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Lasa cyp social media

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  • MUTE ALL CALLERS EXCEPT IAN R (##) PRIVATE HEAD COUNT (#9) RECORD CALL (#8) Welcome and Introductions (IR) > NEXT SLIDE > About these webinars
  • About Children England and this webinar series Thank you to our funders, DfE via Children England, who are enabling us to present these webinars to you free of charge. Children England are the government’s strategic partner for children, youth and families organisations in the non-profit sector. You can find out more by following the link at the bottom of this presentation: www.childrenengland.org.uk/overview/1584 This project is about capacity building ICT knowledge in the CYP sector and, Lasa as Children England’s technical partner, is delivering a series of 6 workshops * 3 in the summer – managing ict, data protection and social media * and 3 from mid-September onwards with cloud tools, websites and e-safety And the link to find out more about that is http://lasa.eventbrite.co.uk
  • 3. Orientation (IR) HANDOVER CHAIR FROM IR REMINDER TO MUTE/UNMUTE #6
  • Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
  • Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  • Social networks are a little like parties with conversations starting and stopping, relationships created and ideas and stories exchanged. This is potentially very powerful for a campaigner or fundraiser looking to make new contacts or get interest going. These networks are social, they ’ re about communicating and exchanging ideas they ’ re not a broadcast platform!
  • Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  • Work through each of the voluntary sector problems relating to social media.
  • Being social means interacting, finding common interests, share experiences and being present…..so think about your audience
  • ** Optional Slide if this is requested ** Low cost and easy to do. Microphone (Rode Podcaster) is £120, but it can be done with an iphone. Software (Audacity) is free.
  • ** Optional Slide if this is requested ** Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
  • Marketing & Campaigning A way to attract new visitors through mediums of pictures, video and audio These are both quick, low cost and easy to make.
  • Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don ’ t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won ’ t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you ’ d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians)‏ LinkedIn (more professional business use)‏
  • Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don ’ t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won ’ t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you ’ d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians)‏ LinkedIn (more professional business use)‏
  • Communications Volunteering BH
  • Communications Volunteering BH
  • Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart.
  • END PRESENTATION THANK YOU EVERYONE FOR YOUR TIME TODAY, WE HOPE IT WAS USEFUL. BEFORE YOU GO WE HAVE A COUPLE OF ANNOUNCEMENTS TO MAKE: WE HOPE TO MAKE THIS PRESENTATION AND THE AUDIO RECORDING AVAILABLE FOR DOWNLOAD VERY SHORTLY, WE’LL LET YOU KNOW WHEN ITS AVAILABLE. FORTHCOMING WEBINARS PLEASE COMPLETE THE WEBINAR EVALUATION HANDOVER TO IAN R FOR WRAP AND THANK YOUS

Lasa cyp social media Lasa cyp social media Presentation Transcript

  • S o c ia l M e d iaMiles Maier Twitter @LasaICTLasaPaul Webster Twitter @WatfordGapTo join the conference call freephone 0800 229 0094 PIN: 986965 Then press #6 to mute your
  • • Funded by DfE via Children England• Capacity building CYP knowledge of ICT• Series of 6 webinars on technology http://lasa.eventbrite.co.uk www.childrenengland.org.uk/overview/1584
  • About Lasa• 25+ years in the sector• Technology leadership, publications, events and consultancy www.lasa.org.uk/ict• Welfare Rights www.rightsnet.org.uk
  • Get the most out of Social Media Paul Webster (Twitter : @watfordgap) 18th July 2012
  • “Social Media. They get all excited about gleaming technologyand clever gizmos. They talk in acronyms and begin sentenceswith: “Did you know you can..” The rest of us just want to get onwith campaigning, fundraising or service delivery. We want to talkabout the people we work with, the communities we’re in andthe issues we’re passionate about. We want to find and talk topeople who can help us get change, deliver services or make adifference”. Well, Social Media is about all that, telling stories and havingconversations, having a space to do that … it just happens that thespace is on a computer.(From ‘How to use New Media’ - Media Trust).
