Social Media 101

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Find out how non-profits are using web based tools to tell their story to funders, supporters and donors.

Find out how non-profits are using web based tools to tell their story to funders, supporters and donors.

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  • 1. Miles Maier London Region ICT Champion SOCIAL MEDIA 101
  • 2. Social Media / Web 2.0
    • What is it
    • Why should you care
    • How it’s being used - for non-profit
    • Impacts
    • How to get there
  • 3. Photo: flickr.com/photos/tonypeters/ “ Social Media is game changing www.Radian6.com/cms/social_media “ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” www.universalmccann.com
  • 4. Social Media / Web 2.0
  • 5. Photo: flickr.com/photos/briansolis /
  • 6. Why social media?
    • Advocacy
    • Awareness
    • Fundraising
    • Inspiring action
    • Influencing change
  • 7. Blog Readership
    • 65%
    • 17.8m
    • UK Active Internet Users
    • Universalmccann.com
  • 8. Watching Video
    • 84%
    • 15m
    • UK Active Internet Users
    • Universalmccann.com
  • 9. Photo Sharing
    • 49%
    • 8.4m
    • UK Active Internet Users
    • Universalmccann.com
  • 10. Social Networking
    • 60%
    • 10.6m
    • UK Active Internet Users
    • Universalmccann.com
  • 11. Finding your Way Photo: flickr.com/photos/worldwidewandering
  • 12. Finding your way
    • O bjectives - what
    • A udience - who
    • S trategy - pick a path that fits
    • I mplement - match the tool
    • S ustain - measure, adjust
  • 13. Help yourself and others
    • UK Riders – www.ukriders.info
    • Idealware – www.idealware.org
    • NetSquared - http://netsquared.meetup.com/
    • Common Craft – www.commoncraft.com
    • Facebook for Good - http://tinyurl.com/6d6v2y
    • My Causes - www.myspace.com/mycauses
    Photo: flickr.com/photos/jose-montenegro/
  • 14. Top 10
    • 10. Crowdvine - meet smarter
    • 9. Ning - create your own network
    • 8. Flickr - show your story
    • 7. Del.ico.us - tag it
    • 6. Youtube - tell your story
  • 15. Top 10
    • 5. Google Docs - collaborate
    • 4. Blogs - follow and listen
    • 3. RSS - stay up to date
    • 2. Suppliers Directory - find ‘em
    • 1. Knowledgebase - find out
  • 16. Miles Maier London Region ICT Champion www.lasa.org.uk/ictchampion [email_address] 020 7426 4496