The key question for most nonprofits is not whether social media can be useful—clearly, it can—but rather, how useful, how much time and effort is it likely to take, and what’s reasonable to expect in terms of a return on your time?
It’s huge and still growing.Social media compliments existing media not replaces it.Compliments your existing media – drives traffic to website, newsletter, bulletin, etc
Facebook 845mChina 1.3bn, India 1.2bn, USA 313m
In Idealware’s 2011 Facebook survey, over 70 percent of respondents had succeeded in bringing new supporters to their events, and 66 percent of advocacy organizations had gotten their Facebook fans to take some type of action, like signing a petition. Limited success with direct fundraising. More success with direct action.
Social Media4 ServiceDeliveryMiles Maier
Digital Service delivery• Self-help solutions• Smart Assistants• Online assessments• Live Chat• Mobile device apps *• Social Media *
ICE BREAKER• Name, job, one thing from today• Questions you may have? • Using social media to connect with socially, financially, digitally disenfranchised clients? • Impact on the way we deliver services?
“ Social media…is about pursuing relationships and fostering communities. Paul Adams, Google http://thinkoutsidein.com/blog
“Social mediajust now reachedsuch a criticalmass, it‟s toohard to ignore.You don‟t want to be„that guy‟ who refuses toadapt to change andloses touch with reality.”JuliaRoyhttp://juliaroy.com
Social media is the vehicleby which men have finallydecided it‟s cool – andvaluable – to open up,share, make friends andhave conversations.(Women have know this foreons.)”Diane Hessanhttp://Communispace.com
Social media is online mediathat starts conversations,encourages people to pass iton to others, and finds ways totravel on its own.Idealwarehttp://www.idealware.com
Facebook• Driving traffic to website• Moving people to take action – advocate, volunteer• Less success with direct fundraising• Resource: min. 2 hours per week
Twitter• Connect with like-minded organisations and people• Cultivating new connections• Huge reach, quickly• Resource: min. 2 hours per week
YouTube• Video can be compelling • Start conversations, spreading the word, hosting user content, host a video channel• Driving traffic to your website• Resource: min. depends on what you plan to do
5. USING SOCIALBARRIERS TO Barriers MEDIA…• Skills• Capacity• Change factors• Social media tools• Strategy
Which tools?Hours per week you Max. number of socialcan commit to social 2 media channels youmedia can support Goal #1 Goal #2 Goal #3 Content: Expertise: Total Rank how easy will how easy to get it be for you staff up to to produce speed? the necessary content?FacebookTwitterLinkedInYoutube
Where to start…Social Media Planning Guideswww.idealware.org/Digital StoryTellinghttp://ictknowledgebase.org.uk/digitalstorytellingCommon Craftwww.commoncraft.comSocialSource Commonshttps://socialsourcecommons.org
CreditsThis presentation is remixed and adapted from “Whatthe F**K is Social Media” by Martha Kagan ofespresso.com under Creative Commons LicenceAttribution-Non-Commercial 2.5, and added to withnuggets of our own received wisdom (yes, really).All images are from iStockphoto.com unlessotherwise acknowledged.http://creativecommons.org/licenses/by-nc/2.5/