NAVCA 29 th July 2009 Paul Webster ICT Development

@allstaff Should really deliver this presentation and explain #twitter in just 140 characters – but don’t think that would tell you much!

@allstaff Should really deliver this presentation and explain #twitter in just 140 characters – but don’t think that would tell you much!

Social Media Twitter Getting Started Commands Ways I use it Ways others use it Problems and Tips NAVCA accounts and LIO members accounts Good practice

Social Media

Twitter

Getting Started

Commands

Ways I use it

Ways others use it

Problems and Tips

NAVCA accounts and LIO members accounts

Good practice

“ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” www.universalmccann.com structured way, communication is free and lateral: anyone can talk to anyone else. The web is creating a culture of working with people not for them. Work is most satisfying and creative when it’s work with people rather than for them.” Charles Leadbetter, March 2009 “ In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or

Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers (Others – if you dare!)

New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged

Where does Social Networking fit - organisations use internet for: 66% - fundraising and other research 61% - purchasing goods and services 51% - online membership or subscriptions 45% - remote access 40% - e-learning 37% - social networking 21% - blogging 20% - VoIP / Skype – internet telephone calls [nfpSynergy – Virtual Promise 2008 (groups with <£1m turnover)]

Where does Social Networking fit - organisations use internet for:

66% - fundraising and other research

61% - purchasing goods and services

51% - online membership or subscriptions

45% - remote access

40% - e-learning

37% - social networking

21% - blogging

20% - VoIP / Skype – internet telephone calls

[nfpSynergy – Virtual Promise 2008 (groups with <£1m turnover)]

. Photo: flickr.com/photos/briansolis/

94% had HEARD of New Media or Social Media Of these, 60% had used New Media of some form 70% had used Forums 60% had used Blogs 60% had used Media Storage 60% had used Google Apps 40% had used Wiki’s 20% had used Twitter 10% had used Social Bookmarking [ICT Champion survey of third sector organisations in East of England – March 2009] Sector use of Social Media

94% had HEARD of New Media or Social Media

Of these, 60% had used New Media of some form

70% had used Forums

60% had used Blogs

60% had used Media Storage

60% had used Google Apps

40% had used Wiki’s

20% had used Twitter

10% had used Social Bookmarking

[ICT Champion survey of third sector organisations in East of England – March 2009]

Steve Louie fajalr ?

Built on SMS mobile phone technology – most accessible form of mobile media. Users to send and read other users' updates which are text-based posts of up to 140 characters in length. Can be sent by phone, webpage or application. Updates displayed on user's profile page and delivered to other users who have signed up to receive them. Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign. Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email. A great way to reach a wide, yet targeted audience and widen your network. Commoncraft Video explaining Twitter Twitter ...

Built on SMS mobile phone technology – most accessible form of mobile media.

Users to send and read other users' updates which are text-based posts of up to 140 characters in length. Can be sent by phone, webpage or application.

Updates displayed on user's profile page and delivered to other users who have signed up to receive them.

Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign.

Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email.

A great way to reach a wide, yet targeted audience and widen your network.

Commoncraft Video explaining Twitter

Visit

3 getting started ‘rules’ of Twitter Have an identity Bio, website and introduction. Be yourself Twitter is people not organisations Search and follow Find people to follow and don’t be shy to follow people – broaden your network to people you may not normally encounter Conversations Twitter is conversational – not a broadcast, tweet frequently and tweet naturally

Have an identity

Bio, website and introduction. Be yourself Twitter is people not organisations

Search and follow

Find people to follow and don’t be shy to follow people – broaden your network to people you may not normally encounter

Conversations

Twitter is conversational – not a broadcast, tweet frequently and tweet naturally

3 Twitter commands @ - At message Messages can be sent with no prefix, but could get lost in the ‘noise’ a message prefixed with @<username> will appear in that persons stream # - Hashtag Used both formally (e.g. #swineflu) or informally (e.g. #dbuc09) to group and associate similar tweets about a news story or event DM – Direct message This can only be read by the two people it is sent between (both must be mutual followers) – but maybe not what Twitter is about?

@ - At message

Messages can be sent with no prefix, but could get lost in the ‘noise’ a message prefixed with @<username> will appear in that persons stream

# - Hashtag

Used both formally (e.g. #swineflu) or informally (e.g. #dbuc09) to group and associate similar tweets about a news story or event

DM – Direct message

This can only be read by the two people it is sent between (both must be mutual followers) – but maybe not what Twitter is about?

3 ways Twitter is useful to me Biggest circle of link-minded friends – 650 who may be able to help with lost laptops or film queries (or work!) Ask a question from the audience? Extra conference attendee Twitterfall Eyes and ears for the organisation – who is talking about areas that interest you ... – or even directly about you Twitter Search for Voluntary Sector Also wider ‘news as it happens’ – TwitScoop

Biggest circle of link-minded friends – 650 who may be able to help with lost laptops or film queries (or work!)

Ask a question from the audience?

