Miles Maier London Region ICT Champion SOCIAL MEDIA 101
Social Media / Web 2.0 <ul><li>What is it </li></ul><ul><li>Why should you care </li></ul><ul><li>How it’s being used - fo...
Photo: flickr.com/photos/tonypeters/ “ Social Media is game changing www.Radian6.com/cms/social_media “ Online application...
Social Media / Web 2.0
Photo: flickr.com/photos/briansolis /
Why social media? <ul><li>Advocacy </li></ul><ul><li>Awareness </li></ul><ul><li>Fundraising </li></ul><ul><li>Inspiring a...
Blog Readership <ul><li>65% </li></ul><ul><li>17.8m </li></ul><ul><li>UK Active Internet Users </li></ul><ul><li>Universal...
Watching Video <ul><li>84% </li></ul><ul><li>15m </li></ul><ul><li>UK Active Internet Users </li></ul><ul><li>Universalmcc...
Photo Sharing <ul><li>49% </li></ul><ul><li>8.4m </li></ul><ul><li>UK Active Internet Users </li></ul><ul><li>Universalmcc...
Social Networking <ul><li>60% </li></ul><ul><li>10.6m </li></ul><ul><li>UK Active Internet Users </li></ul><ul><li>Univers...
Finding your Way Photo: flickr.com/photos/worldwidewandering
Finding your way <ul><li>O bjectives - what </li></ul><ul><li>A udience - who </li></ul><ul><li>S trategy - pick a path th...
Help yourself and others <ul><li>UK Riders – www.ukriders.info </li></ul><ul><li>Idealware – www.idealware.org </li></ul><...
Top 10 <ul><li>10. Crowdvine - meet smarter </li></ul><ul><li>9.  Ning - create your own network </li></ul><ul><li>8.  Fli...
Top 10 <ul><li>5. Google Docs - collaborate </li></ul><ul><li>4. Blogs - follow and listen  </li></ul><ul><li>3.  RSS - st...
Miles Maier London Region ICT Champion www.lasa.org.uk/ictchampion [email_address] 020 7426 4496
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Social Media 101

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Find out how non-profits are using web based tools to tell their story to funders, supporters and donors.

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Social Media 101

  1. 1. Miles Maier London Region ICT Champion SOCIAL MEDIA 101
  2. 2. Social Media / Web 2.0 <ul><li>What is it </li></ul><ul><li>Why should you care </li></ul><ul><li>How it’s being used - for non-profit </li></ul><ul><li>Impacts </li></ul><ul><li>How to get there </li></ul>
  3. 3. Photo: flickr.com/photos/tonypeters/ “ Social Media is game changing www.Radian6.com/cms/social_media “ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” www.universalmccann.com
  4. 4. Social Media / Web 2.0
  5. 5. Photo: flickr.com/photos/briansolis /
  6. 6. Why social media? <ul><li>Advocacy </li></ul><ul><li>Awareness </li></ul><ul><li>Fundraising </li></ul><ul><li>Inspiring action </li></ul><ul><li>Influencing change </li></ul>
  7. 7. Blog Readership <ul><li>65% </li></ul><ul><li>17.8m </li></ul><ul><li>UK Active Internet Users </li></ul><ul><li>Universalmccann.com </li></ul>
  8. 8. Watching Video <ul><li>84% </li></ul><ul><li>15m </li></ul><ul><li>UK Active Internet Users </li></ul><ul><li>Universalmccann.com </li></ul>
  9. 9. Photo Sharing <ul><li>49% </li></ul><ul><li>8.4m </li></ul><ul><li>UK Active Internet Users </li></ul><ul><li>Universalmccann.com </li></ul>
  10. 10. Social Networking <ul><li>60% </li></ul><ul><li>10.6m </li></ul><ul><li>UK Active Internet Users </li></ul><ul><li>Universalmccann.com </li></ul>
  11. 11. Finding your Way Photo: flickr.com/photos/worldwidewandering
  12. 12. Finding your way <ul><li>O bjectives - what </li></ul><ul><li>A udience - who </li></ul><ul><li>S trategy - pick a path that fits </li></ul><ul><li>I mplement - match the tool </li></ul><ul><li>S ustain - measure, adjust </li></ul>
  13. 13. Help yourself and others <ul><li>UK Riders – www.ukriders.info </li></ul><ul><li>Idealware – www.idealware.org </li></ul><ul><li>NetSquared - http://netsquared.meetup.com/ </li></ul><ul><li>Common Craft – www.commoncraft.com </li></ul><ul><li>Facebook for Good - http://tinyurl.com/6d6v2y </li></ul><ul><li>My Causes - www.myspace.com/mycauses </li></ul>Photo: flickr.com/photos/jose-montenegro/
  14. 14. Top 10 <ul><li>10. Crowdvine - meet smarter </li></ul><ul><li>9. Ning - create your own network </li></ul><ul><li>8. Flickr - show your story </li></ul><ul><li>7. Del.ico.us - tag it </li></ul><ul><li>6. Youtube - tell your story </li></ul>
  15. 15. Top 10 <ul><li>5. Google Docs - collaborate </li></ul><ul><li>4. Blogs - follow and listen </li></ul><ul><li>3. RSS - stay up to date </li></ul><ul><li>2. Suppliers Directory - find ‘em </li></ul><ul><li>1. Knowledgebase - find out </li></ul>
  16. 16. Miles Maier London Region ICT Champion www.lasa.org.uk/ictchampion [email_address] 020 7426 4496
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