  • • What is social media is and why What we are going to cover its important• Make a plan for good social media use - doing social media better• What tools are being used• How can it be used in all aspects of what your organisation does• Get some inspiration from how other organisations are using social media• How much time to spend on social media• Questions & Answers http://www.flickr.com/photos/virtuatron/
  • Old media - Web 1.0 . . . (Others – if you dare!) . . static websites with no interaction, text heavy content. Information just fed TO visitors
  • New media - Web 2.0 .... . media rich, interactive, content served based on preferences,open for comments, conversations WITH visitors encouraged.Web 2.0=Social Media=New Media=Social Networking
  • It’s about conversations…..Social media…is about pursuing relationships and fosteringcommunities. Paul Adams, Google - http://thinkoutsidein.com/blogThe Conversational Web, not a Broadcast. Listen more than talk
  • Q. Which social network does your organisation usemost?- a website that you can update yourself?- write a blog, either personal or about the organisation?- share video on a Youtube account?- have pictures on Flickr or Picasa?- have a Facebook page?- use Twitter to keep in touch?- share connections on LinkedIn?- none of them
  • Social Networking – the numbers
  • Social Networking – the numbers• Of all the websites visited in UK, 2 are Social Networks - Google (9.5%), Facebook (6.6%), YouTube (3.5%), ebay (1.9%), WinMail (1.4%). Google = 91% of search traffic. (HitWise – Feb 2012)• Use of social networks is 23% of time spent on internet in UK, 159% increase in last 3 years• Of the 48.6 million adult population (ONS), 77% have a Facebook profile, 66% are YouTube users, 32% are on Twitter and 16% have a presence on LinkedIn. (Umph Sept 2011 – sample of 2,400 adults)• YouTube 2nd most popular way to search for content. 48hrs is uploaded every two minutes• One to watch? Pinterest visits up from 50k to over 300k in 1 month. (Nov 2011 Comscore)
  • Social Networking – the numbers• Average social network user is aged 37• LinkedIn its 44, Twitter 39, Facebook 38• 96% of aged 18-34 on one or more network• 52% of Facebook users are 18 to 34 yrs• 55% in this group check their social networks at least once a day (June 2011)• 58% of their media content on mobile devices• 30% check their status as soon as they wake up, 81% never turn their phone off (Aug 2011)So, its not a passing phase, but it is important that organisations direct effort to the right network(s)(From – Ofcom, www.clickymedia.co.uk & www.hitwise.com)http://bigbible.org.uk/2011/12/social-media-infographic/#.Tt6yloSrmSo
  • 76% of iPad users also have a desktop PC, but 9% bought one to replace their desktop / laptop The Mobile Mobile web access will eclipse wired by 2015, 17% of UK Web households already use phone as primary web access If you took away my mobile, you would Increase from 31% (2010) to 45% (2011) of people take away a part of connecting to Internet from phone/tablet (ONS – Aug 2011) me 70% would give up alcohol for a week rather than phone 37% of young people in the UK own a Blackberry phone Over 25 million So, have you viewed your website on a phone/tablet?smartphones in use in UK 51.3% of phone market Android OS use grown from 5% to 47% (Dec 2009 to Dec 2011).(Ofcom Aug2011 / ComScore Dec2011) Apple is 30%, Symbian <5%. (ComScrore Aug 2011) 59% access social network, 49% to buy, 12% to check-in Bite-sized learning & volunteering whilst travelling
  • Social media is online media that startsconversations, encourages people to pass it onto others, and finds ways to travel on its own.Idealware - http://www.idealware.com
  • Q. Which of these issues holds back yourorganisation’s use of social media the most?• Where do I start?• Lack of knowledge• Confidence / Fear• Capacity / Resources• No access from my computer• Dont have any time• Too expensive to use the websites• Scepticism – whats the point?
  • Immediacy – and response expected What took days, takes hours, what took minutes takes seconds.Type News travels Reply withinPrint 7 days 2 weeksEmail 7 hours 2 daysFacebook 7 minutes 2 hoursTwitter 7 seconds 2 minutes But how much time do organisations allocate for maintaining a social media presence and marketing themselves?
  • But how much time do charities allocate?48% have no budget for social media activities86% allocate < ½ day per week to using & maintaining it (NTEN - 2011 – NonProfit Social Network Benchmark Report)Only 17% have a social media plan or strategy (East Midlands ICT Infrastructure organisations – March 2012)Just 6% have social media guidelines for responsible use (East Midlands ICT Infrastructure organisations – March 2012)Social Media websites are increasingly an organisations main shop window – we all check there first!