Extra conference attendee

Twitterfall

Eyes and ears for the organisation – who is talking about areas that interest you ... – or even directly about you

Twitter Search for Voluntary Sector

Also wider ‘news as it happens’ – TwitScoop

Link to TwitScoop

Events AS they happen not AFTER they have happened

3 ways that others use Twitter Dogstrust - @dogstrust @dogstrust Very popular in keeping supporters up to date with the cause Women's Resource Centre - @whywomen @whywomen Good use to raise awareness Tameside 3 rd Sector Coalition - @t3sc @t3sc Conversations with local groups There are many more national and local front-line and infrastructure orgs using twitter - just search!

Dogstrust - @dogstrust @dogstrust

Very popular in keeping supporters up to date with the cause

Women's Resource Centre - @whywomen @whywomen

Good use to raise awareness

Tameside 3 rd Sector Coalition - @t3sc @t3sc

Conversations with local groups

There are many more national and local front-line and infrastructure orgs using twitter - just search!

3 tips for Twitter Check for ‘@ replies’ these are messages people have sent in reply to you Set up ‘saved searches’ find out what’s being said about topics that interest you Don’t expect instant results! Its not like Facebook (popular) or MSN (instant conversations)

Check for ‘@ replies’

these are messages people have sent in reply to you

Set up ‘saved searches’

find out what’s being said about topics that interest you

Don’t expect instant results!

Its not like Facebook (popular) or MSN (instant conversations)

3 ways to keep up with Twitter A ‘Twitter Client’ To watch all the tweets of those you follow (e.g. Twibble or Twhirl) An ‘RSS reader’ All Twitter updates have RSS and can be subscribed to in a feed reader such as ‘Google Reader’ These can be ‘mashed’ into combined feeds, e.g. of all NAVCA Tweets or all LIO Tweets An ‘Email Delivery Service’ ‘ Feed My Inbox’ will deliver a list of the Tweets from each account you tell it to monitor in the form of an daily email

A ‘Twitter Client’

To watch all the tweets of those you follow (e.g. Twibble or Twhirl)

An ‘RSS reader’

All Twitter updates have RSS and can be subscribed to in a feed reader such as ‘Google Reader’

These can be ‘mashed’ into combined feeds, e.g. of all NAVCA Tweets or all LIO Tweets

An ‘Email Delivery Service’

‘ Feed My Inbox’ will deliver a list of the Tweets from each account you tell it to monitor in the form of an daily email

3 features that make Twitter versatile API The interface is open so anyone can and does build applications for specific purposes Built on SMS The simplest form of mobile communication RSS The ‘currency’ of social media – all Twitter streams can be accessed by an RSS reader

API

The interface is open so anyone can and does build applications for specific purposes

Built on SMS

The simplest form of mobile communication

RSS

The ‘currency’ of social media – all Twitter streams can be accessed by an RSS reader

3 Twitter trivia's Average age of Twitter user is 31 [Pew Internet – December 2008] http://arstechnica.com/web/news/2009/02/study-twitter-users-are-mobile-urban-and-engaged-online.ars Why is it called Twitter? “The definition is 'a short burst of inconsequential information,' or 'chirps from birds’. We wanted to capture the feeling, the physical sensation you're buzzing your friend's pocket. [Jack Dorsey - co-founder of Twitter] How many tweets have been sent? - http:// popacular.com/gigatweet /

Average age of Twitter user is 31 [Pew Internet – December 2008]

http://arstechnica.com/web/news/2009/02/study-twitter-users-are-mobile-urban-and-engaged-online.ars

Why is it called Twitter? “The definition is 'a short burst of inconsequential information,' or 'chirps from birds’. We wanted to capture the feeling, the physical sensation you're buzzing your friend's pocket. [Jack Dorsey - co-founder of Twitter]

How many tweets have been sent? - http:// popacular.com/gigatweet /

NAVCA News @ navcanews Sophie & News RSS Sports @ navcasport Carrie & Sport RSS ILP @ navcailp Sophie & ILP RSS Every Child Matters @ navcaecm Angela & Sophie ICT Champions @ ictchampions Paul & Champs RSS LCPU @ lcpu John & LCPU RSS Learning & Development @ navcalandd Carolyn & L&D RSS NAVCAboodle @ navcaboodle Sophie 3 NAVCA Twitter accounts / (ALL) NAVCA Twitter accounts

NAVCA News @ navcanews Sophie & News RSS

Sports @ navcasport Carrie & Sport RSS

ILP @ navcailp Sophie & ILP RSS

Every Child Matters @ navcaecm Angela & Sophie

ICT Champions @ ictchampions Paul & Champs RSS

LCPU @ lcpu John & LCPU RSS

Learning & Development @ navcalandd Carolyn & L&D RSS

NAVCAboodle @ navcaboodle Sophie

3 LIOs that use Twitter @vamanchester - Link @hvastuff - Link @mertonconnected – Link and website

@vamanchester - Link

@hvastuff - Link

@mertonconnected – Link and website

... and 3 more! @southlincscvs - Link @warringtoncvs - Link @t3sc - Link there are many and the number is growing, 14 at the last check (Doncaster CVS added yesterday) A combined feed is available online or as an RSS subscription – http://feedstitch.com/liotweets/lio-tweets.rss

