Shining On A Shoestring

Miles Maier Lasa London ICT Champion shining on a shoestring | reading | 03 february 2010 Communications – do more for less with ICT

A champion for ICT in your region
To see local infrastructure support organisations
Operate more efficiently in its day to day work
Be more effective in its reach and influence
Voice , representation, advocacy
Signposting sources of help
Strategic support
Regional ICT Champions

Doing more with Less – the wrong way
Spending without budgeting
Cutting back on support
Cutting back on training
Remember that ICT underpins service delivery and should be acknowledged by full cost recovery .

Doing more with less – right way
Assess your ICT
health-checks
Risk assessment
living with risk
Budgeting
calculate your ICT budget

Top Tips 1 (on doing more with less)
Donation schemes
CTXchange – www.ctxchange.org
Discount schemes
charity software suppliers
Free and open source software
Open office
www.ictknowledgebase.org.uk/opensourcesoftware

Event management - www.eventbrite.com
Free video conferencing - www.oovoo.com , Skype
Collaborate - Google Docs and Microsoft Live Office
Aggregate the news – RSS
Surveys and polls - SurveyMonkey
Arranging meetings – www.doodle.com

Knowledgebase www.ictknowledgebase.org.uk
Suppliers Directory www.suppliersdirectory.org.uk
NAVCA www.navca.org.uk
ICT Champions www.ictchampions.org.uk
Capacitybuilders www.improvingsupport.org.uk
UKRiders www.ukriders.info
AbilityNet www.abilitynet.org.uk
IT4Communities www.it4communities.org.uk

Doing more with less – communications
TASKS
Advocacy
Awareness
Fundraising
Inspiring action
Influencing change
NEW MEDIA
Conversations
Social networking
Collaboration
Content sharing
Aggregation
Tell your story

Thinking about new media
O bjectives - what
A udience - who
S trategy - pick a path that fits
I mplement - match the tool
S ustain - measure, adjust

Old media - Web 1.0 . . . . . static, not dynamic, no interaction, text heavy content. Information is fed AT viewers

New media - Web 2.0 . . . . is interactive websites, comments, conversations and social networking WITH viewers encouraged

Video sharing - Youtube
Tells your story to funders, etc
Video/pictures - very powerful medium
Free
18.5m UK viewers

Social Networking - Facebook
connect with other organisations and supporters
19m UK or 300m global users
interacts with other social media tools like Twitter, blogs, Flickr

www.facebook.com/group.php?gid=7347628574

Create your own social network
Free ( with ads) or $25 USD/month (no ads)
Combines forums, video, photos, widgets, etc
One login (open social)
Niche Social Networking - ning

http://navcanetworks.ning.com/

Social Networking/Twitter
combination of micro-blogging and social networking
Push out messages and join conversations
Raise profile – 14m global users
Free

http://twitter.com/telfordvolserve

Collaborative Working
Share documents and knowledge
Collaborate on documents in real time
Funding bids, newsletters, meetings , maps
Google Docs , Zoho, Microsoft Live Office, wikis, Doodle

GoogleDocs

Collaborative working - Doodle Visit

Collaborative maps

RSS
Aggregates news to one place
Subscribe to RSS feeds
Save time, convenient
Google Reader is free

Google Reader

Online & Text Donations - Red Nose Day
Ground breaking £5 text donation with 100% going straight to good causes.
Every UK operator participated.
Over £20,000,000 donated by text.
Over £20,000,000 donated online.

Joining it all together…

The Bartons Anna bought noses for her grandchildren at Sainsbury’s and looked at their skins on Bebo. They all watched the show on the night and donated £50 by telephone. £54

Miles Maier London Region ICT Champion www.lasa.org.uk/ictchampion [email_address] 020 7426 4496

Shining On A Shoestring

by Miles Maier on Feb 05, 2010

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