. 37. Social media is online media that starts conversations, encouragespeople to pass it on to others, and finds ways to travel on its own. Idealware - http://www.idealware.com
    38. 38. Anyone Hungry? Thank you Dr Tweet & Dr Doodleaka: Graham Richards & Paul Webster @grahamrichards @watfordgap
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