Thank you to Ann and the Trustees for asking me along today. I’ve been asked to talk about how voluntary and community - or civil society – groups can use new media to work together and tell their story. Not much time – mainly show and tell examples of how other groups are using new media.
Examples of new media includes Facebook, Twitter, Flickr, Google Docs, Youtube, etc We’ll show you how other voluntary and community groups are using social media
Expectations of big funding cuts – read the OBR Report from June 2010 May see some ‘salami slicing’ of budgets or a more strategic approach Unlikely that funding for London and Home Counties authorities will be protected Kevin Curley: Rationalising local support and development organisations: Some radical proposals , says a minimum of £150,000 core funding is needed in unitary areas and £250,000 in counties, and that these levels of funding cannot be expected to continue. “After five years of ChangeUp we can see that we have failed to rationalise local support and development organisations. The economic downturn and the prospect of severe public expenditure cuts should encourage us now to ask very searching questions of ourselves.” “Everyone has the right to establish separate charities. We do not have the right though to expect the local state to fund us.” Can we do anything about the cuts? Not directly – but we can tell our story to decision-makers
So how do you go about telling your story to stakeholders. I want to make 3 points here: 1. CONTENT is everthing 2. Choose the RIGHT TOOL for your audience and purpose 3. Ask yourself this: Why would VCOs engage with your online network if they can do it for themselves?
Let’s quickly look at some examples of how groups are using new media to work together and tell their story. This is Generations Together – a cross-sector partnership project funded by the council in Hammersmith and Fulham Why use it? The project uses POSTEROUS – it’s FREE and no skill is needed. You chose a template, email your content to Posterous – text, photos, videos, audio – and they do the rest.
Why use it? Facebook – 20m users in the UK. HVA uses it to create a local online community, publicise events, host discussions, share news, etc. Notice 66 members. However, not everyone happy sharing info with a site that has an ambivalent attitude to privacy and data protection
Why use it? Good for connecting with decision-makers and others in your professional circle, and influencing the discussion. Note: 128 followers of Telford Voluntary Service’s Twitter
Why use it? This is more about story-telling . It provides an instant easy to understand picture of what Dog’s Trust does and how it makes a difference – and if I’m a funder or a sponsor with a chequebook, I love that. Note: 93,000 people follow the site.
Funders like videos – easier to understand than bulky and boring annual reports
Open source community network Q: Hands up if you’re from a network organisation Q: Hands up if you work with a network
Even Stevenage Borough Council uses new media to engage with people
How to fight the credit crunch or do more with less New Media – collaborate & tell your story Miles Maier Lasa London ICT Champion
Photo: flickr.com/photos/tonypeters/ “ Social Media is game changing” www.Radian6.com/cms/social_media “ Online applications and media which facilitate interaction, collaboration and the sharing of content” www.universalmccann.com
Why you should care…. <ul><li>(about using new media to tell your story)? </li></ul><ul><li>CSR 2010 to leave ‘unprotected’ services with reduced resources </li></ul><ul><li>Local authorities: 1 to 0% growth in cash support each of next 5 yrs </li></ul><ul><li>Unprotected services cuts of 2-5% per year (15-20% over 5 yrs) </li></ul><ul><li>High demand limited funding who gets funded tell the story of how you make a difference </li></ul>
Some basic rules <ul><li>You need valuable content </li></ul><ul><li>Identify your objectives </li></ul><ul><li>Identify and build your Audience </li></ul><ul><li>Use the right tool – personal, email, Twitter, Facebook </li></ul><ul><li>Connect, collaborate and engage </li></ul><ul><li>Measure your success (or not) </li></ul>
Community Engagement – West London http://generationstogether.posterous.com/
Working together <ul><li>Document sharing – Google Docs, Microsoft Live </li></ul><ul><li>Arrange meetings – www.doodle.com </li></ul><ul><li>Share presentations – www.slideshare.net/ictchamp </li></ul><ul><li>Share pictures – www.flickr.com </li></ul><ul><li>Share videos – www.youtube.com </li></ul>
Where to go for help <ul><li>Regional ICT Champions - www.ictchampions.org.uk </li></ul><ul><li>ICT Knowledgebase – www.ictknowledgebase.org.uk </li></ul><ul><li>Idealware – www.idealware.org </li></ul><ul><li>NetSquared - http:// netsquared.meetup.com / </li></ul><ul><li>Common Craft – www.commoncraft.com </li></ul>Photo: flickr.com/photos/jose-montenegro/
Workshop prepared by Miles Maier London Region ICT Champion www.lasa.org.uk/ictchampion [email_address] 020 7426 4496