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What is social media?...

What is social media?
Where does Twitter fit?
What are the key things to know about Twitter?
Top 3 good, bad, useful and examples of how Twitter is being used in third sector (voluntary and community / non-profit organisations)

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  • Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
  • Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  • Daunting representation of the size of the social media / social networking internet world

Navca Twitter Navca Twitter Presentation Transcript

  • NAVCA 29 th July 2009 Paul Webster ICT Development
    • @allstaff Should really deliver this presentation and explain #twitter in just 140 characters – but don’t think that would tell you much!
    • Social Media
    • Twitter
      • Getting Started
      • Commands
      • Ways I use it
      • Ways others use it
      • Problems and Tips
      • NAVCA accounts and LIO members accounts
      • Good practice
  • “ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” www.universalmccann.com structured way, communication is free and lateral: anyone can talk to anyone else. The web is creating a culture of working with people not for them. Work is most satisfying and creative when it’s work with people rather than for them.” Charles Leadbetter, March 2009 “ In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or
  • Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers (Others – if you dare!)
  • New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
    • Where does Social Networking fit - organisations use internet for:
    • 66% - fundraising and other research
    • 61% - purchasing goods and services
    • 51% - online membership or subscriptions
    • 45% - remote access
    • 40% - e-learning
    • 37% - social networking
    • 21% - blogging
    • 20% - VoIP / Skype – internet telephone calls
    • [nfpSynergy – Virtual Promise 2008 (groups with <£1m turnover)]
  • . Photo: flickr.com/photos/briansolis/
    • 94% had HEARD of New Media or Social Media
    • Of these, 60% had used New Media of some form
        • 70% had used Forums
        • 60% had used Blogs
        • 60% had used Media Storage
        • 60% had used Google Apps
        • 40% had used Wiki’s
        • 20% had used Twitter
        • 10% had used Social Bookmarking
    • [ICT Champion survey of third sector organisations in East of England – March 2009]
    Sector use of Social Media
  • Steve Louie fajalr ?
    • Built on SMS mobile phone technology – most accessible form of mobile media.
    • Users to send and read other users' updates which are text-based posts of up to 140 characters in length. Can be sent by phone, webpage or application.
    • Updates displayed on user's profile page and delivered to other users who have signed up to receive them.
    • Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign.
    • Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email.
    • A great way to reach a wide, yet targeted audience and widen your network.
    • Commoncraft Video explaining Twitter
    Twitter ...
  • Visit
  • 3 getting started ‘rules’ of Twitter
    • Have an identity
      • Bio, website and introduction. Be yourself Twitter is people not organisations
    • Search and follow
      • Find people to follow and don’t be shy to follow people – broaden your network to people you may not normally encounter
    • Conversations
      • Twitter is conversational – not a broadcast, tweet frequently and tweet naturally
  • 3 Twitter commands
    • @ - At message
      • Messages can be sent with no prefix, but could get lost in the ‘noise’ a message prefixed with @<username> will appear in that persons stream
    • # - Hashtag
      • Used both formally (e.g. #swineflu) or informally (e.g. #dbuc09) to group and associate similar tweets about a news story or event
    • DM – Direct message
      • This can only be read by the two people it is sent between (both must be mutual followers) – but maybe not what Twitter is about?
  • 3 ways Twitter is useful to me
    • Biggest circle of link-minded friends – 650 who may be able to help with lost laptops or film queries (or work!)
      • Ask a question from the audience?
    • Extra conference attendee
      • Twitterfall
    • Eyes and ears for the organisation – who is talking about areas that interest you ... – or even directly about you
      • Twitter Search for Voluntary Sector
      • Also wider ‘news as it happens’ – TwitScoop
  • Link to TwitScoop
  • Events AS they happen not AFTER they have happened
  • 3 ways that others use Twitter
    • Dogstrust - @dogstrust @dogstrust
      • Very popular in keeping supporters up to date with the cause
    • Women's Resource Centre - @whywomen @whywomen
      • Good use to raise awareness
    • Tameside 3 rd Sector Coalition - @t3sc @t3sc
      • Conversations with local groups
    • There are many more national and local front-line and infrastructure orgs using twitter - just search!
  • 3 tips for Twitter
    • Check for ‘@ replies’
      • these are messages people have sent in reply to you
    • Set up ‘saved searches’
      • find out what’s being said about topics that interest you
    • Don’t expect instant results!
      • Its not like Facebook (popular) or MSN (instant conversations)
  • 3 ways to keep up with Twitter
    • A ‘Twitter Client’
      • To watch all the tweets of those you follow (e.g. Twibble or Twhirl)
    • An ‘RSS reader’
      • All Twitter updates have RSS and can be subscribed to in a feed reader such as ‘Google Reader’
      • These can be ‘mashed’ into combined feeds, e.g. of all NAVCA Tweets or all LIO Tweets
    • An ‘Email Delivery Service’
      • ‘ Feed My Inbox’ will deliver a list of the Tweets from each account you tell it to monitor in the form of an daily email
  • 3 features that make Twitter versatile
    • API
      • The interface is open so anyone can and does build applications for specific purposes
    • Built on SMS
      • The simplest form of mobile communication
    • RSS
      • The ‘currency’ of social media – all Twitter streams can be accessed by an RSS reader
  • 3 Twitter trivia's
    • Average age of Twitter user is 31 [Pew Internet – December 2008]
    • http://arstechnica.com/web/news/2009/02/study-twitter-users-are-mobile-urban-and-engaged-online.ars
    • Why is it called Twitter? “The definition is 'a short burst of inconsequential information,' or 'chirps from birds’. We wanted to capture the feeling, the physical sensation you're buzzing your friend's pocket. [Jack Dorsey - co-founder of Twitter]
    • How many tweets have been sent? - http:// popacular.com/gigatweet /
    • NAVCA News @ navcanews Sophie & News RSS
    • Sports @ navcasport Carrie & Sport RSS
    • ILP @ navcailp Sophie & ILP RSS
    • Every Child Matters @ navcaecm Angela & Sophie
    • ICT Champions @ ictchampions Paul & Champs RSS
    • LCPU @ lcpu John & LCPU RSS
    • Learning & Development @ navcalandd Carolyn & L&D RSS
    • NAVCAboodle @ navcaboodle Sophie
    3 NAVCA Twitter accounts / (ALL) NAVCA Twitter accounts
  • 3 LIOs that use Twitter
    • @vamanchester - Link
    • @hvastuff - Link
    • @mertonconnected – Link and website
  • ... and 3 more!
    • @southlincscvs - Link
    • @warringtoncvs - Link
    • @t3sc - Link
    • there are many and the number is growing, 14 at the last check (Doncaster CVS added yesterday)
    • A combined feed is available online or as an RSS subscription – http://feedstitch.com/liotweets/lio-tweets.rss
  • 3 Twitter – Good Work Practices
    • Tweets about your organisation represent it to the world
      • Don’t say anything in public that can’t be backed up
      • If asked about work treat as you would an email or phone call
      • Messages potentially could be re-tweeted and even spread out of context
    • Be positive and link to the organisations website
      • But don’t overdo as Twitter is the personal faces of the org
    • Check who you follow and who follows you
      • Do they add to your work-related Twitter conversations, even if not ‘sector’ friends, or are they celebs and marketing spammers?
    • As with any internet based communication (web browsing or email) whilst at work it should be related to the work of the organisation
    • 10 million people visited Twitter in February 2009 (worldwide); traffic to Twitter in the UK increased by 974% in last year. [ComScore and HitWise]
    • Nearly one-in-five (19%) online adults ages 18 to 24 have used Twitter, as have 20% of online adults ages 25 to 34.
    • Median age of a Twitter user is 31. Median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40. [Pew Research Center]