  • First - Planning How to Use• Know your objectives and what you want to say • Giving local young people a safe place to meet• Research where your audience are – do you know? • Don’t just build, work in the places where your target audience are• Plan how to use the tools – have a strategy • Video of event?, Blog of experiences? Do ‘as well as’ what you do• Choose tool to match audience and implement • Look at what other venues have done, what works elsewhere?• Sustain the conversation and say thank you • Encourage people to return, keep it new, links from websites
  • Promoting your group How you could promote your cause Think about the mission and aim of what you do Can you write down your key message in 140 characters, what hooks would you use?Could you blog about it? Make a video? Find a beneficiary to record an audio interview with? Make you website social?How would you interest peoplein what you are promoting?Could you Pitch it?
  • Start conversation – dont make everyone learn twice It can be difficult to get It’s easier to go where people to come to you people are alreadyDo you know who your target audience are?Are they already using social media sites (and which ones)?Build a genuine relationship first, not an ask - engagement followsTo participate people wont learn a new network & new topic
  • Choose wellUse of social networks - similar to use of phone or newsletters... Have Purpose – WHAT, Audience – WHO, Aims – WHERE Have a Champion/s who can steer, update & reply Social media posting active one goal togoes live. Be ready! Step 2 – Pick the moment it pursue People will link and Share, & Share again to keep a conversation flowing. Share other news more than your ownAccept that can no longer control 100% what other people are saying, so be clear in what you sayDont try to manage someone elses social media and dont try to teach a young person to use social media (its other way!) NOW – Choose the right tools
  • Find the best social networkfor the jobCreate a buzz and link all networks backto your main website• Choose the way to capture audience. – Audio → Images → Video – See Audioboo, Flickr, Pinterest, Bambuser, Youtube• Choose the context to engage with audience. – Blog → Facebook → Twitter• Choose a useful (FREE) tool/s to help streamline work – Finding out → Letting people know → Running events – See Survey Monkey, MailChimp, Eventbrite
  • Audio Podcasts – an organisation tells its story Another way to let people know your news & interviews Less bandwidth than video Embed in website Comments make conversations Audioboo – 5 min recordings Use Twitcasting for‘Audacity’ - http://audacity.sourceforge.net/Commoncraft Video explaining Podcasting broadcasting eventshttp://audioboo.fm Instant reporting when editing/boos/567269-kirsty-stephenson-child-s-i-foundation#t=2m13snot a concern Visit
  • Image Sharing – Flickr Record of events A event for all the group Added dimension Access to reusable images Easy & quick to put on websiteHosting 5 Billion images (Sept 2010 –royalpingdom.com)Also see PinterestCommoncraft Videoexplaining Image Sharing
  • Anyone can be a content creator Increases Reach Call to Action Spread & Share – dont have to rely on TV or reporters Show face of your organisation and has personalityhttp://www.youtube.com/watch?v=P8KiVLGyPjI&feature=relmfu Stream video content with Bambuser orhttp://www.youtube.com/watch?v=cRh8LDz3UTg Ustream
  • Blogging Open platform forOnline journals – Blogging - Commoncraft Video - explaining Blogs community led content & story developmentQuick & easy to set up and to develop Other spaces – Tumblr,Can be an the main website for a small organisation Posterous, WeeblyGet feedback from people and start conversations
  • It’s the place where young people already network and share Great to create a Group for network of Supporters Set up a Page around a campaign or issue, not about the organisation Check privacy settings which change frequently Responsible use by young people & friend unfollow Busts For Dog’s Link to Twitter & Website Justice TrustSocial Networking - Facebook
  • Professional SocialNetworkingJoin sector specific specialinterest discussion groupsNow has section to recordvolunteer experience
  • Social Networking sites for Younger AudienceLegal age for most sites is 13 yrs old – though some young people using these sites anywayDont over react! → Set a good example → Promote responsible useOnce an image or comment is out there ... its out there for everGuidelines - http://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/ orhttp://scouts.org.uk/supportresources/3347/social-networking-sites-and-scouting?cat=299,304&moduleID=10Also – www.doublescoop.net - connects Grandparents with kids Club Penguin Superclubs (Scplus.com) Fantage