@southlincscvs - Link

@warringtoncvs - Link

@t3sc - Link

there are many and the number is growing, 14 at the last check (Doncaster CVS added yesterday)

A combined feed is available online or as an RSS subscription – http://feedstitch.com/liotweets/lio-tweets.rss

3 Twitter – Good Work Practices Tweets about your organisation represent it to the world Don’t say anything in public that can’t be backed up If asked about work treat as you would an email or phone call Messages potentially could be re-tweeted and even spread out of context Be positive and link to the organisations website But don’t overdo as Twitter is the personal faces of the org Check who you follow and who follows you Do they add to your work-related Twitter conversations, even if not ‘sector’ friends, or are they celebs and marketing spammers? As with any internet based communication (web browsing or email) whilst at work it should be related to the work of the organisation

Tweets about your organisation represent it to the world

Don’t say anything in public that can’t be backed up

If asked about work treat as you would an email or phone call

Messages potentially could be re-tweeted and even spread out of context

Be positive and link to the organisations website

But don’t overdo as Twitter is the personal faces of the org

Check who you follow and who follows you

Do they add to your work-related Twitter conversations, even if not ‘sector’ friends, or are they celebs and marketing spammers?

As with any internet based communication (web browsing or email) whilst at work it should be related to the work of the organisation

10 million people visited Twitter in February 2009 (worldwide); traffic to Twitter in the UK increased by 974% in last year. [ComScore and HitWise] Nearly one-in-five (19%) online adults ages 18 to 24 have used Twitter, as have 20% of online adults ages 25 to 34. Median age of a Twitter user is 31. Median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40. [Pew Research Center] 3 more boring? stats about Twitter

10 million people visited Twitter in February 2009 (worldwide); traffic to Twitter in the UK increased by 974% in last year. [ComScore and HitWise]

Nearly one-in-five (19%) online adults ages 18 to 24 have used Twitter, as have 20% of online adults ages 25 to 34.

Median age of a Twitter user is 31. Median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40. [Pew Research Center]

Twitter Frustrations At first feeling unheard until connections made Don’t give up Very ephemeral – tweets have a short life span Put in effort - but take seek results and take-away - now Lots of ‘noise’ and need to keep checking Can be managed using RSS feeds and searches It may be messy – be prepared to deal with this Technical No real internet skill needed, but needs a fast broadband connection Fickle constantly changing ‘current fashionable product’

At first feeling unheard until connections made

Don’t give up

Very ephemeral – tweets have a short life span

Put in effort - but take seek results and take-away - now

Lots of ‘noise’ and need to keep checking

Can be managed using RSS feeds and searches

It may be messy – be prepared to deal with this

Technical

No real internet skill needed, but needs a fast broadband connection

Fickle

constantly changing ‘current fashionable product’

Twitter Winners Access FREE to use DOES need a time and resources commitment to make an organisational habit! Presents the human face of the organisation Listening Find out what is happening – as it happens Ability to take part in events – without physically attending Asking A circle of professional contacts you could only dream of having Share your organisations ideas with others and work collaboratively Meeting Conversations with known contacts and chance meetings with those you don’t Mobilisation of followers

Access

FREE to use

DOES need a time and resources commitment to make an organisational habit!

Presents the human face of the organisation

Listening

Find out what is happening – as it happens

Ability to take part in events – without physically attending

Asking

A circle of professional contacts you could only dream of having

Share your organisations ideas with others and work collaboratively

Meeting

Conversations with known contacts and chance meetings with those you don’t

Mobilisation of followers

10 more ways to use Twitter 1. Networking: find key influencers in your field to follow [http://tweepsearch.com] 2. Knowledge: listen to keep up with latest events in your field [#SocEnt] 3. Research: ask questions to gain insights, ideas, prioritize [@odemagazine] 4. Educating: highlight research, trends, and advances [@casefoundation] 5. Increasing Awareness: share accomplishments, beneficiary stories 6. Filtering: select the best information to ‘retweet’ and save people time [@NetSquared] 7. Events/conferences: increase reach and global participation [#swf09, @socialedge] 8. Fundraising: raise small gifts, create “Epic Change” [ Tweetsgiving, Charity:Water/Twestival] 9. Announcements: post winners of contests, deadlines, milestones, etc. [@changemakers] 10. Friendraising: build loyalty, make personal connections [@lend4health]

1. Networking: find key influencers in your field to follow [http://tweepsearch.com]

2. Knowledge: listen to keep up with latest events in your field [#SocEnt]

3. Research: ask questions to gain insights, ideas, prioritize [@odemagazine]

4. Educating: highlight research, trends, and advances [@casefoundation]

5. Increasing Awareness: share accomplishments, beneficiary stories

6. Filtering: select the best information to ‘retweet’ and save people time [@NetSquared]

7. Events/conferences: increase reach and global participation [#swf09, @socialedge]

8. Fundraising: raise small gifts, create “Epic Change” [ Tweetsgiving, Charity:Water/Twestival]

9. Announcements: post winners of contests, deadlines, milestones, etc. [@changemakers]

10. Friendraising: build loyalty, make personal connections [@lend4health]

Thank You