    3 more boring? stats about Twitter
  • Twitter Frustrations
    • At first feeling unheard until connections made
      • Don’t give up
    • Very ephemeral – tweets have a short life span
      • Put in effort - but take seek results and take-away - now
    • Lots of ‘noise’ and need to keep checking
      • Can be managed using RSS feeds and searches
      • It may be messy – be prepared to deal with this
    • Technical
      • No real internet skill needed, but needs a fast broadband connection
    • Fickle
      • constantly changing ‘current fashionable product’
  • Twitter Winners
    • Access
      • FREE to use
      • DOES need a time and resources commitment to make an organisational habit!
      • Presents the human face of the organisation
    • Listening
      • Find out what is happening – as it happens
      • Ability to take part in events – without physically attending
    • Asking
      • A circle of professional contacts you could only dream of having
      • Share your organisations ideas with others and work collaboratively
    • Meeting
      • Conversations with known contacts and chance meetings with those you don’t
      • Mobilisation of followers
  • 10 more ways to use Twitter
    • 1.    Networking: find key influencers in your field to follow [http://tweepsearch.com]
    • 2.    Knowledge: listen to keep up with latest events in your field [#SocEnt]
    • 3.    Research: ask questions to gain insights, ideas, prioritize [@odemagazine]
    • 4.    Educating: highlight research, trends, and advances [@casefoundation]
    • 5.    Increasing Awareness: share accomplishments, beneficiary stories
    • 6.    Filtering: select the best information to ‘retweet’ and save people time [@NetSquared]
    • 7.    Events/conferences: increase reach and global participation [#swf09, @socialedge]
    • 8.    Fundraising: raise small gifts, create “Epic Change” [ Tweetsgiving, Charity:Water/Twestival]
    • 9.    Announcements: post winners of contests, deadlines, milestones, etc. [@changemakers]
    • 10.  Friendraising: build loyalty, make personal connections [@lend4health]
  • Thank You