  • Host your own Social Network Communities building their own spaces - for discussion - sharing - shows belongingAlternatives:Yammer, Google Sites,SocialGo, Facebook,Wackwall.com
  • Events AS theyhappen not AFTERthey have happenedA transient conversationShort updates# hashtagsSignposts to resourcesConversation startersGreat for sharing and learning from a network of PeersAccepted channel to MPs & councillors to get opinion & inform of local newsSee the Content of the Tweet not the Tweeter & follow words not People
  • Important to make profile followable- DO add Pictures (logo, background, recent images), Place, Profile and Page- DONT leave these blank or over-sell and push advertisingUse Hoosuite or Tweetdeck to manage conversationsA small network of quality followers often results in better conversations throughshared links than a large network of followers who never share ideas and knowledge.Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouthand people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib
  • Growing - Location based Marketing & CommunicationsIn use by Incentive to visit locationShelter Scotland Uses SmartphoneWas used byM&S in A way to meet up and beBreast Cancer competitive with othersCare week Share tips, comments, to-Growing niche do lists and picturesof over 10 millionusers Become a mayor and(June 2011 - unlock extra rewardsworldwide) Claim venue & set up page with visitor specials
  • Pulling it all together• Consistency across all websites & social networks• Social media sites are only part of the picture – Make sure your core website is current – Dont forget the offline• Add organisation to Google Places or Foursquare• Share links ... – With all your social networking sites – With Like buttons and Share This links – With everyone!
  • Add This for sharingand tracking links withothers on line ...Show all thechannels on yourmain home page
  • Time PlanningFrequencyand timeneededEvery Day Tweet, re-tweet, check Google Alerts,(30 mins) check RSS reader & reply to commentsOnce a Week Write blog post, check analytics, monitor(45 mins) groups & find new people to followAbout Monthly Add video to YouTube, share a resource(60 mins) on-line, create podcast & build profile
  • Measuring Success- Check how many times links are clicked if using Bit.ly- Listen whats said about your organisation using Topsy- Monitor Google Analytics, Facebook Insights, Wordpress visits- Measure Tweetreach, Twitalyzer, SocialBro, TwentyFeet- Visualize Infographics on Visual.y, My Social StrandBUT …. real success not just about numbers- Social media presence a reflection of your organisation- Engage press, funders, authorities with pictures and video- Tell stories of real people & real changes- Find out how people heard about you- Build relationships joining in conversations- Say Thank You!
  • Social Media - In conclusion• Only beneficial if you can see how it helps achieve your goals• Dont do it just because everyone else is• Have a plan thinking short, medium and long term – and have an internal policy and guidelines for using it• Know your target audience and go to the spaces where they are• Know your message - make it clear and directed• Think of how it applies to Marketing, Fundraising, Productivity, Communications .... and whatever else you do.• Implement, monitor and adjust – and remember it takes time!Be Helpful – Be Generous - Say Thank You - Share, be amazed what you get back!
  • Useful links and websitesJargonbuster www.socialbysocial.com/book/a-to-zICT Knowledgebase www.ictknowledgebase.org.ukITEM3 www.item3.org.ukYouthwork Online www.youthworkonline.org.ukPractical Participation http://www.practicalparticipation.co.uk/Charity Comms www.charitycomms.org.uk/KnowHow Non-Profit www.knowhownonprofit.org.ukSocial Media Surgeries www.socialmediasurgery.comDAIN Project www.dainproject.org/My Learning Pool www.mylearningpool.comThe Very Tiger Blog www.theverytiger.com/Watfordgap Services www.watfordgapservices.org.uk
  • Social media - reflections• How could your organisation use or make more of social media?• What gaps do you or your organisation have?• What One Thing are you going to do this month (or today?!)• Have you any UnAnswered Questions?!
  • Social Media Surgery http://www.youtube.com/watch?v=6_xf_Y37yNQPeople who want to see change +People who use social media =Organisations inspired in new waysof using technologyInformal (Tea & Cake too!)No Lectures, No Selling, Locally ledDerby, Nottingham, Your area next?
  • Thank You – My Email & Twitter contacts Paul Websterpaul @ watfordgapservices.org.uk @watfordgap
  • Coming up next….12 Sep – Websites (Sue Fidler)26 Sep – Cloud Tools (Stony Grunow)10 Oct – E-Safety (Sangeet Bhullar)Sign up at: http://lasa.eventbrite.co.uk/Follow us at: @LasaICT and @childrenengland